A-Glow Dance and Fitness

What A-Glow Dance and Fitness does

A-Glow Dance & Fitness is a privately held, founder-owned dance studio operating from a single location at 456 Main St in Holden, Massachusetts, founded in 2016 by Amanda Money, who holds both a B.F.A. in Dance (University of Buffalo) and a Doctorate of Physical Therapy. The studio is purpose-built exclusively for adult dancers — a deliberate positioning against the youth-oriented model of traditional dance schools — and delivers technique-focused instruction across a broad style portfolio spanning ballet, tap, jazz, hip hop, lyrical, contemporary, modern fusion, pointe, burlesque, barre, heels, and dancer conditioning. All instructors are trained by the founder in physical therapist-approved modifications for adult bodies with physical limitations, which constitutes the studio's core differentiator.

The business operates a dual-track revenue model: prepaid 12-week Dance Series (e.g., Ballet Basics 1/2, Tap Basics 1/2 at $360) and a tiered monthly Studio Membership ($119 for 4 classes up to $299 for unlimited, with rollover credits), supplemented by $30 trial classes, $30 single drop-ins, $80 private lessons, and seasonal Summer Intensives. A secondary program, Project Glow, adds performance/video production revenue (casting fees, rehearsal tuition, production day fees) for intermediate and advanced members. Customer acquisition runs through a $30 trial class, an SEO-optimized Squarespace website, free YouTube tutorials, and community word-of-mouth, with all registration managed through the third-party StudioBookings app. The studio serves four persona segments (adult beginners, returning adult dancers, experienced adult dancers, and fitness-focused adults) across Central Massachusetts, with no institutional funding, no multi-location footprint, and a team of approximately 11-50 people.

Name

A-Glow Dance and Fitness

Legal name

A-Glow Dance & Fitness

Website

https://aglowdanceandfitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

A-Glow Dance & Fitness is a privately held adult-exclusive dance studio in Holden, MA, founded in 2016 by Amanda Money (DPT), offering ballet, tap, jazz, hip hop, lyrical, and conditioning classes through prepaid series and tiered monthly memberships with rollover credits.

Ownership category

akta.pro rank

Product category

Adult Dance Studio Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Barre Classes (HSADABAG)

Keywords

• Adult dance classes
• Dance studio services
• Ballet instruction
• Adult fitness classes
• Dance education programs

Headquarters

HQ city

Holden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Studio Memberships (Monthly Subscription): Monthly recurring membership with tiered credit systems. Members receive monthly class credits that can be used across the full range of classes. Unused credits roll over month-to-month with active membership. Memberships auto-renew monthly to card on file.
2. Dance Series (Prepaid Series): 12-week series classes with one-time tuition payment. Series include Ballet Basics 1, Ballet Basics 2, Tap Basics 1, Tap Basics 2, Hip Hop Fitness, and Lyrical Dance. Classes are prebooked by the studio for the dancer.
3. Single Class Drop-ins: Individual class purchases at $30 per class for single-session offerings like Lyrical Dance and Hip Hop Fitness.
4. Summer Intensive Programs: Special multi-day intensive workshops offered during summer months. Intermediate level priced at $199 for 4 sessions; Advanced Beginner at $159. Studio Members can use rollover credits.
5. Private Lessons: Private tap instruction sessions available at $80 per 45-minute lesson for dancers needing extra preparation before joining group classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

A-Glow Dance & Fitness operates a physical dance studio in Holden, MA that delivers in-person adult dance and fitness classes across styles including ballet, tap, hip hop, jazz, lyrical, contemporary, modern fusion, pointe, burlesque, barre, and dancer conditioning. Classes are sold either as prepaid 12-week beginner series or as monthly membership subscriptions with tiered credits, with a $30 trial class as the primary acquisition entry point.

Product overview

A-Glow Dance & Fitness is an adult dance studio in Holden, MA offering a dual-track product architecture: (1) Dance Series & Singles — pre-scheduled multi-week series (Ballet Basics 1 & 2, Tap Basics 1 & 2) plus single classes (Lyrical Dance, Hip Hop Fitness) with one-time tuition payments; and (2) Studio Membership — a flexible monthly credit-based system (4/6/8 classes or Unlimited tiers) allowing members to choose from the full range of classes. The portfolio also includes Project Glow performance programs, Summer Intensive training workshops, a Video Library of past performances, and a $30 Trial Class offering. Classes span ballet, tap, hip hop, jazz, lyrical, contemporary, burlesque, modern fusion, pointe, and dancer conditioning.

Differentiator

Problem solved

Functional benefit

Brands

• Project Glow: A performance study opportunity for intermediate/advanced studio members featuring choreographic pieces professionally filmed and documented.

Products and services

• Studio Membership Monthly recurring membership offering tiered class credits (4, 6, 8, or unlimited classes per month) usable across the full range of adult dance and fitness classes. Unused credits roll over month-to-month with active membership; auto-renews monthly to card on file.
• Ballet Basics 1 12-week introductory ballet series for adults with no experience required, covering foundational technique, form, terminology, barre work, and center exercises.
• Ballet Basics 2 12-week continuation of Ballet Basics drilling foundational technique and progressing toward Ballet 1 upon completion.
• Tap Basics 1 12-week introductory tap dancing series for adults covering core movements including single sounds, flap, and shuffle, with emphasis on musicality and balance.
• Tap Basics 2 12-week tap progression introducing more traditional tap steps including time steps and draw back series, combining steps into choreography.
• Lyrical Dance Single-class opportunity for learning and polishing choreography, connecting movements emotionally with music. Prior dance experience is helpful but not required.
• Hip Hop Fitness Hybrid dance-fitness class combining warmup with innovative, upbeat choreography for a cardio workout, offered as a single-class drop-in.
• Project Glow Performance study program for intermediate/advanced Studio Members offering the opportunity to learn, rehearse, professionally film, and produce a complete choreographic piece, with informal showcases.
• Summer Intensive 2026 Multi-day intensive ballet workshops offered during summer months for Intermediate ($199 for 4 sessions) and Advanced Beginner ($159 for 4 sessions) dancers, with 120-minute or 105-minute classes held Monday-Thursday.
• Trial Class $30 single trial class allowing prospective dancers to experience an A-Glow class before committing to a series or membership, with guidance on best class selection. Credit can be applied toward series tuition if the customer joins.
• Private Lessons Private tap instruction sessions priced at $80 per 45-minute lesson for dancers needing extra preparation before joining group Tap Basics classes.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pure Barre: Largest barre-focused boutique fitness franchise in the US. Comparable to A-Glow's barre fitness offering and subscription/membership pricing model, though Pure Barre is single-discipline (barre) versus A-Glow's broader multi-style portfolio.
• Barre3: National barre fitness franchise with a similar boutique-studio, membership-driven model. Comparable in pricing architecture and target demographic, but specializes only in barre fitness versus A-Glow's broader dance portfolio.
• Club Pilates: Largest boutique Pilates franchise in the US with a membership model and suburban location strategy similar to A-Glow's footprint. Comparable as a boutique subscription fitness concept, though focused on Pilates rather than dance.

Direct peers

• Mark Morris Dance Center: Brooklyn-based dance center offering adult classes across multiple styles and levels, including open community programming. Comparable to A-Glow as a technique-focused adult dance school with community and performance opportunities.
• The Ailey Extension: Alvin Ailey's open adult division offering technique-focused drop-in dance classes (ballet, modern, jazz, Horton) for adults at all levels. Comparable to A-Glow in its technique-first adult positioning and welcoming environment for returning dancers.
• Peridance Capezio Center: NYC adult dance school offering open-class schedules across ballet, modern, jazz, and contemporary, with drop-in and membership options. Closely aligned with A-Glow's multi-style adult instruction model and structured progression, though at a larger urban scale.
• Steps on Broadway: NYC adult dance studio offering open-class schedules across multiple styles and levels, with drop-in pricing. Directly comparable as a commercial adult-dance-only studio with a similar community-building and instructor-quality positioning, though larger and urban.
• Broadway Dance Center: Iconic NYC studio offering multi-style adult dance classes (ballet, jazz, tap, hip hop, contemporary) with drop-in and class-card pricing. Most directly comparable as an adult-focused, multi-discipline commercial dance studio, though operating at much larger scale in a major metro.

Regional players

• Joffrey Academy of Dance: Chicago-based ballet academy with adult open-class programming comparable to A-Glow's ballet instruction. Notable because A-Glow's founder did her PT residency at Joffrey Ballet; positioned similarly as technique-first, with comparable curriculum structure but in a different geography.

Emerging players

• 305 Fitness: Dance-cardio boutique studio offering hip hop, Latin, and dance-fusion group fitness classes with a membership model. Comparable as a dance-as-fitness concept targeting adults, though positioned more toward cardio/HIIT than technique instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-glow-dance-and-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Glow Dance and Fitness