REN Creativ

What REN Creativ does

REN Creativ is a founder-owned boutique creative agency headquartered at 602 South Nevada Avenue, Colorado Springs, Colorado, founded by Lauren McKenzie in 2018 after her seven-year tenure in the corporate agency world. The firm delivers an integrated suite of branding services — brand identity and strategy, logo design, graphic design and art direction, copywriting, customized website design and development, professional brand photography (headshots, campaign, event, product), and digital marketing — targeting small and midsize businesses that the firm explicitly positions as underserved by traditional agencies. Service delivery is consolidated under one roof so that clients can acquire a full brand identity from a single provider rather than coordinating multiple vendors.

The business operates on a project-based professional services model. Pricing is quote-based rather than publicly disclosed, with the firm offering tiered marketing packages ('Pick Out Yours') alongside fully custom engagements. Customer acquisition is sales-led and relationship-driven: clients initiate work through a 'Let's Work Together' contact form on the company website, supplemented by social media presence (Instagram, Facebook, Pinterest), an email newsletter, local press coverage (The Gazette, KOAA, Colorado Springs Business Journal, Voyage Denver, AIGA Colorado), industry memberships and board service (AIGA Colorado, American Advertising Association of Colorado Springs), and client referrals. The named customer base spans SMB and a handful of enterprise clients across food and beverage, legal, staffing, hospitality, bridal, salon, coaching, and consumer products, primarily in Colorado Springs and the broader Western United States.

REN Creativ is privately held with no disclosed external investors or parent company. It operates with 1-10 employees and has no proprietary technology platform, no API surface, no AI/ML capabilities, and no patents or trademarks on record. Its competitive position rests on the founder's personal brand (recognized via 2021 Young Entrepreneur of the Year, 2020 Designer of the Year, multiple Silver and Gold ADDY awards, and AIGA board tenure), an industry-recognized portfolio, and an embedded community presence in the Colorado Springs creative ecosystem. A sub-brand, REN Creativ Photo, operates as a separate photography portfolio at rencreativphoto.com.

Name

REN Creativ

Legal name

REN Creativ

Website

https://rencreativ.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

REN Creativ is a founder-owned boutique creative agency in Colorado Springs that delivers brand identity, website design, graphic design, and brand photography to small and midsize businesses across the Western United States on a project-based, quote-driven model.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding agency services
• Web design development
• Brand photography services
• Graphic design services
• Logo design services

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Branding and Identity Services: Project-based professional services including brand strategy, logo design, brand identity packages, copywriting, and digital marketing. Services are offered in packages at different tiers.
2. Web Design and Development: Customized website design and development services, including website photography and digital presence solutions.
3. Photography Services: Professional brand photography, headshots, event photography, and product photography services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

REN Creativ is a boutique branding agency offering logo design, brand identity packages, customized websites, and personalized photography for small and midsize businesses in Colorado Springs and beyond. Services include brand strategy, art direction, copywriting, and digital marketing, delivered individually or via tiered packages. The agency sells project-based creative design work directly to clients through its website.

Product overview

REN Creativ is a branding agency offering a unified suite of creative services for small and midsize businesses. The core offering consists of Brand Identity Services, Website Design & Development, Brand Photography, and Graphic Design. These services are available both individually and through bundled packages including the Full Service Brand Package (combining brand identity, graphic design, photography, and website design), Brand + Web + Photography Package, Brand Identity Only Package, Brand & Packaging Design, and tiered Marketing Packages designed for businesses at different growth stages.

Differentiator

Problem solved

Functional benefit

Brands

• REN Creativ Photo: A separate photography portfolio brand operated by REN Creativ, accessible at rencreativphoto.com for full photography portfolio viewing.

