What White City Group does

White City Group is a Tel Aviv-based real estate development company founded in 2003 by Itzik Ben Shoham, specializing in four interconnected verticals: residential development, hospitality, mixed-use projects, and architectural preservation. The company operates primarily in Tel Aviv's UNESCO White City, where it is a pioneer in Bauhaus and Eclectic building preservation and one of the largest handlers of Transferable Development Rights (TDR) in the city. The residential segment encompasses standalone buildings, large complex buildings, and urban renewal (TAMA 38) projects, with a portfolio of 1,800+ housing units and 65+ building rights representing 5+ billion NIS in sales turnover. The hospitality segment develops boutique and business hotels in AAA locations, partnering with Israel's two largest hotel chains, Isrotel and Fattal, across 9+ hotels and 900+ rooms with 2+ billion NIS in investment value, and has begun expanding this model into Rome, Italy.

The company earns revenue through one-time residential unit sales, hotel development in partnership with chain operators (where it retains equity stakes and development fees), and professional services around preservation, urban renewal, and TDR programs. Its go-to-market is hybrid: direct-to-consumer sales of luxury apartments through project websites and the Villa showroom at its Tel Aviv headquarters, alongside B2B partnerships with hotel chains for hospitality development. Customer segments include high-net-worth residential buyers, hotel chain operators (Isrotel, Fattal), property owners utilizing TDR programs, and luxury lifestyle seekers for mixed-use offerings. The core underlying technology is real estate development and architectural preservation rather than a software platform; competitive advantage is built on regulatory expertise, heritage preservation credentials, and brand recognition in Tel Aviv's most prestigious neighborhoods.

White City Group has 51–100 employees and operates with offices in Tel Aviv (44–46 Balfour St.) and Rome. Recent strategic direction emphasizes international expansion of the hospitality model, with the 2023 launch of hotel projects in Rome and a leadership transition that installed professional CEO Oren Pascal alongside founder/Chairman Ben Shoham. The company is privately held with no disclosed funding rounds, and pricing is project-specific and quote-based rather than publicly disclosed.

Name

White City Group

Legal name

White City Group

Website

https://whitecity.co.il

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

White City Group is a Tel Aviv-based real estate developer founded in 2003, specializing in luxury residential, hospitality, mixed-use, and Bauhaus preservation projects in Tel Aviv's UNESCO White City, with international hotel expansion into Rome. The company serves high-net-worth residential buyers, hotel chain partners (Isrotel, Fattal), and property owners in TDR programs.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Residential Remodelers (236118), Museums, Historical Sites, and Similar Institutions (712)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Urban Luxury Hotels (City Luxury) (THAGACAE), City Squares, Old Towns & Landmark Districts (THAJACAJ)

Keywords

• Luxury residential development
• Hotel development partnerships
• Urban renewal projects
• Building preservation services
• Mixed-use real estate

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Real Estate Development: Development and sale of luxury residential apartments in Tel Aviv. Projects include standalone buildings and large complex buildings across various neighborhoods including Old North, New North, Lev Hair, and Jaffa. Revenue generated from property sales.
2. Hotel/Hospitality Development: Purchase, development, and operation of hotels in partnership with major hotel chains (Isrotel, Fattal) in AAA locations in Israel and Europe. Revenue generated from hotel development and equity stakes in hotel operations.
3. Urban Renewal (TAMA) and Preservation: Urban renewal projects including TAMA 38 developments and building preservation. Transferable Development Rights (TDR) services for landowners. Revenue from development fees and building rights.
4. Mixed-Use Development: Luxury mixed-use projects combining residential, hotel, commerce, and dining. Projects include BASEL 5 STAR combining luxury residences with a five-star hotel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

White City Group acquires, develops, and markets luxury residential, hospitality, mixed-use, and heritage preservation real estate projects, primarily in Tel Aviv's UNESCO White City district and increasingly in Rome, Italy. The company sells residential apartments directly to buyers, develops hotels in partnership with chains such as Isrotel and Fattal, manages urban renewal (TAMA 38) projects, and operates Transferable Development Rights (TDR) programs for heritage buildings.

