PROJECT ROCKIT
PROJECT ROCKIT is a Melbourne-based youth-driven social enterprise delivering anti-bullying workshops and digital resources to Australian schools (Years 3-12), with a complementary DGR-1 Foundation arm serving disadvantaged schools.
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PROJECT ROCKIT does
PROJECT ROCKIT is a Melbourne-based, youth-driven social enterprise that delivers anti-bullying and online-safety education to Australian schools, organized as a private proprietary limited company (PROJECT ROCKIT PTY LTD) alongside a separately incorporated not-for-profit foundation (The PROJECT ROCKIT Foundation, DGR-1 status). The company sells a multi-product portfolio anchored by in-person workshops for students in Years 3-12, complemented by digital products including the PROJECT ROCKIT Plus platform (over 100 youth-designed video modules plus a Teacher Handbook), the In Real Life (IRL) video-based resource for secondary classrooms co-developed with the Young and Resilient Research Centre, keynotes, Digital Futures modules, and an algorithm-education resource called Shaping Our Feeds. Underlying technology is a conventional digital learning platform with curated video content; there are no AI/ML components disclosed.
The business model combines fee-for-service workshop delivery (quote-based, multi-year contracts, with cancellation fees tied to travel and notice), a digital subscription/access layer for the PR Plus platform, and donation revenue routed through the Foundation to subsidize programs at disadvantaged schools. Go-to-market is sales-led: schools book via the website contact form, and the company has layered government-funded distribution through the Victorian Schools Mental Health Menu and a Trusted eSafety Provider designation from the Australian Government's eSafety Commissioner. Customer segments span primary and secondary schools across Australia, with teachers and parents served as adjacent personas and a dedicated disadvantaged-schools segment served via the Foundation. Strategic positioning is reinforced by seats on the global safety advisory boards of Meta and Snapchat, academic collaboration with the Young and Resilient Research Centre, and philanthropic backing from The Myer Foundation and Future Generation Global.
PROJECT ROCKIT firmographics
Firmographics- Name
- PROJECT ROCKIT
- Legal name
- PROJECT ROCKIT PTY LTD
- Website
- https://projectrockit.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PROJECT ROCKIT is a Melbourne-based youth-driven social enterprise delivering anti-bullying workshops and digital resources to Australian schools (Years 3-12), with a complementary DGR-1 Foundation arm serving disadvantaged schools.
- Ownership category
- akta.pro rank
PROJECT ROCKIT industry classification
Industry- Product category
- Anti-Bullying and Online Safety Education
- NAICS
- Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Student Mentoring & Peer Support Programs (EDAJALAL)
- akta.pro secondary industry
- Behavior, Discipline, PBIS/MTSS & Intervention Tracking (EDAFAEAJ)
Keywords
Where PROJECT ROCKIT is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
PROJECT ROCKIT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- School Workshop Programs: PROJECT ROCKIT delivers anti-bullying workshops in schools across Australia for students in Years 3-12, generating revenue through workshop fees charged to schools.
- Digital Platform Subscription (PR Plus): The PROJECT ROCKIT Plus platform provides digital resources to schools, likely with subscription or access fees for the comprehensive digital literacy and algorithm education content.
- Foundation Donations: The PROJECT ROCKIT Foundation (DGR-1 status) accepts donations to provide evidence-based programs and digital resources to schools facing socio-economic and geographic access barriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | School workshop programs - custom quotation required |
| Freemium | Annual | Subsidized/Funded Programs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PROJECT ROCKIT product offering
Product offeringCore offering
PROJECT ROCKIT delivers youth-driven, evidence-based anti-bullying workshops in schools across Australia for students in Years 3-12, facilitated by young passionate presenter teams. Complementing the workshops is the PROJECT ROCKIT Plus digital platform, which provides over 100 youth-designed video content pieces and Teacher Handbooks for schools to extend learning into classrooms. The organization also operates The PROJECT ROCKIT Foundation to deliver subsidized programs to disadvantaged schools facing socio-economic and geographic access barriers.
Product overview
PROJECT ROCKIT is a youth-driven social enterprise offering a multi-product education portfolio centered on anti-bullying and online safety for Australian schools. The core offering consists of in-person workshops (Years 3-12), keynotes, and digital programs. The PR Plus digital platform provides over 100 youth-designed video modules accessible via a Teacher Handbook. In Real Life (IRL) is a complementary secondary school resource developed with the Young and Resilient Research Centre. The organization operates The PROJECT ROCKIT Foundation (DGR-1 status) to extend access to disadvantaged schools. The portfolio spans workshops, keynotes, digital literacy tools, algorithm education, and youth leadership programs.
Differentiator
Problem solved
Functional benefit
Brands
- PROJECT ROCKIT Plus: A digital platform featuring over 100 pieces of youth-designed video content supported by a practical Teacher Handbook, extending student learning beyond initial workshops.
- In Real Life (IRL)
- The PROJECT ROCKIT Foundation
Products and services
- School Workshops Youth-driven, evidence-based workshops delivered on-site in Australian schools for students in Years 3-12, focusing on anti-bullying, resilience, and positive online behavior. Facilitated by young passionate presenter teams.
- PROJECT ROCKIT Plus (PR Plus)
Quantifiable outcome
- 8 in 10 students reported having skills to ensure most of their online experiences are positive
- +2 more outcomes
Companies that use PROJECT ROCKIT
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
PROJECT ROCKIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PROJECT ROCKIT partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Meta (Facebook & Instagram)corePROJECT ROCKIT proudly serves on the global safety advisory boards of Meta (Facebook & Instagram), an avenue to further elevate young people's voices to be heard by global decision-makers. This strategic partnership allows PROJECT ROCKIT to influence platform-level safety policies and ensure youth perspectives are incorporated.
- SnapchatcorePROJECT ROCKIT serves on the global safety advisory board of Snapchat, contributing youth perspective to platform safety initiatives and policies.
- TikTokminorListed as a partner collaborator in the 'We proudly work with' section of the website.
- Pilot PenminorCorporate partner collaborating for shared impact, listed among PROJECT ROCKIT's partner ecosystem.
- Kids HelplineminorRecommended as a resource for one-on-one support for young people needing additional help beyond PROJECT ROCKIT's group facilitation scope.
- City of MelbourneminorLocal government partner collaborating for shared community impact in Melbourne.
- Victorian Schools Mental Health MenucorePROJECT ROCKIT is listed as an approved provider on the Victorian Schools Mental Health Menu, enabling schools to access funded programs through government channels.
- eSafety CommissionercorePROJECT ROCKIT is an eSafety Trusted Provider and received funding through the eSafety Online Safety Education Grants program to develop the In Real Life project. The eSafety Commissioner is a key government partner for online safety education.
- Young and Resilient Research Centre (Western Sydney University)coreCo-research partner for the In Real Life project, providing research expertise on young people's experiences with online safety and digital wellbeing. Conducted research informing the youth co-design approach.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
PROJECT ROCKIT competitors and assessment
Company assessmentEmerging players
- headspace (National Youth Mental Health Foundation): Australian government-funded youth mental health provider with school-facing education resources. Overlaps on youth wellbeing, online safety and school channel, though primary focus is clinical mental health support.
- Bravehearts Foundation: Australian child protection organisation running school-based education on personal safety, with some overlap into bullying and online safety themes. Comparable school channel and child-safety mission but broader child-protection scope.
Regional players
- Common Sense Education: US-based provider of digital citizenship, online safety and SEL curricula for K-12 schools with a mature content library. Comparable digital-classroom product category and teacher-handbook distribution model, though serving US rather than Australian schools.
Direct peers
- ReachOut Australia: Leading Australian online mental health service for young people, including school-facing resources on bullying, digital wellbeing and resilience. Comparable youth-online-safety focus, school channel and digital resource delivery.
- Alannah & Madeline Foundation: Australian national charity focused on protecting children from violence including bullying. Directly comparable to PROJECT ROCKIT in mission, school-based delivery model, and reliance on philanthropic + corporate funding to reach Australian schools.
- Bully Zero Australia Foundation: Australian not-for-profit dedicated to preventing bullying in schools and the wider community, providing school programs and resources. Comparable anti-bullying mission, school channel and impact-survey driven operating model.
- Life Education Australia: Long-standing Australian provider of in-school health, wellbeing and cybersafety programs using trained educators. Comparable school-workshop delivery model, national footprint and government/health endorsements.
- ySafe: Australian cyber safety education provider delivering workshops and digital resources to schools on online safety, cyberbullying and digital wellbeing. Closest direct competitor on product, customer (Australian K-12 schools) and methodology.
Others
- Optus Digital Thumbprint: Corporate-funded Australian school program delivering digital literacy and online safety workshops free to schools. Adjacent competitor addressing the same school use case but funded by corporate sponsorship rather than fees.
- Bullying. No Way!: Australian government initiative providing free anti-bullying resources, lesson plans and whole-school frameworks for Australian schools. Indirect free alternative to PROJECT ROCKIT's paid workshop and PR Plus offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PROJECT ROCKIT social profiles
Digital presencePROJECT ROCKIT compliance and trust
Trust signalCompliance1 record
PROJECT ROCKIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROJECT ROCKIT leadership team
Management profileNumber of profiles
PROJECT ROCKIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROJECT ROCKIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROJECT ROCKIT
What does PROJECT ROCKIT do?
PROJECT ROCKIT delivers youth-driven, evidence-based anti-bullying workshops in schools across Australia for students in Years 3-12, facilitated by young passionate presenter teams. Complementing the workshops is the PROJECT ROCKIT Plus digital platform, which provides over 100 youth-designed video content pieces and Teacher Handbooks for schools to extend learning into classrooms. The organization also operates The PROJECT ROCKIT Foundation to deliver subsidized programs to disadvantaged schools facing socio-economic and geographic access barriers.
Is PROJECT ROCKIT a public or private company?
PROJECT ROCKIT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PROJECT ROCKIT founded?
PROJECT ROCKIT was founded in 2008. It employs 11 to 50 people.
Where is PROJECT ROCKIT based?
PROJECT ROCKIT is headquartered in Melbourne, Australia, in the Oceania region.
How does PROJECT ROCKIT make money?
Three revenue lines are on record. School Workshop Programs are the primary driver. The others are digital Platform Subscription (PR Plus) and foundation Donations.
Who are PROJECT ROCKIT's main competitors?
Emerging players on record are headspace (National Youth Mental Health Foundation) and Bravehearts Foundation. Common Sense Education is listed as a regional player. Direct peers are ReachOut Australia, Alannah & Madeline Foundation, Bully Zero Australia Foundation, Life Education Australia and ySafe. Others are Optus Digital Thumbprint and Bullying. No Way!.
Does PROJECT ROCKIT have an API?
No public API is recorded for PROJECT ROCKIT.
What industry is PROJECT ROCKIT in?
PROJECT ROCKIT's product category is Anti-Bullying and Online Safety Education. Its primary akta.pro industry code is EDAJALAL, Student Mentoring & Peer Support Programs, with a secondary code of EDAFAEAJ, Behavior, Discipline, PBIS/MTSS & Intervention Tracking. Its NAICS code is 61171 and its SIC code is 8200.