Adspur Limited

What Adspur Limited does

Adspur Limited operates a cloud-based calendar and awards management platform targeting the creative industry, specifically advertising agencies, designers, PR professionals, and talent representatives who need to track submission deadlines for industry awards and festivals. The company's core products include a Pro Calendar Tool that aggregates deadlines, festivals, judging periods, and call-for-entries dates; an Awards database covering 800+ programs with filtering by discipline, sector, and geography; and The Planner, an Excel-substitute for tracking open awards and entry strategy. The platform is differentiated by native bidirectional synchronization with iCal, Google Calendar, and Outlook, allowing users to receive automatic deadline updates directly in their preferred calendar application.

The product architecture is a standard SaaS calendar/database model without proprietary AI or ML components. The Awards database is curated and structured by discipline (Creative, PR, Talent), sector, and location (Local, Regional, Global), and represents the company's primary content asset. Team collaboration is delivered through Agency Accounts, which support up to 15 users with shared custom award lists and category search functionality. The technology stack emphasizes integration interoperability (calendar sync) and ease-of-use rather than algorithmic differentiation.

Adspur employs a product-led growth go-to-market with a self-serve 7-day free trial and direct website signup, removing sales friction for individual professionals and small agency teams. The sole disclosed revenue stream is an annual team subscription priced at £500 per year (~$630) covering up to 15 users, implying an average revenue per account that targets SMB budgets rather than enterprise contracts. The company is privately held, founded in 2012, operates with 1-10 employees from the City of London, and has no disclosed funding, partnerships, M&A activity, or institutional investors in the source material.

Name

Adspur Limited

Legal name

Adspur

Website

https://adspur.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adspur Limited provides a cloud-based calendar and awards tracking platform for creative industry professionals, covering 800+ advertising awards with native sync to iCal, Google Calendar, and Outlook. The company serves agencies, designers, and PR teams via a self-serve £500/year team subscription.

Ownership category

akta.pro rank

Product category

Awards Management Software

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Advertising awards calendar
• Creative industry tracking
• Awards database software
• Creative festival deadlines
• Agency calendar tool

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Annual Team Subscription: Annual subscription model at £500 per year providing access for up to 15 users on a team account with full calendar tools, category search, and custom award list features.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Adspur Limited provides a cloud-based calendar and tracking platform that catalogues 800+ advertising, design, PR, and creative industry awards, festivals, and shows along with their submission deadlines. The platform syncs entries to iCal, Google Calendar, and Outlook, and offers Agency Accounts that allow teams of up to 15 users to collaboratively track and enter creative awards.

Product overview

Adspur offers a unified calendar and awards tracking platform for the creative industry. The core product is the Pro Calendar Tool, which serves as the central hub for tracking over 800 awards, festivals, deadlines, and events. This integrates with The Awards database and The Planner feature to help users discover and track relevant opportunities. The Agency Accounts add-on extends team collaboration capabilities, allowing up to 15 users to share calendar tools and organize awards into custom lists for £500/year. The platform integrates natively with iCal, Google Calendar, and Outlook for seamless calendar synchronization.

Differentiator

Problem solved

Functional benefit

Products and services

• The Planner (Pro Calendar Tool)
• Agency Accounts

Quantifiable outcome

• Up to 15 users per team account reduces per-user cost compared to individual subscriptions
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bestadsontv: Bestadsontv curates advertising creative and tracks award-winning work across the global ad industry. Its editorial calendar and meta-data around creative competitions overlap with Adspur's award database and deadline tracking.
• Ads of the World: Ads of the World is a creative archive and awards-tracking resource for the advertising industry. It provides searchable ad/award metadata and deadlines comparable to Adspur's award database and category search.
• LBB Online (Little Black Book): LBB is a creative industry news and resource hub that tracks awards, campaigns, and agencies. Its awards coverage and editorial calendar directly overlap with Adspur's tracking and notification functionality, making it the closest functional peer for creative professionals.

Others

• D&AD: D&AD is a globally recognized creative awards body that runs its own calendar, awards platform, and event programming. It is a supplier/ecosystem participant rather than a direct competitor, but its own awards calendar is a key data source for Adspur.
• Effie Worldwide: Effie runs the Effie Awards for marketing effectiveness and provides its own deadlines and entry calendar. It is an awards body whose calendar content Adspur tracks, making it an ecosystem peer.
• The One Club for Creativity: The One Club organizes The One Show and other major creative awards, maintaining its own entry calendar and event listings. Like D&AD, it is an awards body whose data Adspur aggregates, making it an ecosystem peer rather than a direct competitor.

Broad incumbents

• Campaign: Campaign is a major advertising industry publication that maintains awards directories, event calendars, and news coverage. It serves the same creative agency audience Adspur targets, with broader editorial scope.
• WARC: WARC is a research and intelligence platform for the advertising industry, offering award libraries, case studies, and effectiveness benchmarks. It overlaps with Adspur's audience of agency strategists and award participants.
• Contagious: Contagious is a creative intelligence platform for the advertising industry, providing insight into award-winning campaigns and trends. Its content and calendar assets overlap with Adspur's award tracking value proposition.
• The Drum: The Drum is a leading global media brand covering the marketing and advertising industry, including extensive awards coverage and event calendars. As a broad incumbent, it competes for attention around creative industry awards news.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/adspur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adspur Limited