VESTLIA RESORT

What VESTLIA RESORT does

Vestlia Resort is a privately held mountain lodge hotel and integrated resort located at Bakkestølvegen 81 in Geilo, Norway, owned by parent company Merkantilbygg AS and founded in 1969. The property comprises 240 rooms and suites ranging from 21m2 standard doubles to 200m2 penthouses accommodating up to 10 guests, with total capacity for approximately 700 guests. Core amenities include an award-winning spa (with Green Peel, Babor, and Dr. Schrammek treatments), the 750m2 Eventyrbadet adventure pool featuring an 82-meter waterslide, 8-lane bowling, a golf simulator, an indoor playland, a youth room, and a full-service restaurant and bar. The property also houses Norway's largest collection of drinking vessels (the Gundersen Collection, 16th century) alongside works by Kai Fjell, Edvard Munch, Axel Ender, and Theodor Kittelsen-inspired motifs, with guided art walks available for groups.

Vestlia generates revenue across seven streams: accommodation (per-night stays across room categories and penthouses), food and beverage (restaurant, bar, wedding cakes), spa and wellness services, bowling and entertainment rentals, conference and event venue rental (20 venues, capacity 2-675 persons), curated activity packages (Geilo Trail Run, yoga weekends, seasonal retreats), and gift cards and vouchers. Pricing is set in Norwegian Kroner with seasonal variation (up to 25% summer discounts). Go-to-market is predominantly direct-to-consumer through the proprietary booking platform at booking.vestlia.no, supplemented by phone reservations, a dedicated conference sales team, and third-party travel platforms. Distribution is anchored in Norway and Northern Europe, supported by a 10-language website targeting international inbound travelers.

The resort's customer base spans families with children, corporate conference groups, wedding celebrations, ski enthusiasts, wellness seekers, and outdoor activity enthusiasts. Vestlia has won Norway's Best Ski Resort for four consecutive years (2019-2022), Norway's Best Ski Hotel in 2023 and 2024, and World Luxury Hotel Awards gold in 2024 and 2025 for Northern Europe's Best Luxury Family, Mountain & Ski Resort. The resort is Eco-Lighthouse (Miljøfyrtårn) certified, a Kutt Matsvinn member, and operates the Vestlia Friends loyalty program. The property sits in ski-in/ski-out position at Geilo with adjacency to 500+ km of cross-country trails and is a member of the Geilogruppen consortium alongside Bardola and Highland Lodge.

Name

VESTLIA RESORT

Legal name

Vestlia Resort AS

Website

https://vestlia.no

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Vestlia Resort is a privately held, 240-room Norwegian mountain lodge hotel in Geilo offering accommodation, spa, dining, adventure pool, bowling, golf simulator, and Geilo's largest conference center (20 venues, capacity 675), serving families, corporate groups, wedding celebrations, ski and wellness travelers.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Mountain resort hotel
• Ski resort accommodations
• Conference and event venues
• Spa and wellness services
• Family leisure hospitality

Headquarters

HQ city

Geilo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation: Room and suite rentals ranging from single rooms to luxury penthouses up to 200m2. Multiple room categories including double rooms, family rooms, suites, and lodge apartments. Revenue generated per night stays with seasonal pricing.
2. Food & Beverage: Restaurant dining with 3-course menus and à la carte options, bar service including cocktails and drinks, and specialized cake/wedding cake orders. Daily menus and event catering services.
3. Spa & Wellness Services: Climate zone access (pool, sauna, jacuzzi, bubble bath) and spa treatments including Green Peel facials, body treatments, massages using Babor and Dr. Schrammek products. Treatments range from 20-minute mini-spa to 100-minute full body treatments.
4. Bowling & Entertainment: 8 professional bowling lanes with shuffleboard, rental of equipment included. Pricing by time blocks from 30 to 120 minutes.
5. Conference & Events: Venue rental for conferences, weddings, and events accommodating 2 to 675 persons. Multiple venues including Vestliahallen (600m2), Kai Fjell Hall, and various meeting rooms. Includes full catering services.
6. Activity Packages: Curated stay packages including Geilo Trail Run packages, yoga weekends, and seasonal holiday programs combining accommodation, activities, and meals.
7. Gift Cards & Vouchers: Gift cards and vouchers for stays, spa treatments, and restaurant dining. Loyalty program 'Vestlia Friends' offering exclusive discounts and rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Vestlia Resort is a Norwegian mountain lodge hotel at Geilo offering 240 rooms and suites (21m2–200m2) accommodating up to 700 guests. The resort operates an integrated hospitality business including accommodation, a full-service restaurant and bar, an award-winning spa, the 750m2 Eventyrbadet adventure pool, bowling, golf simulator, pumptrack, and Norway's largest conference center at Geilo with capacity for up to 675 persons. It also provides wedding services, curated activity packages, gift cards, and the Vestlia Friends loyalty program.

Product overview

Vestlia Resort is a mountain lodge hotel and comprehensive resort destination at Geilo, Norway, offering a unified portfolio of hospitality services. The core accommodation offering includes diverse room types from standard double rooms (21m2) to luxury penthouses (200m2) accommodating up to 10 guests. The resort features integrated recreational facilities including an award-winning spa with Green Peel therapies, the 750m2 Eventyrbadet adventure pool with 82m water slide, 8-lane bowling alley, golf simulator, pumptrack, and extensive playland. Conference capabilities span 20 venues with 675-person capacity, making it Norway's largest conference center at Geilo. Dining options include full restaurant service with 3-course dinners and à la carte menus. The resort also offers wedding services, teambuilding activities, and operates a loyalty program (Vestlia Friends). Seasonal activities include ski-in/ski-out access, hiking, cycling, and the Geilo Trail Run event.

