Billy Jacks
- Company typePrivate
- Founded2011
- HeadquartersHarrisonburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Billy Jacks firmographics
Firmographics- Name
- Billy Jacks
- Legal name
- Billy Jack's Shack
- Website
- https://billyjacksshack.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Billy Jacks industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where Billy Jacks is headquartered
LocationHeadquarters
- HQ city
- Harrisonburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Billy Jacks business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Billy Jacks product offering
Product offeringCore offering
Billy Jack's Wing and Draft Shack operates casual sports-bar restaurants serving chicken wings, beef and bacon dishes, and craft draft beer. The company runs two physical locations in Harrisonburg, VA and Lauderdale by the Sea, FL under the tagline 'Beef, Bacon, Beer, Bird'. Customers are served dine-in experiences in a relaxed sports-watching environment with regional license-plate themed branding for each location.
Product overview
Billy Jack's Wing and Draft Shack is a single-location restaurant/hospitality business offering a unified dining experience. The core products consist of chicken wings (the signature offering, referenced as 'Bird' in the brand tagline), draft beer on tap (the 'Draft Shack' component), and additional food items featuring beef and bacon ('Beef, Bacon, Beer, Bird'). The company operates two physical restaurant locations in Harrisonburg, VA and Lauderdale by the Sea, FL, with no digital product platform, modules, or add-on offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Wings
- Draft Beer
- Beef and Bacon Menu Items
Companies that use Billy Jacks
Customer profileSegments1 record
Ideal customer profiles1 record
Billy Jacks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billy Jacks partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Billy Jacks competitors and assessment
Company assessmentDirect peers
- Bonchon: Wing-focused chain with craft beer and Asian-flavored wings, directly comparable on signature wing offering though differentiated cuisine style.
- Wingstop: Wing-focused chain with a strong craft beer and casual dining offering. Directly competes on signature product (wings) and beer-led positioning.
- Buffalo Wild Wings: National sports-bar chain specializing in chicken wings and draft beer with extensive TV sports viewing — directly comparable concept to Billy Jack's but at vastly larger scale.
- Twin Peaks Restaurant: Sports-bar chain with extensive draft beer selection and bar-focused casual dining menu, competing in the same wings-and-beer casual category.
- Hooters: Sports-bar chain offering wings, beer, and casual dining atmosphere. Competes for the same sports-fan, casual-dining customer segment.
Broad incumbents
- BJ's Restaurant: Casual dining chain with deep craft beer program and wings on menu. Overlaps on casual bar-and-grill positioning with full restaurant menu.
- Yard House: Upscale casual sports-bar chain with one of the largest draft beer selections in the U.S. Overlaps with Billy Jack's draft-beer-forward positioning but at broader scale.
- TGI Fridays: Established casual dining bar-and-grill chain offering wings, beer, and sports-friendly atmosphere. Broadly comparable on casual bar-and-grill concept.
- Applebee's: National casual dining chain with bar program offering wings, draft beer, and sports-friendly atmosphere. Indirect competitor for casual dining occasions.
- Dave & Buster's: Entertainment-anchored casual dining and bar concept with sports viewing and beer-driven beverage program. Comparable sports-bar positioning with broader entertainment overlay.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Billy Jacks social profiles
Digital presenceBilly Jacks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy Jacks leadership team
Management profileNumber of profiles
Billy Jacks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy Jacks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy Jacks
What does Billy Jacks do?
Billy Jack's Wing and Draft Shack operates casual sports-bar restaurants serving chicken wings, beef and bacon dishes, and craft draft beer. The company runs two physical locations in Harrisonburg, VA and Lauderdale by the Sea, FL under the tagline 'Beef, Bacon, Beer, Bird'. Customers are served dine-in experiences in a relaxed sports-watching environment with regional license-plate themed branding for each location.
Is Billy Jacks a public or private company?
Billy Jacks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy Jacks founded?
Billy Jacks was founded in 2011. It employs 1 to 10 people.
Where is Billy Jacks based?
Billy Jacks is headquartered in Harrisonburg, United States, in the North America region.
Who are Billy Jacks's main competitors?
Direct peers on record are Bonchon, Wingstop, Buffalo Wild Wings, Twin Peaks Restaurant and Hooters. Broad incumbents are BJ's Restaurant, Yard House, TGI Fridays, Applebee's and Dave & Buster's.
Does Billy Jacks have an API?
No public API is recorded for Billy Jacks.
What industry is Billy Jacks in?
Billy Jacks's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 722410 and its SIC code is 5810.