Better World Records

What Better World Records does

Better World Records LLC is a privately held US-based music label founded in 2020 by entrepreneur Ken Freirich, operating as a purpose-driven music and philanthropy enterprise. The label releases music through its artist collective Random Acts of Kindness (RAK), with each release tied to charitable causes — proceeds from tracks like 'Healthcare Workers Rock!' benefit #FirstRespondersFirst, and the 'I Wish Wednesdays' community program directs donations to viewer-nominated nonprofits. The label's catalog consists of three primary singles: 'Healthcare Workers Rock!' (2020), 'Free to Roam' (2025), and 'I Wish' (2025), with the African Children's Choir version of 'I Wish' released February 2026. Notable commercial validations include Free to Roam reaching Top 20 on Billboard and MediaBase AC charts with a nationwide radio launch, and 'I Wish (feat. African Children's Choir)' accumulating over 31 million combined views.

The underlying technology is minimal and non-proprietary; the label uses standard digital distribution channels (Spotify, Apple Music, YouTube, SiriusXM Kids Place Live, terrestrial AC radio) and a Wix-hosted web presence, with no disclosed platform, AI, or data infrastructure. Revenue mechanics rely on streaming royalties, digital sales, and philanthropic donation pass-throughs, with no disclosed pricing model or commercial B2B offerings. Customer segments are consumer-facing (general music listeners, healthcare workers, children's choir organizations) and nonprofit-facing (charitable organizations receiving donations), with no enterprise customers. The business is founder-led (Ken Freirich serves as CEO) and bootstrapped, with no disclosed institutional funding, headcount, or financial reporting. Strategic partnerships include the African Children's Choir (core content partner), The PATH Fund (live event partner), SiriusXM (distribution), and a portfolio of nonprofit beneficiaries; geographic reach is expanding through planned future versions of 'I Wish' with children's choirs across Africa, Europe, Asia, Middle East, Australia, Canada, and the Caribbean.

Name

Better World Records

Legal name

Better World Records LLC

Website

https://betterworldrecords.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Better World Records is a US-based, philanthropy-driven indie music label founded in 2020 by Ken Freirich, releasing purpose-driven singles through its artist collective Random Acts of Kindness. The label distributes via streaming, radio, and SiriusXM while donating proceeds to charitable causes and partnering with global children's choirs.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Music Sales and Streaming: Revenue generated from streaming platforms and digital music sales through releases by Random Acts of Kindness artist collective on the Better World Records label.
2. Charitable Donations from Song Proceeds: Portions of proceeds from songs like 'Healthcare Workers Rock!' benefit charitable organizations such as #FirstRespondersFirst, creating a philanthropy-driven revenue model where revenue is shared with causes.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Better World Records is an independent music label that produces and releases pop singles through its artist collective Random Acts of Kindness, with portions of proceeds donated to charitable causes. Its catalog includes the singles 'Healthcare Workers Rock!', 'Free to Roam', and 'I Wish' (with multiple versions featuring global children's choirs), distributed via streaming platforms, radio airplay, and satellite radio.

Product overview

Better World Records is a record label that operates as a single unified offering, releasing music through its artist collective Random Acts of Kindness (RAK). The core products are music singles and their associated videos, including 'Healthcare Workers Rock!' (a charity anthem for healthcare workers), 'Free to Roam' (a Top 20 Billboard hit), and 'I Wish' (a global kindness anthem available in multiple versions featuring children's choirs worldwide). The label and artist brand work together as an integrated music and philanthropy operation, with proceeds supporting charitable causes globally.

Differentiator

Problem solved

Functional benefit

Brands

• Random Acts of Kindness: Artist/band/music collective founded by Ken Freirich to share his mission, lyrics, messages and songs with the world. Releases music under Better World Records label. Their singles include 'Healthcare Workers Rock!', 'Free to Roam', and 'I Wish'.

Products and services

• Healthcare Workers Rock! An uplifting charity pop single honoring healthcare workers during the COVID-19 pandemic; portions of proceeds benefit #FirstRespondersFirst. Targeted at general music listeners and the healthcare community.
• Free to Roam A pop single about liberation, freedom, self-expression and empowerment, which achieved Top 20 Billboard and MediaBase AC Hit status with nationwide radio launch. Targeted at adult contemporary radio listeners.
• I Wish A pop anthem dedicated to inspiring hope, kindness and unity; available in multiple versions featuring children's choirs from around the world. Targeted at general pop listeners, families, and children's music audiences.
• I Wish (feat. African Children's Choir) A GRAMMY-nominated collaboration with the African Children's Choir recorded in Uganda; combines 'I Wish' with authentic East African English dialect vocals from the choir. Targeted at families, children's music listeners, and global pop audiences.

Quantifiable outcome

• 31 million+ combined views across video platforms
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• African Children's ChoircoreStrategic or Co-development Partner · 31 March 2026The Grammy-nominated African Children's Choir recorded 'I Wish' with Random Acts of Kindness, featuring authentic East African English dialect vocals recorded in Uganda. The partnership is part of a global initiative to bring children's voices from every continent together to spread kindness and make the world better. The collaboration has achieved over 8 million YouTube views and 18 million total views.
• The PATH FundcoreStrategic or Co-development PartnerThe PATH Fund's Rockers On The Rise mentorship initiative partners with Random Acts of Kindness for student-led showcases. The May 31, 2026 'KEY OF ME' event at Chelsea Table & Stage features special performance of 'I Wish' as a centerpiece of a global initiative for social change, with messages of peace and hope that mirror The PATH Fund's humanitarian mission.
• SiriusXMcoreChannel Partner/ Reseller/ Distributor'I Wish (feat. African Children's Choir)' is now in rotation on SiriusXM's Kids Place Live channel, reaching audiences of children and families during commute and school run times.
• Make-A-Wish FoundationminorGTM or Marketing PartnerBetter World Records donates to Make-A-Wish Foundation as part of its charitable giving program, supporting wish-granting for children with critical illnesses.
• Thoroughbred Charities of AmericaminorGTM or Marketing PartnerBetter World Records supports Thoroughbred Charities of America through donations as part of its philanthropy commitment.
• San Diego Children's ChoircoreStrategic or Co-development PartnerThe San Diego Children's Choir performed 'I Wish' at the Del Mar Thoroughbred Club in front of 50,000 people. The choir is part of planned additional recordings following the African Children's Choir version, with more versions in development including National Choir of Anguilla/Anguilla Music Academy, UK, Europe, Asia, Middle East, Australia and Canada.
• #FirstRespondersFirstcoreGTM or Marketing PartnerProceeds from 'Healthcare Workers Rock!' benefit #FirstRespondersFirst, supporting frontline first responders during the COVID-19 pandemic.
• Teen Cancer AmericaminorGTM or Marketing PartnerKen Freirich performed with The Who in 2019 as part of a charity event for Teen Cancer America and UCLA's Breast Cancer Center, supporting adolescent and young adult cancer patients.
• ACLU (American Civil Liberties Union)minorGTM or Marketing PartnerBetter World Records includes ACLU among its charitable donations, supporting civil liberties and rights advocacy.
• Save the ChildrenminorGTM or Marketing PartnerBetter World Records supports Save the Children organization through its philanthropy initiatives.
• Random Acts of Kindness (Artist Collective)coreStrategic or Co-development PartnerRandom Acts of Kindness is the artist/band collective founded by Ken Freirich under Better World Records label. The collective releases songs with philanthropy purposes and is the primary creative arm of the label.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KIDZ BOP: Children-and-family music brand with SiriusXM Kids Place Live rotation and family-audience distribution — comparable to Better World Records' children's choir content and Kids Place Live placement for 'I Wish'.
• AWAL (Artists Without A Label): Independent music distribution and label-services platform that releases music to Spotify, Apple Music and radio in a manner comparable to Better World Records' single-release, streaming-led model.
• Secretly Group: Independent label group releasing curated singles and albums globally through streaming channels, comparable in scale and indie-label operating model to Better World Records.
• Fueled by Ramen: Independent-leaning label with a track record of developing breakout singles and sustaining streaming and radio performance — comparable in single-driven indie-label economics.
• Glassnote Records: Independent label focused on artist-driven pop and adult-contemporary releases with strong streaming and radio performance — directly comparable to Better World Records' AC-chart success with 'Free to Roam'.
• Mom + Pop Music: Independent music label with a similar artist-development and mission-driven ethos, releasing singles and albums through major streaming platforms comparable to Better World Records' distribution model.
• Loma Vista Recordings: Independent label with focused artist rosters and global streaming distribution, comparable in independent-label positioning and single-driven release cadence.

Broad incumbents

• Warner Music Group: Major-label incumbent that controls a significant share of streaming playlist placement and global sync pipelines — relevant comparable for the competitive environment Better World Records competes in.
• Concord Records: Established independent music company operating across recorded music and publishing — relevant comparable as a larger independent with diversified catalog and rights business versus Better World Records' narrower single-release footprint.
• Big Machine Records: Larger independent label with proven pop/AC radio and streaming hits — comparable in genre adjacency (AC pop) but operating at materially greater scale and roster breadth than Better World Records.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=YLD8288825Q
• Facebookfacebook.com/people/Random-Acts-Of-Kindness-Music-Philanthropy/61583840708548
• Instagraminstagram.com/randomactsofkindnessmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better World Records