Winland Group
Winland Group is a privately held Mexican entertainment company operating five casino and entertainment properties across five Mexican states under the Winland and Fortune brands, serving 2.5 million+ annual visitors with slots, live table games, sports betting, dining, and a loyalty program.
- Company typePrivate
- Founded-
- HeadquartersMonterrey, Mexico
- Headcount—
- GTM typeB2C
- OfferingServices
Winland Group firmographics
Firmographics- Name
- Winland Group
- Legal name
- Winland Group
- Website
- https://winlandcasino.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Winland Group is a privately held Mexican entertainment company operating five casino and entertainment properties across five Mexican states under the Winland and Fortune brands, serving 2.5 million+ annual visitors with slots, live table games, sports betting, dining, and a loyalty program.
- Ownership category
- akta.pro rank
Winland Group industry classification
Industry- Product category
- Casino & Gaming Entertainment
- NAICS
- Casinos (except Casino Hotels) (713210), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)
- akta.pro secondary industries
- Casino Food, Beverage & Nightlife Operations (MPAEAAAI), Casino Poker Operations (Land-Based) (MPAEAEAB)
Keywords
Where Winland Group is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
Winland Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Slot Machine Gaming: Revenue from over 2,700 slot machines across 5 casino locations, offering entertainment and prize opportunities to visitors
- Live Table Games: Live gaming tables including poker, blackjack, and roulette with professional croupiers generating revenue from game play
- Food and Beverage: Restaurant services including buffet and a la carte dining with live music and shows, contributing to overall entertainment revenue
- Sports Book: Sports betting zone offering live sports event viewing experience with food and beverage service
- Club de Recompensas (Loyalty Program): Points accumulation system allowing members to redeem benefits and enjoy exclusive privileges through the rewards club
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Buffet Breakfast in Monterrey |
| Unit Pricing | Pay-as-you-go | Buffet Breakfast in Chihuahua |
| Unit Pricing | Pay-as-you-go | Buffet Lunch in Chihuahua |
| Unit Pricing | Pay-as-you-go | Christmas Buffet in La Paz |
| Unit Pricing | Pay-as-you-go | Buffet in Hermosillo |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Winland Group product offering
Product offeringCore offering
Winland Group directly operates 5 casino properties across 5 Mexican states, delivering multi-vertical entertainment built around 2,700+ slot machines, live dealer tables (poker, blackjack, roulette), sports book betting zones, full-service restaurants (buffet and à la carte) with live music and shows, and a points-based loyalty program (Club de Recompensas). Annual footfall exceeds 2 million visitors across the portfolio, with the flagship Monterrey property alone hosting over 1 million of those visits.
Product overview
Winland Group operates a multi-property casino and entertainment platform across 5 casino locations in Mexico (Monterrey, Cuernavaca, Chihuahua, La Paz, and Hermosillo). The core offering comprises slot machines with over 2,700 units featuring content from major gaming providers (AGS, Ainsworth, Apex, Aristocrat, Aurify, Cadillac Jack, EGT, FBM, IGT), live table gaming with professional dealers for poker, blackjack and roulette, a sports betting (Sports Book) division, and full-service dining including buffet and à la carte restaurants with live entertainment. The company supplements its gaming operations with a loyalty program (Club de Recompensas) and hosts regular tournaments for players.
Differentiator
Problem solved
Functional benefit
Products and services
- Slot Machines Over 2,700 slot machines across the Winland and Fortune casino portfolio featuring popular game titles from major providers including AGS, Ainsworth, Apex, Aristocrat, Aurify Gaming, Cadillac Jack, EGT, FBM, and IGT, providing entertainment and prize-winning opportunities to casino visitors.
- Live Gaming (Juego en Vivo) Live casino tables featuring professional dealers hosting poker, blackjack, and roulette games in real time, delivering an authentic table-game casino experience to visitors across the 5-property portfolio.
- Restaurant & Dining Gourmet buffet and à la carte dining complemented by live music and entertainment shows, with the proprietary 'Hasta tu Máquina' service delivering food directly to patrons at their slot machines.
- Sports Book Sports betting zones for wagering on live sporting events, equipped with giant viewing screens, beverage service, snacks, and an entertainment-focused atmosphere inside the casino properties.
- Club de Recompensas (Rewards Club) Free-membership loyalty program that lets casino visitors accumulate points and redeem them for benefits, with VIP access, preferential treatment, exclusive events, and complimentary service touches for members.
- Winland Monterrey Flagship casino location in Monterrey, Nuevo León featuring 900+ slot machines, 20+ live gaming tables, a full-service restaurant and buffet, plus sports book. The largest property in the portfolio, attracting over 1 million visitors annually.
- Winland Cuernavaca Casino location in Cuernavaca, Morelos featuring 200+ slot machines and 10+ live gaming tables, attracting over 50,000 visitors annually.
- Winland Chihuahua Casino location in Chihuahua, Chihuahua featuring 220+ slot machines, attracting over 170,000 visitors annually.
- Fortune La Paz Fortune brand casino in La Paz, Baja California Sur featuring 300+ slot machines, attracting over 410,000 visitors annually.
- Fortune Hermosillo Fortune brand casino in Hermosillo, Sonora featuring 330+ slot machines, attracting over 400,000 visitors annually.
Quantifiable outcome
- 2.5 million+ annual visitors across all locations
- +2 more outcomes
Companies that use Winland Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Winland Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winland Group partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Winland Group competitors and assessment
Company assessmentDirect peers
- Codere: Major publicly listed gaming operator with significant land-based casino and sports betting operations across Mexico and Latin America. Closest scale and geographic peer to Winland's multi-property Mexican casino model.
- Cirsa: Spanish-headquartered gaming and entertainment group with extensive Latin American casino operations. Comparable multi-country/multi-property casino operator with overlapping entertainment offerings.
- Grupo Caliente: Leading Mexican gaming and sports betting operator combining land-based casinos with a dominant online sportsbook. Directly comparable on geography, product mix (casino + sports book), and target customer base.
- PlayCity: Mexican casino operator with multiple locations offering slots, table games, and entertainment amenities. Directly competes for the same regional visitor base as Winland's properties.
- Big Bola Casinos: Mexican casino chain operating multiple regional properties with slots, tables, sports book, and dining. Direct competitor in the same Mexican regional casino segment.
Broad incumbents
- MGM Resorts International: Global integrated casino and resort operator. Comparable in core gaming/entertainment offering but operates at much larger scale and primarily in the US and Macau rather than regional Mexico.
- Caesars Entertainment: One of the largest US-based gaming and hospitality companies with integrated casino-resort properties. Overlaps on slot, table, and entertainment offerings but serves a different geography and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Winland Group social profiles
Digital presenceWinland Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winland Group leadership team
Management profileNumber of profiles
Winland Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winland Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winland Group
What does Winland Group do?
Winland Group directly operates 5 casino properties across 5 Mexican states, delivering multi-vertical entertainment built around 2,700+ slot machines, live dealer tables (poker, blackjack, roulette), sports book betting zones, full-service restaurants (buffet and à la carte) with live music and shows, and a points-based loyalty program (Club de Recompensas). Annual footfall exceeds 2 million visitors across the portfolio, with the flagship Monterrey property alone hosting over 1 million of those visits.
Is Winland Group a public or private company?
Winland Group is a private company. It is classified as unknown and is currently operating.
When was Winland Group founded?
Winland Group was founded in -1.
Where is Winland Group based?
Winland Group is headquartered in Monterrey, Mexico, in the Latin America region.
How does Winland Group make money?
Five revenue lines are on record. Slot Machine Gaming is the primary driver. The others are live Table Games, food and Beverage, sports Book and club de Recompensas (Loyalty Program).
Who are Winland Group's main competitors?
Direct peers on record are Codere, Cirsa, Grupo Caliente, PlayCity and Big Bola Casinos. Broad incumbents are MGM Resorts International and Caesars Entertainment.
Does Winland Group have an API?
No public API is recorded for Winland Group.
What industry is Winland Group in?
Winland Group's product category is Casino & Gaming Entertainment. Its primary akta.pro industry code is MPAEAAAC, Destination/Regional Casinos (Drive-to Markets), with a secondary code of MPAEAAAI, Casino Food, Beverage & Nightlife Operations. Its NAICS code is 713210 and its SIC code is 7900.