WijWijzer scholen

Name

WijWijzer scholen

Legal name

Stichting WijWijzer scholen

Website

https://wijwijzer.nu

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Primary Education Services

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Newcomer & Refugee Student Support Programs (EDAJAGAH)

akta.pro secondary industry

Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

• Primary education
• Primary school management
• Inclusive education
• Teacher professional development
• Language immersion program

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government funding (per-pupil allocation): WijWijzer Scholen is a publicly funded educational foundation. Core revenue is derived from per-pupil government funding allocated by the Dutch Ministry of Education (via DUO), distributed through regional school boards (samenwerkingsverbanden). Funding covers educational operations, staff salaries, and facility maintenance.
2. Municipal education services: WijWijzer provides education on behalf of municipalities, such as Taalsmeer (language immersion for newcomers) commissioned by the municipality of Aalsmeer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Stichting WijWijzer scholen is a publicly funded Dutch primary education foundation operating 28 openbare and confessional (Christian) primary schools across five municipalities in North Holland. Its core offering is direct primary education to children aged 4–12, supplemented by specialized programs including the Huisacademie professional learning platform, the Day a Week School (DWS) for gifted learners, Taalsmeer full-time language immersion for newcomer children, regional Passend Onderwijs inclusion support, and joint teacher training (Samen Opleiden) with regional Pabo institutions.

