Bell Design Llc

What Bell Design Llc does

Bell Uniform Design (legal entity Bell Design LLC) is a Las Vegas–based custom uniform design and manufacturing firm founded in 2004 by Barbara Bell. The company designs and produces fashion-forward uniform programs for luxury hotels, resorts, casinos, and high-end restaurants, with a named-customer portfolio that spans properties operated by MGM Resorts (Bellagio venues including Lago, Carbone Riviera, and the Pinky Ring lounge by Bruno Mars), Wynn Resorts (Delilah), Virgin Hotels, Major Food Group, and the upcoming Huntington Hotel on Nob Hill in San Francisco. Bell Uniform Design is a WBENC-certified women's business enterprise operating from a single Las Vegas office with a 1–10 person team.

The core offering is bespoke uniform programs covering collaborative style development, custom fabric and proprietary print design, branded accessories, manufacturing, and digital style-guide documentation. Production runs are flexible (no minimums on most pieces) with a 4–6 week production lead time, supported by a hybrid domestic and international manufacturing footprint. The firm's leadership carries prior design experience at Hervé Léger, Salvatore Ferragamo, Diane von Furstenberg, Vineyard Vines, Alice + Olivia, Polo Ralph Lauren, Theory, and several large apparel operators (Macy's, BCBG Max Azria Group, Ann Taylor, Victoria's Secret, Gap Inc.), which differentiates the company from conventional uniform catalog competitors on design quality and brand alignment.

Revenue is generated from project-based design fees (paid upfront) plus per-program uniform production sales, structured as one-time payments under multi-year contracts. The go-to-market is purely direct and consultative: enterprise field sales driven by email outreach, referrals, and repeat engagements, with no e-commerce, retail, or self-service channels. Customer acquisition relies on the firm's portfolio of flagship property installations as reference accounts. The company is privately held, has no disclosed funding rounds, no subsidiaries, no M&A activity, and no publicly disclosed revenue.

Name

Bell Design Llc

Legal name

Bell Uniform Design

Website

https://belluniformdesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Bell Uniform Design (Bell Design LLC) is a Las Vegas boutique firm founded in 2004 that designs and manufactures custom uniform programs for luxury hotels, resorts, casinos, and fine-dining restaurants, serving clients such as MGM Resorts, Wynn Resorts, Virgin Hotels, Major Food Group, and the Huntington Hotel.

Ownership category

akta.pro rank

Product category

Custom Uniform Design

NAICS

Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Custom uniform design
• Hospitality apparel
• Uniform manufacturing
• Corporate uniform programs
• Fashion uniform design

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Uniform Design and Production: Design fees are quoted based on scope of work, with payment due prior to starting design. Custom uniform production and sales with 4-6 week turnaround. No minimums on most uniform pieces. Clients also pay for samples which are non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bell Uniform Design is a full-service custom uniform company that designs, develops, and manufactures fashion-forward uniform programs for hospitality, hotel, restaurant, casino, and lifestyle brands. Their offering combines collaborative style development, custom fabric and proprietary print design, branded accessories, and end-to-end production with both domestic and international manufacturing capabilities and 4-6 week turnaround times.

Product overview

Bell Uniform Design is a full-service uniform company offering custom uniform programs for hospitality and lifestyle brands. The core offering is Custom Uniform Programs, which integrates Design Services (full program design, custom fabrics, proprietary prints, branded accessories), Production Services (domestic and international manufacturing with 4-6 week turnaround and no minimums), and Strategy Services (style guide development, budgeting and order planning). Founded by Barbara Bell in 2004, the company serves hotels, resorts, casinos, and dining destinations with fashion-forward, functional collections. Notable projects include Carbone Riviera at Bellagio, Huntington Hotel, Pinky Ring by Bruno Mars, Lago Bellagio, and Delilah at Wynn.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Uniform Programs Full-service custom uniform design and production for hospitality and lifestyle brands, including collaborative style development, custom programs, efficient production, and fashion-forward functional collections that reflect each organization's unique identity. Target buyers are enterprise hospitality clients such as hotels, resorts, casinos, and fine dining establishments.

Quantifiable outcome

• 4-6 week sample turnaround time
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Flynn Properties and HighgatecoreStrategic or Co-development Partner · 1 January 2026Awarded full uniform contract for The Huntington Hotel's grand reopening following extensive renovation. Uniforms created for front-of-house, back-of-house, spa, and management teams.
• Wynn ResortscoreStrategic or Co-development Partner · 1 January 2022Custom uniform design for Delilah restaurant at Wynn Las Vegas, featuring full-length burgundy velvet dresses with high leg slits to match the 1940s vintage lounge atmosphere.
• Virgin HotelscoreStrategic or Co-development Partner · 1 January 2019Virgin Hotels has chosen Bell Uniform Design as their go-to partner for uniform programs across their hotel portfolio. Described as extremely knowledgeable, creative, fast, and competitively priced.
• Major Food GroupflagshipStrategic or Co-development Partner · 1 January 2019Five-year ongoing collaboration with Major Food Group for uniform programs. Most recently designed uniforms for Carbone Riviera at Bellagio. Chef and Managing Partner Mario Carbone states uniforms are essential to the stories they tell.
• MGM Resorts InternationalflagshipStrategic or Co-development Partner · 1 January 2004Long-standing partnership with MGM Resorts for uniform programs at Bellagio properties including Lago restaurant, Carbone Riviera, and Pinky Ring lounge by Bruno Mars. Multiple successful projects spanning over five years of collaboration.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Landau Uniforms: Manufacturer of medical scrubs and uniforms with custom program capabilities for healthcare and select hospitality customers. Comparable as a custom uniform manufacturer serving professional end markets, with adjacent (rather than direct) overlap with Bell's luxury hospitality niche.
• Tundra Foodservice Supplies: Restaurant supply marketplace offering uniforms, apparel, and back-of-house products to hospitality operators. Comparable in end-customer overlap with Bell, though Tundra is a broad marketplace rather than a custom design and manufacturing partner.
• Restaurantwear.com: Online specialty retailer of restaurant and hospitality uniforms, including chef apparel and server attire. Comparable in target customer (restaurants and food service operators), though primarily a catalog retailer rather than a custom design house like Bell.

Broad incumbents

• Vestis: Uniform and workplace supplies provider spun out of Aramark, serving hospitality, food service, and industrial customers across the U.S. Comparable as a large-scale uniform program supplier, though primarily rental-led rather than custom design-focused like Bell.
• Cintas: Largest North American uniform services company offering uniform rental, purchase, and uniform program management across industries. Comparable as a uniform provider to enterprise hospitality clients, but operates at much larger scale with a rental-led model rather than Bell's bespoke design-led approach.
• UniFirst: Major uniform rental and supply company serving hospitality, food service, and industrial customers across North America. Comparable end-customer overlap with Bell's hospitality focus, though UniFirst is scale-driven and rental-led versus Bell's custom design model.
• Alsco: Linen and uniform rental company with hospitality and food service programs globally. Comparable as a hospitality uniform provider, though Alsco emphasizes rental and linen service bundles rather than the bespoke design programs Bell specializes in.

Direct peers

• Chef Works: Specialty culinary and hospitality apparel brand offering chef coats, server uniforms, and custom uniform programs to restaurants and hotels. Highly comparable to Bell Uniform Design in target customer (hospitality and food service), fashion-forward design positioning, and custom program offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bell-uniform-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell Design Llc