Accessible Accommodation (the Accessible Group)
The Accessible Group operates two Australian online marketplaces — Accessible Accommodation and Accessible Experiences — connecting travelers with disabilities and aging Baby Boomers to verified, accredited accessible tourism operators, monetizing via subscriptions, booking commissions, managed services, and tiered advertising packages.
- Company typePrivate
- Founded2019
- HeadquartersBarwon Heads, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Accessible Accommodation (the Accessible Group) does
Accessible Accommodation, trading as The Accessible Group Pty Ltd, is an Australian privately held company that operates two specialized online marketplaces — Accessible Accommodation and Accessible Experiences — designed to connect travelers with disabilities and aging Baby Boomers to verified accessible accommodation, services, and tourism activities. The platforms are built on a WordPress/Elementor stack with Google reCAPTCHA, Heap Analytics, and Complianz, and integrate with the Bookeasy Booking System (for real-time availability on experiences, at 15% commission) and the Australian Tourism Data Warehouse (for broader tourism industry distribution). The company runs a proprietary Accessible Tourism Accreditation Program that issues an "Accessible Qualified Certificate and sticker" to properties meeting accessibility standards, and has built a detailed search taxonomy distinguishing Assisted Wheelchair, Independent Wheelchair, and Assisted Walking user needs.
The Accessible Group monetizes through three listing models for tourism operators: (1) booking platform integration on a per-booking commission basis, (2) annual subscription listings (e.g., $299/year for experiences, low yearly fee for accommodation), and (3) an exclusively managed service with no upfront cost in which the company handles marketing, enquiries, bookings, and payments. A second revenue stream comes from tiered advertising packages priced $99 to $799 (Property Packages 1-3, Service Packages 4-5, Experience Packages 7-9, plus Video Tour, Review Reach, and Blog Post packages), which provide promoted placement across the company's social channels reaching over 35,000 combined followers, including a newsletter with a 36-40% open rate. Ancillary professional services — Accessibility Consulting, Tourism Industry Workshops, and Tourism Inclusion Training — extend the offering into the B2B enablement layer.
The customer base is split between consumer travelers (people with disabilities and aging Baby Boomers seeking verified accessible tourism options) and business-side tourism operators (accommodation providers, service businesses, and experience operators) seeking accreditation and access to a high-loyalty customer segment reported to rebook at 5x baseline rates. Geographic reach is exclusively domestic Australian, with the company headquartered in Barwon Heads, Victoria, and operations governed by Victorian law. The company is founder-owned (Kerry identified as owner), with no disclosed institutional investors, no disclosed headcount, and no disclosed revenue. Industry recognition includes VTA 2024 Bronze, VTIC 2023 Gold, QTA 2022 Silver, GBEA22 Inclusive & Accessible winner, and finalist recognition at the NSW Tourism Awards 2019.
Accessible Accommodation (the Accessible Group) firmographics
Firmographics- Name
- Accessible Accommodation (the Accessible Group)
- Legal name
- The Accessible Group Pty Ltd
- Website
- https://theaccessiblegroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Accessible Group operates two Australian online marketplaces — Accessible Accommodation and Accessible Experiences — connecting travelers with disabilities and aging Baby Boomers to verified, accredited accessible tourism operators, monetizing via subscriptions, booking commissions, managed services, and tiered advertising packages.
- Ownership category
- akta.pro rank
Accessible Accommodation (the Accessible Group) industry classification
Industry- Product category
- Online Accessible Tourism Marketplace
- NAICS
- Other Traveler Accommodation (72119), Tour Operators (56152), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
- akta.pro primary industry
- Accessible & Mobility-Friendly Rentals (THAGANAK)
- akta.pro secondary industries
- Special Needs & Accessible Travel Services (Local DMC) (THAKAEAL), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)
Keywords
Where Accessible Accommodation (the Accessible Group) is headquartered
LocationHeadquarters
- HQ city
- Barwon Heads
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Accessible Accommodation (the Accessible Group) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Others
Revenue model
- Booking Platform Commission: Properties and experiences can integrate into the company's booking platform where a percentage commission is taken per booking. For experiences, the Bookeasy integration carries a 15% commission.
- Annual Subscription Listings: Yearly subscription fees for listing properties, services, or experiences on the platform. Property and service listings available for a low yearly fee.
- Exclusively Managed Service: No upfront costs for operators; the company manages marketing, enquiries, bookings and payments on behalf of the property/business owner.
- Advertising Packages: Additional paid advertising packages including video tours, brand awareness campaigns, call-to-action promotions, review packages, and blog posts that provide boosted visibility across social media and newsletter channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Accessible Accommodation Listing |
| Subscription | Annual | Accessible Experiences Listing |
| Transaction based/ take rate | Pay-as-you-go | Booking Platform Integration |
| One time/ perpetual license | One time/ perpetual license | Video Tour Package |
| One time/ perpetual license | One time/ perpetual license | Property Brand Awareness (Package 1) |
| One time/ perpetual license | One time/ perpetual license | Property Call to Action (Package 2) |
| One time/ perpetual license | One time/ perpetual license | Property Complete Package (Package 3) |
| One time/ perpetual license | One time/ perpetual license | Service Brand Awareness (Package 4) |
| One time/ perpetual license | One time/ perpetual license | Service Call to Action (Package 5) |
| One time/ perpetual license | One time/ perpetual license | Experience Brand Awareness (Package 7) |
| One time/ perpetual license | One time/ perpetual license | Experience Call to Action (Package 8) |
| One time/ perpetual license | One time/ perpetual license | Experience Complete Package (Package 9) |
| One time/ perpetual license | One time/ perpetual license | Review Reach Package |
| One time/ perpetual license | One time/ perpetual license | Blog Post Package - Accommodation |
| One time/ perpetual license | One time/ perpetual license | Blog Post Package - Experiences |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Accessible Accommodation (the Accessible Group) product offering
Product offeringCore offering
The Accessible Group operates two online marketplace portals (Accessible Accommodation and Accessible Experiences) that connect travelers with disabilities and ageing Baby Boomers to verified accessible tourism operators across Australia. The company certifies operators through its Accessible Tourism Accreditation Program and offers listing options including booking platform integration with commission, annual subscriptions, or fully managed services. It also provides accessibility consulting, workshops, inclusion training, and a suite of paid advertising packages for properties, service businesses, and experiences.
Product overview
Accessible Accommodation (The Accessible Group) operates a dual-platform ecosystem for accessible tourism in Australia. The core offerings are two specialized portals—Accessible Accommodation and Accessible Experiences—that help travelers with disabilities and ageing Baby Boomers find suitable accommodation, services, and activities. These platforms are powered by an Accessible Tourism Accreditation Program, which provides certification to listed properties and businesses. The company also offers ancillary services including Accessibility Consulting, Tourism Industry Workshops, and Tourism Inclusion Training. The product portfolio includes tiered advertising packages for properties (Packages 1-3), service businesses (Packages 4-5), and experiences (Packages 7-9), plus a Video Tour Package, Review Reach Package, and Blog Post Package. Property and business owners can submit listings through dedicated submission forms, with options to integrate via the Bookeasy Booking System or list independently for an annual subscription fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Accessible Accommodation Portal Online marketplace portal that helps travelers with disabilities and ageing Baby Boomers find accommodation that meets their specific accessibility needs, with detailed search functionality categorising Assisted Wheelchair, Independent Wheelchair, and Assisted Walking needs.
- Accessible Experiences Portal Online marketplace portal that helps travelers with disabilities and ageing Baby Boomers find experiences and activities catering to their accessibility needs, with optional Bookeasy booking system integration (15% commission).
- Accessible Tourism Accreditation Program Gold-standard accreditation program that certifies tourism operators as meeting accessibility standards, providing an Accessible Qualified Certificate and sticker to verified businesses, with inclusion in ATDW listings.
- Accessibility Consulting Service Comprehensive user experience consulting service that helps tourism operators understand and enhance the accessibility of their properties and services.
- Tourism Industry Workshops Professional development workshops for tourism operators focusing on accessibility best practices and industry standards.
- Tourism Inclusion Training Inclusion training services designed to help tourism operators create more accessible and inclusive experiences for travelers with disabilities.
- Property Advertising Packages Tiered advertising packages for accommodation properties including Brand Awareness video package, Call to Action static advert, and a Complete Package combining both with promotional distribution to 35,000+ followers across Facebook, Instagram, LinkedIn, and email newsletter.
- Service Advertising Packages Tiered advertising packages for service businesses including Brand Awareness video package and Call to Action static advert, with placement as Service of the Week on the main landing page and promotion across social media and newsletter channels.
- Experience Advertising Packages Tiered advertising packages for experiences including Brand Awareness video package, Call to Action static advert, and Complete Package, distributed to Facebook, YouTube, Instagram, and newsletter channels.
- Video Tour Package Authentic video tour package for properties where the team curates submitted video content with custom graphics and sound removal, posted to Facebook, Instagram, YouTube channel, and the property listing. Properties with videos receive 8x more bookings.
- Review Reach and Engagement Package Custom static advert highlighting positive reviews of a business, shown to 35,000 followers and subscribers across Facebook, listing page, Instagram, and fortnightly newsletter.
- Blog Post Package Professionally written blog entry promoting a property or business, posted to Facebook, Facebook Group, newsletter, Instagram, and LinkedIn, reaching 35,000+ followers.
Quantifiable outcome
- 8x more bookings for properties with videos
- +2 more outcomes
Companies that use Accessible Accommodation (the Accessible Group)
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Accessible Accommodation (the Accessible Group) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Accessible Accommodation (the Accessible Group) partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Accessible Accommodation (the Accessible Group) competitors and assessment
Company assessmentDirect peers
- Sage Traveling: Accessible travel agency specializing in custom itineraries and city accessibility guides for wheelchair users and slow walkers; comparable positioning on detailed accessibility categorization and disability-specific travel content.
- AccessibleGO: Online accessible travel booking platform specializing in hotels with verified accessibility features for wheelchair users and travelers with mobility needs; overlaps directly on accommodation-search-by-disability-type and North American/global versus Australian focus.
- Tourismforall: Tourism consultancy and accessible travel directory promoting inclusive tourism standards and listings; overlaps on the accreditation/certification and content-driven accessibility discovery approach.
- Wheel the World: Global accessible travel marketplace connecting travelers with disabilities to verified accessible accommodations, tours, and experiences — directly comparable marketplace model, target customer (PWDs and seniors), and certification/verification approach to The Accessible Group.
- Enabling Travel: UK-based accessible holiday marketplace offering vetted accommodations and experiences for travelers with disabilities and reduced mobility; comparable marketplace model and certification-based trust signals.
Others
- Tourism Australia: Australian national tourism agency that operates the ATDW distribution system integrated with The Accessible Group; not a direct competitor but a key ecosystem partner and potential distributor or competitor for inclusive-tourism initiatives.
Broad incumbents
- Airbnb: Global vacation rental marketplace with growing accessibility-filter functionality (e.g., step-free access, wide doorways); overlapping supply category (short-term rentals) and traveler base, but lacking the depth of disability-specific categorization.
- Booking.com: World's largest accommodation OTA with accessibility amenities filters across listings; competes broadly for accessible travel demand and supply, but serves a much wider audience with generic (rather than disability-segmented) categorization.
Regional players
- Stayz: Australia-focused vacation rental marketplace (owned by Expedia Group); directly comparable domestic supply category and target geography, and could add accessibility features that compete with The Accessible Group's niche positioning.
Emerging players
- WheelchairTravel.org: Accessible travel content and review platform focused on wheelchair users; overlaps on detailed accessibility content, traveler community, and review-driven discovery model rather than a transactional marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Accessible Accommodation (the Accessible Group) social profiles
Digital presenceAccessible Accommodation (the Accessible Group) compliance and trust
Trust signalCompliance1 record
Accessible Accommodation (the Accessible Group) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accessible Accommodation (the Accessible Group) leadership team
Management profileNumber of profiles
Profiles1 record
Accessible Accommodation (the Accessible Group) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accessible Accommodation (the Accessible Group) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accessible Accommodation (the Accessible Group)
What does Accessible Accommodation (the Accessible Group) do?
The Accessible Group operates two online marketplace portals (Accessible Accommodation and Accessible Experiences) that connect travelers with disabilities and ageing Baby Boomers to verified accessible tourism operators across Australia. The company certifies operators through its Accessible Tourism Accreditation Program and offers listing options including booking platform integration with commission, annual subscriptions, or fully managed services. It also provides accessibility consulting, workshops, inclusion training, and a suite of paid advertising packages for properties, service businesses, and experiences.
Is Accessible Accommodation (the Accessible Group) a public or private company?
Accessible Accommodation (the Accessible Group) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accessible Accommodation (the Accessible Group) founded?
Accessible Accommodation (the Accessible Group) was founded in 2019. It employs 1 to 10 people.
Where is Accessible Accommodation (the Accessible Group) based?
Accessible Accommodation (the Accessible Group) is headquartered in Barwon Heads, Australia, in the Oceania region.
How does Accessible Accommodation (the Accessible Group) make money?
Four revenue lines are on record. Booking Platform Commission is the primary driver. The others are annual Subscription Listings, exclusively Managed Service and advertising Packages.
Who are Accessible Accommodation (the Accessible Group)'s main competitors?
Direct peers on record are Sage Traveling, AccessibleGO, Tourismforall, Wheel the World and Enabling Travel. Tourism Australia is listed as an others. Broad incumbents are Airbnb and Booking.com. Stayz is listed as a regional player. WheelchairTravel.org is listed as an emerging player.
Does Accessible Accommodation (the Accessible Group) have an API?
No public API is recorded for Accessible Accommodation (the Accessible Group).
What industry is Accessible Accommodation (the Accessible Group) in?
Accessible Accommodation (the Accessible Group)'s product category is Online Accessible Tourism Marketplace. Its primary akta.pro industry code is THAGANAK, Accessible & Mobility-Friendly Rentals, with a secondary code of THAKAEAL, Special Needs & Accessible Travel Services (Local DMC). Its NAICS code is 72119 and its SIC code is 7900.