OLX BiH

What OLX BiH does

OLX BiH (legally Pik d.o.o.) operates PIK.ba, the leading online classifieds marketplace in Bosnia and Herzegovina, founded in 2009 and headquartered in Sarajevo. The platform enables consumer-to-consumer and business-to-consumer transactions across a broad horizontal category mix including vehicles (78,905+ listings), real estate (16,306+ listings), services, jobs, mobile devices, computers, electronics, home goods, business/industrial equipment, clothing, sports gear, and collectibles. Native iOS and Android applications, a dedicated help center, a blog, and Google/Facebook OAuth authentication support multi-channel user access across the domestic market.

The company's product stack includes the core PIK.ba marketplace, the PIK Shop professional seller subscription tier with bulk management, API integration, and analytics; PIK dostava, an integrated fast-delivery fulfillment service; PIK Kredit, a consumer credit product for marketplace purchases; and a dedicated marketing portal at marketing.olx.ba offering banner advertising packages to businesses. Revenue is generated through four streams: listing fees in premium categories, monthly PIK Shop subscriptions, usage-based PIK Kredit payments for featured listings, and banner advertising. The platform monetizes its 12,402+ active PIK Shops and the broader long-tail of individual sellers via self-serve listing creation with optional paid promotion.

OLX BiH operates exclusively within Bosnia and Herzegovina as a private limited liability company with 11-50 employees. No parent entity, institutional investors, or funding rounds are disclosed in available sources. The company maintains active operations, ongoing product enhancements, and a multi-channel marketing approach including SEO, email newsletter, content marketing, and social media. Despite the OLX branding reference, source materials describe Pik d.o.o. as independently owned with no disclosed parent corporate structure, though operational integration with the broader OLX group is referenced in the value proposition.

Name

OLX BiH

Legal name

Pik d.o.o.

Website

https://olx.ba

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OLX BiH (Pik d.o.o.) operates PIK.ba, the leading online classifieds marketplace in Bosnia and Herzegovina, enabling consumers and businesses to buy and sell vehicles, real estate, services, jobs, and goods across horizontal categories since 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

Srpsko Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Listing Fees: Fees charged for listing items in certain premium categories. Basic listings are free with optional paid promotion.
2. PIK Shop Subscriptions: Monthly subscription model for professional sellers (PIK Shops) providing benefits including unlimited listings, discounted posting fees up to 30% off in premium categories, bulk ad management, and API integration.
3. Featured/Promoted Listings (PIK Kredit): Paid promotion system where sellers purchase credits to highlight their listings and gain additional visibility.
4. Banner Advertising: Marketing packages for businesses to advertise through banner placements on the platform, with standard packages and personalized offers available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OLX BiH operates the PIK.ba (olx.ba) online classifieds marketplace in Bosnia and Herzegovina, enabling individuals and businesses to list, search, and transact across categories including vehicles, real estate, services, jobs, electronics, home goods, and business/industrial equipment. The platform supports free basic listings, paid featured listings through PIK Kredit, professional seller accounts (PIK Shop), an integrated delivery service (PIK Dostava), and banner advertising for businesses.

Product overview

OLX BiH (PIK.ba) operates as a classifieds marketplace platform offering a comprehensive range of categories including vehicles, real estate, services, jobs, mobile devices, computers, electronics, home goods, business/industrial equipment, clothing, sports gear, food/beverages, jewelry, animals, beauty products, baby items, toys, video games, music equipment, literature, art, collectibles, and antiques. The platform serves both individual sellers and business users through its standard listing system and premium PIK Shop tier, which provides enhanced professional features such as unlimited listings, bulk management tools, and detailed analytics. Additional services include PIK dostava (fast delivery) and PIK kredit (credit facilities) for facilitated transactions.

