Visiting Nursing Association of Western New York

What Visiting Nursing Association of Western New York does

The Visiting Nursing Association of Western New York (VNA of WNY) is a non-profit home health agency founded in 1885 in Buffalo, New York, and recognized as the first visiting nursing organization in America. It delivers comprehensive home-based clinical care — skilled nursing, physical/occupational/speech therapy, medical social work, nutrition counseling, home health aide and personal care aide services, pharmacy drug monitoring, infusion therapy, enteral supplies, telehealth/remote patient monitoring, and specialized maternal, pediatric, and mental health programs — to more than 25,000 patients through over 500,000 home visits per year across 10 Western New York counties (Erie, Niagara, Allegany, Chautauqua, Cattaraugus, Genesee, Livingston, Orleans, Steuben, and Wyoming). Caregivers are available 24 hours a day, 7 days a week, 365 days a year.

Operationally, the VNA runs a mobile documentation platform used by field clinicians for in-home patient charting and is supported by a Centralized Referral Intake Department that consolidates physician, patient, and family referrals; the agency also publishes standardized unit pricing (e.g., $300 per skilled nursing or therapy service, $125 per home health aide visit, $60 per personal care aide hour, effective 02/01/2024) and maintains a charity care program. The organization is an affiliate of Kaleida Health within the Kaleida Health Home Care Division, giving it enterprise-scale referrals across an integrated delivery network. It was the first home care organization ever to be independently certified to ISO 9001:2015 (DNV Healthcare, July 25, 2022), holds CHAP Provider Accreditation, is certified by the New York State Department of Health as a CHHA participating in Medicare, and earned Home Care Elite Top 500 status in 2019 (top 5% nationally) and American Heart Association HHHeartFailure certification.

Revenue is generated primarily through Medicare and commercial insurance reimbursement for skilled services, supplemented by direct patient billing and charitable donations; the VNA reports a 98% patient satisfaction rate and ratings at or above national and New York State benchmarks across all five CMS patient experience categories. Founded by Elizabeth Coe Marshall, the VNA operates from Cheektowaga/Buffalo, New York, and remains a community safety-net provider enabling patients to remain independent at home.

Name

Visiting Nursing Association of Western New York

Legal name

Visiting Nursing Association of Western New York

Website

https://vnawny.org

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Non-profit home health agency founded in 1885 in Buffalo, NY, serving 25,000+ patients with 500,000+ annual home visits across 10 Western New York counties via skilled nursing, therapy, pharmacy, telehealth, and aide services; affiliate of Kaleida Health.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Hospital-Based/Home Health System-Affiliated Skilled Home Health (HLADAFAB)

akta.pro secondary industries

Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA), Home-Based Chronic Disease Management (Skilled) (HLADAFAL), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Home health care
• Skilled nursing services
• Physical therapy services
• Home health aides
• Infusion therapy services

Headquarters

HQ city

Cheektowaga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medicare and Insurance Reimbursement: The skilled services provided by the VNA are reimbursed by insurance carriers including Medicare. Services may be reviewed by carriers for medical necessity and payment limited to contract terms. The VNA is certified by the New York State Department of Health as a home health agency (CHHA) that participates in the Medicare program.
2. Charitable Donations and Fundraising: As a non-profit organization, the VNA relies on generous support of community donors to provide many important services. Thousands of individuals, corporations and foundations have included VNA in their annual giving plans through outright gifts or bequests.
3. Patient Service Fees: Direct patient billing for services not covered by insurance. List charges are published for services including skilled nursing, therapy services, and home health aides. Patients may be responsible for services as a result of non-coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Visiting Nursing Association of Western New York delivers comprehensive home health care services directly to patients in their homes, including skilled nursing, physical/occupational/speech therapy, medical social work, nutrition counseling, home health aide and personal care aide support, pharmacy services, infusion therapy, enteral supplies, telehealth monitoring, and specialized maternal, pediatric, and mental health services. Services are available 24/7/365 and are accessed through physician referrals, patient/family self-referrals, or coordination within the Kaleida Health system.

