ASSSA

What ASSSA does

ASSSA is a Western Australian HSEQ (Health, Safety, Environment, Quality) consulting firm founded in 2009 by Gary De-Vries, operating from a head office in Welshpool (Perth) with additional offices in Melbourne and Sydney. The company delivers a portfolio of nine integrated service modules — HSEQ consulting, auditing and inspections, workplace training, certification preparedness, certification ongoing support, personnel secondment, tender support, incident investigation, and construction site supervision — aimed at Australian enterprises and mid-market businesses pursuing ISO Management System certification (ISO 9001, ISO 14001, ISO 45001, ISO 27001) and WHS compliance across construction, mining, oil and gas, transport, and manufacturing. Underlying technical capability rests on the founder's Exemplar Global Lead SQE Auditor and Chief Exemplar Global Examiner credentials, established incident investigation methodologies (ICAM, 5 Why, Tap Root), and implementation services for the MYOSH EHS software platform.

The business operates a sales-led, consultative go-to-market motion anchored by a free strategy session offered via the company website and direct phone/email outreach. Revenue is generated through project-based professional services engagements and ongoing certification maintenance contracts, with no public pricing disclosed. ASSSA is privately held with no disclosed institutional backing, has worked with over 200 businesses since inception, and maintains an Associate Membership with the Civil Contractors Federation WA (CCF WA). The core technology stack is people-and-methodology-driven rather than software-driven, and no AI, API, or proprietary platform capabilities are part of the offering.

Name

ASSSA

Legal name

ASSSA

Website

https://asssa.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ASSSA is a Western Australian HSEQ consulting firm providing ISO management system certification support, auditing, workplace training, incident investigation, and personnel secondment to Australian enterprises across construction, mining, oil and gas, transport, and manufacturing sectors.

Ownership category

akta.pro rank

Product category

HSEQ Consulting Services

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industries

EHS Auditing, Inspections & Assurance (BPAHAJAG), Health, Safety & Environment (HSE) Training (EDAGANAI), Environmental Compliance Audits & Management System Audits (EHS Audits, ISO 14001/45001 Compliance Audits) (EUAHABAF)

Keywords

• HSEQ consulting services
• ISO management systems
• Workplace safety auditing
• Certification preparedness
• Incident investigation services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HSEQ Consulting Services: Professional consulting services for management system development, implementation, and support including certification preparedness, auditing, incident investigation, and workplace training. Revenue is generated through project-based engagements and ongoing consulting contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ASSSA provides HSEQ (Health, Safety, Environment, Quality) consulting, auditing, and workplace training services focused on ISO management system certification (ISO 9001, ISO 14001, ISO 45001, ISO 27001). The firm helps Australian businesses develop, implement, and maintain management systems; conduct internal audits and inspections; investigate workplace incidents; prepare for ISO certification; and offers personnel secondment, tender support, and construction site supervision.

Product overview

ASSSA offers a unified HSEQ (Health, Safety, Environment, Quality) consulting platform consisting of nine integrated service modules. The core offerings include HSEQ Consulting for management system development and implementation, HSEQ Auditing for compliance verification, and Workplace Training for qualifications. These are supported by Certification Preparedness and Certification Ongoing Support to guide clients through ISO certification and maintain compliance. Additional services include Personnel Secondment for staffing needs, Tender Support for contract preparation, Incident Investigation for workplace incident analysis, and Construction & Building Supervision for site management. All services are designed to help Australian businesses achieve and maintain ISO Management System Standards (ISO 9001, ISO 14001, ISO 45001, ISO 27001) while improving workplace safety, risk management, and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• HSEQ Consulting HSEQ (Health, Safety, Environment, Quality) consulting services for Australian businesses, including management system development, risk and hazard assessment, incident investigations, tender support, recruitment and labour hire, emergency evacuation plans, health and wellbeing programs, and MYOSH software implementation.
• HSEQ Auditing Auditing and inspection services ranging from basic legislative WHS compliance inspections to WorkSafe Plan Assessments and ISO Management System level audits, conducted by qualified Lead Auditors.
• Workplace Training Training services providing general or industry/task-specific advice to ensure compliance, including WA WHS Act courses, WHS essentials for workers and supervisors, officer due diligence briefings, and chain of responsibility training.
• Certification Preparedness Consultancy services to prepare businesses for ISO certification, including gap analysis, development of ISO management system documentation, and implementation support for ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and ISO 27001:2022 standards, backed by a first-time certification success guarantee.
• Certification Ongoing Support Post-certification support services including regular internal audits, management review meeting facilitation, objectives and targets tracking, and general HSEQ consulting.
• Personnel Secondment Provision of qualified HSEQ personnel for short-, medium-, or long-term assistance including placement of safety consultants and coordination of contracts across Western Australia and interstate.

Quantifiable outcome

• Successfully deliver on every clients needs and exceeding professional expectations every time
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Civil Contractors Federation WA (CCF WA)coreStrategic or Co-development PartnerASSSA is an Associate Member of the Civil Contractors Federation WA (CCF WA), demonstrating commitment to excellence in the construction and civil sector. This membership provides industry recognition and networking opportunities within the construction industry vertical.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• SafetyCulture: Australian-headquartered EHS and quality management software platform serving construction, mining, and manufacturing with inspection, audit, and training tools. Overlaps with ASSSA in target verticals and HSEQ scope, but competes via a SaaS product rather than consulting hours.
• Alcumus Australia: Provider of EHS, contractor management, and compliance software with associated consulting and audit services, operating in the UK and expanding in Australia. Comparable to ASSSA across HSEQ software-enabled auditing and compliance, but with a technology-first product model.
• MYOSH: Australian EHS management software platform that ASSSA is an implementation partner for. Comparable in market positioning and target verticals (mining, construction, manufacturing) but competes as a software vendor rather than consulting service provider.

Broad incumbents

• WSP Australia: Global professional services firm with an Australian HSEQ and risk management practice serving the same construction, mining, transport, and oil and gas verticals as ASSSA. Overlaps directly on ISO management system implementation and EHS auditing engagements.
• GHD Group: Large Australian engineering and advisory firm with a safety, health, environment, and quality (SHEQ) practice serving mining, oil and gas, transport, and construction. Comparable to ASSSA in service lines (ISO 14001/45001 consulting, auditing, training) but at significantly greater scale and geographic reach.
• Bureau Veritas Australia: International testing, inspection, and certification firm providing ISO 9001/14001/45001/27001 certification and HSEQ advisory services in Australia. Directly comparable to ASSSA's certification preparedness and auditing offerings, but at global scale with its own certification body status.
• TÜV Rheinland Australia: Global testing and certification body with Australian operations covering ISO management system certification and EHS advisory. Comparable to ASSSA on ISO 14001/45001 auditing and certification support, but with international parent backing.
• SGS Australia: Global testing, inspection, and certification company with significant Australian operations covering ISO 14001/45001/9001 certification audits and EHS advisory. Directly comparable to ASSSA on ISO certification support and auditing but operating as a much larger certification body.
• BSI Group Australia: Global standards body and certification company offering ISO management system certification, training, and consulting across Australia. Comparable to ASSSA on ISO 9001/14001/45001/27001 training and certification preparedness, though BSI also issues the certifications themselves.

Direct peers

• Sentis Australia: Australian safety and people-performance consultancy providing HSEQ consulting, training, and culture programs to mining, construction, transport, and government clients. Closest comparable direct peer to ASSSA in service mix, target verticals, and mid-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/applecross-safety-solutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSSA