2Trace A/S
2Trace A/S is a Danish software company that sells a cloud-based RFID platform for tracking scrubs, mops, and textile inventory across healthcare, hospitality, and cleaning-service enterprises. Its solution combines dispense/return cabinets and mobile scanners with SaaS dashboards that manage garment lifecycle and reduce losses.
- Company typePrivate
- Founded-
- HeadquartersSøborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 2Trace A/S does
2Trace A/S is a Danish private limited company headquartered in Søborg that sells a cloud-based RFID platform for tracking textile and scrub inventory in healthcare, hospitality, and cleaning-services environments. The core offering, the 2Trace Cloud Solution, aggregates RFID transactions from dispense/return cabinets, laundry gates, and mobile scanners into real-time dashboards covering the full garment lifecycle (In cabinet, Borrowed, Dropped, At laundry, Clean in transit). It is complemented by two vertical solutions—2Trace Scrubs for hospital staff uniforms and 2Trace Mops for cleaning-service textiles—and an add-on module, 2Trace Mobile Inventory, that counts up to 7,000 unique items in approximately 20 minutes via a handheld scanner.
The underlying technology combines RFID hardware (automated cabinets, handheld scanners, RFID tags) with a SaaS platform delivering customizable par-levels, threshold alerts, employee credit-limit enforcement, and 24/7 multi-device access. Revenue is generated primarily through recurring SaaS subscriptions billed quarterly in advance, paired with hardware sales of cabinets, scanners, and RFID infrastructure; terms allow customers to add capacity with automatic price adjustments.
The company serves large enterprise and government customers, including the Capital Region of Denmark (11 hospitals, 25,000+ users since 2013) and Region Sealand (6 hospitals, 12,000+ users since 2017), alongside US hospitals (St. Catherine of Siena, St. Francis Hospital), the Norwegian Institute of Public Health, Gävle Hospital, and Fonterra in New Zealand. Go-to-market combines direct enterprise sales (led by VP Sales Lasse Cederquist) with channel partners, most notably Elis across Scandinavia and FDR Healthcare in the US, and a technology alliance with Impinj. At the operating level the platform handles roughly 311,000 garments and 41,000 transactions per day from approximately 14,300 daily users.
2Trace A/S firmographics
Firmographics- Name
- 2Trace A/S
- Legal name
- 2Trace A/S
- Website
- https://2trace.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2Trace A/S is a Danish software company that sells a cloud-based RFID platform for tracking scrubs, mops, and textile inventory across healthcare, hospitality, and cleaning-service enterprises. Its solution combines dispense/return cabinets and mobile scanners with SaaS dashboards that manage garment lifecycle and reduce losses.
- Ownership category
- akta.pro rank
2Trace A/S industry classification
Industry- Product category
- RFID Textile Inventory Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Drycleaning and Laundry Services (8123)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Inventory Management, RFID Tracking & Replacement Programs (HSAJAMAM)
- akta.pro secondary industry
- Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG)
Keywords
Where 2Trace A/S is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
2Trace A/S business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription (2Trace Cloud Service): Subscription-based access to the cloud platform providing RFID data processing, dashboards, reports, and business intelligence. Delivered as software-as-a-service with quarterly billing in advance. Subscription runs until terminated and customers can add capacity or users as needed with automatic price adjustments.
- RFID Hardware (Cabinets, Scanners): Physical RFID-enabled cabinets for textile dispensing/return and mobile RFID scanning devices. While not explicitly detailed, the product pages reference cabinets, scanners, and RFID tags as components of the solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard subscription with usage-based scaling |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
2Trace A/S product offering
Product offeringCore offering
2Trace A/S delivers a cloud-based RFID platform that tracks individual scrubs, mops, linen, and workwear throughout the laundry cycle. The offering combines the 2Trace Cloud Solution (SaaS dashboards and business intelligence) with RFID hardware such as dispense/return cabinets, laundry gates, and mobile scanners that uniquely identify each textile item. Customers are healthcare providers, cleaning services, hospitality operators, and industrial sites that use the system to enforce hygiene compliance, prevent home-washing and shrinkage, and gain 24/7 visibility of textile inventory.
Product overview
2Trace A/S offers a unified RFID-based textile management platform consisting of the 2Trace Cloud Solution as the core infrastructure, paired with two vertical product lines—2Trace Scrubs and 2Trace Mops—and an add-on module called 2Trace Mobile Inventory. The Cloud Solution serves as the central data aggregation layer, transforming RFID transactions into real-time dashboards and reports. Scrubs and Mops are specialized tracking solutions for different textile types in healthcare and hospitality settings, each featuring dedicated dispense/return cabinets, laundry integration, and anti-theft mechanisms. The Mobile Inventory module extends the platform with handheld scanning capabilities for rapid stocktaking across distributed locations.
Differentiator
Problem solved
Functional benefit
Products and services
- 2Trace Cloud Solution Central cloud-based SaaS platform that aggregates RFID data from cabinets, laundry gates, and mobile scanners, transforming transactions into interactive dashboards and reports for real-time business intelligence on textile inventory across facilities. Targets healthcare, hospitality, cleaning services, and industrial uniform operators.
- 2Trace Scrubs RFID-based scrub tracking solution for healthcare environments featuring automated dispense and return cabinets, employee ID-card access, credit-limit controls, and status tracking (In cabinet, Borrowed, Dropped, At laundry, Clean in transit) to prevent contamination, stop homewashing, and reduce inventory shrinkage.
- 2Trace Mops RFID-based mop tracking solution for cleaning management that tracks mop flow through drop-off, laundry, and collection, with anti-theft door alarms and inventory management to enforce frequent mop changes and improve hygiene standards.
- 2Trace Mobile Inventory Handheld mobile RFID scanner module that enables staff to scan entire textile inventories in minutes, capable of counting up to 7,000 unique items and updating inventory in approximately 20 minutes, eliminating manual counting across distributed locations.
Quantifiable outcome
- 311,012 pieces of garment tracked daily
- +3 more outcomes
Companies that use 2Trace A/S
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
2Trace A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
2Trace A/S partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EliscorePrimary laundry service provider partner across Scandinavia, delivering 2Trace Cloud Solution to major healthcare customers including Capital Region of Denmark (25,000+ users since 2013), Region Sealand (12,000+ users since 2017), Norwegian Institute of Public Health, and Gävle Hospital (7 depots since 2013).
- FDR HealthcarecoreUS-based service provider delivering RFID cabinet solutions to healthcare customers including St. Catherine of Siena Medical Center (296-bed hospital) and St. Francis Hospital - The Heart Center (306-bed cardiac center) in New York.
- ImpinjcoreRFID technology partner providing core RFID reader infrastructure. 2Trace is an official Impinj Partner Program member, leveraging Impinj's RFID technology for textile tracking solutions.
- who develop innovativeminorService provider partner for Fonterra Co-operative Group Limited factory operation, using 2Trace Cloud services with RFID cabinets for uniform management.
- TRSA (Textile Rental Services Association)minorIndustry association membership providing industry recognition and network within textile rental services sector.
- Dansk IndustriminorDanish Industry association membership representing business interests and providing industry network access.
- BVT (Brancheforeningen for Vask og Tekstiludlejning)minorDanish industry association for washing and textile rental services, providing sector representation and networking.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
2Trace A/S competitors and assessment
Company assessmentBroad incumbents
- Cintas Corporation: North American leader in uniform rental, linen supply, and facility services — comparable customer base to 2Trace's users and potential acquirer/integrator of RFID tracking for its own fleet.
- Securitas Healthcare (formerly Stanley Healthcare): Large established healthcare asset tracking and RTLS vendor covering equipment, staff, and patient flow in hospitals. Operates a much broader portfolio but overlaps with 2Trace in hospital inventory and workflow visibility.
- CenTrak: Healthcare-focused RTLS and asset tracking vendor with enterprise hospital deployments. Comparable in addressing hospital operational visibility but at a much larger scale and broader asset scope than 2Trace's textile focus.
- HID Global: Large-scale RFID and identification solutions provider across access control, asset tracking, and healthcare. Overlaps with 2Trace in RFID-based asset visibility but as part of a much wider portfolio.
Others
- Impinj: Global leader in RAIN RFID hardware and platform technology; 2Trace is an official Impinj partner. Impinj is an enabling technology provider but could move down-stack into vertical applications like 2Trace's.
Direct peers
- Terso Solutions: Terso Solutions provides RFID-enabled inventory management cabinets and cloud software for healthcare, life sciences, and research — most directly comparable to 2Trace's RFID cabinet + cloud model for hospital scrub and textile tracking.
- Intelligent InSites (Infor): Healthcare enterprise RTLS and asset tracking software (now part of Infor). Comparable in delivering enterprise visibility across hospital assets and workflows via a software platform.
- Sonitor Technologies: Specializes in ultrasound/RTLS-based real-time location solutions for hospitals, including workflow and asset tracking. Shares the niche healthcare indoor-tracking focus with 2Trace.
- Vizinex RFID: RFID tag and label manufacturer with a focus on asset tracking applications across industries including healthcare — adjacent to 2Trace's tag-based textile tracking solution.
Regional players
- Elis SA: One of Europe's largest industrial laundry and linen/uniform rental groups; 2Trace's anchor channel partner in Scandinavia. Potential competitor if Elis decides to develop or acquire in-house RFID tracking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
2Trace A/S social profiles
Digital presence2Trace A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Trace A/S leadership team
Management profileNumber of profiles
Profiles2 records
2Trace A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Trace A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Trace A/S
What does 2Trace A/S do?
2Trace A/S delivers a cloud-based RFID platform that tracks individual scrubs, mops, linen, and workwear throughout the laundry cycle. The offering combines the 2Trace Cloud Solution (SaaS dashboards and business intelligence) with RFID hardware such as dispense/return cabinets, laundry gates, and mobile scanners that uniquely identify each textile item. Customers are healthcare providers, cleaning services, hospitality operators, and industrial sites that use the system to enforce hygiene compliance, prevent home-washing and shrinkage, and gain 24/7 visibility of textile inventory.
Is 2Trace A/S a public or private company?
2Trace A/S is a private company. It is classified as unknown and is currently operating.
When was 2Trace A/S founded?
2Trace A/S was founded in -1. It employs 11 to 50 people.
Where is 2Trace A/S based?
2Trace A/S is headquartered in Søborg, Denmark, in the Europe region.
How does 2Trace A/S make money?
Two revenue lines are on record. SaaS Subscription (2Trace Cloud Service) is the primary driver. The others are RFID Hardware (Cabinets, Scanners).
Who are 2Trace A/S's main competitors?
Broad incumbents on record are Cintas Corporation, Securitas Healthcare (formerly Stanley Healthcare), CenTrak and HID Global. Impinj is listed as an others. Direct peers are Terso Solutions, Intelligent InSites (Infor), Sonitor Technologies and Vizinex RFID. Elis SA is listed as a regional player.
Does 2Trace A/S have an API?
No public API is recorded for 2Trace A/S.
What industry is 2Trace A/S in?
2Trace A/S's product category is RFID Textile Inventory Management Software. Its primary akta.pro industry code is HSAJAMAM, Inventory Management, RFID Tracking & Replacement Programs, with a secondary code of HSAJACAG, Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet). Its NAICS code is 518 and its SIC code is 3823.