Two Guys With Balls

What Two Guys With Balls does

Two Guys with Balls, operating as Two Guys with Balls LLC, is a Wisconsin-based private e-commerce retailer founded in 2016 that sells graded used premium golf balls, golf accessories, apparel, and drinkware through its website twoguyswithballs.com. The company sources its core inventory of used balls through relationships with golf courses across the United States, where lost balls are collected and then hand-sorted and graded into three quality tiers: Eagle (A/mint), Birdie (B/near mint), and Par (C/good). Products are sold by the dozen at price points ranging from roughly $15.99 to $39.99, offering customers up to 50% savings versus retail pricing on new premium balls from brands such as Titleist, Callaway, TaylorMade, Bridgestone, and Srixon.

The business operates on a direct-to-consumer e-commerce model built on WordPress/WooCommerce with Stripe payment processing, supplemented by an affiliate marketing channel that pays 5% commissions to golf bloggers and influencers. Two recurring revenue mechanisms have been layered onto transactional sales: the Eagle Club annual membership at $89/year, which provides free shipping and a 10% discount on all orders, and the Ball Rewards points-based loyalty program. Additional revenue comes from secondary categories including golf accessories (divot tools, ball dispensers), golf apparel, drinkware, and gift cards.

The company serves individual value-conscious golfers as its primary segment, with secondary targeting of frequent players (15-45 rounds/year) and military/first responder customers who receive a 15% discount. The company donates $2 from every order to veterans and first responder causes, and it ships domestically within the United States via USPS Priority Mail. It remains a bootstrapped, founder-owned business with 1-10 employees, no external institutional funding, no disclosed acquisitions, and no executive leadership hires in the source data.

Name

Two Guys With Balls

Legal name

Two Guys with Balls LLC

Website

https://twoguyswithballs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Guys With Balls is a Wisconsin-based private e-commerce retailer founded in 2016 that sells hand-graded used premium golf balls from brands like Titleist and Callaway at up to 50% off retail, targeting value-conscious individual golfers in the United States.

Ownership category

akta.pro rank

Product category

Used Golf Balls (Golf Retail)

NAICS

Sporting Goods Retailers (45911), Used Merchandise Retailers (4595)

akta.pro primary industry

Golf Balls Retail (CRAMAGAB)

akta.pro secondary industries

Golf Clearance, Used & Trade-In Retail (CRAMAGAL), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Used golf balls
• Graded golf balls
• Golf accessories
• Golf apparel
• Online golf retail

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Used Golf Balls: Core revenue from selling graded used premium golf balls from brands like Titleist, Callaway, TaylorMade, Bridgestone, Srixon. Products sold by the dozen with tiered pricing based on condition grade (Eagle/Birdie/Par). Offers savings of up to 50% compared to retail pricing.
2. Golf Accessories and Apparel: Secondary revenue stream from complementary products including golf accessories (divot tools, ball markers, bottle openers), drinkware (golf ball coffee mugs), and golf apparel.
3. Eagle Club Membership: Annual membership program priced at $89/year providing free shipping on all orders and 10% discount on every order. Marketed to frequent golfers who lose 4-5 balls per round.
4. Affiliate Program Commissions: Revenue from affiliate marketing where partners earn 5% commission on referred sales. Company benefits from customer acquisition through golf content creators and influencers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Two Guys With Balls sells hand-graded used golf balls from premium brands (Titleist, Callaway, TaylorMade, Bridgestone, Srixon, Vice, Snell, OnCore, Mizuno, Wilson, Maxfli, PXG) classified under Eagle (A), Birdie (B), and Par (C) quality tiers and sold by the dozen at up to 50% off retail. The store also offers golf accessories, apparel, drinkware, gift cards, and an annual Eagle Club membership ($89/year) that bundles free shipping and a 10% discount.

Product overview

Two Guys With Balls operates an e-commerce platform specializing in premium used golf balls from major manufacturers including Titleist (Pro V1, Pro V1x, AVX, TruFeel), Callaway (Chrome Soft, Chrome Soft X), TaylorMade (TP5, TP5x), Bridgestone (Tour B series), and Srixon (Z-Star series). The core offering is graded used golf balls (Eagle/Birdie/Par quality tiers) available at 50%+ savings versus retail. The company also sells complementary products including golf accessories (divot tools, ball dispensers), golf apparel, drinkware, and gift cards. Loyalty programs include the Ball Rewards Program (earning points per dollar spent) and Eagle Club membership ($89/year for free shipping and 10% discount). An affiliate program offers 5% commissions on referred sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Golf Balls (graded) Hand-sorted and graded used golf balls from top brands including Titleist, Callaway, TaylorMade, Bridgestone, and Srixon, sold by the dozen in Eagle (A), Birdie (B), and Par (C) quality tiers at 50%+ savings versus retail.
• Titleist Pro V1 Series Used Titleist Pro V1 and Pro V1x golf balls available across multiple model years; Pro V1 offers softer feel with penetrating trajectory while Pro V1x provides higher flight and firmer feel with more spin.
• Callaway Chrome Soft Series Used Callaway Chrome Soft and Chrome Soft X golf balls; Chrome Soft features a softer feel with lower compression suited to slower swing speeds, while Chrome Soft X offers firmer feel with more workability.
• TaylorMade TP5/TP5x Series Used TaylorMade TP5 and TP5x golf balls; TP5 is a 5-piece design with softer feel and higher launch, while TP5x provides firmer feel, higher compression, and penetrating flight.
• Bridgestone Tour B Series Used Bridgestone Tour B RX, Tour B XS, and other Bridgestone used golf balls featuring SpinSkin technology for feel and control.
• Srixon Z-Star Series Used Srixon Z-Star and Z-Star XV golf balls with SpinSkin and Speed Dimple technology; the 3-piece Z-Star offers softer feel with highest greenside spin, while Z-Star XV uses 4-piece construction with Energetic Gradient Growth core for distance.
• Golf Accessories Complementary golf accessories including Bottle Opener/Divot Tool Combo with Ball Marker, CADDYSACK Golf Ball Holder and Dispenser, and other golf essentials.
• Golf Apparel Golf apparel merchandise available for purchase alongside golf balls.
• Drinkware Golf-themed drinkware including Golf Ball Coffee Mug.
• Golf Ball Gift Cards Gift cards available for purchase, allowing recipients to choose their own golf balls.
• Eagle Club Membership Annual subscription at $89/year offering free shipping on all orders and 10% off every order on top of regular prices, marketed to frequent golfers who lose 4–5 balls per round.

Quantifiable outcome

• Save up to 50% on premium golf balls
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Golf Courses (Various)minorOthersCompany has built relationships with golf courses throughout the country to source quality used golf balls. Course staff and players contribute lost balls which are then collected, sorted, graded, and resold. The company notes they also personally find balls while playing, including some they lost the previous day. This sourcing network ensures steady inventory of quality used balls.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Callaway Golf (Pre-Owned): Major OEM with certified pre-owned golf ball program. Indirect competition from a brand owner that could expand into the used/recycled channel directly.
• Play It Again Sports: National franchise chain reselling used sporting goods, including golf equipment and balls. Competes on the used sporting goods axis, with broader category reach.

Direct peers

• 1-800-GOLF-BALLS: Long-running online retailer of used and recycled golf balls with grade tiers and bulk discounts. Same product category, customer base, and e-commerce channel.
• LostGolfBalls: One of the largest online retailers of recycled and used golf balls, with grading and bulk discounts. Most directly comparable peer in category, product, and DTC e-commerce model.
• Golf Ball Divers: Online retailer specializing in used golf balls with multi-brand selection. Comparable assortment, customer (value-seeking golfers), and DTC model.
• PG Golf: Recycled and used golf ball specialist with grade tiers and large inventory. Competes directly on premium used Pro V1/Chrome Soft/TP5 categories.

Emerging players

• Vice Golf: Direct-to-consumer golf ball maker competing on value vs premium OEMs. Comparable DTC model and value-conscious golfer target, though it sells new rather than used balls.
• Snell Golf: Premium DTC golf ball brand selling direct online to value-seeking players. Same channel (DTC e-commerce) and overlapping customer (premium ball value seekers).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/2guyswithballs
• YouTubeyoutube.com/c/TwoGuyswithBalls
• Facebookfacebook.com/twoguyswithballs
• LinkedInlinkedin.com/company/two-guys-with-balls
• Instagraminstagram.com/twoguyswithballs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Guys With Balls