Product overview

WijWijzer scholen is a cooperative primary school board (samenwerkingsbestuur) overseeing 28 openbare and denominational primary schools across five Dutch municipalities. The organization operates a layered service model: the central foundation provides governance, strategic direction, and shared services (including ICT infrastructure via Google Workspace for Education and Social Schools), while individual schools deliver direct primary education. WijWijzer's portfolio of specialized offerings includes the Huisacademie (a professional learning platform launched in January 2022 providing courses, workshops, e-learnings, podcasts, and videos for staff and partner schools), the Day a Week School (DWS — a gifted enrichment program for upper-primary students running since 2019 with locations in Nieuw-Vennep and Aalsmeer), and Taalsmeer (a full-time Dutch language immersion class for newly arrived migrant children in Aalsmeer). Cross-cutting support is provided through three regional inclusion education cooperatives (Samenwerkingsverbanden) and a joint teacher training program (Samen Opleiden) with regional Pabo institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• WijWijzer Primary School Network (28 schools) Direct primary education (basisonderwijs) for children aged 4–12 delivered through 28 openbare and bijzondere (confessional/Christian) primary schools across the Dutch municipalities of Aalsmeer, Bloemendaal, Haarlemmermeer, Heemstede, and Zandvoort. Each school offers a distinct pedagogical profile; families enroll children directly at their school of choice.
• Huisacademie In-house professional learning platform offering courses, training, workshops, seminars, blogs, e-learnings, podcasts, and videos for continuous staff professional development. Content is delivered both by third-party providers and by colleagues, and the platform is open to staff from other regional school boards.
• Day a Week School (DWS) One-day-per-week enrichment program for cognitively talented upper-primary students (groups 5–7), selected by creative thinking ability rather than IQ. Groups mix students across schools and ages and engage in philosophy, mathematics, team challenges, independent projects, and puzzles led by specialised teachers.
• Taalsmeer Full-time year-long Dutch language immersion program for newcomer children with a migration background, covering vocabulary, phonics, reading, spelling, comprehension, mathematics, PE, and swimming, before children transition to regular primary education. Operated from IKC Triade in Aalsmeer and commissioned by the municipality of Aalsmeer.
• Passend Onderwijs & Samenwerkingsverbanden Coordinated inclusive education services delivered through three regional Passend Onderwijs cooperatives (SWV Haarlemmermeer, SWV Zuid-Kennemerland, SWV Amstelronde), providing extra educational support, tailored placements, and funding for students requiring additional assistance within WijWijzer schools, fulfilling the statutory zorgplicht.
• Samen Opleiden Joint teacher training initiative linking theory from initial teacher education with practical classroom experience. WijWijzer participates in two partnerships: Het Leercollectief (with Pabo InHolland Haarlem) and OPLIS 2.0 (with Pabo Hogeschool Leiden), with school-based trainers (schoolopleiders) and a coordinator Opleiden supporting intern placements.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Pabo Hogeschool LeidencoreStrategic or Co-development Partner · 1 March 2024WijWijzer partners with the Pabo (primary school teaching program) of Hogeschool Leiden in the OPLIS 2.0 partnership, enabling joint teacher training where theory and practice are closely aligned. Students complete practical training days and internships at WijWijzer schools, supported by schoolopleiders (school-based trainers) and coördinator Opleiden staff.
• Pabo InHolland Haarlem (via Het Leercollectief)coreStrategic or Co-development Partner · 1 March 2024WijWijzer collaborates with Pabo InHolland Haarlem and Digipabo InHolland Den Haag through the partnerschap Het Leercollectief, providing teacher training and student placement in a 'Samen Opleiden' (joint training) trajectory that integrates academic study with practical school-based learning.
• Passend Onderwijs Zuid-Kennemerland (DWS Zuid-Kennemerland)minorStrategic or Co-development Partner · 1 January 2017DWS (Day a Week School) for gifted students in Zuid-Kennemerland is operated by this cooperative, with WijWijzer schools in Aerdenhout and Haarlem-Oost referring selected students to this program. Selections are based on creative thinking ability rather than IQ.
• Samenwerkingsverband Passend onderwijs HaarlemmermeercoreStrategic or Co-development Partner · 1 August 2014Regional cooperative of primary schools ensuring that all children requiring additional support receive appropriate educational placements. WijWijzer schools participate in this SWV to fulfill the zorgplicht (duty of care) requirement under the Wet Passend Onderwijs.
• Samenwerkingsverband Passend onderwijs Zuid KennemerlandcoreStrategic or Co-development Partner · 1 August 2014Regional cooperative covering Bloemendaal, Heemstede, and Zandvoort for coordinating extra support resources and special education placements. WijWijzer's schools are allocated funding for additional support through this SWV's distribution of resources.
• Samenwerkingsverband AmstelrondecoreStrategic or Co-development Partner · 1 August 2014Regional cooperative covering the Amstelronde area. WijWijzer schools in Aalsmeer participate in this SWV for coordinating inclusive education provisions and additional support funding under the Wet Passend Onderwijs.
• ParnasSyscoreTechnology or IntegrationStudent administration and learning progression tracking system used by all WijWijzer schools. Stores pupil data, grades, and development records in a secured environment with access restricted to relevant staff.
• Google Workspace for EducationcoreTechnology or IntegrationAll WijWijzer schools operate within a protected Google Workspace for Education domain, where each student has an anonymized account. The environment is configured to prevent external data collection and is privacy-proofed by WijWijzer's administrator. Students can only communicate within the domain.
• Bernadette Hes-Boots (in-B-tween advies)minorOthersExternal confidential advisor (externe vertrouwenspersoon) providing independent confidential support services to students, parents, and staff on sensitive matters including potential misconduct or complaints. Contact: [email protected] / 06 2553 8458.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Innoord: Primary education foundation serving Amsterdam-Noord with a portfolio of public primary schools under cooperative governance. Direct comparable in Dutch urban primary school foundation structure.
• Stichting BOOR: Rotterdam-based primary education foundation operating a large multi-school cooperative under a similar two-tier governance model. Closely comparable in structure, scale, and publicly funded primary education mission.
• Stichting ASKO: Large Amsterdam-based primary school foundation with multiple schools under a single cooperative governance body. Comparable in multi-school platform operations and publicly funded primary education delivery.
• Movare: Limburg-based primary education cooperative governing a large network of primary schools. Comparable in cooperative foundation structure and Dutch publicly funded primary education delivery, though serving a different region.
• Salto: Amsterdam-based primary education foundation operating multiple primary schools under a cooperative board structure. Comparable in scale, urban primary education focus, and Dutch publicly funded model.
• Stichting Zonova: Primary education foundation serving Amstelveen and Uithoorn, with direct geographic overlap with WijWijzer in the Aalsmeer municipality. Operates a similar multi-school cooperative governance model for primary education.

Others

• Kennisnet: Dutch public-sector knowledge organization providing ICT guidance, privacy frameworks, and data security standards for the education sector. WijWijzer references Kennisnet for its privacy and information security policies, making it a direct ecosystem enabler rather than a competitor.
• PO-Raad: Dutch sector association for primary education employers and school boards. Not a competitor, but a key ecosystem participant: WijWijzer's executive Marlies Bos previously served there, and PO-Raad shapes the policy and funding environment in which WijWijzer operates.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WijWijzer
• LinkedInlinkedin.com/company/wijwijzer
• Instagraminstagram.com/wijwijzer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WijWijzer scholen