Differentiator

Problem solved

Functional benefit

Brands

• Vestlia Friends: Exclusive loyalty club offering members special prices, gift cards (1 day = 1 stamp, collect 8 stamps within 2 years for 500 NOK voucher), newsletters, and monthly chances to win weekends.
• Vestlia Spa
• Eventyrbadet

Products and services

• Hotel Rooms & Suites Accommodation offerings including double rooms, family rooms, suites, lodge suites, apartments, and luxury penthouses ranging from 21m2 to 200m2, accommodating 1–10 guests at the Geilo mountain resort.
• Vestlia Spa & Wellness Award-winning spa offering climate zones (pool, sauna, jacuzzi, bubble bath) plus treatments using Dr. Schrammek, Babor, and Kerstin Florian products, including facials, body treatments, massages, and Green Peel therapies.
• Eventyrbadet Adventure Pool 750m2 adventure pool complex featuring a 20-meter pool, activity pool, jacuzzi, children's pool, and an 82-meter water slide spanning from fourth to first floor.
• Conference & Event Venues Geilo's largest conference center with 20 halls, meeting rooms, and banquet facilities accommodating 2 to 675 persons, featuring Vestliahallen (600m2), Kai Fjell Hall, and full catering and AV services.
• Wedding Services

Quantifiable outcome

• 20 venues available for conferences and events accommodating groups from 2 to 675 persons
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Merkantilbygg AScoreOthersParent company and owner of Vestlia Resort. Merkantilbygg AS provides corporate governance, strategic direction, and potentially capital investment for resort operations and development.
• GeilogruppenminorGTM or Marketing PartnerRegional tourism consortium representing Geilo's hospitality businesses. Cross-promotional partnership with Bardola and Highland properties for package deals and regional marketing.
• Bardola FjelltunminorGTM or Marketing PartnerPartner property for vacation home sales referrals. Cross-promotional relationship for holiday apartment sales in Geilo area.
• Highland LodgeminorGTM or Marketing PartnerPartner property for vacation home sales referrals. Modern lodge apartments in Geilo center promoted through Vestlia for holiday purchases.
• VisitGeilominorGTM or Marketing PartnerOfficial Geilo destination marketing organization. Provides tourism promotion, activity listings, and visitor referrals to Vestlia and other local businesses.
• Høve StøttminorImplementation/ SI/ Consulting PartnerTeambuilding event organizer providing custom team building experiences. Creates memorable moments for groups combining play, serious topics, and outdoor activities.
• Gråleikane 1984 / Pål K. MedhusminorImplementation/ SI/ Consulting PartnerTeambuilding and event organizer led by Pål K. Medhus, who began organizing mountain events at age 10. Hundreds of events organized for thousands of participants across seasons.
• Ihuga Event ASminorImplementation/ SI/ Consulting PartnerGeilo's own event management company specializing in large-scale corporate events and kick-offs. Creates unique experiences and results for organizations year-round.
• Gundersen CollectionminorOthersArt collection partnership providing Norway's largest collection of drinking vessels dating from 16th century, plus major works displayed throughout the resort. Guided art walks offered for groups of 10+.
• Alba GolfminorChannel Partner/ Reseller/ DistributorThird-party booking platform for golf simulator and bowling lane reservations. Provides online scheduling and equipment rental management for activities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Radisson Blu Mountain Resort Trysil: Largest ski resort hotel in Norway (approx. 369 rooms) at Trysil, offering similar full-service ski-in/ski-out accommodations, spa, conference facilities, and family activities. Direct competitor for Norwegian ski resort conferences and family leisure bookings.
• Bardøla Fjelltun: Sister property under Merkantilbygg AS ownership in Geilo, offering hotel rooms, apartments, dining, and spa. Operates in the same micro-market with overlapping customer segments and shared ownership.
• Dr. Holms Hotel: Historic full-service ski resort hotel also located in Geilo, Norway, offering accommodation, dining, spa, and conference facilities targeting the same family and ski-leisure segments. Most direct comparable competitor due to shared market, similar positioning, and overlapping customer base.
• Quality Hotel & Resort Trysil: Large full-service ski resort hotel at Trysil under the Nordic Choice/Strawberry chain, offering family-focused ski-in/ski-out accommodations, dining, conference, and spa facilities. Comparable Norwegian mountain resort competitor.
• Highland Lodge: Geilo-based modern lodge offering apartment accommodations under shared Merkantilbygg ownership. Competes directly in Geilo lodging market with similar family and outdoor leisure focus.
• Songa Ski & Resort (Trysil): Norwegian mountain resort hotel offering ski-in/ski-out accommodations, conference, spa, and family activities in Trysil. Comparable mid-size resort competitor targeting similar ski and family leisure segments.

Broad incumbents

• Scandic Hotels: Largest hotel operator in the Nordics with broad full-service portfolio including ski resorts (e.g., Scandic Val Mountain Lodge, Geilo). Competes in the same conferences and family leisure segments but with scale advantages and Nordic-wide distribution.
• Thon Hotels: Large Norwegian hotel chain operating multiple resort and conference properties including Thon Hotel Hallingdal in the Geilo region. Competes for both leisure and corporate conference bookings across Norway.
• Clarion Hotel & Congress: Nordic hotel brand specializing in full-service hotels with conference facilities across Scandinavia. Competes for the corporate conference and leisure market Vestlia targets, with established brand and loyalty programs.

Regional players

• Fjord Hotel Geilo: Smaller full-service hotel in Geilo offering accommodation, dining, and event facilities. Local competitor for budget-to-mid-tier travelers in the same Geilo destination market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vestliaresort
• Instagraminstagram.com/vestliaresort
• LinkedInlinkedin.com/company/vestlia-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VESTLIA RESORT