Youth on Course
Youth on Course is a 501(c)(3) nonprofit founded in 2006 that provides youth ages 6-18 access to affordable golf ($5 or less per round) at 2,365+ partner courses across the U.S., Canada, and Australia, supported by a mobile app and major corporate partnerships including Bank of America, Topgolf, and Pebble Beach Company.
- Company typePrivate
- Founded2006
- HeadquartersMonterey, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Youth on Course does
Youth on Course is a 501(c)(3) nonprofit organization founded in 2006 and headquartered in Monterey, California. Its core offering is a membership program that provides youth ages 6-18 access to rounds of golf for $5 or less at over 2,365 partner courses across the United States, Canada, and Australia. The membership is delivered primarily through a mobile app that serves as the digital membership card, course directory, and tee-time booking interface, supplemented by an AI agent called "Birdie" that handles text-based member support queries. The organization has grown to 426,898 members (as of 2026) and has facilitated more than 6.3 million cumulative rounds of golf, with 722,214 rounds played in 2026 alone.
The business model is donation-funded rather than revenue-generating in a traditional commercial sense. Youth on Course relies on charitable contributions from individuals, corporate sponsors, and foundations, supplemented by $5 per-round member fees and recurring corporate partnership commitments. Major corporate partners include Bank of America (whose "Golf with Us" program enrolled nearly 100,000 youth in its inaugural year), Topgolf ($5 per bay access during summer 2026), Golf Galaxy and DICK'S House of Sport ($5/hour simulator rentals and free PGA Pro lessons), and Pebble Beach Company (which hosts the Careers on Course paid internship program). Additional programs extend the core access proposition into a broader development ecosystem, including the DRIVE Club peer mentorship program for ages 12-18, college scholarships, the Careers on Course paid internship at Pebble Beach ($16.50/hour with housing), and an Alumni Network for former members pursuing careers in the golf industry.
Distribution occurs through direct-to-consumer digital channels (website and mobile app), the Bank of America channel across 97 U.S. markets, retail partnerships with Golf Galaxy and DICK'S House of Sport, and the underlying course network. Member benefits are layered: GHIN handicap registration through USGA, complimentary GolfPass Video subscriptions, TaylorMade rental equipment at Community Hubs, and Operation 36 online training access for DRIVE Club members. The organization's GTM motion combines community-led grassroots fundraising (the annual 100 Hole Hike event), channel partnerships (notably Bank of America), and participation in national youth sports initiatives such as the Aspen Institute's Project Play 63X30 alongside the PGA of America and First Tee.
Youth on Course firmographics
Firmographics- Name
- Youth on Course
- Legal name
- Youth on Course
- Website
- https://youthoncourse.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Youth on Course is a 501(c)(3) nonprofit founded in 2006 that provides youth ages 6-18 access to affordable golf ($5 or less per round) at 2,365+ partner courses across the U.S., Canada, and Australia, supported by a mobile app and major corporate partnerships including Bank of America, Topgolf, and Pebble Beach Company.
- Ownership category
- akta.pro rank
Youth on Course industry classification
Industry- Product category
- Youth Golf Access Programs
- NAICS
- Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Youth & Junior Tournament Organizers (MPAKADAL), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)
Keywords
Where Youth on Course is headquartered
LocationHeadquarters
- HQ city
- Monterey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Youth on Course business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Giving: As a 501(c)(3) nonprofit organization, Youth on Course relies primarily on charitable donations from individuals, corporations, and foundations. Donations fund subsidized rounds, internship salaries, and college scholarships.
- Corporate Partnerships: Bank of America and other corporate sponsors fund youth memberships and program expansion. Rory McIlroy donated $500,000 to fund 70,000 rounds for members.
- Membership Fees: While core memberships are subsidized to $5 or less per round, the organization generates revenue through membership processing and financial assistance programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Membership - $5 or less per round |
| Freemium | Annual | Bank of America Golf with Us - Free Membership |
| Unit Pricing | Pay-as-you-go | Golf Galaxy / DICK'S House of Sport Benefits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Youth on Course product offering
Product offeringCore offering
Youth on Course is a 501(c)(3) nonprofit that provides youth ages 6-18 with access to subsidized rounds of golf for $5 or less at more than 2,365 partner courses across the U.S., Canada, and Australia. Membership is delivered primarily through a mobile app that provides a digital membership card, course directory, tee-time booking, and AI-powered member support. The organization supplements the core access program with a vertically integrated ecosystem including college scholarships, paid Pebble Beach internships (Careers on Course), a peer-mentorship leadership track (DRIVE Club), an Alumni Network, and the 100 Hole Hike annual fundraiser.
Product overview
Youth on Course is a nonprofit organization that provides youth with access to life-changing opportunities through golf. The core product is a membership program offering subsidized rounds of golf for $5 or less at over 2,365 partner courses across the U.S., Canada, and Australia. The membership is delivered primarily through a mobile app that serves as the primary interface for accessing digital membership cards, course directories, and AI-powered support via the Birdie chatbot. The organization supplements its core access program with complementary offerings including the Alumni Network for professional development, the DRIVE Club for peer mentorship, the Careers on Course internship at Pebble Beach, college scholarships, and fundraising events like the 100 Hole Hike. Strategic partnerships extend member benefits to include Golf Galaxy and DICK'S House of Sport simulator access and Topgolf bay access.
Differentiator
Problem solved
Functional benefit
Brands
- DRIVE Club: Diversity, Respect, Inclusion, Voice, and Equity program that empowers Youth on Course members ages 12-18 to introduce peers to golf through peer-to-peer mentoring with a green-to-tee approach.
Products and services
- Youth on Course Core Membership Core membership granting youth access to play rounds of golf for $5 or less at thousands of partner courses in the U.S., Canada, and Australia. Members receive a digital membership card via the mobile app, a course directory, and tee-time booking capability.
- Youth on Course Mobile App Mobile application for iOS and Android that lets members store their digital membership card, view the partner course directory, book tee times, track rounds played, and reach support through the Birdie AI agent.
- Youth on Course Alumni Network Network for former Youth on Course members that provides professional networking, career resources, and mentorship for those continuing in the golf industry after aging out of the youth program.
- Bank of America Golf with Us Program offering children ages 6-18 free one-year Youth on Course memberships with $5 tee times at thousands of courses across Bank of America's 97 U.S. markets, with enhanced 2026 benefits including $5 golf simulator rentals and free PGA Pro lessons at Golf Galaxy and DICK'S House of Sport.
- College Scholarships Scholarship program for Youth on Course members supporting higher education, awarded based on criteria including golf involvement and academic merit.
- Careers on Course Internship Paid residential internship opportunity at Pebble Beach Company for Youth on Course members ages 16-18. Eight members selected annually to work at Spyglass Hill Golf Course, Del Monte Golf Course, or Pebble Beach Golf Academy in golf operations and guest services; paid $16.50/hour with housing at Stevenson School.
- DRIVE Club Leadership program empowering Youth on Course members ages 12-18 to introduce peers to golf through mentorship. Members earn complimentary rounds while guiding new golfers, accumulate community service hours, receive mentorship from golf industry professionals, and gain access to the Operation 36 online training platform and TaylorMade rental equipment at Community Hubs.
- 100 Hole Hike Annual fundraising event in which participants play 100 holes of golf to support Youth on Course, available as solo, team-relay, or virtual participation via GOLF+. Includes an incentive program offering Pebble Beach golf experiences to top fundraisers raising $10,000 or more.
- Golf Galaxy / DICK'S House of Sport Member Benefits Exclusive in-store benefits at 110+ Golf Galaxy stores and 35 DICK'S House of Sport locations, including $5/hour discounted simulator rentals, one free lesson from a PGA Teaching Professional, and access to special in-store events.
Quantifiable outcome
- 426,898 youth members with access to affordable golf
- +6 more outcomes
Companies that use Youth on Course
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Youth on Course technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Youth on Course partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and supporting.
