UN Women Deutschland

What UN Women Deutschland does

UN Women Deutschland e.V. is the German National Committee of UN Women, the United Nations entity for gender equality and the empowerment of women. Founded in 2011 and headquartered in Bonn with a branch office in Berlin, the nonprofit association operates as a legally independent eingetragener Verein that advocates for gender equality in Germany, mobilizes public support for UN Women's international programs, and channels donations to global projects in countries including Gaza, Ukraine, Malawi, Lebanon, Sudan, and Afghanistan. The organization serves individual supporters, corporate partners, federal government institutions, and civil society coalitions, and is led by Chair Dr. Angela Langenkamp with a small executive team of approximately 21 staff and volunteers.

The organization's product portfolio centers on recurring giving via the UN Women Friend program (€15/month) and an annual membership scheme, supplemented by an online charity shop selling branded merchandise. Programmatic activity is delivered through a set of established campaign brands: HeForShe Germany (solidarity movement for men and boys), Stand Up with L'ORÉAL Paris (anti-harassment workshops), the African Girls Can Code Initiative with Siemens and BMZ/AWE (digital skills training in Africa), Orange the World (16 days against gender-based violence), and the Same Side campaign launched in 2026. Technology infrastructure is standard nonprofit web stack: FundraisingBox processes donations and memberships, MailChimp handles newsletters, Google Analytics and Google Tag Manager provide web analytics, Manychat powers Facebook Messenger engagement, and the organization maintains a WCAG 2.1 Level AA compliant website hosted in Germany.

Revenue is generated through four streams: individual donations (one-time and recurring), corporate partnerships under the 'Unternehmen für Gleichstellung' program starting at €500/month, annual membership fees, and project-based public funding from BMBFSFJ (Federal Ministry for Education, Family, Senior Citizens, Women and Youth) and BMZ (Federal Ministry for Economic Cooperation and Development). Government grants represent the largest single revenue category, including BMBFSFJ funding for the 'Gemeinsam eine Zukunft gestalten' project secured through 31 December 2027. The go-to-market approach is community-led and event-driven, combining digital channels (website, social media, newsletter), flagship campaigns (International Women's Day, Orange the World, Beijing+30), and corporate engagement through the Women's Empowerment Principles (WEPs) framework.

Name

UN Women Deutschland

Legal name

UN Women Deutschland e.V.

Website

https://unwomen.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

UN Women Deutschland e.V. is the German National Committee of UN Women. The Bonn-based nonprofit association advocates for gender equality in Germany, mobilizes individual and corporate donors, and channels funds to UN Women's international projects for women and girls worldwide.

Ownership category

akta.pro rank

Product category

Nonprofit Gender Equality Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights (BPADAGAF)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Gender Equality & Women’s Empowerment (BPAGABAF), International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Gender equality advocacy
• Nonprofit fundraising programs
• Women's rights campaigns
• Charity donation services
• UN women empowerment

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Recurring 'UN Women Friend' program provides predictable monthly revenue at 15 EUR/month. One-time donations for specific projects (Gaza, Ukraine, Malawi, Lebanon, Sudan, Afghanistan) and general fund.
2. Membership Fees: Annual membership fees providing voting rights in the general assembly and preferential access to events and cooperation opportunities. Available for individuals and legal entities.
3. Corporate Partnerships: Monthly contributions from 'Unternehmen für Gleichstellung' (Companies for Equality) starting at 500 EUR/month. Strategic partnerships with Siemens, L'ORÉAL Paris involving project funding and marketing cooperation.
4. Public Funding: Project funding from government institutions including BMBFSFJ for 'Gemeinsam eine Zukunft gestalten' project (funded until 31.12.2027), and BMZ/AWE for African Girls Can Code Initiative. Tax-exempt nonprofit status under German law.
5. Charity Shop: Sale of branded merchandise including Equality Caps and Charity Bracelets through shop.unwomen.de.
6. Gift Donations: Gift donations (Geschenkspende) allowing supporters to donate in someone else's name for special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

UN Women Deutschland e.V. is a German nonprofit association that serves as the national committee of UN Women, raising funds and mobilizing supporters in Germany for gender equality and the empowerment of women and girls worldwide. Its core offerings include the UN Women Friend monthly recurring donation program (starting at 15 EUR/month), annual membership providing voting rights in the general assembly, corporate partnership programs (Unternehmen für Gleichstellung starting at 500 EUR/month), and a charity shop selling branded merchandise. The organization also operates tax-deductible one-time, gift, and bequest donation programs, and channels resources to international UN Women projects in countries including Gaza, Ukraine, Malawi, Lebanon, Sudan, and Afghanistan.

Product overview

UN Women Deutschland operates as a charitable nonprofit organization (e.V.) with a portfolio of interconnected programs, campaigns, and fundraising products. The core offering centers on the UN Women Friend monthly donation program and membership program, supplemented by the Charity Shop selling merchandise (Equality Cap, Charity Armband). Key campaign brands include HeForShe Germany (solidarity movement), Stand Up (anti-harassment workshops with L'Oréal Paris), African Girls Can Code Initiative (digital skills training), Orange the World (16-day violence awareness campaign), and Same Side (masculinity dialogue campaign with athletes). Additional products include gift donations, bequest/legacy donations, newsletter subscriptions, and corporate partnership programs. The organization does not offer a technology product platform but provides advocacy, awareness, education, and fundraising services focused on gender equality.

Differentiator

Problem solved

Functional benefit

Brands

• HeForShe Deutschland: Global solidarity movement launched by UN Women in 2014, calling on men and boys to advocate for gender equality.
• Same Side
• UN Women Friend

Products and services

• UN Women Friend Monthly Donation Program Monthly recurring donation program where supporters contribute regular monthly payments starting at 15 EUR/month (50 cents per day) to fund UN Women's global projects for women and girls. Available to individual supporters in Germany.
• Membership Program Annual membership for individuals and legal entities providing voting rights in the general assembly, priority access to events, and opportunities for collaboration with UN Women Deutschland's advocacy work.
• Gift Donation (Geschenkspende) Donation gift service allowing supporters to donate to a UN Women project of their choice as a present for loved ones for special occasions.
• Bequest Donation (Testamentsspende) Legacy giving program allowing supporters to strengthen women's and girls' rights through their testament/estate.
• Charity Armband Charity bracelet sold to raise funds for UN Women initiatives, specifically supporting the fight against violence against women.
• Equality Cap Branded cap sold through the charity shop to support UN Women Germany's fundraising efforts.
• Charity Shop Online shop (shop.unwomen.de) selling UN Women branded merchandise including Equality Caps and Charity Bracelets to raise funds for the organization's global gender equality projects.
• Corporate Partnership Programs (Unternehmen für Gleichstellung) Corporate engagement options including monthly 'Unternehmen für Gleichstellung' partnerships starting at 500 EUR/month, Women's Empowerment Principles (WEPs) framework adoption, Christmas corporate giving, and long-term project partnership opportunities.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Eleven partnerships are on record, tiered core and secondary.

