5Rights

Name

5Rights

Legal name

5Rights Foundation

Website

https://5rightsfoundation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Digital Rights Advocacy

NAICS

Human Rights Organizations (813311), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Rights & Protection (BPADAGAG)

akta.pro secondary industries

Child Protection & Child Rights (BPAGABAG), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG)

Keywords

• Children digital rights advocacy
• Online safety policy
• Age-appropriate design standards
• Child online protection research
• AI governance children

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and charitable funding: 5Rights Foundation operates as a charitable organization relying on donations and grants to fund its advocacy, research, and policy work. The organization solicits donations through its website.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

5Rights Foundation is a charitable advocacy and research organization that promotes children's digital rights through policy advocacy, research publications, and the development of technical standards. It produces frameworks such as the IEEE 2089-2021 Age Appropriate Digital Service Framework (co-developed with IEEE) and the Children & AI Design Code to help companies and governments design digital products safe for children. Its advocacy has shaped legislation including the UK Online Safety Act, EU Digital Services Act, and UNCRC General Comment No. 25, while it runs youth engagement programs such as Youth Ambassadors and the joint LSE Digital Futures for Children research centre.

Product overview

5Rights Foundation operates as a charitable advocacy and research organization rather than a commercial software product company. Their portfolio consists primarily of research initiatives, policy frameworks, standards, and awareness campaigns focused on children's digital rights. Key offerings include the Digital Futures for Children Centre (joint LSE research initiative), the Children & AI Design Code (AI governance framework), the IEEE 2089-2021 Standard for Age Appropriate Digital Services, the Childhood Redrawn advocacy campaign, the Risky-by-design interactive microsite, the Child Online Safety Toolkit, and the Tech This Out! youth podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

• Children & AI Design Code An actionable and practical framework to embed children's rights and needs across the lifecycle of AI systems, requiring those who build and deploy AI systems to consider foreseeable risks to children by design and default. Targeted at AI companies, policymakers, and child rights advocates.
• IEEE 2089-2021 Standard for Age Appropriate Digital Service Framework A pioneering standard co-developed with IEEE that introduces practical steps companies can follow to design digital products and services that are age-appropriate, freely available for any organization involved in digital product design. The 2089.1 standard is now used for certification of age-checking systems globally.
• Digital Futures for Children Centre A joint research centre between 5Rights and the London School of Economics (LSE) delivering cutting-edge research on current and emerging issues related to children's rights in the digital environment. Targeted at policymakers, researchers, and child rights advocates.
• Childhood Redrawn Campaign A public awareness campaign calling on lawmakers to ensure children are protected by design in digital environments. Targeted at policymakers, the general public, and the digital industry.
• Risky-by-design Microsite An interactive microsite examining common design features that create risk for children, presented as short and accessible case studies. Targeted at policymakers, designers, technologists, and the general public.
• Child Online Safety Toolkit A hands-on comprehensive how-to guide providing a practical roadmap and tools for policymakers to implement children's rights in the digital environment. Targeted at policymakers and regulators.
• Tech This Out! Youth Voice Podcast A podcast series featuring young voices discussing the design of the digital world, hosted on Spotify. Targeted at young people, educators, and child rights advocates.

Quantifiable outcome

• G7 leaders including US President committed to safety-by-design for children in digital products and AI systems
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and flagship.

• IEEE Standards AssociationcoreStrategic or Co-development Partner5Rights Foundation collaborated with IEEE to develop the pioneering IEEE 2089-2021 Age Appropriate Digital Service Framework standard. This standard introduces practical steps companies can follow to design digital products and services that are age-appropriate. The standard is available free of charge and supports global efforts from regulators and organizations seeking to ensure young people are catered for in the digital world. The 2089.1 standard is now used for certification of age-checking systems globally.
• LSE (London School of Economics and Political Science)coreStrategic or Co-development Partner5Rights-LSE joint research centre 'Digital Futures for Children' delivers cutting-edge research on current and emerging issues related to children's rights in the digital environment. The centre has produced multiple reports on EdTech, AI governance, and children's digital experiences, informing policy discussions globally.
• Revealing RealitycoreStrategic or Co-development PartnerResearch partnership conducting behavioral studies on how digital design impacts children. Produced pioneering avatar research (Pathways study), Disrupted Childhood report on persuasive design, and Infinite Scroll study on TikTok's impact on children.
• Save the ChildrenmajorStrategic or Co-development PartnerJoint coalition partner in the international coalition of 100+ organizations coordinated by 5Rights Foundation calling on governments to adopt measures to make AI safe for children ahead of UN Global Dialogue on AI Governance.
• Amnesty InternationalmajorStrategic or Co-development PartnerJoint coalition partner in international AI governance statement coordinated by 5Rights Foundation for UN Global Dialogue, representing one of the broadest civil society interventions on children's rights and AI.
• African UnionmajorStrategic or Co-development Partner5Rights contributed to the development of the African Union Child Online Safety and Empowerment Policy in line with international best practices. Amani Abou-Zeid, African Union Commissioner, acknowledged 5Rights' support.
• The European Association of Communications Agencies (EACA)majorGTM or Marketing PartnerPan-European public awareness campaign partnership calling on lawmakers to ensure children are protected by design in digital environments. First ads launched in major European campaign.
• United Nations Committee on Rights of the Child (CRC)flagshipStrategic or Co-development PartnerCo-signed Joint Statement on Artificial Intelligence and the Rights of the Child along with ITU, UNICEF, ILO, IPU, UNESCO, UNICRI, UNODA, OHCHR, and other UN bodies. Sets shared commitment to advancing child rights-based approach to AI.
• UNICEFflagshipStrategic or Co-development PartnerCo-signed Joint Statement on AI and Rights of the Child as part of international coalition calling for AI systems to be designed, developed and governed to respect, protect and fulfil children's rights.
• UNESCOflagshipStrategic or Co-development PartnerCo-signed Joint Statement on AI and Rights of the Child. Part of international coalition of UN agencies and organizations advocating for child rights-based approach to AI governance.
• Archewell's Parents' NetworkmajorStrategic or Co-development PartnerPartnership with families of children severely impacted by online harms to call for online spaces to be designed with the needs and rights of children in mind. Supports families globally.
• Conscious Advertising NetworkcoreStrategic or Co-development PartnerJoint development of Children's Rights and Wellbeing Manifesto detailing how brands can make child safety a brand priority rather than a function within a business department.
• World Wide Web FoundationmajorStrategic or Co-development PartnerAdrian Lovett, CEO of World Wide Web Foundation, provided endorsement of 5Rights work: '5Rights understands this better than anyone and is doing a brilliant job making the case for action.'
• IEEE (Institute of Electrical and Electronics Engineers)coreStrategic or Co-development PartnerSophia A. Muirhead, Executive Director of IEEE, stated: '5Rights' expertise was invaluable to the creation of standards to help the technology industry design their digital products and services with children in mind.'
• Bereaved Families for Online SafetymajorStrategic or Co-development PartnerPartnership with bereaved families campaign group that secured coroners' powers in Online Safety Act and data retention provisions in Data (Use and Access) Act 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ConnectSafely: US-based nonprofit focused on educating users about safety, privacy, and digital citizenship; comparable in producing educational resources and engaging in policy advocacy for child online safety.
• Common Sense Media: US-based nonprofit rating and reviewing media and technology for children; advocates for age-appropriate design and kids' privacy — directly comparable in mission and outputs (reviews, ratings, policy advocacy) to 5Rights.
• Childnet International: UK charity working with children, families, schools, and policymakers on internet safety; comparable focus on youth engagement, policy advocacy, and educational resources for child online safety.
• Internet Matters: UK-based not-for-profit focused on children's online safety; provides resources for parents, schools, and policymakers on digital risks facing children — directly comparable mission and audience to 5Rights.
• Family Online Safety Institute (FOSI): Global nonprofit convening industry, government, and NGOs to develop tools and policies for online safety; closely comparable to 5Rights' coalition-building and policy advocacy model.

Emerging players

• 5point4scale: Emerging initiative translating child rights standards into practical assessment tools for AI and digital services; intersects with 5Rights' frameworks (Children & AI Design Code) as a potential implementation/compliance layer.

Broad incumbents

• UNICEF: UN agency for children's rights globally; 5Rights has partnered with UNICEF on the AI and Rights of the Child joint statement. Overlaps in mission but operates at vastly larger scale and broader scope.
• NSPCC: UK's leading children's charity addressing child abuse more broadly; overlaps with 5Rights where online harms intersect with child protection, but covers a much wider remit including in-person safeguarding.

Others

• Electronic Frontier Foundation (EFF): US digital civil liberties organization advocating for privacy, free expression, and innovation online; overlaps with 5Rights' digital rights and privacy advocacy but addresses the general public rather than focusing exclusively on children.

Regional players

• UK Council for Internet Safety (UKCIS): UK government advisory body coordinating internet safety policy across departments; 5Rights engages with and influences UKCIS but is not a member organization — comparable in topic area but government-hosted rather than independent advocacy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/5RightsFound
• LinkedInlinkedin.com/company/5rights
• Instagraminstagram.com/5rightsfound

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5Rights