Veho Eesti
Veho Eesti is the authorized Mercedes-Benz passenger and commercial vehicle distributor in Estonia, operating four dealerships across Tallinn, Väo, Tartu, and Pärnu. It sells new and used vehicles, provides authorized service and parts, and intermediates insurance and financing for individual consumers and commercial fleet operators.
- Company typePrivate
- Founded1939
- HeadquartersPeetri, Estonia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Veho Eesti does
Veho Eesti is the Estonian operating entity of the Finnish family-owned Veho Group, serving as the authorized Mercedes-Benz passenger car and commercial vehicle distributor and after-sales service provider in Estonia. The company is legally Veho OÜ (registration 10284932), headquartered in Peetri near Tallinn, and operates four physical dealership locations across Estonia: a main passenger-car showroom and service center in Peetri/Tallinn, a commercial vehicle center in Väo, and additional dealerships in Tartu and Pärnu. It employs approximately 250 people in Estonia, within a broader Veho Group that employs over 2,200 people across Finland, Sweden, Estonia, Latvia, and Lithuania. The company's Estonian headcount has remained stable, and the Estonia subsidiary was materially expanded through the 2019 acquisition of Silberauto's Estonian and Lithuanian operations.
Veho Eesti generates revenue across six streams: new Mercedes-Benz passenger and commercial vehicle sales, used vehicle trade-in sales, authorized service and maintenance (including warranty work), genuine parts and accessories, insurance intermediation (Veho Kindlustus in partnership with If Insurance), and vehicle financing facilitation through referral partnerships with Swedbank, SEB, Luminor, and Citadele. Pricing ranges from approximately €60,000 for entry commercial vans to over €100,000 for premium V-Class Exclusive 4MATIC passenger configurations, with insurance subscriptions starting at roughly €64–75 per month for comprehensive coverage. The product portfolio spans the full Mercedes-Benz passenger lineup (luxury sedans, SUVs, EQ electric vehicles, plug-in hybrids, AMG, Maybach) and the complete commercial vehicle lineup (Sprinter/eSprinter, Vito, V-Class, trucks, Conecto/Citaro/eCitaro/Intouro/Tourismo/Setra buses, plus Unimog and Fuso Canter special vehicles).
The go-to-market combines physical showroom-based direct sales with a dedicated commercial vehicle e-commerce portal (vans.veho.ee) and digital inquiry channels. The company reaches customers through its website, email newsletter, social media (Facebook, YouTube), and historical participation in automotive trade events. Underlying technology consists of standard dealer management systems, CRM, and digital sales platforms; no proprietary technology stack is disclosed. Partnerships with If Insurance and four major Estonian banks extend a bundled vehicle ownership offering, and the company has a three-year cooperation agreement with the John Nurminen Foundation for Baltic Sea preservation, aligned with a group-level climate-neutrality-by-2025 target and 100% renewable energy usage in buildings.
Veho Eesti firmographics
Firmographics- Name
- Veho Eesti
- Legal name
- Veho OÜ
- Website
- https://veho.ee
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Short description
- Veho Eesti is the authorized Mercedes-Benz passenger and commercial vehicle distributor in Estonia, operating four dealerships across Tallinn, Väo, Tartu, and Pärnu. It sells new and used vehicles, provides authorized service and parts, and intermediates insurance and financing for individual consumers and commercial fleet operators.
- Ownership category
- akta.pro rank
Veho Eesti industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- Used Car Dealers (441120), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Veho Eesti is headquartered
LocationHeadquarters
- HQ city
- Peetri
- HQ country
- Estonia
- HQ region
- Europe
Offices5 records
Markets served
Veho Eesti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Mercedes-Benz passenger cars and commercial vehicles (vans, trucks, buses). Includes new car sales, fleet sales, and commercial vehicle sales.
- Used Vehicle Sales: Sale of pre-owned Mercedes-Benz vehicles and other brand trade-ins. Veho purchases customer vehicles as trade-ins when selling new vehicles.