Products and services

• Brand Identity Services Comprehensive branding services including logo design, brand strategy, and visual identity development for small and midsize businesses.
• Website Design & Development Customized website design and development services to create engaging online experiences for small and midsize business clients.
• Brand Photography Professional photography services including headshots, campaign photography, and branded content photography for business marketing needs.
• Graphic Design Art direction, copywriting, and digital marketing services to support overall brand communication for clients.
• Marketing Packages Tiered marketing service packages designed for businesses at different stages of development.
• Brand & Packaging Design Brand identity and product packaging design services for consumer product companies.

Quantifiable outcome

• Silver and three Gold ADDY awards received one year after founding in 2019
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Downtown Partnership of Colorado SpringsminorOthersCommunity membership organization supporting downtown Colorado Springs businesses. REN Creativ maintains membership as part of community involvement strategy.
• Old Colorado City AssociationminorOthersLocal business association in historic Old Colorado City area. REN Creativ maintains membership for community engagement.
• American Advertising Association of Colorado SpringscoreOthersMajor industry association for advertising professionals. REN Creativ has been an active member and board member, winning multiple ADDY awards through this organization.
• Pikes Peak Arts CouncilminorOthersLocal arts council supporting creative professionals and arts initiatives in the Pikes Peak region.
• American Institute of Graphic Arts (AIGA) ColoradocoreOthersLeading professional association for design. Lauren McKenzie served as Board Member 2019-2021. Featured in AIGA Colorado's Colorado Creative Series.
• Better Business Bureau of Southern ColoradominorOthersBBB accreditation providing business credibility and consumer trust verification for REN Creativ.
• One Dog at a Time Dog RescueminorOthersLocal dog rescue organization. REN Creativ provides pro-bono branding services.
• Support the SpringsminorOthersCountywide and city-endorsed initiative spearheaded by Lauren McKenzie during COVID-19 to spread positivity and support local small businesses. Won Best of Show award from AAF COS.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clay: Boutique design and branding studio offering brand strategy, identity, and digital experiences to SMB and mid-market clients. Comparable in service mix to REN Creativ's bundled branding, web, and digital offering.
• Hatch Design: Independent brand identity and packaging design studio working with consumer and SMB brands. Directly comparable to REN Creativ's brand identity and packaging design sub-product lines for SMB clients.
• The Bureau of Small Projects: Small branding and web design agency explicitly targeting small businesses with full-service brand identity and site design packages. Closely comparable to REN Creativ's positioning around accessible, full-stack branding for SMBs.
• Studio Simpatico: Small independent branding and design studio offering brand identity, web design, and creative services to SMB and consumer clients. Closely mirrors REN Creativ's boutique, founder-led model and bundled creative offering.
• SmartSites: Digital marketing and web design agency serving SMB clients with bundled branding, website, and digital services. Comparable to REN Creativ's web design and digital marketing packages for SMB customers.
• Brafton: Mid-sized content marketing and creative agency offering branding-adjacent design, content, and digital services to SMB and mid-market clients. Overlaps with REN Creativ on graphic design, web, and digital marketing deliverables.
• Frank: Boutique branding and creative agency serving a mix of consumer and SMB clients with brand identity, web, and content work. Comparable in size and positioning to REN Creativ, focusing on full-service brand storytelling.

Emerging players

• 99designs by Vista: Online design marketplace connecting SMB clients with freelance designers for logos, brand identity, and web projects. Competes with REN Creativ on price-sensitive SMB branding work through a crowdsourced delivery model.

Broad incumbents

• Squarespace: Major website builder platform with templates, logo tools, and integrated brand services for SMBs. Overlaps with REN Creativ's website design and basic brand identity offerings and competes for the same SMB budget.
• Canva: Mass-market DIY design platform offering logo, brand kit, web, and marketing design tools to SMBs and individuals. Represents the broader competitive threat of SMBs choosing self-service design over boutique agency engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rencreativ
• Pinterestpinterest.com/rencreativ
• Facebookfacebook.com/rencreativ
• LinkedInlinkedin.com/company/rencreativ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REN Creativ