Product overview

White City Group is a real estate development company specializing in four interconnected areas: (1) Residential Development — urban renewal projects (TAMA 38), new residential buildings, and apartment complexes across Tel Aviv neighborhoods (65+ building rights, 1,800+ housing units, 5+ billion NIS sales turnover); (2) Hospitality — development of boutique and business hotels in Tel Aviv and internationally in Rome, in partnership with Isrotel and Fattal hotel chains (9+ hotels, 900+ rooms, 2+ billion NIS investment); (3) Mixed-Use — luxury projects combining residential, hotel, and commercial components, such as the BASEL 5 STAR project (130+ hotel rooms, 13 apartments of 300sqm each, 1,900+ sqm commercial space); and (4) Preservation — Bauhaus and International Style building conservation in Tel Aviv's UNESCO White City, including Transferable Development Rights (TDR) programs (40+ zoning plans, 11+ preservation projects, 57,000 sqm building rights). Notable individual offerings include the BASEL 5 STAR luxury residences, Nordoy Hotel, Dizengoff 99 boutique hotel, Pinsker 2 hotel, Via in Arcione and Via della scrofa 57 in Rome, and Resort Midbar in Arad.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Development Projects Luxury residential apartment development across Tel Aviv neighborhoods including Old North, New North, Lev Hair, and Jaffa, from standalone buildings to large complex buildings, developed in cooperation with leading Israeli architects, construction companies, and engineers.
• Hospitality / Hotel Development Development of boutique and business hotels in central AAA locations in Israel and Europe, in partnership with Isrotel and Fattal hotel chains. Portfolio includes Pinsker 2 (153 rooms), Dizengoff 99 (123 rooms), Nordoy Hotel (22 rooms), Montefiore 7 (47 rooms), Resort Midbar (109 rooms), and Rome projects.
• Heritage Preservation and Urban Renewal (TAMA) Conservation of Bauhaus and International Style buildings in Tel Aviv's UNESCO White City, plus urban renewal (TAMA 38) developments and Transferable Development Rights (TDR) management services for landowners with heritage-restricted properties.
• Mixed-Use Development Luxury mixed-use projects combining residential, hotel, commercial, and dining components, planned and led by prominent architectural and interior design firms.

Quantifiable outcome

• Responsible for most of the TDR (Transferable Development Rights) in Tel Aviv
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, primary and minor.

• IsrotelcoreStrategic or Co-development Partner · 16 June 2020Long-term strategic partnership for hotel development in Israel and internationally. Collaborated on Pinsker 2 (153 rooms), Dizengoff 99 (123 rooms), and Rome hotel projects. Isrotel provides operational expertise while White City Group handles acquisition, development, and preservation.
• Fattal Hotel GroupcoreStrategic or Co-development PartnerPartnership for boutique hotel development and operations. Fattal operates Nordoy Hotel (22 rooms, renovated 1925 building) and Via in Arcione (98 rooms) in Rome. White City Group acquires and develops properties; Fattal provides brand and operations.
• Bar Orian ArchitectsprimaryTechnology or IntegrationPrimary architectural partner for most residential and mixed-use projects. Bar Orian Architects designed BASEL 5 STAR, Moshe Sharet 26, Ussishkin 54-56, Manne-Katsenelson, Yehuda Gur 12, Kikar Hill 2-6, Jabotinsky 151-153, and many other projects. Signature style features optimal airflow and elevated aesthetics.
• Gordon GalleryminorOthersFine Israeli art collection curated for The Villa headquarters. Gallery provides artwork for the preserved building that serves as company showroom and hospitality space. Features works by Israeli artists including Ohad Meromi, Raffi Lavie, and others.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ashtrom Group: Israeli construction and real estate group active in residential, commercial, and infrastructure development. Comparable to WCG as an established Israeli developer with broad project capabilities across multiple property types.
• Amot Investments: Israeli real estate company specializing in office, retail, and residential properties. Comparable to WCG as a Tel Aviv-focused developer with income-producing property assets across multiple categories.
• Property & Building Corporation (PBC): Israeli real estate developer controlled by IDB Group with significant Tel Aviv office and residential holdings. Comparable to WCG as a large Israeli property developer operating in Tel Aviv's prime submarkets.
• Melisron: Major Israeli real estate company that acquired the Lincoln Park mixed-use project from White City Group in 2022. Directly comparable as a large-scale Tel Aviv developer with mixed-use, office, and commercial portfolios.
• Tidhar Group: Israeli real estate developer with significant residential and urban renewal (TAMA 38) activity in Tel Aviv. Comparable to WCG as a direct competitor in urban renewal projects and luxury residential development in central Tel Aviv.
• Alrov Properties and Lodging: Israeli luxury real estate developer and hotel operator with premium residential and hospitality projects. Comparable as a Tel Aviv-focused luxury developer combining high-end residential with hotel operations.
• Africa Israel Properties: Historic Israeli real estate developer active in luxury residential, commercial, and hospitality. Comparable to WCG as a major Tel Aviv-based developer with diversified property portfolio across prime locations.

Broad incumbents

• Fattal Hotels (Leonardo Hotels): One of Israel's largest hotel groups and WCG's secondary hospitality partner operating the Nordoy Hotel and Rome projects. Comparable as both partner and competitor in the Israeli boutique hotel development market where WCG operates.
• Gazit Globe Israel: Israel-headquartered global real estate company focused on urban retail and mixed-use properties. Comparable to WCG as a major Israeli real estate operator with significant Tel Aviv presence, though more focused on income-producing retail.
• Isrotel: Israel's largest hotel chain and White City Group's primary hospitality partner across multiple hotel developments (Pinsker 2, Dizengoff 99, Rome projects). Comparable as a co-developer and operator in WCG's hotel portfolio, with overlapping interests in Israeli hospitality growth.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/whitecitybuildings
• LinkedInlinkedin.com/company/white-city-group
• Instagraminstagram.com/white_city_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White City Group