kirei … it’s not fashion … it’s just beautiful

What kirei … it’s not fashion … it’s just beautiful does

Kirei Ltd is a privately held, founder-owned B2B fashion supplier that designs and produces women's wear garments and accessories — including dresses, tops, blouses, beachwear, accessories, and soft bottoms — for major global fashion brands. The company was co-founded in 2008, with the current owner taking full control in 2011, and is structured around two integrated operating pillars: "London Essence," the UK design, sales, and finance function based at a garden studio in East Twickenham, and "Delhi Essence," the India liaison office in central Delhi that manages production coordination, factory audits, and quality control.

Kirei's production base is in Northern India, with affiliated factories in Noida and Gurgaon equipped with digital printing facilities, Japanese multi-head embroidery machines, hand beading capabilities, and CAD design infrastructure. The company specialises in intricate beading, embellishment work, hand-drawn designs, and proprietary embroideries, sourcing fabrics from innovative UK print designers. All factories are Sedex registered and audited both technically and ethically, which serves as a key compliance credential for Western fashion brand customers.

The business operates as an FOB (Free on Board) manufacturer, producing finished garments and delivering to customers' nominated freight forwarders in Delhi and Mumbai. Distribution is managed through direct enterprise sales via the Richmond showroom and key-account relationships. Pricing is not publicly disclosed. Kirei is bootstrapped, with no external investors, funding rounds, or M&A activity disclosed in the source material.

Name

kirei … it’s not fashion … it’s just beautiful

Legal name

Kirei

Website

https://kireiuk.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirei Ltd is a privately held, founder-owned UK-based B2B fashion supplier that designs and produces embellished women's wear — dresses, tops, blouses, beachwear, accessories, and soft bottoms — for major global fashion brands, with UK design in East Twickenham and FOB manufacturing in Northern India.

Ownership category

akta.pro rank

Product category

Women's Fashion Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Leather & Leather Products (3100)

akta.pro industry

PRIMARYIMAOAEAF

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

SECONDARYIMAOAFAF

Fashion Accessories Manufacturing (Hair Accessories/Headbands/Clips)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

SECONDARYIMAOAHAA

Handbags & Fashion Bags Manufacturing

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Leather Goods Manufacturing (Bags/Wallets/Luggage)

Keywords

• Women's fashion apparel
• Garment manufacturing
• Fashion wholesale supply
• Embroidery and embellishment
• FOB apparel production

Headquarters

HQ city

Twickenham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fashion Wholesale/FOB Manufacturing: Works as an FOB (Free on Board) supplier producing women's wear garments for major global brands. Revenue is generated through manufacturing and supplying finished apparel products including dresses, tops, blouses, beachwear, accessories and soft bottoms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kirei designs and manufactures women's fashion garments and accessories — including dresses, tops, blouses, beachwear, accessories and soft bottoms — as an FOB wholesale supplier serving major global fashion brands. Design, sales and accounts run from a garden studio in East Twickenham, UK, while production, embellishment, embroidery and CAD capabilities are delivered through factories in Noida and Gurgaon, India, coordinated via a liaison office in Delhi.

Product overview

Kirei is a women's fashion brand offering a unified collection of dresses, tops, blouses, beachwear, accessories, and soft bottoms. The company operates two integrated sub-brands: London Essence (design, sales, and finance operations in Richmond, UK) and Delhi Essence (liaison office and production management in Delhi, India). Production is handled through affiliated factories in Noida and Gurgaon, with a focus on intricate hand beading, embroidery, and embellishment work. The product portfolio features hand-drawn designs, proprietary embroideries, and UK-sourced print fabrics, creating a cohesive offering from design through manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• essence: Product lines including London Essence and Delhi Essence, representing the company's creative essence and inspiration from both locations.

Products and services

• Women's Wear Collection Women's wear range including dresses, tops, blouses, beachwear, accessories and soft bottoms, featuring hand-drawn artwork, proprietary embroideries, embellishments and fabrics sourced from innovative UK print designers, supplied wholesale to major global fashion brands.
• Production Services Garment manufacturing services based in Northern India (Noida and Gurgaon) delivering intricate beading, embellishment work, digital printing, Japanese multi-head embroidery and CAD-led design development for brand customers.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• CHETNAminorOthersCHETNA is a charity close to Kirei's hearts that believes in the empowerment of children. Kirei organizes visits to various CHETNA centres to meet children and volunteers. Team members have participated in fundraising events including a 100km night cycle ride around London for the Red Cross and the Round the Island cycle challenge in Ibiza raising funds to build a new respiratory ward at Great Ormond Street Hospital.

Scale indicators2 records

Recent moves4 records

Direct peers

• PDS Limited: Global apparel sourcing and manufacturing platform headquartered in Hong Kong/India, producing women's fashion garments for major global brands using South Asian production — closely comparable B2B supplier model and product mix.
• Crystal Martin Group: UK-headquartered apparel manufacturer producing women's knitwear, lingerie and fashion garments for global brands, with a comparable UK design + offshore production operating model.
• MAS Holdings: Sri Lanka-headquartered global apparel and textile manufacturer producing women's wear, intimates and activewear for major global brands, with a comparable South Asia production base and B2B model serving enterprise fashion customers.

Broad incumbents

• Hansae Vietnam: Vietnam-based large-scale apparel manufacturer producing women's fashion and basics for global brands and retailers; an established Asian manufacturer with overlapping B2B supplier capabilities and category breadth.
• Li & Fung: Global apparel sourcing and supply chain manager that connects brands to Asian manufacturers across women's wear, accessories and embellished garments — broader incumbent with overlapping B2B sourcing model.
• Pentland Brands: UK-headquartered brand management group with portfolio of apparel and accessories brands — relevant adjacent incumbent for understanding UK-based fashion brand and supply dynamics, though primarily brand owner rather than manufacturer.

Emerging players

• Epyllion Group: Bangladesh-based vertically integrated apparel manufacturer producing knit and woven women's fashion for global brands, with comparable South Asian production footprint and B2B supplier model.
• Groupo Industrial Karims: Bangladesh-based apparel manufacturer producing women's woven and knit garments for global brands, with comparable B2B supplier model and South Asia production base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kireiclothing
• Facebookfacebook.com/kireiltd
• Instagraminstagram.com/kirei_clothing
• Pinterestpinterest.com/kireiclothing
• LinkedInlinkedin.com/company/kirei-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kirei … it’s not fashion … it’s just beautiful