draftpic

What draftpic does

Draftpic is a privately held, Brisbane-based video production company founded in 2023 by two principals — Kate (Executive Producer) and Anton (Creative Director). The firm produces testimonial, brand story, corporate, commercial, product, and social media video content, operating with a 1-10 person team and a deliberately small annual client roster. Its competitive positioning centres on producing video content in sensitive environments — legal, advocacy, healthcare, and support contexts — where participants are often non-trained talent and stories require care, consent, and trauma-aware handling.

The firm's technology stack is built on industry-standard video production and post-production tools, notably Blackmagic Design editing software and Frame.io for client collaboration, with no proprietary platform or software product. Differentiation is delivered through a documented sensitive-environment filming methodology, a collaborative pre-production process, and values-driven commitments to sustainability, diversity, and dignity in storytelling. Clients include Maurice Blackburn, SEQ Water, Nestlé, REA, Southern RNA, Alluvium, Tyack Health, ACY Securities, EBSA, and Beard & Blade, spanning legal, utilities, FMCG, real estate tech, healthcare, finance, industrial, and SMB product brands.

Draftpic operates a pure professional services revenue model: every project is individually scoped, with pricing typically ranging from $8,000-$20,000+ for testimonial/story-led work and $10,000-$30,000+ for brand/organisational films, billed under a 50% upfront / 50% on delivery structure (100% upfront for projects under $3,000). The go-to-market motion is consultative and relationship-led — direct outreach via website, email, and personal phone lines, supported by a content marketing engine (blog, Instagram, TikTok, YouTube, Google Reviews) — with no paid acquisition, resellers, or marketplace channels. The company is bootstrapped, serves only the Australian market, and shows no signs of external investment, hiring expansion, or geographic expansion at present.

Name

draftpic

Legal name

Draftpic

Website

https://draftpic.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Draftpic is a privately held, Brisbane-based video production company founded in 2023 by two principals, producing testimonial, brand story, corporate, commercial, product, and social media video content for a small annual client roster, with a particular specialty in sensitive-environment storytelling for legal, advocacy, and healthcare organisations across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Draftpic generates revenue entirely through bespoke video production project fees. Every project is scoped individually based on context, sensitivity, number of participants, locations, and production complexity. Pricing ranges from $8,000–$20,000+ for testimonial/story-led work, $10,000–$30,000+ for brand/organisational films, and commercial/campaign work scoped on a project-by-project basis. Payment structure requires 50% upfront upon commencement and 50% upon completion and delivery, with 100% upfront for projects under $3,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Draftpic is a small, considered video production company based in Brisbane that produces testimonial, brand story, corporate, commercial, product, and social media video content for organisations. The company partners with a small number of organisations each year, focusing on long-term collaborative relationships and a trauma-aware approach to filming in sensitive legal, advocacy, and support environments. Every project is bespoke, with full-service production from creative brief through scripting, filming, and platform-formatted delivery.

Product overview

Draftpic is a small, considered video production company offering six core service lines: Testimonial Video Production, Brand Story Video Production, Corporate Video Production, Commercial Video Production, Product Video Production, and Social Media Video Production. The company works with a small number of organisations each year on long-term collaborative relationships, focusing on storytelling that builds trust over time. Their approach prioritises care, consent, and sensitivity, particularly when working with individuals in legal, advocacy, and support contexts.

Differentiator

Problem solved

Functional benefit

Products and services

• Testimonial Video Production Thoughtful testimonial films centred on lived experience, designed for organisations in legal, advocacy, and support contexts where stories require care, consent, and sensitivity. Pricing typically ranges from $8,000–$20,000+.
• Brand Story Video Production Long-form storytelling that articulates values, purpose, and organisational identity, helping organisations communicate who they are and why their work matters. Pricing often sits between $10,000–$30,000+.
• Corporate Video Production Clear, considered communication created for organisations, teams, and stakeholders, focusing on visual rhythm, narrative clarity, and audience thinking. Used for corporate communications, organisational messaging, and stakeholder engagement.
• Commercial Video Production Campaign-led films shaped by tone, clarity, and creative intent, designed to help organisations communicate ideas clearly and engage audiences meaningfully. Varies widely based on concept, approvals, and scale.
• Product Video Production Videos demonstrating products through real-world use and human contexts, focusing on usability, clarity, and lived experience rather than spectacle. Used for product design films and technical product demonstrations.
• Social Media Video Production Short-form content designed for consistency across platforms and campaigns, supporting ongoing engagement and organisational communication. Built for modular reuse across platforms.

Quantifiable outcome

• Pages with video have 34% lower bounce rate, indicating the measurable business impact of web video content (sourced from industry research cited on Draftpic blog).
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hogarth Worldwide: Global corporate video production and content adaptation network owned by WPP, serving large enterprise clients across multiple markets. Comparable as a broader incumbent in the corporate video production space with similar enterprise client focus, though operating at vastly greater scale and with global reach Draftpic does not have.
• Genero: Australia-founded global creative platform that connects brands with independent video creators to produce marketing and brand content. Comparable to Draftpic in the Australian video production space and similar enterprise client base, though operating at materially larger scale and through a marketplace rather than direct production model.

Direct peers

• Visual Domain: Australian corporate video production company headquartered in Sydney, producing brand, corporate, and campaign films for enterprise clients across multiple verticals. Closely comparable to Draftpic in business model, project-based pricing, and target customer mix, albeit at a larger scale with national reach.
• Rumble Studios: Australian video production company producing brand films, corporate video, and creative content for enterprise clients. Comparable to Draftpic in geography, business model, and target vertical mix, with a similar focus on craft-led storytelling for brand and corporate communications.
• Limehouse: Australian video production company offering corporate and creative video content for brand and enterprise clients. Comparable to Draftpic in geography, business model, and target vertical mix, with a similar boutique, project-based approach to corporate video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/draftpicvideoproduction
• TikToktiktok.com/@draftpicvideoproduction
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/90503183

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about draftpic