rock steadi

What rock steadi does

Rock Steady Media is a privately held video production studio founded in 2012 by Zach Weddington and headquartered in Philadelphia, Pennsylvania. The studio specializes in high-impact sizzle videos, corporate video content, and documentary filmmaking for clients across technology, media, entertainment, education, manufacturing, retail, healthcare, nonprofit, and automotive sectors. Marquee engagements include work for Apple, Microsoft, Samsung, Netflix, Hulu, Disney+, Vanity Fair, Twitter, IBM, National Geographic, and Discovery, as well as streaming-distributed documentary projects such as 'Jeffrey Epstein: Filthy Rich' (Netflix) and 'Hamilton' (Disney+). The studio also develops proprietary documentary IP, notably 'Viva Amiga' (premiered on Hulu, reached #1 on iTunes in the US and Europe) and the in-production 'Arcade Dreams.'

The core service offering spans three categories: sizzle/promotional video production, corporate video production, and documentary content production, with deliverables tailored for streaming platforms, corporate websites, and social media. The technology stack is conventional professional video production and documentary filmmaking equipment and workflows, with no proprietary software, AI components, or platform technology disclosed. Distribution occurs through client delivery, major streaming platforms (Netflix, Hulu, Disney+, Apple TV+), and Vimeo for portfolio display.

Revenue is generated through project-based one-time engagements rather than recurring subscriptions; pricing is custom-quoted per project and not publicly disclosed. The go-to-market motion is direct-to-consumer in the sense that the studio markets itself via its website portfolio (rocksteadymedia.com), Vimeo presence, and the industry reputation of its principals. The studio operates with 1-10 employees, anchored by founder Zach Weddington (Producer/Director) and two-time Emmy Award-winning Director of Photography Bill Winters, whose Prime Time Creative Arts Emmy for Hamilton on Disney+ is a key credibility asset. The studio is founder-owned, privately held, and has no disclosed institutional investors, funding rounds, M&A activity, or parent company.

Name

rock steadi

Legal name

Rock Steady Media

Website

https://rocksteadymedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Steady Media is a Philadelphia-based video production studio that creates sizzle videos, corporate content, and documentaries for enterprise clients and major streaming platforms, anchored by Emmy-winning cinematographer Bill Winters and founder Zach Weddington.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services including high impact sizzle videos and documentary content for corporate clients, streaming platforms, and entertainment companies. Revenue is generated through custom production engagements rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rock Steady Media is a video production studio that produces high-impact sizzle videos, branded corporate content, and full-length documentary films for brands, streaming platforms, and entertainment companies. The studio delivers custom production projects across promotional, corporate, and storytelling formats, with output distributed on major platforms including Hulu, Netflix, Apple TV+, Disney+, corporate websites, and social media.

Product overview

Rock Steady Media is a video production company specializing in high-impact sizzle videos and documentary content for diverse audiences across all platforms. Their core offerings consist of three service categories: Sizzle Video Production (promotional and marketing content), Documentary Content Production (including proprietary documentary projects), and Corporate Video Production (for business clients). Notable proprietary documentary projects include 'Arcade Dreams' (about arcade history) and 'Viva Amiga' (about the Amiga computer, which premiered on Hulu). The company produces content across categories including Corporate, Sizzle, and Story formats, serving clients in education, finance, technology, manufacturing, telecommunications, advertising, fashion, and retail industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sizzle Video Production High-impact promotional videos designed to showcase brands, products, or events in engaging formats for all audiences and platforms.
• Documentary Content Production Full-length documentary films and series exploring in-depth stories for clients and as proprietary branded projects like Arcade Dreams and Viva Amiga.
• Corporate Video Production Professional video content for corporate clients including explainer videos, event coverage, promotional content, and internal communications materials for business clients across education, finance, technology, manufacturing, telecommunications, advertising, fashion, and retail industries.
• Arcade Dreams Documentary

Quantifiable outcome

• Viva Amiga documentary premiered worldwide on Hulu and reached #1 on iTunes in the United States and Europe
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Amblin EntertainmentcoreStrategic or Co-development PartnerAmblin Entertainment is producing a new film directed by RJ Cutler. Rock Steady Media's Bill Winters is in production on this project, representing a collaboration with Steven Spielberg's production company.
• RJ CutlercoreStrategic or Co-development PartnerDirector RJ Cutler is leading a new film project with Amblin Entertainment, with Rock Steady Media's Bill Winters serving as Director of Photography.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hungry Man: Hungry Man is an established commercial and branded-content production company producing campaigns for Fortune 500 brands and agencies. It overlaps with Rock Steady Media's corporate and sizzle-video work but functions as a larger incumbent with a broader footprint across traditional and digital advertising.
• Radical Media: Radical Media is a larger, well-established production company producing commercials, feature documentaries, episodic content, and branded entertainment for global brands and platforms. It overlaps with Rock Steady Media's documentary and branded-content work but operates at meaningfully greater scale and a wider content portfolio.
• Anonymous Content: Anonymous Content is a major content production company producing feature films, episodic TV, commercials, and branded content. It is comparable to Rock Steady Media across the commercial and documentary workstreams, but operates as a larger incumbent with broader capabilities and a deeper talent bench.

Direct peers

• Tool of North America: Tool of North America is a boutique production company specializing in commercials, branded content, and documentary-style films for major brands and streaming platforms. It is closely comparable to Rock Steady Media in scale, service mix, and target client base (enterprise brands and content platforms).
• Story Syndicate: Story Syndicate is a documentary-focused production company producing premium feature docs and series for Netflix, HBO, and other streamers. It is a direct peer to Rock Steady Media's documentary workstream and competes for similar streaming-platform commissions and director talent.
• M ss ng P eces (formerly m ss ng): M ss ng P eces is a production company producing commercials, branded content, and documentary-style films for enterprise brands and platforms. It is comparable to Rock Steady Media in targeting premium brands and streaming platforms with craft-led documentary and branded storytelling at a similar boutique scale.
• Sandwich Video: Sandwich Video is a boutique production studio producing creative commercials and branded content for tech-forward and consumer brands. It is comparable to Rock Steady Media in scale and approach, both serving brand clients with high-craft, story-driven video while maintaining a lean operational footprint.
• Prettybird: Prettybird is a creative production company specializing in commercials, branded content, and short-form storytelling for major brands. It is comparable to Rock Steady Media in targeting enterprise clients with high-craft, story-driven video content, though Prettybird operates a larger roster of directors and broader production infrastructure.
• Smuggler: Smuggler is a global commercial and content production company serving brands, agencies, and platforms with documentary-style storytelling and branded films. It competes with Rock Steady Media for similar enterprise and platform clients while offering a similar craft-led, director-driven production model.
• Pulse Films: Pulse Films produces commercials, music videos, documentaries, and feature films for brands, platforms, and talent. Its mix of branded content, documentary storytelling, and platform distribution closely mirrors Rock Steady Media's service offering and enterprise client roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rock-steady-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rock steadi