Agrisud

What Agrisud does

Agrisud is a French agricultural conditioning station founded in 1989 and headquartered in Perpignan, France. The company handles, packages, and markets fresh produce, with a primary focus on tomatoes, cucumbers, and other fruits and vegetables. It sources from a coordinated network of 30 producers operating 38 agricultural exploitations, processing approximately 30,393 tonnes of fruits and vegetables per year through a 6,500 m² facility. The company employs between 11 and 50 people and operates as a private entity.

The company markets its products under the "Les Paysans de Rougeline" brand, a nationally recognized French producer association, providing consumer recognition and consolidated distribution reach. Agrisud distributes through multiple channels including supermarkets, wholesalers, hard discount retailers, export markets, and minimal industrial processing. It maintains formalized partnerships with Collectif Nouveaux Champs (for ZRP Zero Pesticide Residue certification) and Imago Bio (for organic production since 1992), positioning the business across conventional, low-residue, and organic SKU tiers.

The business model is that of a B2B agricultural intermediary: Agrisud does not own primary production but coordinates with its producer network, then conditions (sorts, grades, packages) and markets the output under the Les Paysans de Rougeline brand to retail and wholesale buyers. Revenue is generated through margin on the throughput of conditioned produce. The diversified channel mix (supermarkets, wholesalers, hard discount, export, industry) and multi-tier product positioning (conventional, ZRP, organic) provide some resilience against single-channel or single-segment demand shocks.

Name

Agrisud

Legal name

AGRISUD

Website

https://agrisud.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Agrisud is a French agricultural conditioning station founded in 1989 in Perpignan that handles, packages, and markets approximately 30,393 tonnes of fresh produce annually from 30 producers under the Les Paysans de Rougeline brand, distributing via supermarkets, wholesalers, hard discount, and export channels.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Fresh produce distribution
• Fruit and vegetable packaging
• Agricultural conditioning services
• Local produce sourcing
• Wholesale produce supply

Headquarters

HQ city

Perpignan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural product sales: Agrisud receives and conditions agricultural products (tomatoes, cucumbers, strawberries, asparagus, eggplants) from local producers in Southern France and commercializes them through various distribution channels including supermarkets, wholesalers, and export.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Agrisud operates an agricultural reception and conditioning station in Perpignan that handles, packages, and markets fruits and vegetables — primarily tomatoes and cucumbers, plus strawberries, asparagus, and eggplants — sourced exclusively from producers in southern France. The company acts as an intermediary, commercializing the produce primarily under the Les Paysans de Rougeline brand through supermarkets, wholesalers, hard discount, and export channels, with organic ranges under Imago Bio.

Product overview

Agrisud is an agricultural reception and packaging station that operates as a single unified service offering, receiving and conditioning fruits and vegetables (primarily tomatoes and cucumbers, as well as strawberries, asparagus, and eggplants) from producers in southern France. The company commercializes its products primarily under the Les Paysans de Rougeline brand, which is a national leader in tomatoes, cucumbers, and strawberries. Products are distributed through classic retail channels including supermarkets, wholesalers, hard discount, and export markets. The company also supports organic farming through its affiliated brand Imago Bio.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Paysans de Rougeline

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Imago BiocoreStrategic or Co-development Partner · 1 January 1992Imago Bio is a group of organic producers founded in 1992, the first in Pyrénées-Orientales. The group is 100% owned by member producers and offers complementary product ranges with similar production methods.
• Les Paysans de RougelinecoreStrategic or Co-development PartnerAgrisud works exclusively with producers from Southern France and commercializes under the Les Paysans de Rougeline brand, which is among national leaders in tomatoes, cucumbers, and strawberries.
• Collectif Nouveaux ChampscoreStrategic or Co-development PartnerAgrisud participates in the Zero Pesticide Residue (ZRP) program, which is led by Collectif Nouveaux Champs, a citizen movement of French producers committed to agricultural and environmental progress.

Scale indicators4 records

Recent moves4 records

Expansion highlights8 records

Broad incumbents

• Agrial: Agrial is one of France's largest agricultural cooperatives with significant fresh-produce, vegetable, and salad-conditioning activities serving French retail, comparable to Agrisud's producer-driven wholesale model but at much larger scale and broader portfolio.
• D'aucy: D'aucy is a major French agricultural cooperative with both fresh and preserved vegetable lines sold through French supermarkets, overlapping with Agrisud's produce sourcing and conditioning activities but operating at much greater scale across canned/frozen categories.
• Bonduelle: Bonduelle is a major French-headquartered fresh and processed vegetable producer and packer supplying European retailers; it overlaps with Agrisud in fresh-packed vegetables but operates at much larger scale and includes processed/canned lines.
• Euralis: Euralis is a large French agricultural cooperative group active across vegetables, seeds, and poultry, comparable to Agrisud at the cooperative/producer-aggregation level but with a much broader portfolio and larger scale.

Direct peers

• Saveol: Saveol is a French cooperative in Brittany that packs and markets tomatoes and strawberries under its own national brand, mirroring Agrisud's Rougeline model of consolidating producer volumes into a conditioned, branded wholesale offering for French supermarkets.
• Sicoly: Sicoly is a French fruit cooperative that conditions and markets cherries, berries, and other fruits under a national brand to French retail, analogous to Agrisud's producer-cooperative conditioning model for strawberries and other fruit.
• Prince de Bretagne: Prince de Bretagne is a French producers' organization that conditions and distributes a broad range of fresh vegetables under a recognized national brand through supermarkets and wholesalers, operating the same farmer-aggregation-and-conditioning model as Agrisud.
• Les Maraîchers de la Côte (LMDC): LMDC is a French producers' organization in the Côte d'Azur that packs and distributes fresh market-garden produce, structurally very similar to Agrisud's Perpignan-based Southern French fresh-produce conditioning and wholesale business.
• Florette: Florette is a European fresh-produce packer specializing in washed, bagged, and ready-to-eat salads and vegetables for supermarkets, directly comparable to Agrisud's conditioning-station model that prepares fresh produce for retail distribution.
• Perlim (Perlim Natura Saveurs): Perlim is a French producer cooperative packing apples and other fruits under a national brand for French supermarkets, comparable to Agrisud's role as a French producer-driven conditioning and wholesale operation for fresh produce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Rougeline/featured
• Facebookfr-fr.facebook.com/lespaysansderougeline
• LinkedInlinkedin.com/company/agrisud
• Instagraminstagram.com/les_paysans_de_rougeline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrisud