Agua En Caja Sas
Agua En Caja S.A.S. is a Colombian company founded in 2021 that sells purified drinking water in 500ml recyclable Tetra Pak cartons to retail consumers, hotels, restaurants, event organizers, and schools across major Colombian cities, leveraging FSC-certified packaging and 360° custom branding.
- Company typePrivate
- Founded2021
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Agua En Caja Sas does
Agua En Caja S.A.S. is a Bogotá-based, founder-led Colombian company founded in 2021 that sells purified drinking water in 500ml recyclable Tetra Pak cartons as an alternative to single-use plastic bottles. Its core technology is the Tetra Pak carton system, which uses FSC-certified paper from responsibly managed forests, plant-based plastic components derived from sugarcane, and a thin aluminum contamination barrier; the company leverages Tetra Pak's 360° custom printing capability to offer fully customizable branded packaging. Products include the standard AEC 500ml carton, limited-edition themed SKUs (Cartagena, Navidad/Christmas), and a custom-branded B2B line with a 21,000-unit minimum and a 70-day lead time. The company sells directly to consumers via an e-commerce storefront with tiered volume pricing from 36 to 12,000+ units, supported by a referral program, while enterprise and field sales target hotels (e.g., Hotel Caribe, Sofitel), restaurants, corporate events, and educational and sports institutions across at least five Colombian cities. The company is privately held, reported 50+ direct and indirect jobs as of 2024, reached the milestone of 1 million units sold by April 2025, and has won consecutive INTERLAT awards (2024 Best Digital Growth Strategy, 2025 Best Sustainable Digital Entrepreneurship). No external funding rounds, M&A activity, or revenue figures are disclosed in the available data.
Agua En Caja Sas firmographics
Firmographics- Name
- Agua En Caja Sas
- Legal name
- Agua En Caja SAS
- Website
- https://aguaencaja.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agua En Caja S.A.S. is a Colombian company founded in 2021 that sells purified drinking water in 500ml recyclable Tetra Pak cartons to retail consumers, hotels, restaurants, event organizers, and schools across major Colombian cities, leveraging FSC-certified packaging and 360° custom branding.
- Ownership category
- akta.pro rank
Agua En Caja Sas industry classification
Industry- Product category
- Packaged Drinking Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Purified/RO Bottled Water Production (AFAFACAC)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Private Label Bottled Water Manufacturing (AFAFACAI), Beverage Packaging (Bottles, Cans, Cartons, Kegs) (IMALAHAD)
Keywords
Where Agua En Caja Sas is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Agua En Caja Sas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct e-commerce bulk water sales: The company sells boxed water (500ml format) in bulk quantities directly through its e-commerce platform. Customers order by tray/unit volume (36 to 12,000+ units) at tiered price points with volume discounts. Partial monthly deliveries are available (minimum 4,000 units/month for custom orders). This is the primary revenue stream.
- Custom/branded packaging orders (B2B): Custom branded carton orders for hotels, restaurants, event organizers, and cities. Minimum order of 21,000 units with 70-day lead time. Partial deliveries of 4,000+ units/month. Enables premium pricing and brand partnerships. Personalized editions (e.g., Cartagena collector's edition, Christmas edition) command higher per-unit prices.
- Referral program: Referral program offers 10% discount to referring customers and 10% discount to referred friends (applied to lowest-priced cart item), driving customer acquisition and retention through word-of-mouth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AEC 500ml - 36 units (3 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 60 units (5 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 120 units (10 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 180 units (15 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 240 units (20 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 600 units (50 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 1,008 units (84 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 5,004 units (417 trays) |
| Unit Pricing | Pay-as-you-go | AEC 500ml - 8,004 units (667 trays) |
| Unit Pricing | Multi-year contract | Custom branded order - 21,000 units minimum |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Agua En Caja Sas product offering
Product offeringCore offering
Agua En Caja Sas sells purified drinking water packaged in 500ml Tetra Pak cartons made from FSC-certified paperboard with plant-based plastic lining, offered as a sustainable replacement for single-use plastic bottles. The product is sold both as a standard bulk item through an e-commerce storefront and as fully customizable branded packaging for hotels, restaurants, corporate events, schools, and sports clubs.
Product overview
Agua En Caja Sas offers a portfolio of purified water products in 500ml recyclable cardboard (Tetra Pak) packaging as an eco-friendly alternative to single-use plastic bottles. The core offering is the AEC 500ml (Agua En Caja Mejor) standard product, complemented by limited edition themed products (AGUA CARTAGENA and AGUA NAVIDAD), and a customizable collectible line for events and hospitality businesses. The company also provides fully personalized bulk packaging solutions for corporate clients with minimum orders of 21,000 units. All products feature FSC-certified paper packaging derived from responsibly managed forests and are recyclable.
Differentiator
Problem solved
Functional benefit
Products and services
- AEC 500ml (Agua En Caja Mejor) Purified water in 500ml recyclable Tetra Pak carton packaging made from 74% renewable materials (FSC-certified paperboard with plant-based plastic lining). Standard product available in bulk pack sizes from 36 to 12,000+ units for both retail and commercial buyers.
- AGUA CARTAGENA 500ml Limited edition collectible boxed water featuring Cartagena-themed custom packaging that celebrates the city's walled architecture and Torre de San Pedro Claver. Limited run of 20,000 units in 500ml presentation.
- AGUA NAVIDAD 500ml Christmas-themed limited edition boxed water in 500ml recyclable Tetra Pak packaging, available in packs of 10 trays (120 units), priced at COP 300,000 per pack.
- AGUA EN CAJA Coleccionable 100% customizable collectible boxed water editions designed for events, hotels, restaurants, or cities. Each packaging tells a unique story through 360° custom printing and serves as a memorable keepsake with sustainability messaging.
- AGUA EN CAJA Personalizada (Custom Packaging) Fully customizable branded boxed water for businesses. Minimum order of 21,000 units with 70-day delivery, partial deliveries of 4,000+ units per month, and 360° custom printing on sustainable Tetra Pak packaging.
Quantifiable outcome
- Over 1 million units sold as of April 2025, demonstrating commercial viability of the sustainable packaging model
- +3 more outcomes
Companies that use Agua En Caja Sas
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Agua En Caja Sas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Agua En Caja Sas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tetra PakcoreTetra Pak is the packaging technology partner supplying the carton packaging system used for all Agua En Caja products. The packaging is primarily paper/cardboard-based, lined with plant-based plastic and a thin aluminum layer. Agua En Caja uses Tetra Pak's 360-degree printing capability for custom branding. The partnership is fundamental to the product's eco-friendly positioning.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Agua En Caja Sas competitors and assessment
Company assessmentDirect peers
- Boxed Water Is Better: US-based boxed water brand selling purified water in FSC-certified paper-based cartons with 360° custom printing. Directly comparable to Agua En Caja on product format, sustainability positioning, and B2B custom-branding model; differs primarily in geography (US/EU vs. Colombia) and scale.
- CanO Water: UK-based boxed water brand using aluminum-lined cartons as a plastic-bottle alternative. Comparable to Agua En Caja in product format and sustainability-driven brand positioning across hospitality and retail channels.
- JUST Water: Boxed water brand co-founded by Jaden Smith, selling spring water in FSC-certified cartons with plant-based caps. Closely aligned with Agua En Caja on packaging format, sustainability narrative, and premium retail/hospitality positioning.
Broad incumbents
- Bonafont: Danone-owned bottled water brand with strong Latin American presence, including Colombia and Mexico. Overlaps with Agua En Caja as a competing water brand in retail and foodservice, though it relies on PET plastic rather than cartons and operates at vastly larger scale.
- Aqua Panna: Nestlé Waters' premium hospitality-focused bottled water brand, widely used in upscale hotels and restaurants. Directly comparable to Agua En Caja in the hotel/F&B hydration use case, though served in glass rather than cartons.
- Crystal Geyser Alpine Spring Water: US-based private-label and branded bottled water manufacturer serving major retailers. Comparable in offering purified/spring water at scale; relevant to Agua En Caja's private-label and custom-branding B2B ambitions.
- BlueTriton Brands (Poland Spring, Deer Park): Large US bottled water company distributing Poland Spring, Deer Park, and other regional spring-water brands. Comparable as a major incumbent in the purified/spring bottled water category with broad retail and foodservice distribution.
Regional players
- Brisa (Postobón): Postobón's flagship bottled water brand, the dominant Colombian water brand in retail and foodservice channels. A key Colombian competitor and channel incumbent for Agua En Caja, particularly relevant in Bogotá, Medellín, and the Eje Cafetero.
Market position
Competitive moat4 records
Key highlights7 records
Customer concentration
Agua En Caja Sas social profiles
Digital presenceAgua En Caja Sas compliance and trust
Trust signalCompliance2 records
Agua En Caja Sas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agua En Caja Sas leadership team
Management profileNumber of profiles
Profiles4 records
Agua En Caja Sas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agua En Caja Sas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agua En Caja Sas
What does Agua En Caja Sas do?
Agua En Caja Sas sells purified drinking water packaged in 500ml Tetra Pak cartons made from FSC-certified paperboard with plant-based plastic lining, offered as a sustainable replacement for single-use plastic bottles. The product is sold both as a standard bulk item through an e-commerce storefront and as fully customizable branded packaging for hotels, restaurants, corporate events, schools, and sports clubs.
Is Agua En Caja Sas a public or private company?
Agua En Caja Sas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agua En Caja Sas founded?
Agua En Caja Sas was founded in 2021. It employs 11 to 50 people.
Where is Agua En Caja Sas based?
Agua En Caja Sas is headquartered in Bogotá, Colombia, in the Latin America region.
How does Agua En Caja Sas make money?
Three revenue lines are on record. Direct e-commerce bulk water sales are the primary driver. The others are custom/branded packaging orders (B2B) and referral program.
Who are Agua En Caja Sas's main competitors?
Direct peers on record are Boxed Water Is Better, CanO Water and JUST Water. Broad incumbents are Bonafont, Aqua Panna, Crystal Geyser Alpine Spring Water and BlueTriton Brands (Poland Spring, Deer Park). Brisa (Postobón) is listed as a regional player.
Does Agua En Caja Sas have an API?
No public API is recorded for Agua En Caja Sas.
What industry is Agua En Caja Sas in?
Agua En Caja Sas's product category is Packaged Drinking Water. Its primary akta.pro industry code is AFAFACAC, Purified/RO Bottled Water Production, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.