AmarisWorks, LLC

What AmarisWorks, LLC does

AmarisWorks, LLC is a US-based professional services consultancy founded in 2018 by Amaris Jones and headquartered in the Charlotte, North Carolina metropolitan area. The firm advises Fortune 500 brands and communications agencies on three core service lines: brand communications strategy (storytelling, rebranding, channel and voice selection), reputation management (protecting and evolving brand reputation through communications strategy and partnerships), and diversity, equity, and inclusion consulting (cultural context, DEI frameworks, stakeholder research and inclusive creative review). Clients disclosed in the firm's case studies and testimonials include Campbell Soup Company, Starbucks, Bumble, Takeda, Career Girls, Decoy Games, and Playcrafting, with agency-side partnerships spanning Real Chemistry, Weber Shandwick, The Harris Agency, and APC Collective.

The firm operates with no proprietary technology platform; delivery is human-led advisory work that draws on the founder's prior 7+ years at Edelman (Multicultural Marketing Executive and Global Marketing Manager) and earlier roles at NBCUniversal and NASCAR. Services are sold through three engagement models: Counsel On-Demand (project-based workshops and brainstorming), Agency Embed (integration as an extension of client agency teams, including globally), and Dedicated Partnership (direct retainer engagement with the founder plus a network of expert consultants). The business is structured as a single-member LLC with no institutional funding, no disclosed headcount, and no publicly disclosed pricing, consistent with a boutique founder-led consultancy whose revenue mechanics are project-based and referral-driven through agency partner relationships.

Name

AmarisWorks, LLC

Legal name

AmarisWorks, LLC

Website

https://amarisworks.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AmarisWorks is a Charlotte, NC-area consultancy founded in 2018 by Amaris Jones that advises Fortune 500 brands and major communications agencies on brand communications, reputation management, and diversity, equity, and inclusion strategy, delivered through flexible project, embedded, and dedicated partnership engagement models.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAHAGAJ

DEI (Diversity, Equity & Inclusion) & Belonging Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPACAJAJ

DEI, Equity & Inclusion Advisory

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

Keywords

• Brand communications consulting
• Reputation management services
• Diversity equity inclusion consulting
• Multicultural marketing advisory
• Marketing strategy consultancy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services for brand communications, reputation management, and DEI initiatives. Revenue is generated through project-based engagements, workshops, and ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AmarisWorks is a professional consultancy that helps brands and agencies develop strategic brand communications, protect and evolve brand reputation, and design Diversity, Equity & Inclusion (DEI) strategies. Services are delivered through three engagement models: Counsel On-Demand for ad-hoc projects and workshops, Agency Embed to integrate with existing client agency teams, and Dedicated Partnership for direct ongoing advisory with founder Amaris Jones supported by a network of expert consultants.

Product overview

AmarisWorks is a consultancy offering three core service areas: Brand Communications, Reputation Management, and Diversity, Equity & Inclusion (DEI). These services are delivered through three engagement models: Counsel On-Demand (flexible project support), Agency Embed (integration with existing agency teams), and Dedicated Partnership (direct access to founder Amaris Jones with network support). The firm works primarily with Fortune 500 companies and global agencies to help brands engage, empower, and inspire their people and communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Communications Strategic communications consulting service that helps brands craft their story and determine the optimal channels and voices to bring their brand to life, including rebranding and new product launches. Designed for brands seeking to elevate visibility and engagement.
• Reputation Management Strategic advisory service that protects and evolves brand reputation through communications strategies, partnerships, and pitches, helping clients safeguard one of their most valuable business assets.
• Diversity, Equity & Inclusion (DEI) Consulting Consulting service providing cultural context, tools, and guidance to help organizations assess and improve their DEI practices, become catalysts for change, and build inclusive brand, marketing, and communications strategies.

Quantifiable outcome

• Developed Brand Purpose framework enabling Campbell Soup brands (Goldfish, Kettle, Milano) to confidently take stands on social justice
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Real ChemistrycoreStrategic or Co-development PartnerPartnership with Real Chemistry's DEI team to create frameworks for corporate responses to social injustice issues. Amaris joined the Real Chemistry DEI team to work with global biopharmaceutical clients.
• Weber ShandwickcoreStrategic or Co-development PartnerAgency partnership where AmarisWorks provides expertise in brand marketing and DEI, with Amaris Jones serving as colleague and consultant on shared assignments.
• The Harris AgencycoreStrategic or Co-development PartnerPartnership with this agency to help clients engage communities in meaningful ways.
• APC CollectivecoreStrategic or Co-development PartnerBumble hired APC Collective to fine-tune its first DEI strategy. APC Collective brought Amaris on as part of its collective of marketers to provide counsel on strategy and execution.
• NYICFF (National Yiddish Book Festivals)minorStrategic or Co-development PartnerPartnership through which Amaris and JAS Brand Strategy collaborated on initiatives with Goldfish brand.
• Universal Music GroupminorStrategic or Co-development PartnerJonathan Saw, Senior Director of Inclusion and Belonging at UMG, provided testimonial regarding Amaris's work with shared clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• JAS Brand Strategy + Storytelling: Brand strategy and storytelling consultancy with overlapping multicultural and purpose-driven work; publicly collaborated with AmarisWorks on the Goldfish initiative, indicating strong operational and service overlap.
• The Harris Agency: Mid-sized communications and marketing agency specializing in multicultural and community engagement; comparable to AmarisWorks in size and DEI/multicultural focus, and an active named partner.
• APC Collective: A collective of independent marketers and strategists providing DEI strategy and execution to brands; Bumble engaged APC Collective (which brought AmarisWorks in) to develop its first DEI strategy, making it a directly comparable boutique DEI peer.

Broad incumbents

• Hill+Knowlton Strategies: Global communications consultancy with corporate purpose, DEI, and reputation management offerings that overlap materially with AmarisWorks' service portfolio at the enterprise level.
• FleishmanHillard: Large global PR network with dedicated diversity, equity, and inclusion advisory capabilities and a track record serving Fortune 500 brands on brand purpose work similar to AmarisWorks' engagements.
• Edelman: Global communications and marketing firm where founder Amaris Jones spent 7+ years; Edelman's large-scale DEI, multicultural marketing, and brand purpose practices compete head-to-head with AmarisWorks on the same enterprise client set.
• Weber Shandwick: Major global PR and communications agency with a dedicated DEI practice; also a named AmarisWorks partner, indicating both collaboration and overlap on DEI and brand strategy engagements for Fortune 500 clients.
• Real Chemistry: Healthcare-focused marketing and communications agency with an explicit DEI Engagement practice; Amaris Jones was embedded in Real Chemistry's DEI team, making it both a partner and a directly adjacent competitor for biopharma DEI work.
• Ogilvy PR: Global creative and PR network with established DEI and multicultural marketing practices that compete for the same Fortune 500 brand communications and reputation management engagements.

Emerging players

• Edison Peck: Boutique DEI and multicultural marketing consultancy serving consumer brands; closely comparable in scale, service mix, and target customer profile to AmarisWorks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/amaris-jones-24bb291b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmarisWorks, LLC