Q8 Danmark A/s

What Q8 Danmark A/s does

Q8 Danmark A/S is a Danish fuel and mobility retailer operating a nationwide network of 244 Q8 and F24 service stations, founded in 1983 and headquartered in Copenhagen. The company sells gasoline, diesel, and Neste MY HVO100 bio-fuel at its stations, alongside convenience retail (food, beverages including Starbucks coffee, news, tobacco), and runs more than 200 car wash halls. It is a subsidiary of OKQ8 Scandinavia, formed in 2012 through the merger of Q8 Danmark and OKQ8 AB Sweden; the combined group operates approximately 1,000 stations across Denmark and Sweden.

The technology platform is anchored by the Q8 mobile app, which enables fuel payment at outdoor pump stands, station finding, and car wash subscription management, complemented by automatic license plate recognition that opens car wash gates without driver intervention. The Q8 Opladning app provides pay-per-use access to 510,000+ charging points in Denmark and 1.1 million across Europe, with no subscription requirement. B2B fleet customers are served through dedicated regional account managers (covering North Jutland, South Jutland, Fyn, Zealand, and Islands) and specialized cards: Q8 Erhvervskort for general fleets and Q8Truck-kort for trucks, both with 14-day invoicing and consolidated fleet reporting. Card holders receive 15 øre/liter fuel discounts, 15% off food, and 25% off car wash.

The business model combines transactional fuel margins, recurring car wash subscriptions (149/199/249 DKK/month), usage-based EV charging fees, recurring card billing (5.50 DKK/month via PBS or 8 DKK/month via direct invoice), credit interest on direct payment balances, and convenience store sales. Customer segments span private Danish consumers, agriculture, transport, marine, construction, and industrial fleet operators. In 2025, parent OKQ8 initiated a process to explore the sale of Q8 Danmark while daily operations continue unchanged.

Name

Q8 Danmark A/s

Legal name

Q8 Danmark A/S

Website

https://q8.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Q8 Danmark A/S is a Danish fuel and mobility retailer operating 244 Q8 and F24 service stations, selling gasoline, diesel, HVO100 bio-fuel, EV charging, car wash subscriptions, and convenience retail to private consumers and B2B fleets. It is a subsidiary of OKQ8 Scandinavia.

Ownership category

akta.pro rank

Product category

Fuel Retail & Mobility Services

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Convenience Retailers (445131)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Fuel retail services
• EV charging network
• Car wash subscriptions
• Fleet management cards
• Convenience store retail

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales (Gasoline and Diesel): Q8 sells gasoline, diesel, and bio-fuel (Neste MY HVO100) at 244 stations across Denmark, with discounts for Q8 card holders (15 øre per liter). Payment via card terminal, Q8 app, or Q8 customer cards.
2. EV Charging: Q8 operates fast chargers (150 kW+) at its stations and provides access to a roaming network of 1.1 million charging points via the Q8 Opladning app. Charging is available without subscription, pay-per-use model.
3. Car Wash Subscriptions: Monthly subscriptions for unlimited car wash at 200+ wash halls. Three tiers: Basisvask (149 DKK/month), Årstidens Vask (199 DKK/month), Årstidens Superpolering (249 DKK/month). First month free for new customers.
4. Q8 Customer Card and Business Card Fees: Q8 customer cards generate monthly billing fees (5.50 DKK via PBS, 8 DKK direct invoice) and credit interest. Business cards (Q8 Erhvervskort, Q8Truck-kort) provide 14-day invoicing cycles.
5. Convenience Store and Food Sales: Q8 stations operate convenience stores with food, snacks, and beverages. Starbucks coffee is available at many stations. 15% discount on food for Q8 card holders.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Q8 Danmark A/S operates a nationwide retail network of 244 Q8 and F24 service stations in Denmark, selling gasoline, diesel, and Neste MY HVO100 bio-fuel, alongside EV fast charging, car wash subscriptions, and convenience store items. The company serves private consumers through station retail and the Q8 mobile app, and serves business customers through dedicated fleet cards (Q8 Erhvervskort, Q8Truck-kort), fleet management reporting, fuel delivery, and account-managed B2B solutions. The Q8 Opladning app provides roaming access to 510,000+ charging points in Denmark and 1.1 million across Europe.

Product overview

Q8 Danmark A/S operates a fuel and mobility retail network, offering gasoline and diesel products alongside electric vehicle charging services. The core product is the Q8 Opladning App for EV charging, supplemented by the Q8 Erhvervskort business card for fleet management and Q8 F24 automated stations for 24-hour fuel and car wash access. The portfolio functions as a unified mobility platform combining traditional fuel retail with EV charging infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Q8 Opladning App Mobile application that allows EV drivers in Denmark and Europe to locate, access, and pay for charging at over 1.1 million charging points without a subscription, offering pay-per-use charging on a roaming network.
• Q8 Erhvervskort (Business Fuel Card) Business fuel and mobility card enabling companies to manage fuel purchases, EV charging, and related fleet expenses with consolidated 14-day invoicing, served through dedicated account managers across regional territories.
• Q8Truck-kort (Truck Card) Diesel card designed for truck fleets operating across Europe, accepted at 1,000+ facilities, providing cross-border fueling with EV charging access in Denmark and Sweden.
• Q8 Kundekort (Customer Card) Free loyalty card for private customers that unlocks fuel, food, and car wash discounts at Q8 stations, with monthly invoicing and optional credit terms.
• Q8 Car Wash Subscription Subscription service providing unlimited car wash at 200+ Q8 and F24 wash halls in Denmark, with three tiered programs (basic, seasonal, premium) using automatic license plate recognition for entry.
• Fuel Retail (Gasoline, Diesel, HVO100 Bio-fuel) Core retail offering of gasoline, diesel, and Neste MY HVO100 renewable bio-fuel (up to 90% CO2e reduction) for private and business customers at Q8 and F24 stations across Denmark.
• Q8 F24 Automated Stations Network of unmanned, automated Q8 F24 stations providing 24-hour self-service fuel dispensing and car wash facilities across Denmark.
• Q8 Fast Charging Network Q8-operated fast EV charging infrastructure (150 kW+) being deployed at all manned Q8 stations across Denmark, available via the Q8 Opladning app with pay-per-use pricing.
• Fuel Delivery (Bulk Supply) Bulk fuel delivery service providing diesel, gasoline, and lubricants to agriculture, marine, and industrial customers at remote locations, supporting operations beyond retail station access.

Quantifiable outcome

• HVO100 bio-fuel reduces CO2 emissions by up to 90% compared to traditional fossil diesel
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development PartnerQ8 partners with Too Good To Go at 103 service stations to sell surplus food at discounted prices. Customers purchase 'lucky bags' via the Too Good To Go app. This partnership has rescued over 780,000 meals from food waste, supporting Q8's sustainability goals.
• OKQ8 Scandinavia (Parent Company)coreOthersQ8 Danmark A/S is owned by OKQ8 Scandinavia (OKQ8 AB in Sweden). The two companies merged in 2012 to form OKQ8 Scandinavia. Q8 customer cards are accepted at OKQ8 stations in Sweden, and the Q8 Opladning app provides access to charging across Scandinavia.
• StarbucksminorChannel Partner/ Reseller/ DistributorStarbucks beverages are available at Q8 stations, offering hot and cold drinks to customers while they charge their EVs or make other purchases. This enhances the customer experience during charging stops.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Circle K (Alimentation Couche-Tard): One of Q8's largest direct competitors in Danish fuel retail, operating convenience stores, EV charging, and car wash at a comparable nationwide forecourt network across Denmark.
• Shell Denmark: Direct competitor in Danish fuel and EV charging; Q8 cards are even accepted at Shell sites, signaling heavy overlap in customer base and product offerings.
• OKQ8 AB (Sweden): Sister company formed through the 2012 merger with Q8 Danmark; operates the Swedish half of the ~1,000-station OKQ8 Scandinavia network with the same fuel, EV charging, and car wash model.

Broad incumbents

• Shell Recharge / Shell Ubitricity: Shell's EV charging arm, with roaming interoperability into Q8's accepted stations and direct competition for charging customers across Europe.
• Equinor (formerly Statoil Fuel & Retail): Major Nordic fuel retailer with broad energy operations; competes with Q8 across fuel stations while also operating EV charging pilots in Scandinavia.

Others

• Too Good To Go: Q8's food waste partnership partner at 103 stations; ecosystem/commercial partner rather than direct competitor, with comparable sustainability audience.
• Neste (Neste MY HVO100): Supplier and strategic partner for Q8's HVO100 renewable diesel; broader supplier/competitor in renewable fuels with overlapping sustainability thesis.

Emerging players

• Clever: Danish-headquartered EV charging network with one of the largest charging footprints in Denmark; competing with Q8 Opladning in the same EV charging user base.
• Tesla Supercharger: Proprietary fast-charging network and a key competitor in Danish EV charging; an emerging threat as Tesla opens its network to non-Tesla EVs.

Regional players

• Uno-X (Denmark / Norway): Scandinavian fuel retailer with stations in Norway and growing presence in Denmark; competes on convenience store and fuel pricing across the Nordic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/q8danmark
• LinkedInlinkedin.com/company/q8-danmark-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q8 Danmark A/s