What Presidential Pools & Spas does

Presidential Pools & Spas is a private, Arizona-based custom in-ground swimming pool design and construction company founded in 1991 by Tim Murphy in Gilbert, Arizona. The company designs, permits, and builds residential pools (geometric, freeform, and infinity edge styles) using CAD-based design tooling, Pentair automation and equipment, PebbleTec premium interior finishes, and its proprietary Q360 In-Floor Cleaning System, with an in-house construction team that does not use subcontractors. It also offers custom spas, commercial/resort pool construction, in-house pool service and maintenance, a Pool School education program, and full backyard landscaping through its in-house division Presidential Outdoor Environments.

Revenue is generated primarily through one-time custom pool construction projects priced from approximately $33,695 (Splash entry-level package) to $120,000+ (premium custom builds), with add-on spas at $20,000–$25,000 and water features from $400 to $5,000+. Customer payment follows the Arizona-mandated 25%-25%-25%-25% milestone schedule. Recurring and ancillary revenue comes from an in-house service department (4 coordinators, 8 technicians), in-house financing facilitation through preferred lending partners (including Copper State Credit Union), and the Presidential Outdoor Environments landscaping line. The go-to-market is direct-to-consumer across four physical showrooms — Gilbert (headquarters with the 18,297 sq ft Pool Park), Surprise, Tucson/Marana, and Queen Creek — supported by SEO, paid search, organic social (Facebook, Instagram, YouTube), referral programs, and a co-marketing partnership with the Arizona Diamondbacks.

The company targets residential homeowners in the Phoenix Valley and Tucson metro areas, with a smaller commercial/resort vertical, and claims to be the largest pool builder in Arizona and the country, producing 950+ pools per year with 35,000+ cumulative builds over 35+ years of operation. It holds BBB A+ accreditation (since 1998), APSP and United Aqua Group industry memberships, and multiple Pentair and APSP design awards.

Name

Presidential Pools & Spas

Legal name

Presidential Pools & Spas

Website

https://presidentialpools.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Presidential Pools & Spas is a private Arizona-based custom in-ground pool design and construction company founded in 1991, building 950+ residential and commercial pools per year across the Phoenix Valley and Tucson metro through four showrooms and a 35,000-pool cumulative track record.

Ownership category

akta.pro rank

Product category

Pool Construction Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Custom pool construction
• Swimming pool design
• Pool maintenance services
• Outdoor living spaces
• Residential pool builder

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: One-time custom pool construction services. Revenue generated from pool shell construction, equipment installation, decking, and interior finishes. Payment schedule follows Arizona state-mandated 25%-25%-25%-25% stages.
2. Custom Spa/Hot Tub Installation: Add-on spa installations that typically cost $20,000-$25,000 additional. Can be built as part of initial pool construction or added later.
3. Pool Equipment and Upgrades: Equipment upgrades including heaters ($400-$5,000+ for water features), automation systems, LED lighting, and water features sold as add-ons to base pool packages.
4. Pool Financing Services: In-house financing through lending partners. The company facilitates financing for customers, earning revenue through financing arrangements with preferred vendor partners including Copper State credit union.
5. Pool Service and Maintenance: In-house service department with technicians providing ongoing pool service for existing customers. Includes quarterly service calls, equipment maintenance, and warranty work.
6. Landscaping Services: Through Presidential Outdoor Environments, the company offers in-house landscaping department services for complete backyard transformations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Presidential Pools & Spas is a custom in-ground swimming pool design, construction, and service company serving residential and commercial customers in Arizona. Core offerings include turnkey custom pool construction (geometric, freeform, and infinity-edge styles), custom spas and hot tubs, an affordable Splash Pool Package, and a commercial pool division. The company also provides ongoing pool maintenance and service, in-house pool financing, and complementary landscaping through its Presidential Outdoor Environments division.

Product overview

Presidential Pools & Spas is a custom pool design and construction company offering a comprehensive suite of services centered around custom in-ground swimming pool building. The core offering is custom pool design and construction (geometric, freeform, and infinity edge styles) available as standard custom builds or through the affordable Splash Pool Package starting at $33,695. The company also offers custom spas and hot tubs, commercial pool services, in-house financing, pool maintenance and service, pool school education, and landscaping services through Presidential Outdoor Environments. Key equipment partnerships include Pentair for pool automation and equipment, and Pebble Technologies for premium interior finishes (PebbleSheen and PebbleEssence). The company operates showrooms in Gilbert, Surprise, Tucson/Marana, and Queen Creek, Arizona, and maintains a dedicated pool park showroom for customer inspiration.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pool Design & Construction Full-service custom in-ground swimming pool design and construction for Arizona homeowners, covering permits, excavation, construction, and finishing. Pools are built in geometric, freeform, and infinity-edge styles with optional spas, water features, tanning ledges, and fire elements. The 21-phase build process is managed by in-house teams with dedicated project managers, with custom projects typically starting at $33,000 and ranging $70,000-$120,000+ for premium builds.
• Splash Pool Package Affordable pre-packaged custom pool offering targeting first-time and budget-conscious Arizona pool buyers. Phoenix market starts at $33,695 ($320/month) and Tucson at $39,745 ($341/month) with $500 down. Includes up to 75-foot perimeter play pool (up to 350 sq ft), 300 sq ft of acrylic lace decking, Premium Plus interior finish, Pentair equipment package (variable speed pump, cartridge filter, LED light, Rebel suction cleaner), and a 60-day or less build time.
• Custom Spas & Hot Tubs Custom in-ground spa and hot tub design and construction, available as standalone units or as an addition connected to a new pool build. Spa additions typically add $20,000-$25,000 to a project, inclusive of the spa, gas permit, and heating source.
• Commercial Pool Construction Commercial-scale pool design and construction services for resorts, amenities, HOAs, and community developments in Arizona, housed under a dedicated commercial division at the Gilbert showroom. The division supports larger-scale, multi-stakeholder projects requiring compliance and durability for high-use environments.
• Pool Maintenance & Service Recurring in-house pool service for existing Presidential Pools customers, including quarterly service visits, equipment maintenance, and warranty work. Operated by a dedicated service department of 4 coordinators and 8 technicians with over 100 years of combined experience.
• Pool Financing Services In-house pool loan facilitation through multiple preferred lending partners, including Copper State Credit Union. Offers both secured (2nd mortgage, home as collateral, 650+ credit) and unsecured (personal loan, 660+ credit) financing, with promotions such as $0 closing costs and $500 cash back. Minimum credit scores of 640-660+ required; secured loans can exceed 80% loan-to-value.
• Landscaping Services (Presidential Outdoor Environments) In-house landscaping services for complete backyard transformations, including patios, fire pits, custom water features, and custom decking beyond pool construction. Operated as a wholly owned subsidiary division enabling turnkey backyard solutions alongside pool projects.
• PebbleTec Interior Finishes Premium pool interior finishes available exclusively through the Pebble Technologies partnership. Includes PebbleSheen (refined textured finish) and PebbleEssence with Shimmering Sea (cultivated abalone and mother-of-pearl shells), offered in colors such as Blue Surf, Blue Granite, Aqua Blue, White Diamonds, Irish Mist, French Grey, Arctic White, Ocean Blue, and Black Onyx.

Quantifiable outcome

• Build over 950 pools per year
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Arizona DiamondbackscoreGTM or Marketing PartnerPresidential Pools is a proud sponsor of the Arizona Diamondbacks MLB team. Partnership includes a suite at Chase Field available for customer bookings, co-marketing opportunities, and community event presence. The partnership aligns with the company's focus on Arizona communities and family activities.
• PentaircoreTechnology or IntegrationPrimary equipment partner providing pool pumps (Variable Speed IntelliFlo), cartridge filters, automation systems, salt systems, and LED lighting. Pentair has recognized Presidential Pools with Pool of the Year awards (2015, 2016, 2018) for exceptional pool designs using their equipment.
• Pebble Technologies (PebbleTec)coreTechnology or IntegrationExclusive partnership for premium interior pool finishes. Presidential Pools is a PTI Elite Builder offering PebbleSheen, PebbleEssence with Shimmering Sea, and various color options. Partnership enables unique finish offerings that differentiate their pools.
• United Aqua GroupcoreStrategic or Co-development PartnerPrestigious membership organization in pool building and retail industry. Presidential Pools is a United Aqua Group Member and has received multiple awards including 2022 AQUA 100 Award, 2023 Award of Distinction, and numerous Best of UAG awards (2015-2016) for residential and commercial projects.
• Association of Pool & Spa Professionals (APSP)coreStrategic or Co-development PartnerIndustry association membership with APSP certification for staff. COO Mike Duffy is a Certified Building Professional and Bill Watson is a Certified Service Professional. APSP awards include 2018 Gold Award, 2018 Bronze Award, 2015 Silver Award for Best Vanishing Edge Pool, and 2015 Fan Favorite Award.
• Better Business BureaucoreOthersBBB accredited business since 1998 with A+ rating maintained through strong customer reviews and responsive complaint handling.
• Presidential Outdoor EnvironmentsminorStrategic or Co-development PartnerIn-house landscaping department for complete backyard transformations including spas, patio sets, fire pits, custom water features, and unique decking. Enables turnkey backyard solutions.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Shasta Pools: A long-standing Arizona-based custom pool builder that competes head-to-head with Presidential Pools across the Phoenix metro, offering similar custom in-ground residential and commercial pool construction, design services, and in-house construction teams.
• California Pools & Landscape: A large custom residential pool builder serving Arizona (and broader Southwest), offering design-build services, premium finishes, and integrated landscaping — a direct functional and customer overlap with Presidential's model.
• Claffey Pools: A Texas-based custom pool builder with showrooms, design centers, and full in-house construction teams, comparable in business model, premium positioning, and customer experience to Presidential Pools.
• Premier Pools & Spas: A large multi-regional U.S. pool builder with a franchise/network model and design centers serving homeowners in multiple Sun Belt and Midwest markets, comparable in custom in-ground pool construction, design consultations, and project management.
• Blue Haven Pools & Spas: A long-established U.S. custom pool builder with regional offices across multiple states, offering residential pool design, construction, and renovation services that overlap directly with Presidential's core offering.
• Paragon Pools: An Arizona-based custom pool builder competing directly with Presidential in the Phoenix/Scottsdale luxury residential segment, offering similar design-build services, premium finishes, and high-end residential projects.
• Anthony & Sylvan Pools: One of the largest U.S. residential pool builders with deep experience in custom in-ground pool construction, design consultations, and a national footprint, comparable to Presidential in scale, service, and go-to-market approach.

Others

• Pool Corporation: The largest U.S. distributor of pool supplies, equipment, and related products, providing Pentair and other equipment to Presidential through wholesale channels; an ecosystem participant rather than direct competitor but adjacent to the value chain.

Emerging players

• Leisure Pools: A fiberglass composite pool manufacturer and installer with a dealer network across the U.S., serving residential pool buyers with a different material technology but overlapping customer base and project-management model.
• River Pools: A nationally recognized custom pool builder with strong digital marketing and content presence, focused on fiberglass and custom pools, comparable in design consultation and direct-to-consumer sales approach though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/prespools/featured
• Facebookfacebook.com/PresidentialPools
• Instagraminstagram.com/presidentialpools
• Xx.com/PresPools

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presidential Pools & Spas