What Anabei does

Anabei is a US-based, privately held direct-to-consumer furniture brand founded in October 2023 that designs and sells modular, fully machine-washable indoor and outdoor home furnishings exclusively through anabei.com. The core product is a modular sofa system built on a patent-pending steel frame and a proprietary Washable Frame Duvet—an internal lining that can be removed and machine-washed alongside slipcovers. The company pairs this with PFAS-free, OEKO-TEX-certified performance fabrics tested to 100,000+ double rubs, offering two comfort tiers (Deluxe+ plush, Memorix+ memory foam) and 16 fabric options. The SKU portfolio spans 1–9 seater sofas and sectionals, armchairs, ottomans, dining chairs with removable slipcovers, extendable dining tables, upholstered platform beds, throw pillows, and replacement slipcovers, with price points from $18 accessories to $10,304 nine-seater configurations and an entry modular sofa at $699.

The brand operates a pure-play DTC model with no physical retail, supported by 72-hour quick-ship fulfillment, free swatch distribution, 30-day home trials, free returns, and 0% APR financing up to 6 months via Shop Pay (Affirm) on orders up to $17,500. Customer acquisition is driven by demonstration content (spill and pet testing), Instagram community posts, customer reviews, and earned media in Domino, House Beautiful, Fox & Friends, and the New York Times. The company serves families with children, pet owners, apartment/condo dwellers, and design-conscious consumers seeking durable, stylish furniture that does not require careful handling. It cultivates 4.8/5 average ratings across 1,271 reviews and reports over 210,000 households served.

Anabei operates a portfolio of sister brands targeting adjacent verticals: Chicory (outdoor washable furniture from $799), Diorama (premium washable cloud sofas from $849 in collaboration with Anabei), Inside Weather (California-made custom modular furniture), and Numi (heirloom shelving). The corporate structure maintains Anabei as the flagship indoor brand while leveraging shared washable-fabric IP and cross-promotion across the brand house. No external funding rounds, leadership team details, revenue figures, or headcount disclosures are available in the source data.

Name

Anabei

Legal name

Anabei

Website

https://anabei.com

Company type

Private

Operating status

Operating

Short description

Anabei is a US direct-to-consumer furniture brand selling modular, fully machine-washable indoor and outdoor sofas, sectionals, dining, and bedroom furniture through anabei.com, targeting families, pet owners, and design-conscious consumers with PFAS-free performance fabrics and a patent-pending Frame Duvet system.

Ownership category

akta.pro rank

Product category

Residential Home Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

Keywords

• Washable sofas
• Modular furniture
• Home furnishings
• Performance fabrics
• Direct-to-consumer furniture

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Furniture Sales: One-time purchase revenue from selling modular washable sofas, sectionals, armchairs, ottomans, dining furniture, platform beds, and accessories directly to consumers through anabei.com. Products range from $18 throw pillows to $10,304 9-seater sectionals. The company also generates revenue from replacement slipcovers, comfort layer upgrades, and pillow accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Anabei designs and sells modular, fully machine-washable indoor and outdoor home furniture directly to consumers through its e-commerce platform anabei.com. The product line centers on modular sofas and sectionals featuring a patent-pending washable Frame Duvet system, PFAS-free performance fabrics, and a lifetime steel frame, with the portfolio extending to armchairs, ottomans, dining chairs, extendable dining tables, platform beds, throw pillows, and replacement slipcovers. Products range from $18 throw pillows to over $10,000 for large 9-seater sectionals, supported by free shipping, 30-day home trials, and 0% APR financing options.

Product overview

Anabei is a modular furniture company offering a unified portfolio of washable seating and home furnishings built around a patented modular sofa system. The core product line centers on the Modular Washable Sofa Collection, which includes sofas, sectionals (corner, U-shaped, open-end), loveseats, armchairs, and ottomans—all featuring fully removable, machine-washable covers and a patent-pending washable Frame Duvet system. Products range from compact 1-seaters to expansive 9-seater configurations, with two comfort tiers: Deluxe+ (plush sink-in) and Memorix+ (supportive memory foam). The portfolio extends to dining chairs, extendable dining tables, platform beds, and throw pillows—unified by PFAS-free performance fabrics in 16 colors across weaves and velvets. The ecosystem includes sister brands Chicory (outdoor furniture) and Diorama (premium cloud sofas), plus a Build Your Own configurator for custom modular layouts. Key differentiators include lifetime steel frames, 72-hour quick-ship options, and a 30-day risk-free trial.

Differentiator

Problem solved

Functional benefit

Brands

• Chicory: Outdoor washable furniture brand featuring weatherproof versions of Anabei's best-selling modular sofas designed for outdoor living spaces.
• Diorama
• Inside Weather
• Numi

Products and services

• Modular Washable Sofas The flagship product line featuring fully modular, fully machine-washable sofas in sizes ranging from 1-seater to 9-seater configurations. Includes patented washable Frame Duvet, steel frame construction, and customizable comfort options (Deluxe+ plush seating or Memorix+ memory foam support), starting at $699.
• Sectionals Modular sectional sofas including Corner Sectionals, U-Sectionals, and Open-End Sectionals. Configurable from 2-seater to 9-seater layouts, all with machine-washable covers and performance fabrics.
• Sofas + Loveseats Standard modular sofas and compact loveseats in 2, 3, and 4-seater configurations with machine-washable removable covers.
• Armchairs + Ottomans Modular armchairs and ottomans including chaise and armless configurations. Can function independently or integrate with larger sectional arrangements, starting at $370.
• Seating Sets Pre-configured seating combinations pairing sofas with armchairs and ottomans for complete living room setups.
• Build Your Own Custom Modular Sofa Custom modular sofa builder allowing customers to create personalized configurations using interchangeable end chairs, armless chairs, corner chairs, ottomans, and armchairs.
• Dining Chairs Upholstered dining and kitchen chairs with removable, machine-washable slipcovers. Available in 15-inch and 19-inch back heights, starting at $119.
• Extendable Dining Tables Convertible, space-saving dining tables in oak and walnut that expand to seat 1-10 people. Available in fixed and extendable configurations, starting at $1,299.
• Platform Beds Upholstered platform beds and headboards with washable, removable slipcovers. Available as bed-only or bed with headboard configurations, starting at $479.
• Throw Pillows Decorative pillows in customizable sizes featuring stain-resistant, machine-washable performance fabric covers, starting at $18.

Quantifiable outcome

• Durability tested for up to 100,000 double rubs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ChicorycoreStrategic or Co-development PartnerCollaboration bringing Anabei's washable sofa technology to outdoor living spaces. Chicory offers the best-selling washable Anabei sofa designed with weatherproof materials for outdoor use. Anabei provides technology and design while Chicory handles outdoor-specific manufacturing and marketing.
• DioramacoreStrategic or Co-development PartnerCollaboration to design and launch the Cloud Sofa collection. Dioroma brings design expertise for a luxury cloud-like comfort experience while leveraging Anabei's washable technology and distribution platform. Cloud Sofas start at $849.
• Inside WeatherminorStrategic or Co-development PartnerSister brand offering California-made modular Bondi Sofa. Inside Weather operates as a separate brand under the same parent company, targeting customers seeking different styling while maintaining similar washable technology benefits.
• Numi StudiominorGTM or Marketing PartnerHeirloom shelving brand featured on Anabei's homepage as lifestyle complement. NUMI offers modern shelving solutions that pair with Anabei furniture for complete room setups.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castlery: DTC modern furniture brand with strong direct online presence and showrooms in select US cities, offering sofas, sectionals, dining and bedroom. Comparable to Anabei on digitally native furniture retail and design-conscious consumer.
• Article: DTC modern furniture brand selling sofas, sectionals, dining and bedroom direct to consumers with delivery included. Comparable to Anabei on the online-first, mid-premium furniture playbook.
• Burrow: DTC modular sofa and furniture brand sold direct online with a focus on easy assembly, durable fabrics, and configurable sectionals. Comparable to Anabei on DTC-only distribution, modular construction, and millennial/Gen-Z urban target customer.
• Joybird: DTC customizable furniture brand offering made-to-order sofas, sectionals, dining and bedroom with online configuration. Comparable to Anabei's modular build-your-own sofa configurator and DTC-first model.
• Albany Park: DTC sofa brand built around family- and pet-friendly, deep-seat comfort at accessible price points. Closely comparable to Anabei's family/pet-owner primary segments and direct e-commerce model.
• Lovesac: Public DTC modular furniture brand best known for Sactionals, a configurable sectional with washable, changeable covers. Directly comparable to Anabei on modularity, washable covers, and the family/pet positioning — the closest analogue in the category.
• Floyd: Detroit-based DTC furniture brand known for modular, durable, design-forward sofas and beds sold online. Comparable to Anabei on modular sofa design and direct-to-consumer distribution.

Broad incumbents

• West Elm: Williams-Sonoma-owned design-led home furnishings retailer offering sofas, sectionals, dining and bedroom across stores and online. Comparable as a design-conscious, mid-premium furniture incumbent with overlapping customer base to Anabei's Design-Conscious Consumer segment.
• IKEA: Global flat-pack, modular furniture incumbent with deep sofa, sectional, dining and bedroom assortments. Comparable on modular, space-efficient furniture ethos even though IKEA's distribution model is fundamentally different from Anabei's DTC-only approach.
• Wayfair: Largest US online home goods and furniture retailer carrying hundreds of brands across living, dining and bedroom. Relevant as the broad incumbent against which all DTC furniture peers — including Anabei — compete for online search and customer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anabei.home
• Instagraminstagram.com/anabei.home

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anabei