Venues NSW

What Venues NSW does

Venues NSW is a NSW Government agency that owns and operates a network of six stadiums and two entertainment centres across five precincts in Greater Sydney, the Hunter, and the Illawarra regions of New South Wales, Australia. Formed in December 2020, the agency manages more than $4 billion of public community assets including Accor Stadium (83,500 capacity, Sydney Olympic Park), Allianz Stadium (42,500, Moore Park), Sydney Cricket Ground (48,000, heritage-listed since 1854), CommBank Stadium (30,000, Parramatta), McDonald Jones Stadium (30,000, Newcastle), WIN Stadium and WIN Entertainment Centre (Wollongong), and Newcastle Entertainment Centre and Showground. The network is currently expanding with the $309 million Penrith Stadium (Helloworld Stadium) redevelopment, due for completion in 2027, plus a planned Wollongong precinct expansion. The agency hosts approximately 500 major sporting and entertainment events annually, attracting more than five million attendees. Customers span professional sporting codes (NRL, AFL, A-League, Super Rugby, Cricket Australia, NBL), entertainment promoters, commercial partners including naming rights holders (Helloworld Travel, McDonald Jones Homes, CommBank, Allianz, Accor), and the general public.

Revenue is generated through ticket sales (facilitated via Ticketmaster as the official unified ticketing partner since October 2024, with Ticketek for specific events), facility hire fees, corporate hospitality (operated by Gema Group at Accor and CommBank Stadiums), naming rights and sponsorship agreements, and venue management services (with ASM Global operating Newcastle Entertainment Centre). Ticketing, hospitality, and sponsorship functions are commercialised through multi-year partnerships, with Venues NSW acting as both venue landlord and commercial platform. The agency is supported by ongoing state capital commitments ($309m Penrith, $17m Wollongong planning) and operates under the policy direction of the NSW Government. As a statutory government entity, it does not pursue profit maximisation but is evaluated on commercial returns, social outcomes, and economic activity generation, with major redevelopment projects projected to create between 600 and 1,100 roles each during construction phases.

Name

Venues NSW

Legal name

Venues NSW

Website

https://venuesnsw.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Venues NSW is a NSW Government agency operating six stadiums and two entertainment centres across Greater Sydney, the Hunter, and the Illawarra, hosting more than 500 sporting and entertainment events annually for over five million attendees.

Ownership category

akta.pro rank

Product category

Stadium and Entertainment Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD)

Keywords

• Stadium management services
• Sports venue operations
• Entertainment facility management
• Event venue hosting
• Public venue management

Headquarters

HQ city

Moore Park

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Venue Operations and Event Hosting: Venues NSW generates revenue through hosting major sporting and entertainment events across its eight venues. Revenue is derived from ticket sales (facilitated through Ticketmaster), facility hire fees, corporate hospitality, and sponsorship arrangements. The venues host NRL, AFL, A-League, international cricket, Rugby Union, concerts, and special events.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Venues NSW is a NSW Government agency that owns and operates a network of six stadiums and two entertainment centres across Greater Sydney, Hunter, and Illawarra regions. The agency hosts approximately 500 major sport and entertainment events annually, attracting more than five million attendees. Its portfolio includes Accor Stadium, Allianz Stadium, CommBank Stadium, McDonald Jones Stadium, WIN Stadium, Sydney Cricket Ground, WIN Entertainment Centre, Newcastle Entertainment Centre & Showground, and Helloworld Stadium (under construction, opening 2027).

Product overview

Venues NSW is a NSW Government agency operating a network of six stadiums and two entertainment centres across Greater Sydney, Hunter, and Illawarra regions. The network comprises over $4 billion of public community assets hosting approximately 500 major sport and entertainment events annually, attracting more than five million attendees. The portfolio includes Accor Stadium (Sydney Olympic Park), Allianz Stadium (Moore Park), CommBank Stadium (Parramatta), Helloworld Stadium (Penrith - opening 2027), McDonald Jones Stadium (Newcastle), Sydney Cricket Ground, WIN Stadium, WIN Entertainment Centre, and Newcastle Entertainment Centre & Showground. Venues NSW manages event operations, commercial partnerships, ticketing, and community initiatives across all venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Accor Stadium