Differentiator

Problem solved

Functional benefit

Brands

• PIK Shop: Professional seller accounts on the platform offering enhanced listing tools, bulk management, and promotional features for business sellers.
• PIK Brza dostava
• PIK Kredit

Products and services

• PIK.ba / OLX BiH Marketplace Online horizontal classifieds marketplace enabling individual users and businesses across Bosnia and Herzegovina to list and browse goods, vehicles, real estate, services, jobs, electronics, and home items via web and mobile apps.
• PIK Shop (Professional Seller Account) Monthly subscription tier for registered business sellers providing unlimited listings, up to 30% discount on premium posting fees, 750 free monthly ad renewals, manual ad renewal every 7 days, up to 20 free photos per listing, detailed traffic statistics, bulk ad editing, action pricing, username changes, hide-price-history, and API integration with external seller websites.
• PIK Dostava (Fast Delivery Service) Integrated delivery service enabling sellers to ship items purchased through the platform with expedited shipping options, supporting more secure transactions on the marketplace.
• PIK Kredit Credit system allowing PIK users to purchase credits used to promote and feature their listings for additional visibility on the marketplace.
• PIK.ba Marketing Services (Banner Advertising) Advertising platform offering businesses standard banner advertising packages and personalized promotional offers for marketing campaigns on the PIK.ba marketplace.

Quantifiable outcome

• Over 12,000 active PIK Shops on the platform
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marktplaats: Marktplaats is the leading Dutch classifieds marketplace and another OLX Group property. It operates the same horizontal marketplace model across vehicles, real estate, and general goods, serving as a reference point for monetization tactics and product features OLX BiH could adopt from the broader OLX Group playbook.
• Facebook Marketplace: Facebook Marketplace is the largest horizontal C2C listings platform globally, with zero listing fees and a built-in social graph. It is the most significant indirect competitive threat to OLX BiH, particularly for casual C2C sellers who may prefer Facebook's friction-free listing experience.
• Kleinanzeigen (eBay Kleinanzeigen): Kleinanzeigen is Germany's leading classifieds platform, operating the same horizontal marketplace model across vehicles, real estate, jobs, and services. It is a relevant benchmark for how a mature European classifieds business scales subscription tiers, delivery integrations, and credit/payment services.
• OLX Group: OLX Group operates classifieds marketplaces across multiple continents and owns the broader OLX brand that OLX BiH leverages. While OLX BiH appears to integrate with OLX Group for operational expertise, OLX Group as a whole is a broad incumbent in the same product category, offering overlapping capabilities at much greater scale.

Direct peers

• Njuškalo: Njuškalo is the dominant horizontal classifieds marketplace in Croatia, operating across vehicles, real estate, jobs, and general goods with a similar revenue model (paid listings, banners, professional seller accounts). It is the most directly comparable regional peer given its geographic proximity and near-identical product/market structure to OLX BiH.
• KupujemProdajem: KupujemProdajem is the leading classifieds platform in Serbia, with similar category breadth (vehicles, real estate, jobs, services) and monetization (paid promotions, subscriptions, banner ads). It is a close regional peer in the former-Yugoslav classifieds market and a benchmark for OLX BiH's regional competitive dynamics.

Regional players

• Subito.it: Subito is Italy's leading horizontal classifieds marketplace, operating across vehicles, real estate, jobs, and general goods with paid listing promotions and professional seller subscriptions. It serves as a useful peer for benchmarking Southern European classifieds monetization and feature evolution.
• Avizo (Pazar3): Pazar3 (formerly Avizo) is the leading classifieds marketplace in North Macedonia, operating the same horizontal marketplace model with paid listings and B2C seller accounts. It is a regional peer operating in an adjacent former-Yugoslav market with comparable population scale to BiH.
• Avtonet: Avtonet is a leading Slovenian vertical classifieds platform focused on vehicles, with adjacent categories for real estate and general goods. It represents a regional peer focused on the same dominant vertical (vehicles) that drives a meaningful share of OLX BiH's listing volume.

Emerging players

• Mobile.de: Mobile.de is Germany's leading vertical classifieds platform for vehicles. It illustrates how a single high-value vertical (vehicles — OLX BiH's largest category) can be carved out as a specialized competitor or partner opportunity within a horizontal marketplace strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olx-bih

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLX BiH