AdventureWorks WA

What AdventureWorks WA does

AdventureWorks WA (legal entity DGR Pty Ltd) is a Western Australia-based educational services company that designs and delivers social and emotional learning (SEL) and adventure camp programs for Australian secondary schools, students, teachers, and parents. Founded around 2000 by Scott and Mary Wood — each with 30+ years of experience in outdoor education, leadership, and youth development — the company operates from Dunsborough, Western Australia, and delivers programs across geographically distributed Australian locations including the Kimberley region, Dwellingup, Cape to Cape, and Lake Argyle.

The company's flagship offering is the Into Adulthood Program, a 12-month Rite of Passage program grounded in the CASEL framework that combines 8 student workshops, immersive 3-10 day camps, teacher professional development, parent engagement activities (retreats and webinars), and weekly face-to-face and online reflective exercises. In June 2020 the company launched Into Adulthood Online, an interactive 12-month eLearning platform delivering the same curriculum remotely with facilitator-led small group check-ins. Supporting products include school camps (Years 6-12), in-school workshops, teacher CPD, parent retreats and webinars, a two-week Kimberley expedition for Year 9 cohorts, the ACE Leadership cultural immersion program, and customized team-building programs previously delivered for elite sports teams.

AdventureWorks WA generates revenue through custom-quoted, multi-year school partnerships sold via direct sales engagement with school administrators and wellbeing coordinators. Pricing is quote-based with no publicly disclosed tiers; revenue streams include school program fees (professional services), annual 12-month Into Adulthood program fees (recurring subscription), and educator CPD workshops. The company operates as a founder-owned, privately held proprietary limited company with no external investment, 11-50 employees, and additional certifications including $20 million public liability insurance, Tourism WA accreditation, and DBCA commercial operator licensing.

Name

AdventureWorks WA

Legal name

DGR Pty Ltd

Website

https://adventureworkswa.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

AdventureWorks WA designs and delivers 12-month social and emotional learning and Rite of Passage camp programs for Australian secondary schools, students, teachers, and parents, built on the CASEL framework.

Ownership category

akta.pro rank

Product category

Outdoor Education Services

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Youth Adventure Camps & Summer Programs (THAAAOAB), Outdoor Recreation & Adventure Programs (Trips, Climbing, Rentals) (EDALAIAG)

Keywords

• Outdoor education programs
• Social emotional learning
• Rite of passage programs
• School camps Australia
• Youth development services

Headquarters

HQ city

Dunsborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. School Programs and Camps: Revenue generated from delivering outdoor camps, expeditions, and Rite of Passage programs to schools. Programs range from 3-day to 10-day camps held in various Australian locations including the Kimberley region.
2. 12-Month Into Adulthood Program: Annual program fees for the comprehensive 12-month Into Adulthood Rite of Passage program that includes student workshops, teacher training, parent engagement, and culminating camp experiences.
3. Professional Development for Educators: CPD (Continuing Professional Development) workshops and training for teachers focusing on social and emotional learning strategies and Rite of Passage facilitation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AdventureWorks WA designs and delivers a 12-month Rite of Passage program for secondary schools that combines student workshops, multi-day outdoor camps (3-10 days), teacher professional development, and parent engagement activities. The flagship "Into Adulthood" program is grounded in the CASEL framework for social and emotional learning and is delivered through both face-to-face sessions at schools and outdoor locations, plus an online eLearning platform. Supporting services include in-school workshops, school camps across Australia (Kimberley, Dwellingup, Cape to Cape), teacher CPD, and parent retreats/webinars.

Product overview

AdventureWorks WA is an educational services company offering outdoor experiential learning and social-emotional development programs primarily for schools. The core offering is the Into Adulthood Program, a 12-month Rite of Passage initiative that combines face-to-face workshops, camps (3-10 days), professional development for teachers, and parent engagement activities. This flagship program is available in both traditional delivery and as an Into Adulthood Online eLearning option. Supporting programs include in-school workshops, student camps (Years 6-12), Kimberley expeditions, cultural immersion experiences, and team-building programs. Free educational resources include SEL framework eBooks, conflict resolution guides, and classroom poster packs. The company was founded by Scott and Mary Wood with 30+ years of experience working with young people in Western Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Into Adulthood: The flagship 12-month Rite of Passage program designed to guide students through the transition to adulthood through workshops, camps, and ongoing activities.

