KBTX

What KBTX does

KBTX-TV (d/b/a KBTX News 3) is a local broadcast television station and CBS affiliate licensed by the FCC, serving the Bryan-College Station metropolitan area (Brazos Valley) in Texas. The station was founded in 1973 and has operated under Gray Television (NYSE: GTN) ownership since 2002. KBTX delivers local news, weather, and sports coverage — including Texas A&M athletics and high school sports — through over-the-air UHF broadcast, a live streaming and video-on-demand website at kbtx.com, and social media distribution. Notable technical components include an interactive weather radar system, live streaming infrastructure for severe weather coverage, and a community-facing digital platform supporting events calendars, user-generated content submission, and a local marketplace (KBTX Marketplace via incentrev). The station also operates a portfolio of community programs such as 'Be Remarkable,' 'Feel Good Friday,' 'Focus At Four,' and 'Spirit of Service Awards' that double as branded content and community engagement vehicles.

The station is led by Nicole Lewis, General Manager and Director of Sales. Its headcount is reported in the 11-50 employee range, consistent with a small-market local TV operation. KBTX is FCC-regulated and EEO-compliant, maintaining a public inspection file and operating under standard broadcast regulatory obligations.

KBTX's business model is advertising-led across three revenue streams: (1) television advertising through commercial spots during news broadcasts and CBS programming, sold primarily to local businesses in the Bryan-College Station market; (2) digital advertising on kbtx.com including display, sponsored content, and targeted placements; and (3) community sponsorships, where local businesses co-sponsor branded community programs (e.g., the 'Be Remarkable' award co-sponsored with Daniel Stark Injury Lawyers). Pricing is not publicly disclosed and is structured as quote-based airtime sales varying by time slot, program placement, and audience reach. The station's GTM motion is sales-led, leveraging broadcast reach, website traffic, and community engagement to monetize the Brazos Valley audience for local advertisers. The station also benefits from Gray Television's corporate infrastructure, including national content partnerships, technology resources, and a published AI policy governing station-level AI use.

Name

KBTX

Legal name

KBTX-TV

Website

https://kbtx.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

KBTX-TV (KBTX News 3) is a CBS-affiliated local broadcast television station owned by Gray Television, serving the Bryan-College Station (Brazos Valley) market in Texas with local news, weather, sports, and community programming distributed via over-the-air broadcast, live streaming, and digital platforms to regional viewers and local advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television advertising sales
• Local news coverage
• Weather forecasting services
• Community media content

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: KBTX generates primary revenue through television advertising sales, including commercial spots during news broadcasts and programming. Local businesses purchase airtime to reach the Bryan-College Station viewing audience.
2. Digital Advertising: Revenue from digital advertising on the kbtx.com website, including display ads, sponsored content, and targeted advertising across the station's digital platforms.
3. Community Sponsorships: Sponsored community features and events such as 'Be Remarkable' awards, Dream Home Giveaway, and other community programs that provide brand exposure for sponsors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KBTX operates a local broadcast television station (CBS affiliate, digital UHF Channel 50) serving the Bryan-College Station (Brazos Valley) market in Texas. The station provides local news, weather, and sports content through over-the-air broadcast, live streaming, and digital platforms (kbtx.com), and monetizes its audience primarily through television and digital advertising sales to local businesses. Community programming, including awards like 'Be Remarkable' and events like the Dream Home Giveaway, also generate sponsorship revenue.

Product overview

KBTX News 3 is a local television broadcast station operated by Gray Local Media, serving the Bryan-College Station, Texas area (Brazos Valley). The station provides a unified news platform delivering local news, weather, and sports content through broadcast television, live streaming, and digital channels. Core offerings include live news broadcasts, weather radar and alerts, sports coverage including Texas A&M athletics, community features (The Three, Be Remarkable, Feel Good Friday), live streaming capabilities, and video content distribution. The station operates under the Gray Local Media umbrella, which provides infrastructure including AI policy governance.