- Vehicle Service and Maintenance: Authorized Mercedes-Benz maintenance and repair services for passenger and commercial vehicles. Includes scheduled maintenance, repairs, and warranty work.
- Insurance Products: Veho Insurance products offered in partnership with If Insurance, providing comprehensive vehicle coverage including kasko (full coverage) and traffic insurance. Veho acts as an insurance intermediary.
- Financial Services: Vehicle leasing and financing facilitation through partnerships with banks (Swedbank, SEB, Luminor, Citadele). Veho assists customers in obtaining auto loans and lease agreements, earning referral fees from financial partners.
- Parts and Accessories: Sale of genuine Mercedes-Benz spare parts, accessories, and components for vehicle maintenance and repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Veho Kindlustus (Full Coverage) |
| Subscription | Monthly | Veho Kindlustus Light |
| One time/ perpetual license | Multi-year contract | Vito Mixto Special Price |
| One time/ perpetual license | Multi-year contract | Sprinter Campaign Pricing |
| One time/ perpetual license | Multi-year contract | V-Class Campaign Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Veho Eesti product offering
Product offeringCore offering
Veho Eesti is an authorized Mercedes-Benz dealer in Estonia selling new passenger cars, vans, trucks, buses, and special vehicles, along with certified used vehicles. The company provides manufacturer-grade maintenance, warranty repair, and genuine parts through certified service centers, and intermediates vehicle financing via partner banks (LHV, SEB, Swedbank) and insurance products including its own Veho Kindlustus offering partnered with If Insurance.
Product overview
Veho Eesti is the official Mercedes-Benz representative in Estonia, operating as a family-owned company since 1939. The product portfolio consists of two main lines: Mercedes-Benz Passenger Cars (sõiduautod) encompassing luxury sedans, SUVs, electric vehicles, plug-in hybrids, Mercedes-AMG sports cars, and Mercedes-Maybach models; and Mercedes-Benz Commercial Vehicles (kommertssõidukid) including the Sprinter/eSprinter, Vito, V-class vans, trucks, buses (Conecto, Citaro, eCitaro, Intouro, Tourismo, Setra), and special vehicles (Unimog, Fuso Canter). Supporting services include Veho Insurance (in partnership with If Insurance), vehicle leasing through major Estonian banks, maintenance and repair services, and test drive booking. The company operates 4 dealership locations across Estonia in Tallinn, Väo, Tartu, and Pärnu.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz New Passenger Cars
Quantifiable outcome
- Veho aims to achieve climate neutrality in operations by 2025
- +2 more outcomes
Companies that use Veho Eesti
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Veho Eesti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Veho Eesti partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Domenikss (Latvia)coreIn 2021, Veho acquired Latvian Mercedes-Benz dealer Domenikss, further consolidating its position in the Baltic region.
- Silberauto (Estonia and Lithuania)coreIn 2019, Veho acquired Silberauto's operations in Estonia and Lithuania, becoming the largest Mercedes-Benz passenger car and commercial vehicle dealer and maintenance services provider in the Baltic countries. This acquisition marked a major strategic expansion for Veho into the Baltic market.
- If Kindlustus (If Insurance)coreVeho offers insurance products in partnership with If Insurance, providing comprehensive vehicle coverage (kasko) and traffic insurance through Veho dealerships. This partnership enables Veho to offer complete vehicle ownership solutions.
- SwedbankcoreFinancial services partner for vehicle leasing and financing. Swedbank is one of the major banks in Estonia providing auto loans and leasing products through Veho dealerships.
- SEBcoreFinancial services partner for vehicle leasing and financing. SEB provides auto financing solutions for Veho customers.
- LuminorcoreFinancial services partner for vehicle leasing and financing. Luminor offers auto loans through Veho dealerships.
- CitadelecoreFinancial services partner providing leasing solutions for commercial vehicles. Citadele Leasing is prominently featured in Veho's commercial vehicle campaign pricing.
- John Nurminen FoundationminorVeho has entered a three-year cooperation agreement with the John Nurminen Foundation to help save the Baltic Sea and its heritage for future generations. This partnership reflects Veho's commitment to sustainability and responsible business practices.