Products and services

• Into Adulthood Program Flagship 12-month Rite of Passage program designed to guide students and school communities through the transition to adulthood. Grounded in the CASEL framework, it provides workshops, camps, professional development for educators, and parent engagement activities to develop social and emotional capabilities. Targeted at secondary schools.
• Into Adulthood Online 12-month online eLearning version of the Into Adulthood program providing interactive health and wellbeing content, weekly resources, four modules building progressively, online facilitator check-ins, and activities for students, parents, and teachers. Available for remote delivery with local facilitation.
• School Camps Outdoor camps and expeditions for Years 6-12 focusing on transitions, building connections, and leadership. Camps range from 3 to 10 days and are held at locations throughout Australia including Dwellingup Bush, Blackwood River, Cape to Cape, and the Kimberley region.
• In-School Workshops Tailored workshops for Years 6-12 focusing on social and emotional learning and the transition to adulthood, delivered directly within school environments.
• Teacher Training (Continuing Professional Development) Professional development workshops and training for educators equipping them with skills for supporting social and emotional learning and guiding students through Rites of Passage, building a community of educators who share ideas and work together.
• Parent Retreats Enriching retreats for parents providing tools and strategies to support their children's growth through learning and reflective sessions that enhance family dynamics and personal awareness.
• Parent Webinars Convenient online sessions offering expert advice and resources for parents, designed to fit busy schedules while providing valuable insights and building a network of parents to share ideas and provide support.
• Kimberley Expedition Two-week expedition in the Kimberley region of Western Australia for Year 9 students featuring Ord River travel, Lake Argyle, Carr Boyd Ranges hiking, gorge exploration, cultural immersion with Aboriginal communities, and environmental stewardship experiences.
• Cultural & Environmental Immersion (ACE Leadership Program) Leadership program combining cultural immersion with Aboriginal communities, environmental experiences, community service projects, and adventure expeditions. Designed as student-led experiences focused on personal growth and cultural understanding.
• Rite of Passage Journey Camp Multi-cohort camp program for Years 8-10 featuring progressively challenging experiences: Year 8 camping in Dwellingup Bush, Year 9 navigating the Blackwood River for 3 days, and Year 10 Cape to Cape expeditions.
• Team-Building Programs Customized team-building programs for organizations, schools, and groups designed to build team dynamics, cohesion, and push participants out of their comfort zones through adventure activities. Previously delivered for elite sports teams including the Hockeyroos.

Quantifiable outcome

• 100% of clients would recommend AdventureWorks to others (self-reported)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Berry Street (Take Two): Berry Street is a major Australian not-for-profit providing a broad portfolio of child, family, and youth wellbeing services, including school-based trauma and SEL programs. It competes indirectly for school wellbeing contracts but operates as a much larger, multi-service organisation rather than a focused camp/Rite of Passage provider.
• ReachOut Australia: ReachOut is Australia's leading youth mental health organisation providing school-facing wellbeing resources, teacher training, and student programs. It addresses overlapping student wellbeing needs but operates as a broader digital and content platform rather than as a niche SEL/Rite of Passage camp provider.

Direct peers

• World Challenge: World Challenge organises youth expeditions and personal development programs for secondary schools globally, including in Australia. It is comparable to AdventureWorks' expedition-style Rite of Passage and Kimberley trips, targeting the same school-segment with multi-week experiential journeys focused on resilience and leadership.
• The Outdoor Education Group: The Outdoor Education Group is one of Australia's largest providers of school outdoor education camps and programs, serving hundreds of Victorian and NSW schools with multi-day camp experiences. It competes head-to-head with AdventureWorks for school outdoor education budgets and runs structured adventure programs for Year 7-12 cohorts.
• Camp Adair (YMCA): YMCA Australia operates outdoor education and adventure camps serving secondary schools across multiple states, with structured camp programs focused on teamwork, leadership, and personal development. It is comparable to AdventureWorks' camp and expedition offerings for the same school segment.
• Outward Bound Australia: Outward Bound Australia runs residential and expedition-based outdoor education programs for youth and schools across Australia, including personal development journeys for adolescents. It is the most direct comparator to AdventureWorks' school adventure camps and Rite of Passage experiences, with a similar target customer (secondary schools) and delivery model (multi-day wilderness expeditions).
• The Duke of Edinburgh's Award (Australia): The Duke of Edinburgh's Award is a structured youth personal development program widely adopted in Australian secondary schools covering service, skills, physical recreation, and expedition. It competes for the same school-driven youth development budget and offers a comparable framework-led pathway for adolescent growth.

Emerging players

• Project Rockit: Project Rockit is an Australian youth-driven social enterprise delivering school-based programs on social and emotional learning, leadership, and inclusion. It targets the same secondary school segment with structured SEL workshops, but does not offer multi-day expeditions, making it an adjacent rather than fully overlapping peer.
• The Resilience Doughnut: The Resilience Doughnut is an Australian-origin resilience and wellbeing training program now used in schools globally, with structured practitioner training for educators. It is a comparable school-facing SEL methodology provider, though it does not include the outdoor expedition component that differentiates AdventureWorks.

Others

• batyr: batyr is an Australian for-purpose organisation delivering mental health education programs in schools through lived-experience storytelling. It is thematically adjacent to AdventureWorks' SEL mission but does not directly compete, serving a complementary school wellbeing channel rather than adventure-based programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adventureworkswa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdventureWorks WA