• GIZ FemHubcoreStrategic or Co-development Partner · 1 May 2026Joint organizer of 'Cultivating Change' webinar series on women farmers and food systems as part of International Year of the Woman Farmer 2026. GIZ FemHub contributes toolkits, learning formats, and measuring change expertise.
• Rural Women's AssemblycoreStrategic or Co-development Partner · 1 May 2026Joint organizer of 'Cultivating Change' webinar series. Contributes grassroots organizing experience and perspectives from women leaders working to transform seed and food systems.
• Siemens AGcoreStrategic or Co-development Partner · 1 January 2026Strategic partner supporting the African Girls Can Code Initiative (AGCCI) in collaboration with BMZ and AWE. The initiative provides digital skills training to girls and young women in 10 African countries to improve their opportunities in the IT sector and advance gender equality.
• L'ORÉAL PariscoreStrategic or Co-development PartnerStand Up cooperation: UN Women Deutschland and L'ORÉAL Paris jointly combat violence against women and girls in public spaces through school workshops, lectures, and educational materials.
• Agentur für Wirtschaft und Entwicklung (AWE)coreGTM or Marketing PartnerSupports African Girls Can Code Initiative and is involved in the Global Supply Chain Coalition under Women's Empowerment Principles. Connects UN Women Deutschland with German businesses for gender equality in global supply chains.
• Women's Empowerment Principles (WEPs)coreGTM or Marketing PartnerUN Women initiative that UN Women Deutschland promotes in Germany, helping companies implement seven principles for empowering women in the workplace, marketplace, and community. UN Women Deutschland is involved in the Global Supply Chain Coalition under WEPs.
• Villeroy & BochsecondaryGTM or Marketing PartnerCorporate partner as 'Unternehmen für Gleichstellung' contributing monthly to UN Women Deutschland. Demonstrates commitment to social responsibility and gender equality in Germany.
• PerspektivesecondaryGTM or Marketing PartnerCorporate partner as 'Unternehmen für Gleichstellung' starting March 2026. Organization focused on professional competence, social responsibility, and appreciative collaboration.
• Stadt BonnsecondaryGTM or Marketing Partner2026 annual partnership (Jahrespartnerschaft) marking UN Women Deutschland's 15th anniversary. Joint events planned for gender equality and inclusion of men. Bonn celebrates 30 years as UN city.
• CEDAW Allianz DeutschlandsecondaryStrategic or Co-development PartnerCoalition of 30+ civil society organizations working for UN Women Rights Convention implementation in Germany. UN Women Deutschland leads the International Women and Human Rights working group.
• Netzwerk 1325secondaryStrategic or Co-development PartnerNetwork of civil society organizations supporting Women, Peace, Security agenda implementation in German government policy. Also advocates for feminist foreign policy.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• CARE Deutschland: German national committee of CARE International, focused on poverty, gender equality, and humanitarian response. Directly comparable organizational structure (German e.V. supporting international programs) and competes for similar individual and corporate donors.
• UNFPA Deutschland: German engagement arm of the United Nations Population Fund, focused on sexual/reproductive health and rights, gender-based violence, and women's empowerment. Direct thematic peer and sometimes coalition partner; comparable donor and policy-advocacy audiences in Germany.
• Oxfam Deutschland: German national committee of Oxfam International, with explicit gender-equality and feminist-programming components. Similar fundraising mechanics (recurring donors, memberships, corporate partners) and audience overlap with progressive German donors.
• Amnesty International Deutschland: Large established German human-rights nonprofit with similar fundraising model (memberships, recurring donations, corporate ties, brand-driven advocacy). Comparable revenue model and audience overlap, but broader human-rights mandate rather than gender-specific.
• UN Women (Global): The global United Nations entity for gender equality, headquartered in New York. UN Women Deutschland operates as its German national committee and is directly comparable in mission and programmatic focus, though at a much smaller scale and with a fundraising remit rather than operational mandate.

Others

• Brot für die Welt: German development and humanitarian aid organization operated by the Protestant church, with substantial gender-equality programming and government co-funding from BMZ. Comparable as a peer German nonprofit that draws on the same BMZ/BMBFSFJ funding pools and individual donor base.

Direct peers

• Plan International Deutschland: German national committee of Plan International, a child- and girl-focused international NGO. Highly comparable organizational form (independent German e.V. raising funds for global programs), competitor for both individual donors and corporate partnerships in Germany.
• Deutscher Frauenrat: The national umbrella organization of 60+ German women's associations, advocating for gender equality policy at federal level. Direct peer in the policy advocacy domain; some board and coalition overlap with UN Women Deutschland via CEDAW Allianz.
• UN Women National Committee UK: Sister UK national committee of UN Women with the same legal structure as an independent charity raising funds for global UN Women programs. Closest structural and operational peer, useful for benchmarking fundraising economics and corporate partnership development.
• Terre des Femmes Deutschland: Major German women's rights nonprofit with comparable mission focus on gender equality and violence against women. Competes directly with UN Women Deutschland for German individual donors, corporate ESG budgets, and policy influence on the same thematic issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unwomen_germany
• LinkedInlinkedin.com/company/un-women-deutschland
• Instagraminstagram.com/unwomengermany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UN Women Deutschland