Mahika

What Mahika does

Mahika (BeMahika Tech Pvt. Ltd.) is an India-based EdTech company founded in 2022 that operates an online learning platform targeting graduates seeking back-office employment in the ITeS, Business Process Management (BPM), Banking/Financial Services/Insurance (BFSI), Telecom, and Retail sectors. The company's flagship product is the Mahika Skilling Program (MSP), a course priced at Rs. 2,345 as a one-time payment, structured around Bloom's Taxonomy-based learning design. The platform serves individual learners looking to develop skills for roles in shared services, customer service, KYC operations, banking operations, retail, and telecom support. The company also lists a 'Recruiter' sub-product suggesting an aspirational pivot toward employer-side matching.

The company operates a direct-to-consumer, product-led, self-serve business model with no enterprise or B2B customers disclosed in the available data. Mahika describes its platform as "AI and Analytics powered," though no specific AI/ML capabilities, proprietary models, training pipelines, or technical architecture details are disclosed. The company holds 1-10 employees and is registered in Mumbai, India. Strategic backing includes government seed funding (Seed Fund, Her Start, MSME registration in February 2025), investment from Tandon Group (Sandeep Tandon), and a relationship with Reliance JioGenNext.

Mahika has assembled an advisory board featuring Dr. R.A. Mashelkar (Padma Vibhushan recipient), Mrs. Usha Thorat (former RBI Deputy Governor), and Gopalaraman Padmanabhan (former RBI Executive Director), lending institutional credibility uncommon for a sub-10-person startup. The company has partnered with IIT Bombay for content validation and lists multiple government program affiliations. No venture capital or private equity funding has been disclosed, no revenue figures or user/customer counts are available, and no published applications appear in either Google Play or Apple App Store, leaving the company's actual traction unverified.

Name

Mahika

Legal name

BeMahika Tech Pvt. Ltd.

Website

https://bemahika.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Mahika is an India-based EdTech platform founded in 2022 that offers online skilling courses for graduates seeking back-office employment in ITeS, BPM, BFSI, Telecom, and Retail sectors, priced at Rs. 2,345 per learner via a direct-to-consumer, self-serve model.

Ownership category

akta.pro rank

Product category

Online Education and Training

NAICS

Business and Secretarial Schools (611410), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Productivity & Office Software Skills (EDAAAIAC)

akta.pro secondary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Online skill training
• Back-office skilling
• E-learning platform
• Graduate employability
• Psychometric assessment

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mahika Skilling Program (MSP) Enrollment: One-time fee model for program access. Candidates pay a single enrollment fee to gain full access to the MSP curriculum, including all learning modules, assessments, psychometric evaluations, simulated environments, and the MSP CV builder. The pricing is positioned as a limited-time special offer at Rs. 2345.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mahika operates the Mahika Skilling Program (MSP), a 100% online, self-driven e-learning platform that trains graduates for back-office roles in ITeS, BPM, BFSI, Telecom, and Retail sectors. The program combines AI and analytics-powered learning with psychometric assessments, Bloom's Taxonomy-based curriculum, gamification, micro-learning, and a simulated back-office work environment delivered via mobile app. Candidates pay a one-time enrollment fee (Rs. 2345) to access the full curriculum, assessments, and the MSP CV profile builder.

Product overview

Mahika (BeMahika Tech Pvt. Ltd.) operates as a single unified product company offering the Mahika Skilling Program (MSP) as its core offering. MSP is a 100% online, self-driven e-learning platform powered by Analytics and AI that provides comprehensive skilling for the Back Office sector. The platform combines multiple integrated modules including psychometric assessments, domain knowledge training (accounting & finance, data processing), behavioral skills, business communication, compliance basics, and wellness programs. Supporting features include the MSP CV for industry-ready profile building, a simulated learning environment, and mobile app-based delivery with gamification elements.

Differentiator

Problem solved

Functional benefit

Brands

• Mahika Skilling Program (MSP): A specialized 100% online and self-driven skilling program designed to maximize employability in the back office sector across ITeS, BPM, BFSI, Telecom, and Retail sectors.

Products and services

• Mahika Skilling Program (MSP) A 100% online, self-driven e-learning skilling program designed for graduates to maximize employability in Back Office roles across ITeS, BPM, BFSI, Telecom, and Retail sectors. Covers domain knowledge (accounting & finance, data processing), behavioral skills, business communication, compliance basics, and overall wellness, delivered via mobile app with psychometric assessments, Bloom's Taxonomy-based curriculum, gamification, micro-learning, and a simulated back-office work environment.

Quantifiable outcome

• 60% boost in employment eligibility for Back Office sector roles
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Reliance JioGenNextcoreStrategic or Co-development PartnerMr. Amey Mashelkar, Head of Reliance JioGenNext, serves as a Strategic Advisor to Mahika, providing mentorship and potential strategic alignment with Reliance's ecosystem.
• IIT BombaycoreStrategic or Co-development PartnerThe MSP program was developed by IIT-B EdTech scientists. Co-founder Ms. Anupama Ramteke serves as Startup Mentor at IIT-B. Strategic advisors include Dr. Madhuri Mavinkurve from IIT Bombay EdTech Tulna team.
• AIC RaiseminorStrategic or Co-development PartnerAIC Raise (Atal Incubation Centre) - Co-founder Ms. Anupama Ramteke serves as Startup Mentor at AIC Raise, providing startup mentorship and incubation support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• upGrad: Large Indian EdTech offering online professional and management development programs for working professionals and graduates. Comparable to Mahika's professional development and BFSI/ITES-adjacent positioning, with a far broader catalogue and university partnerships.
• Internshala: India's leading student internships and online training marketplace. Comparable target audience (Indian graduates seeking employability) and overlapping course offerings in professional skills, though heavier on internships than deep back-office skilling.
• Great Learning: Indian EdTech providing professional courses in business, data, and technology with enterprise B2B training programs. Overlaps with Mahika on graduate employability skilling and corporate upskilling, though typically at higher skill tiers and price points.
• Simplilearn: Indian online professional skilling platform offering certification courses across IT, BFSI, data, and business domains. Directly comparable to Mahika's target of upskilling graduates for back-office/ITES/BFSI roles, though at a broader catalogue and higher price point.
• Naukri Learning (by InfoEdge): India-focused employability and certification skilling platform tied to the Naukri jobs marketplace. Directly comparable to Mahika's graduate-to-back-office employability mission, with stronger placement-side distribution through Naukri.com.

Broad incumbents

• Coursera: Global online learning platform with university and company-backed professional certificates. Overlaps with Mahika on professional skill development and B2B enterprise learning, though at a much broader and global scale with recognized credentials.
• Udemy: Global marketplace for online professional and vocational courses. Comparable to Mahika on consumer-paid self-serve professional skilling, though Udemy's catalogue is much broader and lacks Mahika's curated, niche back-office positioning.
• LinkedIn Learning: Professional development video course library embedded in LinkedIn's hiring ecosystem. Comparable to Mahika on back-office and business skills content, with far stronger placement-side distribution via LinkedIn's recruiter network.

Emerging players

• Edyst: Niche Indian EdTech focused on industry-relevant vocational and employability programs. Comparable to Mahika's niche skilling approach for specific job families, though Edyst tilts more toward tech-adjacent roles than pure back-office.
• TalentSprint: India-based digital skilling provider focused on professional certification programs in BFSI, emerging tech, and management. Comparable to Mahika's BFSI-anchored professional development positioning and enterprise GTM motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mahika/videos
• Facebookfacebook.com/MahikaElearning
• LinkedInlinkedin.com/company/mahika
• Instagraminstagram.com/be.mahika

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahika