WTAW

What WTAW does

WTAW is a local news-talk radio station licensed to College Station, Texas, operating on AM 1620 kHz and FM 94.5 MHz under the brand "Newstalk 1620 AM and 94.5 FM." The station is owned by Bryan Broadcasting Company (the only locally owned media company in the Bryan/College Station market) and broadcasts 24/7 with a schedule that combines syndicated national talk programming (Coast to Coast, Glenn Beck, Sean Hannity, Joe Pags, Clay Travis & Buck Sexton) with local content. Its local content is anchored by a three-journalist news department producing nine daily newscasts focused on Bryan, College Station, and the broader Brazos Valley, plus The Infomaniacs morning show, a Brazos Valley institution dating to at least the 1960s. The station holds a secondary oral history project and branded segments including Today in Texas History, Sports coverage (heavily skewed to Texas A&M athletics), and a Community Calendar.

WTAW's technology stack is built on traditional broadcasting infrastructure: dual-frequency AM/FM transmission, online live audio streaming, podcast distribution via Spreaker RSS, and a YouTube channel (@WTAWradio). Local news is produced internally by Bryan Broadcasting staff, while national and international news is sourced from Fox News Radio. The station also delivers a daily email newsletter, a Business Spotlight content series, and a community calendar accepting non-profit submissions. The website (wtaw.com) functions as the primary digital hub, combining news, sports, weather, podcasts, and station information.

WTAW's revenue model is advertising-driven, with the station selling local radio advertising to small and medium-sized businesses in the Bryan/College Station area. Sales are handled directly by Sales Manager Dale Hendry at Bryan Broadcasting, with pricing not publicly disclosed and quotes provided on request. The audience served is also a customer base in its own right: Brazos Valley residents, Texas A&M Aggie fans, and local advertisers (including named government accounts such as the City of Bryan, City of College Station, and Destination Bryan, plus Texas A&M Athletics) form the primary customer segments. The station is privately held with no funding rounds, no public ticker, and no disclosed revenue figures.

Name

WTAW

Legal name

Bryan Broadcasting Corporation

Website

https://wtaw.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

WTAW is a local AM/FM news-talk radio station in College Station, Texas, owned by Bryan Broadcasting Company, serving Brazos Valley residents and Texas A&M fans with local news, sports, and community programming, funded primarily by local SMB advertising.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• News-talk radio
• Local radio broadcasting
• Radio advertising
• College sports coverage
• Community news radio

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Radio Advertising: The station sells advertising to local businesses in the Bryan/College Station area. Contact is made through Dale Hendry, Sales Manager, at (979) 695-9595 or [email protected]. Advertising inquiries can also be submitted via forms on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

WTAW is a news-talk radio station licensed to College Station, Texas that broadcasts on AM 1620 and FM 94.5, simulcasting local news, Texas A&M sports coverage, weather, and syndicated talk programming to the Brazos Valley community. The station produces nine daily newscasts with three dedicated broadcast journalists, and sells local advertising to businesses in the Bryan/College Station area as its primary revenue source. Programming is also distributed via online streaming, podcast (Spreaker RSS), and YouTube.

Product overview

WTAW (Watch The Aggies Win) is a traditional broadcast radio station operating as Newstalk 1620 AM and 94.5 FM, licensed to College Station, Texas and owned by Bryan Broadcasting Company. The station operates as a single integrated radio broadcasting platform with a news-talk format, featuring local news coverage, sports reporting (primarily Texas A&M athletics), weather updates, and syndicated talk programming. The station's product portfolio includes two broadcast frequencies (AM 1620 and FM 94.5), original programming such as The Infomaniacs morning show and Today in Texas History, community services including a local events calendar and business spotlight segment, and digital audio streaming. WTAW also distributes content through podcasts via Spreaker and video content via YouTube. The station serves the Bryan/College Station (Brazos Valley) region with a focus on local news, Texas A&M sports, and community coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• AM 1620 Radio Broadcast AM radio broadcast service at 1620 kHz, licensed to College Station, Texas, broadcasting a news-talk format featuring local news, sports, weather, and syndicated talk programming to Brazos Valley listeners.
• FM 94.5 Radio Broadcast FM radio broadcast service at 94.5 MHz, simulcasting AM 1620 programming as part of the Newstalk station brand serving the broader Brazos Valley area.
• The Infomaniacs Podcast Podcast version of the longest-running radio show in the Brazos Valley, featuring local news, interviews with community leaders, and local government coverage, distributed via Spreaker RSS feed.
• Radio Advertising Advertising service sold to local businesses in the Bryan/College Station area to reach WTAW's Brazos Valley radio audience; pricing is provided on a contact basis through the sales manager.
• Live Audio Streaming Online live audio streaming of WTAW's news-talk programming via the station's website, extending reach beyond the AM/FM broadcast area.

Quantifiable outcome

• Nine newscasts daily focused on local news

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Bryan Broadcasting CompanycoreOthersWTAW is currently owned by Bryan Broadcasting Company, which acquired the station on December 4, 2003. Bryan Broadcasting is described as the only locally owned media company in Bryan/College Station. The company handles corporate operations, FCC applications, EEO compliance, and public inspection files.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• KFYO (Townsquare, Lubbock TX): News-talk AM station in Lubbock, Texas, serving a college-town (Texas Tech) market with syndicated conservative talk and local news. Closely mirrors WTAW's college-town, news-talk, Texas-SEC-adjacent positioning.
• Salem Communications: Public US radio broadcaster specializing in news-talk and Christian formats, often in small and mid-sized markets. Closely aligned with WTAW's news-talk positioning, ad-supported model, and reliance on syndicated conservative talk hosts (Hannity, Beck, etc.).
• Bryan Broadcasting Company: Parent company of WTAW and the only other locally owned media operator in Bryan/College Station. Directly comparable as a small-market, locally owned broadcast group with shared corporate, sales, and compliance infrastructure feeding WTAW.

Regional players

• KTRH (iHeart, Houston): Texas news-talk AM station in Houston carried by iHeartMedia. Comparable format and syndicated conservative talk programming; relevant as a Texas-market benchmark for news-talk ad pricing and audience reach.
• KBTX Media (Gray Television, Bryan/College Station): CBS-affiliated local TV station in Bryan/College Station covering Texas A&M and Brazos Valley news. Competes with WTAW for the same local advertiser wallet and Texas A&M audience in the same single market.
• WBAP Newsradio (Cumulus, Dallas–Fort Worth): Long-running Texas news-talk AM station serving the DFW metro with syndicated conservative talk and local news. Comparable to WTAW in format, syndicated talk lineup (Hannity, Beck), and Texas regional identity, though at much larger market scale.

Broad incumbents

• iHeartMedia: Largest US radio operator, owner of hundreds of AM/FM stations including news-talk outlets. Provides a national benchmark for AM/FM news-talk economics, digital streaming (iHeartRadio), and podcast monetization strategies relevant to WTAW.
• Audacy: Major US radio operator (formerly Entercom/CBS Radio) operating news, talk, and sports formats. Directly comparable as a multi-platform radio group monetizing broadcast plus streaming and podcast inventory at scale.
• Cumulus Media: Large US radio broadcaster with significant news-talk and sports holdings, including Westwood One syndication. Comparable in operating news-talk formats and syndicated talk distribution across many small and mid-sized US markets.
• Townsquare Media: US radio operator focused on small and mid-sized local markets with a digital/Events layer. Comparable to WTAW's local-market orientation and community-event monetization (community calendar, business spotlight).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WTAWradio
• Xx.com/WTAW1620
• Facebookfacebook.com/wtaw1620
• LinkedInlinkedin.com/company/wtaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTAW