What Clearwax Ltd does

Clearwax Ltd is a UK-based private limited company founded in 2015 and headquartered in Leicester, England, that operates a niche ear care platform addressing the loss of NHS ear syringing services. Its core proposition is a three-sided ecosystem: a patient-facing 'Find a Specialist' directory that routes leads to certified independent ear wax removal practitioners across the UK; a B2B trade shop selling proprietary CE-marked medical hardware and consumables to those approved specialists; and a paid training and certification program that recruits new professionals into the network. The company designs and manufactures its own medical devices, notably the iCLEARscope® wireless video oto-endoscope and the WAXscope® portable video otoscope, both developed by Co-Founder and Consultant Audiologist Mr Neel Raithatha and assembled to EU MDR 2017/745. Its branded E-suction® technique, Rai Range of ENT micro-instruments, and Cl-ear consumer product line extend the proprietary stack.

The business model is hybrid and diversified across five revenue streams: (1) per-lead transaction fees charged to specialists for valid enquiries routed via call tracking (Stride Communications) and email (SendGrid); (2) directory listing subscriptions for approved specialists; (3) one-time B2B hardware sales of iCLEARscope (£2,495+VAT) and WAXscope (£2,095–£2,595+VAT) kits; (4) consumer e-commerce of Cl-ear ear drops/sprays and Otovent nasal balloons at £4–£15; and (5) training course fees (£295+VAT theory, £595+VAT practical, £890+VAT combined). GTM is primarily organic: SEO-driven directory traffic, educational content, and a YouTube channel. The company does not deliver clinical services directly — all patient procedures are performed by independent approved specialists, making Clearwax effectively a marketplace, certification body, and medical device OEM. Operating headcount is 1–10, with no external funding raised.

Name

Clearwax Ltd

Legal name

Clearwax Ltd

Website

https://clearwax.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Clearwax Ltd operates a UK-wide marketplace connecting patients with certified ear wax removal specialists, supported by proprietary CE-marked medical devices (iCLEARscope®, WAXscope®), a B2B trade shop, a paid training and certification program, and a consumer ear care e-commerce range.

Ownership category

akta.pro rank

Product category

Ear Care Services

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

akta.pro secondary industries

Eye, Ear & Nasal Care (HLAIADAF), Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

Keywords

• Ear wax removal
• Endoscopic ear care
• Cerumen management training
• Medical otoscope devices
• Microsuction services

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Lead Generation Services: Clearwax provides leads to registered specialists via telephone enquiries, email and contact form enquiries. Specialists are charged for valid leads generated through the platform. The company uses call tracking (Stride Communications) and email processing (SendGrid) to track and route enquiries, then invoices specialists for lead charges.
2. Specialist Subscriptions and Directory Listings: Approved Clearwax specialists can register on the website directory, gaining access to the 'Find a Specialist' online directory where patients can find and contact them. This provides specialists with a platform for customer acquisition.
3. Online Shop - Consumer Products: E-commerce sales of ear health products to general public including ear drops, ear sprays, ear relief products, and nasal balloons. Products include Cl-ear Olive Oil Ear Spray (£4.99), Cl-ear Itchy Ears Ear Drops (£9.98), and Otovent Nasal Balloons (£14.99).
4. Trade Shop - Professional Products: B2B platform offering ENT medical devices and consumables to Clearwax-approved specialists. Products include WAXscope® Kit (£2,095.83-£2,595.00 + VAT), iCLEARscope® (£2,495.00 + VAT), and specula (£58.00 + VAT per pack).
5. Professional Training Courses: Clearwax offers endoscopic ear care training courses for qualified medical and healthcare professionals. Training includes 2-day e-learning theory (£295.00 + VAT) and 1-day practical training (£595.00 + VAT), plus full courses combining both (£890.00 + VAT). Successful delegates gain certification and directory listing access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Clearwax Ltd operates a UK-wide specialist directory and marketplace connecting patients seeking ear wax removal with approved, certified, and insured healthcare professionals. The company also manufactures proprietary CE-marked medical devices (iCLEARscope and WAXscope video oto-endoscopes), runs a B2B trade shop supplying these devices and consumables to certified specialists, delivers accredited cerumen management training courses to medical professionals, and sells consumer ear health products (ear drops, sprays, nasal balloons) through its own e-commerce shop.

Product overview

Clearwax Ltd operates as a specialist directory and medical device company offering ear wax removal services, training, and products. The core portfolio includes: (1) Medical devices - iCLEARscope® wireless video oto-endoscope and WAXscope® portable video otoscope for endoscopic ear wax removal procedures; (2) Training services - Clearwax Cerumen Management Course and Endoscopic Ear Care Training Course for qualified medical professionals; (3) Consumer health products - ear drops and sprays (Cl-ear range, Care Sodium Bicarbonate, Otovent Nasal Balloons); (4) Professional equipment - ENT micro-instruments (Rai range), light sources, hygiene products, specula, suction equipment; (5) Service platform - specialist directory connecting patients with approved ear wax removal professionals across the UK. The company uses its proprietary E-Suction® technique and offers both microsuction and endoscopic removal procedures. All medical devices are CE-marked under EU MDR 2017/745.

Differentiator

Problem solved

Functional benefit

Brands

• iCLEARscope: Wireless video oto-endoscope specifically developed for ear wax removal with CE marking, featuring optical rod lens system and portable LED light source.
• WAXscope
• E-suction

Products and services

• iCLEARscope® Wireless Video Oto-Endoscope A CE-marked wireless video oto-endoscope specifically developed and manufactured by Clearwax for ear wax removal procedures. Features an optical rod lens system, autoclavable endoscope with German components, medical CE marked 5W portable LED light source providing natural white light (~5700K) and ultra bright illumination (>120,000 Lx). Designed for qualified medical and healthcare professionals.
• WAXscope® Video Otoscope A portable, easy-to-use video otoscope/exoscope providing high-level magnification with a specula fitting to dilate and straighten the external auditory meatus during ear wax removal. Provides HD video imagery and recording with a narrower field of view similar to a microscope. For trained ear wax removal specialists.
• Rai Range of ENT Micro-Instruments A proprietary range of ENT micro-instruments (ear hooks, Jobson Horne) designed for more effective, efficient, and ergonomic manual removal of cerumen. Sold to certified Clearwax professionals.
• Clearwax Cerumen Management Course Accredited professional training course for clinicians wanting to perform ear wax removal using iCLEARscope and WAXscope devices. Includes 2-day e-learning theory (£295 + VAT) and 1-day practical training (£595 + VAT). Successful delegates gain certification.
• Endoscopic Ear Care Training Course Training course for medical professionals to be trained and accredited in performing endoscopic ear wax removal, including the E-suction technique, using iCLEARscope and WAXscope devices. Full course combining theory and practical priced at £890 + VAT.
• Specialist Directory Service Online directory and lead generation platform connecting members of the public with approved Clearwax ear wax removal specialists across the UK. Includes location-based search with filters for treatment type, price, and specialist qualifications, plus lead tracking and analytics services for specialists.
• Trade Shop (B2B) B2B e-commerce trade platform exclusively available to registered Clearwax professionals for purchasing ENT medical devices (iCLEARscope, WAXscope), accessories, and consumables (specula, suction tips, hygiene products) at preferential pricing.
• Cl-ear Olive Oil Ear Spray Olive oil ear spray for ear wax softening and removal assistance, 10ml, priced at £4.99. Sold directly to consumers through the Clearwax online shop.
• Cl-ear Itchy Ears Ear Drops Ear drops for itchy ears, 15ml, priced at £9.98. Sold directly to consumers through the Clearwax online shop.
• Cl-ear Olive Oil Ear Drops Olive oil ear drops for ear wax softening, 15ml, priced at £4.00. Sold directly to consumers through the Clearwax online shop.
• Cl-ear Express Ear Drops Express ear drops for ear wax removal, 12ml, priced at £4.69. Sold directly to consumers through the Clearwax online shop.
• Care Sodium Bicarbonate Ear Drops Sodium bicarbonate ear drops for softening and naturally removing ear wax, 10ml, priced at £4.44. Sold directly to consumers through the Clearwax online shop.
• Cl-ear Ear Relief Ear Drops Ear relief drops for ear discomfort, 7g, priced at £8.99. Sold directly to consumers through the Clearwax online shop.
• Otovent Nasal Balloons Nasal balloons that reduce symptoms of glue ear by opening eustachian tubes, pack of 10 balloons, priced at £14.99. Sold directly to consumers through the Clearwax online shop.

Quantifiable outcome

• Endoscopic ear wax removal was found to be significantly quicker, more comfortable and easier to perform compared to microsuction under ENT microscope in clinical studies (Pothier D.D., Hall C. & Gillett S., 2006)
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pharmacy Partnership (Unnamed)minorStrategic or Co-development PartnerThe ear wax removal market news article mentions 'a strategic partnership that aims to enhance pharmacy-based ear care services.' However, no specific pharmacy partner is named in the available sources. Clearwax specialists operate from various pharmacy locations such as Walton Pharmacy & Travel Clinic (Tadworth) and EarwaxDoc Ltd operates from pharmacy settings in Wolverhampton and Stafford.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Demant (Oticon): Global hearing healthcare group (parent of Oticon, Bernafon, Oticon Medical). Adjacent given its audiology hardware and clinical training programs that overlap with Clearwax's specialist training and device ecosystems.

Emerging players

• LloydsPharmacy (Phoenix Group): UK pharmacy chain where some Clearwax-approved specialists operate ear wax removal clinics from pharmacy premises. Comparable as a delivery channel for ear care services and OTC ear products to UK consumers.

Regional players

• Ear Microsuction (Tympa/Bootstyle independent clinics): Independent UK microsuction clinic chains that compete with Clearwax directory listings in specific regions and often use competing otoscopy hardware. Comparable at the per-patient service delivery level, though typically single-clinic or regional rather than UK-wide.

Direct peers

• Tympa Health: UK-based healthtech startup that manufactures portable otoscopy/microsuction devices and trains healthcare professionals in ear wax removal. Directly comparable to Clearwax's combination of proprietary device (iCLEARscope/WAXscope) and professional certification offering.
• Cirrus Healthcare: Consumer ear care product manufacturer (makers of Mack's ear plugs and EarPlanes) with a focus on consumer OTC ear health products in retail pharmacy. Comparable to Clearwax's Cl-ear and Care consumer product range.
• Otovent (Kenvue / Marketech): Brand of nasal balloons used to relieve glue ear / eustachian tube dysfunction — actually distributed through Clearwax's own shop. A pure-play consumer ear health product comparable to the Cl-ear range.

Broad incumbents

• Boots Hearingcare: Large UK high-street hearing care provider (part of Walgreens Boots Alliance) offering microsuction ear wax removal alongside hearing aids and audiology services. Competes for the same patient pool as Clearwax-approved specialists but with a much larger branch footprint and marketing budget.
• Specsavers Hearcare: UK high-street optical and hearing care retailer that offers ear wax removal services in many stores. Targets the same patient need as Clearwax's directory and competes for the same consumer search traffic.
• Hidden Hearing: UK-wide private hearing care chain providing ear wax removal, hearing tests, and hearing aids. A traditional clinic-network competitor that overlaps with Clearwax's specialist directory model at the patient acquisition level.
• Audika: European hearing care retailer (UK clinics) offering ear wax removal alongside hearing aids and audiology. Comparable patient demographic and service mix to Clearwax-approved audiologist specialists.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCvsg6zNnuJn1Zx_njJymZ1Q
• LinkedInlinkedin.com/company/clearwax---ear-wax-removal-specialists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearwax Ltd