Boyne Golf

What Boyne Golf does

Boyne Golf operates 11 championship golf courses across three Northern Michigan resort properties (Boyne Mountain in Boyne Falls, The Highlands in Harbor Springs, and Inn at Bay Harbor in Bay Harbor) plus the standalone Crooked Tree Golf Club, on approximately 10,000 acres situated between Lake Michigan and Michigan's Lower Peninsula. The portfolio includes signature courses designed by Arthur Hills, Robert Trent Jones Sr., and Donald Ross, with ongoing renovations led by architect Ray Hearn. Bay Harbor Golf Club (Links/Quarry/Preserve combinations) is positioned as the flagship property along a five-mile Lake Michigan shoreline. Supporting amenities include the BOYNE Golf Academy, the Ross Golf Center practice facility with a 30-bay TrackMan Range, club-fitting services, junior programs (The First Tee, Youth on Course, Junior Has A Fit with 11,000+ kids enrolled), on-course dining, and resort lodging at Mountain Grand Lodge & Spa, The Highlands Main Lodge, and Inn at Bay Harbor.

The company's technology stack centers on third-party sports-analytics tools rather than proprietary systems: TrackMan radar launch monitors and the TrackMan Range mobile-app experience for shot analysis with eight data points; Sportsbox.ai for AI-powered 3D kinematic swing analysis (pelvic/chest turn/sway, lift, flex, bend, sequence); CoachNow for lesson scheduling, video sharing, and personalized drills; and Titleist Performance Institute methodology for physical-screening-based instruction and club fitting. The Ross Club Fitting Center combines these data layers with fitter expertise and partner-brand equipment (Callaway, Taylormade). Recent product additions include the Doon Brae 9-hole par-3 short course (designed by Ray Hearn on a ski-slope hillside, lit for night play, opened 2025) and the Back Yaird 27-hole Himalayan putting course (opened 2025).

Boyne Golf operates as a direct-to-consumer destination-resort business with multiple revenue streams: green fees and tee times (across 11 courses with premium pricing on Bay Harbor), bundled golf-vacation packages (Stay & Play, Unlimited Golf, Super 5, Michigan's Magnificent 10), instruction and golf-school services (private lessons at $120–$150/hour, golf schools at $599–$1,250), merchandise and club rentals ($70/set Callaway), on-course food and beverage, and the BoyneRewards cross-property loyalty program (1 point per dollar). Distribution is primarily direct via boynegolf.com, shop.boynegolf.com tee-time booking, the 855.688.3286 reservation line, and on-site golf shops, supplemented by travel-industry partnerships (Pure Michigan, IAGTO, Petoskey Area Visitors Bureau) and a dedicated corporate/group sales function. Boyne Golf operates as a division of Boyne Resorts, a privately held company founded by Everett Kircher in 1947 and now led by Stephen Kircher; revenue, ownership structure, and capital structure are not publicly disclosed.

Name

Boyne Golf

Legal name

Boyne Golf

Website

https://boynegolf.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Boyne Golf operates 11 championship golf courses across three Northern Michigan resort properties (Boyne Mountain, The Highlands, Inn at Bay Harbor) plus Crooked Tree, offering destination golf vacations, lodging packages, BOYNE Golf Academy instruction, and TrackMan-enabled practice facilities to golfers, families, and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Resort and Destination Golf Hospitality

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Hotels (except Casino Hotels) and Motels (72111), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Destination golf resorts
• Golf vacation packages
• Championship golf courses
• Golf instruction academies
• Golf club fitting

Headquarters

HQ city

Petoskey

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fees and Tee Times: Revenue from individual and group golf rounds across 11 championship courses, with varying rates based on course prestige (Bay Harbor commands premium pricing) and time of day/season.
2. Golf Vacation Packages: All-inclusive packages combining lodging at three resort properties with unlimited or specified rounds. Packages include Stay & Play, Unlimited Golf, Super 5 Vacation, and Michigan's Magnificent 10 Vacation with various inclusions.
3. Golf Instruction and Academy Services: Revenue from private lessons ($120-$150/hour), golf schools (Couples, Ladies, Short Game), club fittings, and winter development programs at the BOYNE Golf Academy.
4. Merchandise and Retail: On-course and resort golf shops selling apparel, equipment, and accessories. Golf club rentals ($70/set) and day bags available.
5. Food and Beverage: On-course dining options including grab-and-go facilities, full-service restaurants, and pub dining at various course locations.
6. BoyneRewards Loyalty Program: Free loyalty program earning one point per dollar spent, redeemable for tee times, packages, gift cards, resort shopping, spa, and lift tickets across Boyne properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Boyne Golf operates 11 championship golf courses across three Northern Michigan resort properties (Bay Harbor Golf Club, The Highlands, Boyne Mountain) and Crooked Tree Golf Club, offering tee times, multi-day lodging-inclusive vacation packages, golf instruction through the BOYNE Golf Academy, club fitting, practice facilities including a TrackMan Range, and on-site retail and dining. The integrated destination model bundles championship-caliber golf designed by Robert Trent Jones Sr., Arthur Hills, and Donald Ross with on-site lodging, dining, and family amenities.

Product overview

BOYNE Golf operates as a multi-course resort destination with 11 championship golf courses across three Northern Michigan properties: Bay Harbor Golf Club (3 nine-hole combinations: Links/Quarry, Quarry/Preserve, Preserve/Links), The Highlands (5 courses: The Heather, Arthur Hills, Donald Ross Memorial, The Moor, Doon Brae), and Boyne Mountain (2 courses: The Alpine, The Monument), plus standalone Crooked Tree Golf Club. The core offering centers on destination golf vacations with lodging packages (Inn at Bay Harbor, Mountain Grand Lodge, The Highlands Main Lodge). Supporting services include BOYNE Golf Academy (award-winning instruction with TrackMan/Sportsbox.ai technology), TrackMan Range practice facility, club fitting, golf schools (Couples, Ladies, Short Game), junior programs, BoyneRewards loyalty program, gift cards, on-course dining, and golf shops. Vacation packages include Stay & Play, Unlimited Golf, Super 5 Vacation, and Michigan's Magnificent 10 Vacation.

Differentiator

Problem solved

Functional benefit

Brands

• Boyne Golf Academy: Award-winning golf instruction program featuring PGA professionals and advanced technology including TrackMan, Sportsbox.ai, and Coach Now systems.
• BoyneRewards
• Boyne Forever Foundation

Products and services

• Bay Harbor Golf Club 27-hole golf facility with three distinct 9-hole courses (Links, Quarry, Preserve) along Lake Michigan shoreline, featuring stunning bay views, former shale quarry terrain, and hardwood forest. Known as the 'Pebble Beach of the Midwest.' Targeted at destination golfers and resort guests.
• The Highlands Five-course resort at Harbor Springs featuring The Heather, Arthur Hills, Donald Ross Memorial, The Moor, and Doon Brae courses, plus the Ross Golf Center practice facility. Rated No. 1 Golf Resort for Value by Golf.com and home to the BOYNE Golf Academy. For destination golfers, families, and corporate groups.
• Boyne Mountain Two 18-hole championship courses (The Alpine and The Monument) at Boyne Falls, MI with spectacular mountainside setting and panoramic views toward Deer Lake. Hosts Michigan's Tournament of Champions annually. For destination golfers, families, and corporate groups.
• Crooked Tree Golf Club 18-hole championship course carved through centuries-old hardwood forests, perched on bluffs above Little Traverse Bay with undulating greens and Lake Michigan views. Included in BOYNE Golf vacation packages.

Quantifiable outcome

• No. 3 Golf Resort in USA - USA Today 10BEST Golf Resorts 2026
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature4 records

Partnerships

18 partnerships are on record, tiered minor and core.