Quantifiable outcome

• More than 5 million attendees per year across the Venues NSW network
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• HomeWorldcoreGTM or Marketing Partner · 25 March 2025HomeWorld is an official partner of Accor Stadium and CommBank Stadium. HomeWorld was established in 1986 and spans five locations across NSW, bringing together 50 leading builders to showcase more than 450 display homes — the largest collection in Australia. The partnership aligns HomeWorld with world-class venues that bring together large, diverse audiences in highly engaged environments.
• Helloworld TravelflagshipGTM or Marketing Partner · 12 March 2025Helloworld Travel is the inaugural naming rights partner for Penrith Stadium (renamed Helloworld Stadium) under a five-year partnership. Helloworld Travel is Australia's leading retail travel company with over 2,000 independent travel agents and brokers nationwide. This is Helloworld Travel's first sponsorship of a major sporting venue. Helloworld Stadium will seat 25,000 in sports mode and up to 30,000 for concerts, opening in 2027.
• Totality (formerly Saxo Australia)coreGTM or Marketing Partner · 11 March 2025Totality is the Official Online Trading Partner at Allianz Stadium under a three-year commercial partnership effective 1 January 2026. Totality is a global multi-asset investment broker offering 71,000+ instruments across stocks, ETFs, bonds, futures, options, and more. The partnership provides Totality with prominent branding visible to the one million fans who visit Allianz Stadium annually, marking Totality's launch in the Australian marketplace.
• Port of NewcastlecoreGTM or Marketing Partner · 30 January 2025Port of Newcastle is a Major Partner of McDonald Jones Stadium for a three-year term. Port of Newcastle has connected the Hunter to global markets for over 220 years and the partnership reinforces its commitment to investing in the region's growth, livability, and community spirit. The partnership assists Venues NSW in attracting events and driving economic growth in the Hunter region.
• Ticketmaster AustraliaflagshipGTM or Marketing Partner · 10 October 2024Ticketmaster became the official major ticketing partner for all eight Venues NSW venues in October 2024, unifying ticketing operations across the network for the first time. The partnership delivers one account for all venues, fast digital entry, personalised fan experience, and verified ticket security. Venues include SCG, Allianz Stadium, Accor Stadium, CommBank Stadium, Penrith Stadium (reopening 2027), WIN Stadium, WIN Entertainment Centre, and McDonald Jones Stadium. Ticketmaster had previously partnered with the Newcastle venues for 13 years.
• Gema GroupflagshipGTM or Marketing Partner · 9 November 2023Gema Group is the exclusive hospitality experience partner at Accor Stadium and CommBank Stadium following a competitive tender process. The partnership brings diverse culinary brands including Al Aseel, Ribs & Burgers, Five Guys, El Jannah, Sushi Hub, Roll'd, Oakberry, The Meat and Wine Co., and Nobu premium hospitality. Gema Group is Western Sydney-headquartered, family-owned, and brings major event experience from Formula 1 Australian Grand Prix, Repco Supercars Championship, Australian Motorcycle Grand Prix, and LIV Golf.
• McDonald Jones HomesflagshipGTM or Marketing PartnerMcDonald Jones Homes holds the naming rights for McDonald Jones Stadium in Newcastle, a multi-purpose 30,000-seat stadium built in 1970. McDonald Jones Stadium is home to the Newcastle Knights (NRL) and Newcastle Jets (A-League) and has hosted major concerts including Elton John, Paul McCartney, and P!nk.
• John Holland GroupcoreImplementation/ SI/ Consulting PartnerJohn Holland Group is leading the $309 million Penrith Stadium redevelopment project. John Holland was selected after a competitive tender process and has extensive experience delivering large and complex construction projects. The project is expected to be ready for operations in 2027.
• ASM GlobalcoreChannel Partner/ Reseller/ DistributorASM Global operates the Newcastle Entertainment Centre and Showground on behalf of Venues NSW. ASM Global is a global venue management and consulting company providing professional venue operations, programming, and event management services.
• McGrath FoundationminorOthersThe McGrath Foundation raises money to place McGrath Care Nurses in communities across Australia to support people and their families experiencing cancer. The Sydney Cricket Ground hosts the annual New Year's Pink Test as the major fundraiser for the foundation. Co-founded by former Australian cricketer Glenn McGrath AM and his late wife Jane.
• Mark Hughes FoundationminorOthersThe Mark Hughes Foundation raises funds for brain cancer research, creates awareness, and supports brain cancer patients and their families. Co-founded by former Newcastle Knights player Mark Hughes. Venues NSW stadiums play a key role in the NRL's annual Beanie for Brain Cancer Round.
• Sydney Children's Hospital FoundationminorOthersThe Sydney Children's Hospital Foundation raises funds to provide all children with access to the best possible healthcare. Venues NSW supported the 'Stadium Sell Out for Sick Kids' Easter fundraising initiative across Accor Stadium, CommBank Stadium, and SCG, benefiting more than 169,000 sick and injured children annually.
• Clontarf FoundationminorOthersThe Clontarf Foundation improves education, discipline, life skills, self-esteem, and employment prospects of young Aboriginal and Torres Strait Islander men. Venues NSW partners with the foundation to support these programs through its community initiatives.
• Steve Waugh FoundationminorOthersFounded by former Australian cricket captain Steve Waugh AO, the Steve Waugh Foundation supports children and young adults living with rare diseases. For more than 20 years, the foundation has provided life-changing grants to families around Australia.
• Ronald McDonald House Charities WestmeadminorOthersRonald McDonald House Charities Westmead provides essential services that remove barriers, strengthen families, and promote healing when children need healthcare. The RMHC Westmead House provides accommodation for around 2,000 families per year while their children access critical hospital treatment.
• The Chappell FoundationminorOthersThe Chappell Foundation was founded in 2017 by former Australian cricketer Greg Chappell AO MBE and Darshak Mehta OAM to tackle youth homelessness. The foundation raises funds for frontline charities that shelter, nourish, educate, and train young Australians.
• John Moriarty FoundationminorOthersJohn Moriarty Foundation (JMF) is Australia's longest-running and most successful Indigenous football initiative for two to 18-year-olds. JMF uses football for talent development and positive change, improving school attendance and achieving healthier outcomes for remote communities.
• Legacy AustraliaminorOthersLegacy Australia was founded in 1923 and provides support to families of Australian Defence Force personnel who have lost life or health in conflicts. Allianz Stadium hosts the annual Anzac Day Cup between the Sydney Roosters and St George-Illawarra Dragons to raise awareness and funding for Legacy Australia.
• Nepean Area Disability Organisation (NADO)minorOthersFounded in 1980 by local families, NADO creates an environment where people living with a disability can flourish and grow. Venues NSW partners with NADO to improve accessibility and inclusion at its venues.
• i98FM Illawarra ConvoyminorOthersThe i98FM Illawarra Convoy is the largest truck and motorbike convoy in the southern hemisphere, raising funds for individuals and families affected by life-threatening medical conditions. WIN Stadium and Entertainment Centre is a proud supporter, hosting the St George Illawarra Dragons' annual match day fundraiser for the convoy.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company, operating venue management (House of Blues, Fillmore) and concert promotion. Comparable in the touring-concert revenue stream that Venues NSW venues capture via Accor Stadium and Allianz Stadium, but with global scale and a promoter-operator hybrid model.
• AEG (Anschutz Entertainment Group): Global live entertainment and venue operator (The O2, Crypto.com Arena, Coachella). Overlaps with Venues NSW in arena/stadium operations, premium hospitality, and touring-concert relationships, but operates commercially rather than as a government agency and at substantially larger scale.
• ASM Global: Global venue management and consulting firm that operates Newcastle Entertainment Centre & Showground on behalf of Venues NSW. Operates hundreds of arenas, stadiums and convention centres worldwide; comparable in venue-management capability and corporate-hospitality delivery, but at a far larger and more diversified scale.

Direct peers

• Stadiums Queensland: Queensland Government-owned entity that owns and operates major sports stadiums (Suncorp Stadium, The Gabba, QSAC, Queensland Country Bank Stadium). Same core model as Venues NSW — state-government venue management agency running professional sports stadiums and entertainment venues.
• Adelaide Venue Management: Manages Adelaide Oval and Adelaide Entertainment Centre under a management mandate, hosting AFL, cricket, and concerts. Comparable business model of operating flagship stadium plus entertainment centre for professional sport and live entertainment.
• VenuesWest: Western Australian state government venue management agency operating Optus Stadium, RAC Arena, HBF Stadium and HBF Park. Directly comparable in structure (state-owned venue portfolio), scale (multi-venue network), and remit (major professional sports + live entertainment).
• Melbourne & Olympic Parks: Victorian state agency managing Rod Laver Arena, AAMI Park, John Cain Arena and Margaret Court Arena. Closest like-for-like Australian peer given the mix of large-capacity arenas and stadiums serving Australian Open, AFL, A-League, and major touring concerts.

Regional players

• Eden Park Trust Board: New Zealand's national stadium operator (Eden Park, Auckland). Comparable in operating a flagship multi-purpose stadium for international cricket, rugby, and concerts, but regional/trans-Tasman rather than direct Australian competitor.
• Sydney Showground (Royal Agricultural Society of NSW): Operates the Sydney Showground at Olympic Park for exhibitions, concerts, and major events (NBL, Sydney Royal Easter Show). Comparable in operating an entertainment/events venue within Greater Sydney but with a different mix (exhibitions/agriculture plus entertainment) than Venues NSW's stadium-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/venues-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venues NSW