Neptune Pools

What Neptune Pools does

Neptune Pools is a privately held residential swimming pool design and construction company founded in 1986 and headquartered at 4505 Bamford Dr., Sugar Hill, GA. The company serves homeowners in the greater Atlanta metropolitan area — including Gwinnett County — through a direct-to-consumer model built around free in-home consultations, quote-based project pricing, and an award-winning 3D design service that lets clients visualize their custom pool before construction begins. Its core offerings are custom new-construction pools and pool renovations, with optional integration of hardscape and landscaping through a partnership with J&J Landscaping.

The company's underlying technology stack is conventional for the custom pool trade: project-based design and build execution supported by 3D visualization tooling rather than proprietary AI or software platforms. Neptune differentiates through craftsmanship, project customization (clients reportedly describe builds ranging from "architectural focal points" to "backyard water parks"), and a tightly integrated customer experience delivered by a small (11-50 employee) in-house team. Industry credentials include BBB accreditation, BBB Torch Award for Marketplace Ethics, APSP membership, and recognition in Gwinnett Magazine as a best regional pool builder.

Neptune Pools generates revenue via one-time project contracts priced individually based on design complexity, size, materials, features, and scope of work. Lead generation runs through the company website, Facebook, LinkedIn, Houzz reviews, and word-of-mouth referrals, with all sales closed and delivered directly by Neptune's own staff. The company operates exclusively in the U.S. residential market, with no disclosed commercial or enterprise customers, and is part of no parent entity.

Name

Neptune Pools

Legal name

Neptune Pools

Website

https://neptunepools.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Neptune Pools is a privately held, Sugar Hill, Georgia-based custom residential swimming pool builder founded in 1986, serving homeowners in the greater Atlanta market through direct-to-consumer sales, 3D design visualization, and full new-construction and renovation services.

Ownership category

akta.pro rank

Product category

Residential Pool Construction Services

NAICS

Residential Building Construction (23611), Residential Remodelers (236118)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Custom pool construction
• Residential pool building
• Pool renovation services
• Custom pool design
• Swimming pool installation

Headquarters

HQ city

Sugar Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Pool Construction: Project-based revenue from designing and building custom swimming pools for residential clients, including new construction and renovation services. Pricing is quote-based and determined by project scope, design complexity, and materials selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Neptune Pools designs and builds fully custom residential swimming pools, ranging from architectural focal points to elaborate backyard water parks, using materials such as gunite, fiberglass, and vinyl. The company also provides pool renovation and revitalization services, along with an award-winning 3D design service and complimentary in-home consultations to help homeowners visualize and plan their projects before construction begins.

Product overview

Neptune Pools is a custom swimming pool builder offering an integrated suite of services centered on Custom Swimming Pools as the core product. Their portfolio includes New Construction for designing and building new pools, and Renovations for revitalizing or overhauling existing pools. The company differentiates through an award-winning 3D Design Service that provides clients with visualization before construction, complemented by Free In-Home Consultations and Estimates. The company has been operating since 1986, serving clients in the Georgia area including Gwinnett County.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Swimming Pools Fully custom-designed and built residential swimming pools tailored to each client's unique space and preferences, ranging from architectural focal points to full backyard water parks, using gunite, fiberglass, or vinyl construction with optional features such as waterfalls, spas, and lighting.
• New Pool Construction Full-service design and build process for new custom swimming pools, guiding residential clients from concept through design, permitting, installation, and completion.
• Pool Renovations Pool revitalization services ranging from restoring the original luster of an existing pool to complete backyard overhauls, handled efficiently and professionally.
• 3D Design Service Visualization service that produces 3D renderings of the proposed custom pool so clients can see and refine the design before construction begins.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• J&J LandscapingminorImplementation/ SI/ Consulting PartnerJ&J Landscaping is referenced as Neptune Pools' hardscape consultant and landscaping partner, working alongside Nick to provide comprehensive backyard transformation services to mutual customers. The partnership enables Neptune Pools to offer complete landscape and hardscape integration with their pool installations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Premier Pools & Spas: Premier Pools & Spas is the largest custom pool builder in the United States, designing and building residential gunite and fiberglass pools with a similarly project-based, local-franchise model. It is directly comparable to Neptune Pools in target customer (residential homeowners), service offering (custom design-build), and pricing model (quote-based).
• Blue Haven Pools & Spas: Blue Haven Pools & Spas is a national custom residential pool builder with regional offices that competes head-to-head with Neptune Pools in the design and construction of gunite and vinyl pools. Its in-home consultation and 3D design sales motion mirrors Neptune's DTC approach.
• Anthony & Sylvan Pools: Anthony & Sylvan is one of the oldest and largest residential pool builders in the US, offering custom gunite pool design and construction across multiple states. Its scale, brand longevity, and full-service backyard offering make it a scaled direct competitor to Neptune Pools.
• River Pools & Spas: River Pools & Spas is a custom residential pool builder specializing in fiberglass pool installations with a strong content marketing and digital lead generation strategy. While its material focus (fiberglass) differs from Neptune's broader offering, its DTC residential model and design services are highly comparable.
• California Pools & Landscape: California Pools & Landscape is a custom residential pool and landscape builder offering design-build services for gunite pools with integrated hardscape. Comparable to Neptune in bundling landscape/hardscape with pool construction and in serving luxury residential customers.
• Presidential Pools & Spas: Presidential Pools & Spas is a custom residential pool builder in the Southwest designing and installing gunite pools with full design-build services. Its business model, customer segment (luxury residential), and design-led positioning parallel Neptune's Atlanta operation.
• Keith Zars Pools: Keith Zars Pools is a long-tenured custom pool builder in Texas offering design, construction, and renovation of high-end residential pools. Its regional focus, luxury positioning, and longevity in the market make it a closely comparable direct peer.

Broad incumbents

• Hayward Industries: Hayward is a large incumbent pool equipment manufacturer whose pumps, filters, heaters, and controls are used in most custom pool installations. While not a direct competitor, Hayward's pool equipment ecosystem shapes the cost, performance, and feature set of pools built by Neptune.
• Pentair Pool: Pentair is a broad incumbent in pool and water treatment equipment, supplying pumps, automation systems, and lighting that Neptune Pools installs in custom projects. It is an enabling supplier rather than a competitor, but it influences project economics and capability.

Regional players

• California Pools Arizona: California Pools Arizona is a regional custom pool builder operating in the Phoenix metro area with similar design-build and renovation services. It is comparable in scale and offering to Neptune but does not compete in the Atlanta geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neptune.pools.9
• LinkedInlinkedin.com/company/neptune-pools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neptune Pools