Sports Museum

Name

Sports Museum

Legal name

The Sports Museum of New England, Inc.

Website

https://sportsmuseum.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sports Museum is a 501(c)(3) non-profit educational institution operating half-mile exhibits on Boston sports history across Levels 5, 6, and 9 of TD Garden, serving 35,000+ students annually through character-building programs and engaging visitors via tours, events, and marathon charity fundraising.

Ownership category

akta.pro rank

Product category

Sports Heritage Museum

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Sports heritage exhibits
• Museum tour services
• Youth education programs
• Character building education
• Fundraising events

Headquarters

HQ city

East Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from museum tour admissions, including public tours and private VIP tours
2. Event Hosting: Revenue from hosting events such as the Celebrity Golf Classic, The Tradition Gala, and corporate/private events at TD Garden
3. Donations and Contributions: Non-profit funding from individual donors and corporate sponsors to support educational programs
4. Sponsorships: Corporate sponsorships including presenting sponsor New Balance and program sponsors Highland Street Foundation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Sports Museum is a 501(c)(3) non-profit educational institution that operates guided tours of a half-mile of Boston sports history exhibits housed on Levels 5, 6, and 9 of TD Garden. It sells public, private VIP, and field trip tours, while delivering free character-building educational programs (Boston vs. Bullies, Stand Strong, ALL IN) to over 35,000 upper elementary and middle school students annually. The museum also hosts fundraising events including the Celebrity Golf Classic, The Tradition Gala, and marathon charity programs.

Product overview

The Sports Museum is a 501(c)(3) non-profit educational institution offering physical museum experiences centered on Boston sports history. The core product is guided tours of the museum (Levels 5, 6, and 9 of TD Garden) featuring a half-mile of exhibits celebrating Boston's sports heritage. The museum complements its physical tours with educational programs (Boston vs. Bullies, Stand Strong, ALL IN) that use sports to teach character-building values to youth. Additional offerings include Private VIP Tours, Field Trip Tours, and Boston Bruins Heritage Hall. The museum also hosts major fundraising events including the Celebrity Golf Classic, The Tradition Gala, and partnerships with the Boston and NYC Marathons. Content platform Curator's Corner provides blog posts and videos on sports history.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Museum Tours Guided tours of the museum located on Levels 5, 6, and 9 of TD Garden, showcasing exhibits celebrating Boston sports history and social history. Tours last approximately 45-60 minutes with a 25-person capacity.
• Private VIP Tours Private guided tours lasting 1-2 hours given by the Curator or Associate Curator, tailored to specific interests in sports history or TD Garden.
• Field Trip Tours Educational group tours designed for school groups, aligned with the museum's mission to teach character-building values through sports.
• Boston Bruins Heritage Hall Self-guided exhibit experience on level 2 of TD Garden providing an immersive journey through the Boston Bruins' 100-year history. Available as part of museum tours or for private rental.
• Boston vs. Bullies Award-winning educational program leveraging the power and example of Boston sports to help stop bullying in schools and communities. Serves upper elementary and middle school students.
• Stand Strong 12-week interactive social-emotional learning program focusing on core values of Teamwork, Courage, Fairness, Determination, and Responsibility.
• ALL IN Prequel program to Boston vs. Bullies designed to promote kids' sense of belonging in schools and communities.
• Celebrity Golf Classic Annual golf tournament held at Renaissance Golf Club featuring Boston sports celebrities. Major fundraising event for the museum and its educational programs.
• The Tradition Gala Annual gala hosted on the arena floor of TD Garden honoring a new class of sports legends. Major fundraising event for the museum.
• Boston Marathon Charity Program Official Charity Program participation in the Bank of America Boston Marathon, raising funds for the museum's educational programs.
• NYC Marathon Charity Program Official Charity Program participation in the TCS New York City Marathon, raising funds for the museum's educational programs.
• Rodman Ride for Kids Cycling event team participation with in-person and virtual riders raising funds for youth programs.
• Private and Corporate Event Hosting Rental of The Sports Museum and Boston Bruins Heritage Hall for private and corporate events at TD Garden.

Quantifiable outcome

• 35,000+ students experience character-building educational programs each year
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major, flagship, core and supporting.

• The Boston GlobemajorStrategic or Co-development Partner · 10 February 2026Partnership for 'Glory Days: The Best in High School Sports' installation at TD Garden, featuring rotating photographs of Massachusetts high school sports moments from the 2025-26 school year. Extension of Boston Globe's renewed high school sports initiative including 'Varsity News' newsletter.
• New Balance Athletics, Inc.flagshipStrategic or Co-development PartnerNew Balance is the presenting sponsor of The Sports Museum. Headquartered in Boston, MA, New Balance is dedicated to helping athletes pursue excellence. The global brand, founded in 1906, has a rich heritage and is committed to giving back to communities. They provide funding and support for museum operations and educational programs.
• Delaware North Companies, Inc. - BostoncoreStrategic or Co-development PartnerDelaware North Companies, Inc. – Boston (the company that owns the TD Garden and the Boston Bruins) provides The Sports Museum with office space, exhibit space, and management support. This is the host venue partnership that enables the museum's physical presence.
• JCar ProductionssupportingImplementation/ SI/ Consulting PartnerProduction partner for the 'Summer of Love – The 1967 Impossible Dream Red Sox' video documentary featuring exclusive interviews with eight members of the 1967 Red Sox.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Naismith Memorial Basketball Hall of Fame: Destination sports museum and Hall of Fame in Springfield, MA dedicated to basketball heritage, with educational programming, exhibits, and ticketed tours - directly comparable operating model to The Sports Museum.
• International Tennis Hall of Fame: Sports heritage museum and Hall of Fame in Newport, RI combining historic facilities with exhibits, educational programming, and event hosting - closely comparable operating model and New England regional proximity.
• National Baseball Hall of Fame: Specialty sports museum in Cooperstown, NY preserving baseball heritage with ticketed exhibits and educational programs. Highly relevant given The Sports Museum's emphasis on Red Sox content and Boston baseball history.
• Pro Football Hall of Fame: Specialty sports museum and Hall of Fame in Canton, OH operating ticketed exhibits and educational programming for a single sport - directly analogous in business model and visitor experience.
• World Golf Hall of Fame: Specialty sports museum and Hall of Fame in St. Augustine, FL showcasing golf heritage - relevant peer given The Sports Museum's Celebrity Golf Classic fundraising event and golf content offerings.
• Negro Leagues Baseball Museum: Non-profit sports heritage museum in Kansas City preserving baseball history with ticketed exhibits and educational programming, similar non-profit structure and educational mission to The Sports Museum.
• The Patriots Hall of Fame: New England-based sports heritage exhibit presented by Raytheon at Gillette Stadium, focused on New England Patriots history - directly comparable regional sports heritage experience.
• The Hockey Hall of Fame: Specialty sports museum and Hall of Fame in Toronto focused on ice hockey heritage, exhibits, and educational experiences - directly comparable given The Sports Museum's Boston Bruins Heritage Hall and hockey content.

Regional players

• USS Constitution Museum: Non-profit cultural/educational museum in Boston preserving American naval heritage with ticketed exhibits and educational programming - comparable in size, mission, and regional museum operating model.
• Boston Children's Museum: Non-profit educational museum in Boston focused on youth learning and community engagement - comparable in mission, geography, and non-profit operating model, though with broader educational rather than sports focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/media/set/?set=a.1700088621626231&type=3
• Xx.com/thesportsmuseum
• LinkedInlinkedin.com/company/the-sports-museum

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Museum