- Mercedes-Benz Group AGcoreVeho is the leading distributor and dealer for Mercedes-Benz Group AG (passenger cars) and Daimler Truck AG (commercial vehicles) in Finland, Sweden, Estonia, Latvia, and Lithuania. The partnership has continued for over 80 years since 1939.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Veho Eesti competitors and assessment
Company assessmentEmerging players
- Auto1 Group: European digital used-car platform with operations in over 30 countries including the Baltics. Adjacent competitor in the used-vehicle segment, though primarily B2B/online rather than physical dealership; illustrates the digital disruption Veho Eesti's used-car business faces.
Direct peers
- Bilia AB: Sweden's largest automotive dealer group, operating authorized dealerships across premium and volume brands with a similar mix of new vehicle sales, used vehicles, service, and financing. Closely comparable in Nordic-Baltic dealer business model and premium-brand focus.
- Hedin Mobility Group: Large Swedish and European automotive retail group operating authorized dealerships across multiple premium brands including Mercedes-Benz, with parallel business lines in new/used vehicles, after-sales, and fleet services. Operates in overlapping Nordic-Baltic geography.
Broad incumbents
- Emil Frey Group: One of Europe's largest automotive retail groups headquartered in Switzerland, operating across multiple brands with a similar authorized-dealer model. Comparable in business model structure and premium-brand orientation, though at substantially greater scale.
- Asbury Automotive Group: Large US-based franchised automotive retailer operating dealerships across multiple premium and volume brands. Comparable in business model (franchised sales, service, financing, parts) though in a different geographic and regulatory environment.
- Inchcape plc: Global automotive distributor and retailer operating across multiple premium and volume brands in dozens of markets. Comparable as a large-scale multi-market automotive retail operator with similar after-sales and distribution model, though at much larger scale and broader geographic footprint.
- Porsche Holding Salzburg: Europe's largest automotive distributor (part of the Volkswagen Group) operating wholesale and retail of VW Group brands across multiple European markets. Comparable as a large-scale European automotive distribution and retail operator with similar brand-representative structure.
Regional players
- Møller Mobility Group: Norway's largest automotive importer and dealer representing Volkswagen, Audi, Skoda and SEAT. Comparable as a Nordic authorized premium-brand dealer group with full sales/service/financing ecosystem, though in a different country and brand portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Veho Eesti social profiles
Digital presenceVeho Eesti compliance and trust
Trust signalCompliance1 record
Veho Eesti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veho Eesti leadership team
Management profileNumber of profiles
Profiles8 records
Veho Eesti subsidiaries and ownership
Company hierarchySubsidiaries4 records
Veho Eesti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veho Eesti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veho Eesti
What does Veho Eesti do?
Veho Eesti is an authorized Mercedes-Benz dealer in Estonia selling new passenger cars, vans, trucks, buses, and special vehicles, along with certified used vehicles. The company provides manufacturer-grade maintenance, warranty repair, and genuine parts through certified service centers, and intermediates vehicle financing via partner banks (LHV, SEB, Swedbank) and insurance products including its own Veho Kindlustus offering partnered with If Insurance.
Is Veho Eesti a public or private company?
Veho Eesti is a private company. It is classified as family owned and is currently operating.
When was Veho Eesti founded?
Veho Eesti was founded in 1939.
Where is Veho Eesti based?
Veho Eesti is headquartered in Peetri, Estonia, in the Europe region.
How does Veho Eesti make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, vehicle Service and Maintenance, insurance Products, financial Services and parts and Accessories.
Who are Veho Eesti's main competitors?
Auto1 Group is listed as an emerging player. Direct peers are Bilia AB and Hedin Mobility Group. Broad incumbents are Emil Frey Group, Asbury Automotive Group, Inchcape plc and Porsche Holding Salzburg. Møller Mobility Group is listed as a regional player.
Does Veho Eesti have an API?
No public API is recorded for Veho Eesti.
What industry is Veho Eesti in?
Veho Eesti's product category is Automotive Retail Dealership. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 441120 and its SIC code is 5500.