- TopgolfmajorLandmark partnership providing Youth on Course members affordable access to Topgolf venues for $5 per bay from July 1 through September 3, Monday-Thursday from open to noon. Partnership supports Topgolf's goal to create 10 million new golfers by 2030.
- Bank of AmericacoreBank of America's 'Golf with Us' program provides free Youth on Course memberships to children ages 6-18, offering $5 tee times across 97 U.S. markets. In the inaugural year, nearly 100,000 youth participated. Bank of America aims to enroll 150,000 new participants in 2026 and has committed to expanding municipal course networks.
- Watson LinkssupportingNew 2026 partnership providing mentor-led golf experiences as part of enhanced Golf with Us benefits.
- PGA of America / First TeemajorThree golf organizations joined Project Play 63X30, an Aspen Institute initiative targeting 63% youth sports participation by 2030. Collaboration focuses on facility access, promoting Children's Bill of Rights in Sports, and coordinating barrier removal efforts.
- Golf Galaxy / DICK'S House of SportcoreFirst-of-its-kind partnership providing Youth on Course members exclusive in-store benefits including $5/hour discounted simulator rentals, one free PGA Teaching Professional lesson, and access to special in-store events at 110+ Golf Galaxy stores and 35 DICK'S House of Sport locations.
- Pebble Beach CompanycorePebble Beach Company hosts the Careers on Course internship program, employing Youth on Course members at Spyglass Hill Golf Course, Del Monte Golf Course, and Pebble Beach Golf Academy. Interns work in golf operations and receive $16.50/hour with housing provided at Stevenson School.
- TaylorMadesupportingLogo partner providing equipment support and branded merchandise, including MNML x Youth on Course golf bag collaboration. DRIVE Club members receive TaylorMade rental equipment at Community Hubs.
- GolfNow / GolfPass (NBC Sports Next)supportingTechnology and content partners providing course booking technology and complimentary GolfPass Video subscriptions with thousands of golf instruction videos for Youth on Course members.
- Operation 36supportingPartnership provides DRIVE Club members free access to Operation 36's online training platform using a unique starting-close-to-hole approach that helps new golfers level up and build confidence.
- 2nd Swingsupporting2nd Swing sells donated used golf equipment and donates proceeds back to Youth on Course to support youth through golf programs.
- USGA (GHIN)supportingYouth on Course members receive registered handicap index through USGA Golf Handicap Information Network system, enabling official handicap tracking.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Youth on Course competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Youth on Course social profiles
Digital presenceYouth on Course compliance and trust
Trust signalCompliance3 records
Youth on Course financial estimates
Financial estimateRevenue estimate
Valuation estimate
Youth on Course leadership team
Management profileNumber of profiles
Profiles3 records
Youth on Course funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Youth on Course M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Youth on Course
What does Youth on Course do?
Youth on Course is a 501(c)(3) nonprofit that provides youth ages 6-18 with access to subsidized rounds of golf for $5 or less at more than 2,365 partner courses across the U.S., Canada, and Australia. Membership is delivered primarily through a mobile app that provides a digital membership card, course directory, tee-time booking, and AI-powered member support. The organization supplements the core access program with a vertically integrated ecosystem including college scholarships, paid Pebble Beach internships (Careers on Course), a peer-mentorship leadership track (DRIVE Club), an Alumni Network, and the 100 Hole Hike annual fundraiser.
Is Youth on Course a public or private company?
Youth on Course is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Youth on Course founded?
Youth on Course was founded in 2006. It employs 11 to 50 people.
Where is Youth on Course based?
Youth on Course is headquartered in Monterey, United States, in the North America region.
How does Youth on Course make money?
Three revenue lines are on record. Donations and Charitable Giving is the primary driver. The others are corporate Partnerships and membership Fees.
Does Youth on Course have an API?
No public API is recorded for Youth on Course.
What industry is Youth on Course in?
Youth on Course's product category is Youth Golf Access Programs. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKADAL, Youth & Junior Tournament Organizers. Its NAICS code is 713910 and its SIC code is 7997.