Bernadette
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Bernadette firmographics
Firmographics- Name
- Bernadette
- Legal name
- VCCP Group LLP
- Website
- https://wearebernadette.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bernadette industry classification
Industry- Product category
- Digital Experience Design Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Bernadette is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Bernadette business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Transformation Projects: Project-based engagements for designing and building digital products, services, platforms, and experiences for enterprise clients. Includes strategy, experience design, engineering, and creative production services.
- Ongoing Retainers: Long-term agency relationships, often as part of VCCP Group integrated agency offerings, providing continuous digital innovation and support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bernadette product offering
Product offeringCore offering
Bernadette is a London-based digital experience agency that designs, builds, and engineers digital products and platforms for enterprise brands. It delivers strategy, experience design, engineering, innovation, and content production services, supplemented by proprietary AI-powered products such as conversational and generative AI tools. The agency operates as part of VCCP Group and serves major consumer-facing clients across telecommunications, FMCG, transportation, and automotive sectors.
Product overview
Bernadette is a digital experience agency (part of VCCP Group) offering a portfolio of client projects and internal capabilities. Their work spans campaign/project delivery including AI-powered experiences (Daisy vs Scammers, My Cadbury Era, The Bubl Generator), immersive digital storytelling (Fabric of London), e-commerce platforms (Más+ by Messi), design systems (Saga), and global digital transformations (White Claw). Their core service offerings are organized into five capability areas: Strategy (experience/ecosystem strategy, GEO), Experience (Design Systems, UX/UI, apps, websites), Engineering (AR/VR, games), Innovation (digital twins, 3D, motion), and Content & Assets (SEO, business intelligence, digital media).
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Capabilities
- Experience Capabilities
- Engineering Capabilities
- Innovation Capabilities
- Content & Assets Capabilities
- Beverly Google AI-powered customer engagement suite developed in partnership with Google, leveraging AI capabilities to support client marketing and customer experience programs.
- Bubl Generator Generative AI product configurator built using Stable Diffusion, enabling rapid creation and customization of product visuals for brand and marketing use cases.
- Daisy Conversational AI voicebot developed by Bernadette, demonstrated through a public-facing project 'Daisy vs Scammers' that used conversational AI to engage phone scammers and waste their time.
Quantifiable outcome
- 98.5% reduction in static asset creation cost for O2's Bubl Generator
- +6 more outcomes
Companies that use Bernadette
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
Bernadette technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature5 records
Bernadette partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LivePersoncoreConversational AI platform and chatbot implementation partner for Kia's Virtual Assistant. Bernadette designed the conversational framework and tone of voice integrated into LivePerson's platform.
- AcquiacoreDigital experience platform partner using Acquia DXP, DAM, PIM, and Edge CDN solutions. Bernadette won Acquia's 2023 Emerging Partner Award in the Excellence in Customer Outcomes category. Joint events hosted on digital experience and brand value.
- CzechitasminorNGO committed to fostering women's talents in technology. Bernadette has partnered with Czechitas since spring 2020, supporting their digital academy courses and mentoring female students in frontend development. Two employees recruited through the programme.
- VCCP GroupcoreBernadette is part of VCCP Group, the global challenger agency for challenger clients. VCCP provides the broader agency network and client access, while Bernadette operates as the digital experience specialist within the group.
- FaithcoreVCCP's AI creative studio that collaborated on the Daisy vs Scammers project. Faith created the bespoke stable diffusion model for O2's Bubl Generator platform.
- Girl & BearminorBrand agency partner that collaborated on Más+ by Messi project, contributing to brand expression, tone of voice, and overall brand world development.
- NovatizeminorDevelopment and implementation partner for Más+ by Messi e-commerce project, supporting content production and technical implementation.
- F7minorDevelopment partner for Müller website redesign, responsible for bringing Bernadette's designs to life with development-ready component library.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Bernadette competitors and assessment
Company assessmentDirect peers
- R/GA: Global digital experience agency combining strategy, design, and emerging technology for enterprise brands. Directly comparable in offering AI-powered campaigns, design systems, and end-to-end digital product builds for clients like O2-parent companies and major FMCG brands.
- AKQA: Design and innovation agency with strong AI/emerging-tech credentials serving enterprise clients across telco, automotive, and consumer verticals. Comparable positioning around future-facing digital experiences, design systems, and brand-tech integration.
- Huge: Digital experience agency focused on transformation, design, and marketing technology for enterprise clients. Direct competitor on e-commerce platforms, design systems, and AI-driven customer experience work for similar Fortune 500 brand roster.
- MediaMonks (S4 Capital): Tech-enabled creative production agency operating across content, data, and digital media globally. Comparable in delivering AI-augmented production at scale, multi-region delivery, and integrated campaign work for major enterprise brands.
- Dept: European-headquartered digital agency combining creativity, technology, and data for enterprise transformation. Comparable scale, geographic footprint, and pitch for AI-led marketing work across consumer and B2B enterprise clients.
- ustwo: Digital product studio with strong brand-experience work for enterprise clients, including AI-native product design and design-system builds. Comparable on the design+engineering integration model Bernadette markets, with similar enterprise-pricing discipline.
- Imagination: London-based independent creative agency specialising in brand experience, digital destinations, and immersive storytelling. Comparable on London-headquartered creative-tech work for enterprise clients including automotive and consumer brands.
Broad incumbents
- Wieden+Kennedy: Large independent creative network with strong digital and integrated capabilities serving global enterprise clients. Overlaps on award-winning campaign work and design-led brand experiences but operates at meaningfully larger scale and broader scope.
- Accenture Song: Global experience transformation arm of Accenture combining creative, tech, and consulting at enterprise scale. Comparable on digital transformation and AI-powered customer experience work but with substantially deeper consulting-grade integration and budget envelope.
Emerging players
- Resn: Award-winning creative technology studio focused on immersive web experiences and interactive storytelling. Comparable on the high-craft, technically ambitious creative-tech niche that Bernadette occupies with projects like Fabric of London and Daisy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bernadette social profiles
Digital presenceBernadette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bernadette leadership team
Management profileNumber of profiles
Profiles10 records
Bernadette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bernadette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bernadette
What does Bernadette do?
Bernadette is a London-based digital experience agency that designs, builds, and engineers digital products and platforms for enterprise brands. It delivers strategy, experience design, engineering, innovation, and content production services, supplemented by proprietary AI-powered products such as conversational and generative AI tools. The agency operates as part of VCCP Group and serves major consumer-facing clients across telecommunications, FMCG, transportation, and automotive sectors.
Is Bernadette a public or private company?
Bernadette is a private company. It is classified as corporate owned and is currently operating.
When was Bernadette founded?
Bernadette was founded in 2022. It employs 51 to 100 people.
Where is Bernadette based?
Bernadette is headquartered in London, United Kingdom, in the Europe region.
How does Bernadette make money?
Two revenue lines are on record. Digital Transformation Projects are the primary driver. The others are ongoing Retainers.
Who are Bernadette's main competitors?
Direct peers on record are R/GA, AKQA, Huge, MediaMonks (S4 Capital), Dept, ustwo and Imagination. Broad incumbents are Wieden+Kennedy and Accenture Song. Resn is listed as an emerging player.
Does Bernadette have an API?
No public API is recorded for Bernadette.
What industry is Bernadette in?
Bernadette's product category is Digital Experience Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 54181 and its SIC code is 7311.