Overpriced
Overpriced is a boutique brand design studio in Riga, Latvia, delivering handcrafted branding, identity, motion, web, packaging, and exhibition design for government, enterprise, cultural, and SMB clients across the Baltic region and internationally.
- Company typePrivate
- Founded2015
- HeadquartersRiga, Latvia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Overpriced does
Overpriced is a boutique brand design studio founded in 2008 and headquartered in Riga, Latvia, with a secondary office in Kuldiga. Operating as SIA Overpriced, the studio delivers full-spectrum design services — branding and identity, motion and animation, web design, packaging, book and publication design, signage and wayfinding, exhibition design, illustration, photography, typography, campaign design, and creative direction — for a client base spanning government, banking, media, logistics, cultural institutions, and family-owned businesses across the Baltic region, Scandinavia, Western Europe, North America, and Asia Pacific.
The studio's core offering is a six-phase structured engagement (Discovery, Positioning, Design, Testing & Implementation, Guidelines, Long-term companionship) delivered by a small in-house team of 'proud generalists.' Its work is grounded in handcrafted, culturally-rooted design, explicitly positioning itself 'against the machine' and emphasizing Eastern European heritage, artisan craft, and human intuition over automated or techno-centric approaches. Notable clients include Luminor, Inbank, TV3, Sorainen, Omniva, NATO, the City of Riga, Zuzeum Art Museum, and the Imants Ziedonis Foundation, with the studio's book design for 'A Description of our Homeland' winning a 2022 ADC*E Member Club Gold Award and a Silver in Editorial Design.
The business runs on project-based, custom-quoted professional services with no public pricing and no tiered rate cards. Revenue is generated through brand and identity projects, specialized design engagements, and lectures/consultancy. The studio relies on direct outreach, referrals, and a portfolio-driven website for client acquisition, supported by design award recognition (LADC ADWARDS, Latvian Design Awards, ADC*E) as earned media. It is privately held, appears bootstrapped, and lists no institutional investors beyond a 2025 EU Recovery Fund grant for digitalization.
Overpriced firmographics
Firmographics- Name
- Overpriced
- Legal name
- SIA Overpriced
- Website
- https://overpriced.design
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Overpriced is a boutique brand design studio in Riga, Latvia, delivering handcrafted branding, identity, motion, web, packaging, and exhibition design for government, enterprise, cultural, and SMB clients across the Baltic region and internationally.
- Ownership category
- akta.pro rank
Overpriced industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Overpriced is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
Overpriced business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Design and Identity Services: Project-based fees for comprehensive brand design, rebranding, visual identity development, and brand strategy services. Projects include identity systems, positioning, guidelines, and implementation support. Revenue is earned through individual project engagements with a structured discovery-to-implementation process.
- Specialized Design Services: Fees for specialized design services including book design, packaging design, exhibition design, motion graphics, photography direction, web design, signage and wayfinding, product design, and animation. These are billed as part of overall project engagements or standalone services.
- Talks, Lectures and Consultancy: Revenue from speaking engagements, lectures, and design consultancy services. The studio shares its practice with wider audiences, focusing on cultural and historical aspects of design in Eastern European contexts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Overpriced product offering
Product offeringCore offering
Overpriced is a boutique brand design studio that delivers bespoke, end-to-end design solutions spanning branding and identity, motion design and animation, web design, packaging, book and publication design, signage and wayfinding, exhibition design, illustration, photography, custom typography, campaign design, and creative direction. Services are sold as project-based engagements following a structured six-phase process (Discovery, Positioning, Design, Testing & Implementation, Guidelines, Long-term companionship) for clients ranging from small family businesses and startups to banks, media groups, governments, and cultural institutions.
Product overview
Overpriced is a brand design studio offering a comprehensive range of creative services as a unified offering rather than modular products. Their portfolio spans branding and identity design, motion graphics, web design, packaging, book and publication design, signage and wayfinding, exhibition design, illustration, photography, typography, campaign design, and creative strategy. The studio operates as a full-service creative partner rather than a software platform, delivering bespoke design solutions across various industries including cultural institutions, government bodies, startups, and established corporations in Latvia and internationally.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Identity Design
Quantifiable outcome
- Plūkt Tea expanded to Australia, Canada, and Japan markets following brand refresh
- +3 more outcomes
Companies that use Overpriced
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Overpriced technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Overpriced partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MakeMakecoreInterior design studio collaborated with Overpriced on the Zuzeum Art Museum project to develop spatial graphics and wayfinding, with Overpriced handling visual design and MakeMake contributing interior design expertise.
- Roberts RūrānsminorIllustrator Roberts Rūrāns collaborated with Overpriced on the NATO campaign animation project, providing illustration work for the short animated video about Article no.10.
- White LabelcoreWhite Label provided strategy services for the Latvijas Kultūras akadēmija rebranding project, with Overpriced providing design and creative direction.
- Gateris WorksminorArchitecture firm served as architects for the Suns Funs children's experience at the Imants Ziedonis Museum, collaborating with Overpriced on the physical design of the Suns Funs house.
- SIJAminorSIJA provided environment design for the Kaļķu kvartāls wayfinding project, working alongside Overpriced's design team.
- MW KepshminorLocal metalworking studio involved in the Kaļķu kvartāls wayfinding project, producing signage elements on-site as part of the collaborative local production approach.
- Charlotte RohdeminorDesigner Charlotte Rohde collaborated with Overpriced to adapt a typeface featuring clean, geometric forms for the Latvijas Kultūras akadēmija visual identity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Overpriced competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Overpriced social profiles
Digital presenceOverpriced financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overpriced leadership team
Management profileNumber of profiles
Profiles1 record
Overpriced funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overpriced M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overpriced
What does Overpriced do?
Overpriced is a boutique brand design studio that delivers bespoke, end-to-end design solutions spanning branding and identity, motion design and animation, web design, packaging, book and publication design, signage and wayfinding, exhibition design, illustration, photography, custom typography, campaign design, and creative direction. Services are sold as project-based engagements following a structured six-phase process (Discovery, Positioning, Design, Testing & Implementation, Guidelines, Long-term companionship) for clients ranging from small family businesses and startups to banks, media groups, governments, and cultural institutions.
Is Overpriced a public or private company?
Overpriced is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overpriced founded?
Overpriced was founded in 2015. It employs 1 to 10 people.
Where is Overpriced based?
Overpriced is headquartered in Riga, Latvia, in the Europe region.
How does Overpriced make money?
Three revenue lines are on record. Brand Design and Identity Services are the primary driver. The others are specialized Design Services and talks, Lectures and Consultancy.
Does Overpriced have an API?
No public API is recorded for Overpriced.
What industry is Overpriced in?
Overpriced's product category is Brand Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.