Partido da Social Democracia Brasileira

What Partido da Social Democracia Brasileira does

Partido da Social Democracia Brasileira (PSDB) is a Brazilian center-right political party founded on June 25, 1988 by Mário Covas, Franco Montoro, and Fernando Henrique Cardoso, and headquartered in Brasília. It operates as a federally structured non-profit political organization under Brazilian electoral law, serving approximately 1.3 million registered members (filiados) and fielding candidates across all 27 Brazilian states plus the Federal District. Current elected representation includes 15 federal deputies, 3 senators, 50 state deputies, 179 mayors, and 2,997 municipal councilors, giving it a national but mid-tier bench compared with dominant right-of-center competitors.

The party's operational surface consists of an official website (psdb.org.br), the 'PSDB LEGAL' mobile application, and a federation relationship with the Cidadania party, supported by a headquarters staff of 1001-5000. It maintains six thematic demographic segments: Juventude (youth), PSDB Mulher (women), Tucanafro (Afro-Brazilian community), Diversidade Tucana (LGBTQ+), Sindical (labor), and Agro (agriculture, founded in 2025). Its core technology footprint is conventional web and mobile stack with no disclosed proprietary systems or AI capabilities.

Revenue is derived primarily from Brazil's Fundo Partidário (public party fund allocated pro-rata to elected representation), membership dues, and statutory candidate contributions under the country's publicly financed election regime. The party does not pursue commercial revenue. Its competitive position rests on the legacy of Fernando Henrique Cardoso's presidency and the Plano Real stabilization program, with leadership currently anchored by President Aécio Neves and Honorary President Fernando Henrique Cardoso, positioning itself as a center-right alternative ahead of the 2026 electoral cycle.

Name

Partido da Social Democracia Brasileira

Legal name

Partido da Social Democracia Brasileira

Website

https://psdb.org.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Partido da Social Democracia Brasileira (PSDB) is a Brazilian center-right political party founded in 1988, serving approximately 1.3 million registered members across all 27 states. It operates as a non-profit political organization funded by public party allocations and membership dues, holding federal, state, and municipal elected representation.

Ownership category

akta.pro rank

Product category

Political Party Services

NAICS

Political Organizations (813940), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

akta.pro secondary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Political party services
• Social democracy advocacy
• Electoral campaign management
• Party membership services
• Political training programs

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Party Financing: Political parties in Brazil receive public financing for their political activities, including campaign funding and party maintenance, distributed based on electoral performance and representation.
2. Party Membership Fees: Filiação process where members pay fees to join and maintain party membership, contributing to party finances.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Partido da Social Democracia Brasileira (PSDB) is a Brazilian political party founded in 1988 that develops and promotes social democratic policies. The party operates through national, state, and municipal directories, recruits members through a filiação process, organizes conventions, trains candidates, and runs electoral campaigns for municipal, state, and federal positions. It also operates a think tank (Instituto Teotônio Vilela), official website, and mobile application to engage members and voters.

Product overview

The Partido da Social Democracia Brasileira operates primarily as an online information and engagement platform. The core offering consists of the official party website (PSDB Website Platform) which provides access to party news, membership registration, organizational information, and downloadable materials across various segments. Additionally, the party operates the PSDB LEGAL mobile application for member services. The party is organized into thematic segments including Juventude (Youth), PSDB Mulher (Women's), Tucanafro (Black Community), Diversidade Tucana (LGBTQ+), and the newer PSDB Agro (Agricultural) sector. These segments represent internal party divisions rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• PSDB Website Platform

Quantifiable outcome

• Presidency of Brazil held 1995-2002 under Fernando Henrique Cardoso
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Cidadania Party (Cidadania)coreStrategic or Co-development PartnerThe party operates in federation with Citizenship party, known as 'Federação PSDB/Cidadania'. This electoral alliance allows joint candidacies and shared political platform, strengthening the center political bloc. The federation enables unified representation in Congress and state legislatures.
• Força SindicalminorStrategic or Co-development PartnerThe union confederation Força Sindical contributed approximately 200 unionists who joined the party in 2011 when the Núcleo Sindical do PSDB Minas Gerais was founded, representing labor interests within the party's political framework.
• União Geral dos Trabalhadores (UGT)minorStrategic or Co-development PartnerUnion confederation contributing to the party's labor wing membership, working with Força Sindical and Nova Central Sindical to expand union representation in political positions.
• Nova Central SindicalminorStrategic or Co-development PartnerUnion confederation part of the labor movement contributing to the party's union wing, alongside Força Sindical and UGT.
• Instituto Teotônio Vilela (ITV)coreStrategic or Co-development PartnerThe party's official think tank and political formation institute that organizes the Ciclo Nacional de Formação Política and other educational programs for party members and candidates. Hosts the Farol da Oposição platform and Circuito da Democracia events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cidadania: Tucano's federation partner in 'Federação PSDB/Cidadania'. Shares the same operating model (public financing, directories, candidacies) and ideological center positioning; the parties jointly contest elections and share congressional representation.
• Podemos: Brazilian centrist party that has attracted center-leaning politicians and competes for the same addressable voter base as PSDB. Comparable in operating model (public financing, candidacies, federated directories).
• Partido Democrático Trabalhista (PDT): Brazilian center-left party with national directories and historical relevance. Comparable as a legacy national party operating in similar institutional frameworks (electoral justice, public party funds, legislative candidacies).
• Movimento Democrático Brasileiro (MDB): Centrist Brazilian party with long history, broad geographic presence, and public party financing. Directly comparable as a multi-decade national party competing for the same center-spectrum voters and legislative seats.
• Partido Liberal (PL): Major Brazilian right-wing party with significant congressional representation and strong grassroots mobilization. Comparable as a large national party competing in the same electoral cycles with public financing and thematic wings.
• Republicanos: Brazilian center-to-center-right party with growing legislative representation. Comparable as a national party competing in the same ideological and electoral space, with public financing and state-level directories.
• Partido Social Democrático (PSD): Centrist-to-right Brazilian party that has grown rapidly in recent election cycles. Comparable as a competing national party in the center-right ideological space with state directories, public financing, and electoral candidacies.
• Partido dos Trabalhadores (PT): Brazil's largest left-wing party and historical rival to PSDB. Both are major national parties with broad ideological platforms, federated structures, public party financing, and competing visions for Brazil's democratic and economic direction.
• Partido Socialista Brasileiro (PSB): Brazilian center-to-center-left party with national representation, comparable in operating model (public financing, federated directories, thematic wings, federal candidacies) and ideological positioning near PSDB.
• Progressistas (PP): Center-right Brazilian party with strong congressional representation and significant public financing. Comparable as a competing national party for center-right voters with established grassroots networks across Brazilian states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PSDBoficial
• YouTubeyoutube.com/user/cenpsdb45
• Facebookfacebook.com/PSDBoficial
• Instagraminstagram.com/psdboficial
• LinkedInlinkedin.com/company/psdb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Partido da Social Democracia Brasileira