• SPORTFIVEminorStrategic or Co-development Partner · 15 May 2026T.R. Hollis, newly hired Director of Golf Sales and Marketing, previously served as Vice President of Brand Consulting and Golf Operations with PGA TOUR partner SPORTFIVE, managing golf operations for multiple tour events.
• Boyne Country SportscoreStrategic or Co-development Partner · 1 January 2003Since 2003, Boyne Country Sports has been fitting young golfers with properly fitted equipment through the Junior Has A Fit program with over 11,000 enrolled kids. Locations include Bloomfield Hills, Novi, Petoskey, and Traverse City.
• American ExpresscoreGTM or Marketing PartnerAmerican Express is the Official Payment Card Partner of BOYNE Golf. The partnership provides customers with payment processing and card benefits, leveraging American Express's heritage built on service and sustained innovation to enhance customer experiences.
• Coca-ColacoreGTM or Marketing PartnerCoca-Cola is the Official Beverage Partner of Boyne Resorts, offering a complete lineup to ensure guests are refreshed with Coca-Cola products across Boyne Resorts properties including golf courses.
• GoProminorGTM or Marketing PartnerGoPro helps the world capture and share experiences in immersive ways. The partnership supports content creation and marketing efforts showcasing BOYNE Golf experiences.
• Red BullminorGTM or Marketing PartnerRed Bull provides energy and beverage products, giving wings to people and ideas since 1987. The partnership supports BOYNE Golf events and activities.
• Helly HansencoreGTM or Marketing PartnerFounded in Norway in 1877, Helly Hansen provides professional-grade apparel and is the uniform choice for Boyne Resort employees. The partnership includes proprietary technologies like HELLY TECH waterproof/breathable system and LIFA INFINITY PRO.
• Odawa CasinominorGTM or Marketing PartnerPartnership providing gaming vouchers ($25 value) included with golf vacation packages as added benefit for guests.
• Youth on CourseminorGTM or Marketing PartnerBOYNE Golf is a proud participating facility of Youth on Course, supporting youth golf development through affordable access to golf.
• The First TeeminorGTM or Marketing PartnerBOYNE Golf is a participating facility for The First Tee program, designed to provide fun, engaging golf atmosphere for children aged five and older, integrating Nine Core Values and Nine Healthy Habits.
• TrackMancoreTechnology or IntegrationTrackMan provides tour-proven radar technology for the TrackMan Range and instruction analysis, enabling players to practice distance control, shot-shaping, and improvement through eight essential data points.
• Nike GolfminorGTM or Marketing PartnerNike Golf equipment and apparel featured through junior programs and golf camps, with positive customer testimonials from program participants.
• Callaway GolfcoreTechnology or IntegrationCallaway provides golf club rental sets (men's and ladies') and putter fitting offerings at Ross Club Fitting Center.
• PGA TOURminorStrategic or Co-development PartnerFormer connection through SPORTFIVE partnership, managing ISCO Championship tournament and $25 million in annual golf-related brand partnerships.
• Rocket MortgageminorGTM or Marketing PartnerFormer marketing partnership through Rocket Mortgage Classic tournament sponsorship, managing $100 million annual sponsorship marketing budget.
• Ray Hearn (Golf Course Architect)coreStrategic or Co-development PartnerMichigan-based golf course architect leading Donald Ross Memorial course renovations since 2020, working to better replicate Ross' original designs using modern technology.
• Gil Hanse (Golf Course Architect)minorStrategic or Co-development PartnerFamed architect collaborated with Aronimink Golf Club on hole restoration, inspiring BOYNE Golf's Donald Ross Memorial renovations to original Ross designs.
• Pure MichigancoreGTM or Marketing PartnerMichigan Economic Development Corporation initiative promoting Michigan as America's Summer Golf Capital with 650+ top courses, with BOYNE Golf as a leading destination.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Streamsong Resort: Streamsong is a destination golf resort in central Florida with multiple signature courses (Coore/Crenshaw, Doak, Gil Hanse), on-site lodging, and a minimalist luxury positioning. It directly competes with Boyne for the premium multi-course golf trip segment and is a frequent inclusion in the same USA Today/Golf Digest destination rankings.
• Bandon Dunes Golf Resort: Bandon Dunes is a multi-course (now 7+) destination golf resort on the Oregon coast with on-site lodging and a walking-only, pure-golf ethos comparable to Boyne's Magnificent 11. It competes head-to-head for serious golfers booking multi-night golf packages and is widely cited alongside Boyne in best-of destination golf rankings.
• Pinehurst Resort: Pinehurst is a multi-course golf resort in North Carolina with on-site lodging, spa, and a destination-resort model directly comparable to Boyne's three-property, 11-course integrated resort offering. Both compete for the same destination-golfer customer, multi-day package buyer, and resort-style golf vacation spend.
• Sea Island Resort: Sea Island is a multi-course (3 championship) Georgia coastal resort with lodging, spa, and family programming — a comparable integrated destination-golf-resort play. It overlaps with Boyne on family golf vacations, multiple course variety, and top-tier destination rankings.
• Kiawah Island Golf Resort: Kiawah is a multi-course coastal golf resort in South Carolina with extensive lodging, dining, spa, and family amenities — a near-direct analog to Boyne's resort-golf-plus-resort-amenities model. Both target destination golfers seeking a full vacation experience with multiple championship courses on property.

Broad incumbents

• The Greenbrier: The Greenbrier is a full-service American resort with multiple golf courses, extensive lodging, dining, spa, and casino, providing a broader luxury-resort-with-golf comparison. It targets a similar corporate-outing, multi-generational family, and destination-golfer mix as Boyne but operates as a single-property luxury resort rather than a multi-property cluster.
• Pebble Beach Resorts: Pebble Beach is the iconic American public-access golf destination with on-site luxury lodging (Inn at Spanish Bay, The Lodge) and a portfolio of courses. It competes with Boyne at the very top end of destination golf prestige and pricing but is geographically focused on a single Monterey peninsula.
• Troon Golf: Troon is the largest third-party golf course and club management company, operating hundreds of courses and academies worldwide. While it does not own an equivalent integrated 11-course destination, it manages many competing resort courses and clubs, making it a relevant benchmark for operational scale and brand portfolio.

Emerging players

• Sand Valley Golf Resort: Sand Valley is a newer multi-course (Mammoth Dunes, Sand Valley, The Lido, Sedge Valley) destination resort in central Wisconsin with on-site lodging and a serious-golfer focus. It directly competes with Boyne for Midwest and national destination golfers and is expanding its course count, raising competitive intensity in the same region.

Regional players

• Cog Hill Golf & Country Club: Cog Hill is a multi-course golf facility near Chicago with on-site dining and event hosting, competing with Boyne for Midwest regional golfers and corporate outings. It lacks comparable integrated lodging and the destination breadth but competes for the same regional customer pool.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BOYNE_Golf
• YouTubeyoutube.com/@UC8PDb3MawSTBAKcb4obaRjQ
• Facebookfacebook.com/BOYNEGolf
• Instagraminstagram.com/boyne.golf
• LinkedInlinkedin.com/company/boynegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyne Golf