Product overview

The Visiting Nursing Association of Western New York offers a unified portfolio of home health care services. The core offering is comprehensive home-based medical care encompassing skilled nursing, multiple therapy disciplines (occupational, physical, and speech therapy), pharmacy and infusion services, telehealth monitoring, home health aides, and specialized obstetrical/maternal, pediatric, and mental health services. These services are delivered across 10 counties in Western New York through a network of clinicians providing over 500,000 home visits annually to more than 25,000 patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services Skilled nursing visits delivered by registered nurses in the patient's home for medication administration, wound care, post-surgical care, chronic disease management, and clinical assessments; ordered by a physician and typically reimbursed by Medicare and most insurance plans at $300 per service.
• Therapy Services (Physical, Occupational, Speech) Physical therapy, occupational therapy, and speech therapy services delivered in the home to help patients regain function, mobility, and communication; priced at $300 per service and reimbursed by Medicare and most insurance plans with a physician order.
• Home Health Aide Services Home health aide visits that assist patients with personal care and activities of daily living under a plan of care; listed at $125 per visit and often not covered by insurance.
• Personal Care Aide Services Personal care aide services providing non-medical assistance with daily living at $60 per hour, supporting patient independence at home.
• Pharmacy and Infusion Therapy Services In-home pharmacy services including drug monitoring, infusion therapy, and enteral supplies delivered to home-bound patients, supporting complex medication regimens without hospital admission.
• Telehealth and Remote Patient Monitoring Remote patient monitoring and telehealth visits that complement in-person home health visits, enabling ongoing clinical oversight between nurse visits for chronic disease and post-acute care patients.
• Maternal and Pediatric Home Health Services Home-based maternal and pediatric skilled nursing and support services for expectant mothers, postpartum care, and children with illness or recovery needs.
• Medical Social Work and Nutrition Counseling Medical social services and nutrition counseling delivered in the home as part of the multidisciplinary home health team, priced at $300 per service and covered by Medicare and most insurance plans.
• Mental Health Home Health Services Home-based mental health services integrated within the VNA's home health service offerings for patients requiring behavioral health support at home.

Quantifiable outcome

• 98% patient satisfaction rate
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kaleida HealthcoreStrategic or Co-development PartnerThe VNA of WNY/VNA Home Care Services is an affiliate of Kaleida Health and a member of the Kaleida Health Home Care Division. VNA is part of an integrated, comprehensive health care delivery system offering a full continuum of care. Kaleida Health is committed to excellence in service/education and research, and plays a leadership role in promoting health in Western New York communities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys: Amedisys is a national home health, hospice, and high-acuity care provider operating across 39 states. It is comparable to VNA as a Medicare-certified home health agency delivering skilled nursing, therapy, and hospice services, but at vastly greater scale and with a public-company cost-of-capital advantage.
• CenterWell Home Health (formerly Kindred at Home): CenterWell is Humana's home health division and the largest U.S. home health provider. It delivers skilled nursing, therapy, and personal care services through Medicare-certified home health agencies. Comparable to VNA in service mix and Medicare reimbursement model, with national reach and capital backing.
• Encompass Health: Encompass Health operates inpatient rehabilitation hospitals and (until 2022) a home health and hospice segment now spun off as Enhabit. Comparable to VNA through its former home health business delivering skilled nursing, therapy, and hospice services with strong CMS quality metrics.
• LHC Group (Optum): LHC Group, now part of Optum, operates home health, hospice, and home- and community-based services across 38 states with deep health-system joint venture partnerships. It is comparable to VNA as a Medicare-certified home health agency with health-system affiliations, though at significantly larger scale.

Direct peers

• Compassus: Compassus is a national provider of home health, hospice, palliative, and home infusion services with health-system and community-based partnerships. Comparable to VNA as a multi-state home health and hospice operator with an integrated continuum-of-care model.
• Interim HealthCare: Interim HealthCare is a national franchised provider of home health, hospice, and personal care services. Comparable to VNA in offering skilled nursing, therapy, and home health aide services under Medicare reimbursement, serving a mix of adult, senior, and specialty patient populations.
• Bayada Home Health Care: Bayada is a large, mission-driven (formerly non-profit) home health provider offering skilled nursing, therapy, and personal care services across more than 20 states. It is highly comparable to VNA given its similar heritage, comprehensive service portfolio, focus on adult/pediatric home care, and physician-referral-driven GTM.
• Maxim Healthcare Services: Maxim provides home health, behavioral, and personal care services across the U.S., with a strong home health nursing and home health aide offering. Comparable to VNA in service portfolio and patient mix, particularly in serving post-acute and chronic care populations.

Regional players

• McAuley Seton Home Care (part of Ascension): McAuley Seton Home Care is a Western New York home health agency affiliated with Ascension (formerly Catholic Health). It is comparable to VNA as a regional Medicare-certified home health agency operating in overlapping WNY counties with similar skilled nursing, therapy, and home health aide services.

Emerging players

• Help at Home: Help at Home is a leading U.S. personal care services provider serving individuals with disabilities and seniors, primarily Medicaid-funded. Comparable to VNA's personal care aide services for elderly and disabled populations, though Help at Home focuses more heavily on Medicaid personal care rather than Medicare skilled services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/visiting-nursing-association-of-western-new-york

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visiting Nursing Association of Western New York