Differentiator

Problem solved

Functional benefit

Products and services

• KBTX News 3 Broadcast KBTX News 3 is a local television news broadcast station serving Bryan and College Station, Texas, providing local, state, and national news, weather forecasting with severe weather alerts, and sports coverage including Texas A&M athletics and local high school sports. The broadcast is the station's flagship product, distributed over-the-air and supported by digital news content on kbtx.com.
• KBTX Live Streaming Service Live video streaming of KBTX news broadcasts and severe weather coverage available through kbtx.com, enabling digital audiences to access the station's programming in real time without over-the-air reception.
• Television and Digital Advertising Services Advertising sales across KBTX's broadcast television airtime and digital platforms (kbtx.com), including commercial spots during news broadcasts, display advertising, sponsored content, and targeted digital advertising. Sold to local businesses and organizations seeking to reach the Bryan-College Station market.
• KBTX Marketplace A community deals and offers platform accessed through kbtx.incentrev.com, featuring local business deals, discounts, and marketplace listings for the Bryan-College Station audience.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Daniel Stark Injury LawyersminorGTM or Marketing Partner · 27 January 2026Joint community sponsorship program where Daniel Stark Injury Lawyers co-sponsors the 'Be Remarkable' award with KBTX, providing a $500 donation to award recipients and gaining brand visibility through the community program.
• Gray TelevisioncoreOthersKBTX is owned and operated by Gray Local Media, a division of Gray Television. The station benefits from Gray Television's resources, technology, national content partnerships, and operational support.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Tegna Inc. Tegna operates major-market local TV stations and digital properties (like KHOU, WFAA). Comparable broadcast group with similar revenue mix of advertising and political ad cycles, providing investor benchmark for station-level economics.
• Gray Television Stations Network: Gray Television's broader portfolio includes 100+ local TV stations across the US; KBTX is one station within this national broadcast group, sharing back-office infrastructure, content syndication (InvestigateTV, Local News Live), and corporate strategy.
• Sinclair Broadcast Group: Sinclair is a major publicly traded broadcast group (NASDAQ: SBGI) operating hundreds of local TV stations nationwide. Comparable business model to Gray Television and serves as a strategic peer for the parent-level dynamics affecting KBTX.
• Nexstar Media Group: Nexstar is the largest US television broadcaster (NASDAQ: NXST) operating local stations across most DMAs. As the dominant broadcast group peer, it shapes advertising market dynamics, retransmission consent economics, and industry M&A patterns relevant to KBTX.
• Allen Media Broadcasting: Allen Media (formerly Raycom) operates a portfolio of local TV stations including in overlapping Texas markets. A direct industry peer for local station economics, advertising sales structure, and CBS/ABC/NBC affiliation dynamics.

Direct peers

• KWTX News 10: KWTX is a CBS affiliate serving the adjacent Waco-Temple-Bryan market, making it the closest network peer to KBTX with overlapping coverage area and the same CBS programming affiliation. Both compete for Brazos Valley viewers and advertisers.
• KAGS-TV: KAGS is the NBC affiliate directly competing with KBTX in the Bryan-College Station market for local news viewers, sports coverage (Texas A&M), and local advertiser budgets. Closest in-market direct competitor.
• KRHD-TV (ABC): KRHD is the ABC affiliate serving the Bryan-College Station market, providing direct local news and weather competition to KBTX in the same DMA with comparable advertising inventory and audience targets.
• KXXV (ABC/CW): KXXV is another ABC-affiliated station in the Waco-Temple market that overlaps with KBTX's Brazos Valley coverage area, competing for regional advertisers and viewers in nearby Texas communities.

Emerging players

• Local News Live: Local News Live is a Gray Television-owned digital streaming news network that competes with KBTX for digital video audiences in some formats, while also serving as a content distribution partner via embedded feeds on kbtx.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBTX