ALBA BERLIN Basketballteam GmbH

What ALBA BERLIN Basketballteam GmbH does

ALBA BERLIN Basketballteam GmbH is a privately held professional sports company registered in Berlin (Amtsgericht Charlottenburg, HRB 100380 B) that operates Germany's most successful basketball franchise. Founded in 1989, the company fields a men's team in the easyCredit Basketball Bundesliga (BBL) and the FIBA Basketball Champions League (11 German league titles, 11 German Cups, 1995 Korać Cup winner), and a women's team in the Toyota Damen Basketball Bundesliga (DBBL) and FIBA EuroCup Women (2024 German champion). Home venues are the Uber Arena (men) and Sömmeringhalle (women); the headquarters and official Fanshop are located at Cantianstraße 24 in Prenzlauer Berg.

The organization extends well beyond the professional teams. ALBA JUGEND is Germany's largest youth basketball program, engaging more than 15,000 children weekly via NBBL, WNBL and JBBL youth leagues, the ALBA Grundschulliga and Oberschulliga school competitions, kindergarten sports, holiday camps, and the OpenGym free pickup program. The educational footprint includes 200+ partnerships with kindergartens, schools and universities, plus the BSP & ALBA Coaches College (Bachelor in Sports Science with basketball coaching specialization) and SPI & ALBA Erzieher:innen-Ausbildung. Subsidiary ALBASPROSS gGmbH institutionalizes Kita and school operations, and the umbrella also encompasses wheelchair basketball, cheerleading and dance programs, and a referee training pathway.

Revenue is generated across seven streams: ticket sales and premium hospitality (VIP Club, Bench Seats, VIP Lounge), tiered fan membership (Gold €90 / Silver €50 / Bronze €30 annually plus a €20 one-time enrollment), merchandise through the official Fanshop and CTS EVENTIM-powered online shop, multi-tier sponsorship (Hauptsponsor, Trikotsponsor, Premium, Official and League Partners including interzero, Schindler, adidas, DKB, Volkswagen, Wolt, Allianz, Bauerfeind, Deutsche Bahn and Gatorade), media rights via the Dyn Basketball streaming partnership, and community/youth programming. Distribution is multi-channel: CTS EVENTIM online ticketing, the ALBA mobile app, email newsletter, official social channels across seven platforms, and on-the-ground community events. Leadership includes Managing Director Marco Baldi, Sporting Director Himar Ojeda, and Commercial Director Ansgar Niggemann.

Name

ALBA BERLIN Basketballteam GmbH

Legal name

ALBA BERLIN Basketballteam GmbH

Website

https://albaberlin.de

Company type

Private

Founded year

1989

Operating status

Operating

Short description

ALBA BERLIN Basketballteam GmbH operates Germany's most successful professional basketball franchise, fielding men's and women's teams in the BBL, Basketball Champions League, DBBL and FIBA EuroCup Women. The company also runs Germany's largest youth basketball program engaging 15,000+ children weekly and sells tickets, memberships, merchandise, sponsorships and digital media rights.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Professional basketball team
• Youth basketball development
• Fan membership programs
• Corporate sports sponsorships
• Sports hospitality services

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season tickets, premium VIP experiences (VIP Club, Bench Seats, VIP Lounge), and group bookings for professional men's and women's basketball games.
2. Merchandise Sales: Revenue from official fan merchandise including jerseys, apparel, accessories sold through the online shop and physical Fanshop at Jahn-Sportpark.
3. Fan Membership: Annual and semi-annual membership fees in tiered model (Gold €90, Silver €50, Bronze €30, with reduced rates for students/seniors), plus one-time €20 enrollment fee. Includes discounts on tickets and merchandise.
4. Sponsorship: Multi-tier sponsorship deals including Hauptsponsor (main sponsor), Trikotsponsor (kit sponsor), Premium Partners, Official Partners, and League Partners. Revenue from brand visibility at games, on uniforms, and in marketing materials.
5. Media Rights & Broadcasting: Revenue from broadcasting rights through Basketball Champions League, EuroCup Women, and domestic league competitions. Games available via Dyn Basketball streaming platform.
6. Event Hospitality: Corporate hospitality packages including VIP tickets, Business-Tickets, and premium seating experiences at games.
7. Community Programs: Revenue from youth camps, clinics, training programs, and school-based basketball activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

ALBA BERLIN Basketballteam GmbH operates the professional men's basketball team competing in the Basketball Bundesliga (BBL) and Basketball Champions League (BCL), and the professional women's basketball team competing in the German Women's Basketball Bundesliga (DBBL) and EuroCup Women. The organization also runs Germany's largest youth basketball program (ALBA JUGEND) engaging more than 15,000 children weekly, supported by 200+ partnerships with educational institutions.

Product overview

ALBA BERLIN Basketballteam GmbH operates a multi-faceted basketball organization centered on professional men's and women's teams competing in the Basketball Bundesliga (BBL), Basketball Champions League (BCL), and German Women's Basketball Bundesliga (DBBL). The organization encompasses Germany's largest youth basketball program (ALBA JUGEND) with over 15,000 children weekly, featuring youth leagues (NBBL, WNBL, JBBL), school basketball programs (ALBA Grundschulliga, ALBA Oberschulliga), and kindergarten sports initiatives. Supporting programs include wheelchair basketball, cheerleading/dance teams, referee training, and OpenGym free basketball. Educational offerings through BSP & ALBA Coaches College (basketball coaching degree) and SPI & ALBA Erzieher:innen-Ausbildung (educator training) extend the organization's mission beyond sports. The ALBA-App provides digital access to schedules, tickets, and news, while ticket sales and merchandise are distributed through CTS EVENTIM-powered online shops. Fan membership (Fanmitgliedschaft) offers tiered access with benefits, complemented by the ALBA-TROSS and Block 212 fan clubs. The organization operates the ALBA BERLIN Freundeskreis business network and hosts various youth tournaments and international exchange programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Professional Basketball Team (BBL/BCL)

Quantifiable outcome

• 15,000+ children engaged weekly through youth and community programs
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

27 partnerships are on record, tiered core, premium and youth.

• FIBA EuroCup WomencoreStrategic or Co-development Partner · 6 July 2026European women's club competition. ALBA BERLIN women's team participates in EuroCup Women for second season.
• Basketball Champions League (BCL)coreStrategic or Co-development Partner · 5 July 2026FIBA-run European club competition. ALBA BERLIN participates in BCL for international exposure and competition.
• Dyn BasketballcoreGTM or Marketing Partner · 12 May 2024Official streaming partner for all easyCredit BBL games. Dyn Basketball provides live streaming and on-demand coverage of ALBA BERLIN home games.
• BSP Business & Law SchoolpremiumStrategic or Co-development Partner · 1 August 2023Academic partnership for BSP & ALBA Coaches College - Bachelor program in Sports Science with Basketball Coaching specialization. Joint degree program.
• interzerocoreGTM or Marketing PartnerMain sponsor (Hauptsponsor) of ALBA BERLIN men's team. Interzero, a sustainability and recycling company, provides primary financial sponsorship and brand visibility on team communications.
• SchindlercoreGTM or Marketing PartnerJersey sponsor (Trikotsponsor) for ALBA BERLIN men's team. Swiss elevator company provides kit sponsorship visible during all games.
• adidaspremiumGTM or Marketing PartnerPremium partner providing athletic footwear and apparel for ALBA BERLIN teams. Partnership includes official equipment supplier status.
• DKBpremiumGTM or Marketing PartnerPremium partner - German direct bank with customer sponsorship in sports.
• Volkswagen Automobile BerlinpremiumGTM or Marketing PartnerPremium partner - automotive partner providing vehicle fleet for club operations.
• WoltpremiumGTM or Marketing PartnerPremium partner - food delivery platform with marketing activation at games and digital channels.
• Allianz VersicherungcoreGTM or Marketing PartnerMain and jersey sponsor for ALBA BERLIN women's team. Major insurance company provides primary financial sponsorship.
• BauerfeindpremiumGTM or Marketing PartnerOfficial partner for sports medical supports and compression wear for both men's and women's teams.
• Deutsche BahnpremiumGTM or Marketing PartnerOfficial partner - German national railway providing travel services and mobility partnership.
• GatoradepremiumGTM or Marketing PartnerOfficial sports beverage partner providing hydration products for ALBA teams.
• ToyotapremiumGTM or Marketing PartnerTitle sponsor of German Women's Basketball Bundesliga (Toyota Damen Basketball Bundesligen). League-level partnership.
• Futura GmbHcoreGTM or Marketing PartnerMain sponsor for ALBA BERLIN wheelchair basketball team (RBBL2). Berlin-based company provides dedicated sponsorship for para-sports team.
• a&o hostelsyouthGTM or Marketing PartnerYouth partner - German hostel chain sponsoring youth basketball programs and camps.
• Berliner WasserbetriebeyouthGTM or Marketing PartnerSponsor of ALBA Oberschulliga (high school basketball league) - Berlin water utility company.
• Bett1.deyouthGTM or Marketing PartnerSponsor of ALBA BERLIN Basketball & Tennis multi-sport event and youth programs.
• Berliner Energieagentur (BEA)youthGTM or Marketing PartnerSponsor of BEA-Kiezcamps youth sports initiative - Berlin energy agency.
• BearingPointyouthGTM or Marketing PartnerYouth partner - international management and technology consulting firm supporting youth programs.
• Uber ArenacoreGTM or Marketing PartnerHome arena partner for ALBA BERLIN men's team. Major Berlin arena venue for games and events.
• Sportmetropole BerlinpremiumStrategic or Co-development PartnerInitiative with other Berlin elite sports clubs (Hertha, Union, Füchse, Eisbären, BR Volleys) and venues promoting Berlin as top sports city.
• easyCredit BBLcoreStrategic or Co-development PartnerGerman Basketball Bundesliga - main domestic league competition featuring ALBA BERLIN men's team.
• ALBASPROSS gGmbHcoreStrategic or Co-development PartnerSubsidiary organization managing Kita and school operations. ALBA BERLIN entity for educational institution partnerships.
• Fachschule SPI (Sozialpädagogisches Institut Berlin)premiumStrategic or Co-development PartnerEducational partnership for Erzieher:innen-Ausbildung (educator training) with sports profile. Berlin-based vocational school.
• CTS EVENTIM AG & Co. KGaAcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform provider for tickets and event management. Powers ALBA's online ticket shop.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• FC Bayern München Basketball: Bayern Munich's basketball division competes in the Basketball Bundesliga (BBL) and EuroLeague. It is the most direct German basketball peer, operating a similar professional team model with sponsorship, ticketing, and merchandise revenue streams — competing head-to-head for titles, sponsors, and talent.
• Ratiopharm Ulm: ratiopharm ulm is a top-tier BBL competitor with recent championship contention and EuroLeague participation. It competes with ALBA BERLIN for league titles, sponsors, and BBL media rights revenue.
• Hamburg Towers: Hamburg Towers is a BBL club operating a similar professional basketball business model in a major German city. Competes with ALBA for league position, sponsorship share, and fan engagement across northern Germany.
• Brose Bamberg: Brose Baskets Bamberg is a historic German basketball Bundesliga club with multiple league and cup titles. It directly competes with ALBA in domestic play and shares the BBL sponsorship market and arena-attendance economics.
• MHP Riesen Ludwigsburg: MHP Riesen Ludwigsburg is a consistent BBL playoff team with strong corporate sponsorship (MHP). Comparable to ALBA in operating model, sponsorship-driven revenue, and youth development investments.
• Telekom Baskets Bonn: Telekom Baskets Bonn is a long-standing BBL club with Deutsche Telekom as main sponsor. Directly competes with ALBA in domestic play and shares the German basketball sponsorship and ticketing markets.

Broad incumbents

• Real Madrid Baloncesto: Real Madrid's basketball section is one of Europe's most successful and valuable clubs, competing in EuroLeague and Spanish Liga ACB. It is a broad incumbent in the European basketball market that overlaps with ALBA's international competitions and benchmark for sponsor pricing.
• FC Barcelona Basketball: FC Barcelona Bàsquet is a EuroLeague and Spanish ACB powerhouse within a multi-sport global brand. Comparable to ALBA as a multi-sport institution with a basketball-first vertical, large fan base, and significant sponsorship portfolio.

Regional players

• Olympiacos B.C. Olympiacos B.C. is a dominant Greek EuroLeague club with multiple European titles. Comparable as a top-tier European basketball franchise competing in international club competitions alongside ALBA, with similar revenue model anchored by ticketing, sponsorships, and merchandise.
• Panathinaikos B.C. Panathinaikos B.C. is a historic Greek EuroLeague club with multiple European championships. Comparable as a European basketball incumbent competing in continental competition and sharing the broader EuroLeague sponsorship and media rights marketplace with ALBA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/albaberlin
• YouTubeyoutube.com/user/albabasketball/videos
• Facebookde-de.facebook.com/albaberlin
• LinkedInlinkedin.com/company/alba-berlin
• Instagraminstagram.com/albaberlin
• TikToktiktok.com/@albaberlin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALBA BERLIN Basketballteam GmbH