Wildhorse Saloon
Wildhorse Saloon is a private Nashville live music, dining, and event venue at 120 2nd Ave N, rebranded in 2025 as Category 10 with Luke Combs, serving tourists, locals, and private event bookers within the Opry Entertainment Group / Ryman Hospitality Properties portfolio.
- Company typePrivate
- Founded1994
- HeadquartersSpartansburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wildhorse Saloon does
Wildhorse Saloon is a private, single-location live entertainment venue operating at 120 2nd Ave N in downtown Nashville, Tennessee. Founded in 1994, the venue originally operated as a country music bar and dance hall and has been repositioned in 2025 as 'Category 10 — Luke Combs' New Downtown Experience,' a co-branded concept featuring line dancing, live music performances, and dedicated private event spaces branded as '114' and 'Category 10.'
The venue monetizes through a mix of in-person entertainment revenue streams: ticketed live shows, food and beverage service, private event and corporate bookings, and official Wildhorse Saloon merchandise sold through the Opry Entertainment Group e-commerce storefront at shop.opry.com. Pricing for admission, food, and beverage is not publicly disclosed. Marketing is conducted through the venue's own website (wildhorsesaloon.com), organic social channels, email newsletters, and cross-promotion across the Opry Entertainment Group brand portfolio.
Wildhorse Saloon does not operate as an independent company; it is a venue asset within OEG Holdco, LLC dba Opry Entertainment Group, which is in turn a subsidiary of Ryman Hospitality Properties, Inc. (RHP), a publicly traded real estate investment trust. Sister brands include Grand Ole Opry, Ryman Auditorium, ACL Live, Ole Red, and WSM Radio. Wildhorse is staffed by 11–50 employees and has no disclosed standalone financials, no funding activity, no API or software product, and no AI/ML capabilities. Its competitive position derives from its physical location on a primary Nashville entertainment corridor, its brand heritage dating to 1994, and its integration into the Ryman/Opry ecosystem rather than from any proprietary technology or platform.
Wildhorse Saloon firmographics
Firmographics- Name
- Wildhorse Saloon
- Legal name
- OEG Holdco, LLC dba Opry Entertainment Group
- Website
- https://wildhorsesaloon.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wildhorse Saloon is a private Nashville live music, dining, and event venue at 120 2nd Ave N, rebranded in 2025 as Category 10 with Luke Combs, serving tourists, locals, and private event bookers within the Opry Entertainment Group / Ryman Hospitality Properties portfolio.
- Ownership category
- akta.pro rank
Wildhorse Saloon industry classification
Industry- Product category
- Live Music Entertainment Venue
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Bars & Venues (CRANACAH)
Keywords
Where Wildhorse Saloon is headquartered
LocationHeadquarters
- HQ city
- Spartansburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wildhorse Saloon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Distribution channels3 records
Marketing channels4 records
Wildhorse Saloon product offering
Product offeringCore offering
Wildhorse Saloon operates a live country music entertainment venue in downtown Nashville at 120 2nd Ave N, offering ticketed performances, line dancing, food and beverage service, and private event rentals. The venue now shares its location with Category 10, a Luke Combs co-branded entertainment experience launched in 2025. Branded Wildhorse Saloon merchandise is sold through the Opry.com online shop.
Product overview
Wildhorse Saloon is a physical entertainment venue located at 120 2nd Ave N, Nashville, TN 37201. The venue has been 'reimagined' with the Category 10 experience (a Luke Combs co-branded downtown Nashville venue), offering line dancing, live music, and private event spaces. The venue also sells official merchandise through the Opry.com shop. As a hospitality/entertainment business rather than a software product, Wildhorse Saloon does not offer a SaaS platform with modules but rather provides in-person venue experiences and retail merchandise.
Differentiator
Problem solved
Functional benefit
Companies that use Wildhorse Saloon
Customer profileSegments1 record
Ideal customer profiles2 records
Wildhorse Saloon technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wildhorse Saloon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Category 10coreCategory 10 is Luke Combs' new downtown Nashville experience located at the Wildhorse Saloon location. It represents a reimagined version of Wildhorse Saloon with line dancing and live entertainment. The venue houses both Wildhorse Saloon and Category 10 spaces.
- OEG Holdco, LLC dba Opry Entertainment GroupcoreWildhorse Saloon is operated under Opry Entertainment Group along with brands including Grand Ole Opry, ACL Live, Ryman Auditorium, Ole Red, WSM Radio, and Category 10. The privacy policy is collectively managed across all Opry Entertainment Group websites.
Recent moves5 records
Expansion highlights4 records
Wildhorse Saloon competitors and assessment
Company assessmentDirect peers
- Nudie's Honky Tonk: Lower Broadway live music venue offering country music, dancing, and rooftop bar experience. Directly comparable to Wildhorse Saloon in country music focus, Broadway location, and bar/entertainment hybrid model.
- Ole Red: Blake Shelton-branded live music bar and restaurant operated by Opry Entertainment Group (sister brand to Wildhorse Saloon). Directly comparable as a celebrity-tied OEG live music venue with similar country music positioning, F&B offering, and tourist audience.
- Luke's 32 Bridge: Country music star-owned live music venue and restaurant concept. Directly comparable to Wildhorse/Category 10 due to the celebrity-tied Nashville entertainment venue model with live music, F&B, and line dancing format.
- Robert's Western World: Beloved Broadway honky-tonk specializing in traditional country and rockabilly with live music and a famous burger menu. Directly comparable to Wildhorse in format (live country music + bar + F&B) and target market (country music tourists and locals).
- Kid Rock's Big Ass Honky Tonk: Multi-floor celebrity-branded live music venue on Broadway featuring a star-tied concept with live music, food, and rooftop bar. Directly comparable to Wildhorse/Category 10 due to the celebrity-partnership model and Broadway live music bar format.
- The Bluebird Cafe: Nashville songwriters venue offering intimate ticketed live music performances in a small-capacity format. Comparable to Wildhorse in Nashville live music venue focus, though differentiated by songwriter circle vs. bar format.
- Tootsie's Orchid Lounge: Iconic Lower Broadway honky-tonk in Nashville offering live country music, food, and multiple floors of entertainment. Directly comparable to Wildhorse Saloon in product (live country music + bar), location (same Broadway corridor), and customer base (country music tourists).
- Ryman Auditorium: Historic Nashville live music venue and "Mother Church of Country Music," operated by Ryman Hospitality Properties (parent of Wildhorse). Directly comparable in Nashville live music venue category and shared parent/operator relationship, though scaled for large ticketed concerts rather than bar entertainment.
- The Stage on Broadway: Lower Broadway live music venue and bar with multiple stages of country music. Directly competes with Wildhorse Saloon for tourist foot traffic on Broadway with similar free-cover, multi-band live music format.
Broad incumbents
- House of Blues: National chain of live music venues and bars owned by Live Nation, with locations across the U.S. Comparable to Wildhorse in live music bar/restaurant format but operating as a national multi-site brand rather than a single-venue local operator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Wildhorse Saloon social profiles
Digital presenceWildhorse Saloon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wildhorse Saloon leadership team
Management profileNumber of profiles
Wildhorse Saloon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wildhorse Saloon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wildhorse Saloon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wildhorse Saloon
What does Wildhorse Saloon do?
Wildhorse Saloon operates a live country music entertainment venue in downtown Nashville at 120 2nd Ave N, offering ticketed performances, line dancing, food and beverage service, and private event rentals. The venue now shares its location with Category 10, a Luke Combs co-branded entertainment experience launched in 2025. Branded Wildhorse Saloon merchandise is sold through the Opry.com online shop.
Is Wildhorse Saloon a public or private company?
Wildhorse Saloon is a private company. It is classified as corporate owned and is currently operating.
When was Wildhorse Saloon founded?
Wildhorse Saloon was founded in 1994. It employs 11 to 50 people.
Where is Wildhorse Saloon based?
Wildhorse Saloon is headquartered in Spartansburg, United States, in the North America region.
Who are Wildhorse Saloon's main competitors?
Direct peers on record are Nudie's Honky Tonk, Ole Red, Luke's 32 Bridge, Robert's Western World, Kid Rock's Big Ass Honky Tonk, The Bluebird Cafe, Tootsie's Orchid Lounge, Ryman Auditorium and The Stage on Broadway. House of Blues is listed as a broad incumbent.
Does Wildhorse Saloon have an API?
No public API is recorded for Wildhorse Saloon.
What industry is Wildhorse Saloon in?
Wildhorse Saloon's product category is Live Music Entertainment Venue. Its primary akta.pro industry code is CRANACAH, Live Music Bars & Venues. Its SIC code is 5810.