stage.interiors—
stage.interiors— is a boutique, founder-led residential interior design firm based in the Chicago metro area, offering full-service design (consultations, renovations, project management, staging) alongside its stage.shop— e-commerce brand selling curated home decor.
- Company typePrivate
- Founded-
- HeadquartersWilmette, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What stage.interiors— does
stage.interiors— is a privately held, boutique residential interior design firm based in the Chicago metro area (Wilmette, IL) operating with a 4-person team led by CEO/Founder Cat Hardt and Director of Operations/Senior Designer Jenn Aguirre, supported by two additional designers. The firm offers full-service residential design across in-home and virtual consultations, renovations, decorating, space planning, layouts, design boards, project management, procurement, and staging, under a self-described "elevated, luxurious, curated, customized" positioning.
The firm's product surface consists of two integrated offerings: (1) professional design services, with pricing held privately and delivered through personalized designer matching, and (2) stage.shop—, an e-commerce sub-brand selling curated home decor across 25+ categories including accessories, baby/kid items, furniture, candles, textiles, art, rugs, plants, vessels, skincare, jewelry, and gift cards priced between roughly $4 and $598. The portfolio showcases completed projects spanning living rooms, bedrooms, bathrooms, kitchens, dining rooms, nurseries, mudrooms, and specialty spaces, used as content marketing collateral.
The go-to-market is sales-led with a direct-to-consumer layer: residential clients inquire via a website contact form, are matched with designers, and proceed through a "Dream it / Build it / Live it" engagement framework, while stage.shop— generates passive transaction revenue through a Squarespace storefront with global shipping. Revenue is not publicly disclosed, no external funding or parent ownership is indicated, and the firm is founder/management-owned with no disclosed patents, certifications, partnerships, or AI/ML capabilities.
stage.interiors— firmographics
Firmographics- Name
- stage.interiors—
- Legal name
- stage.interiors—
- Website
- https://stage--interiors.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- stage.interiors— is a boutique, founder-led residential interior design firm based in the Chicago metro area, offering full-service design (consultations, renovations, project management, staging) alongside its stage.shop— e-commerce brand selling curated home decor.
- Ownership category
- akta.pro rank
stage.interiors— industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where stage.interiors— is headquartered
LocationHeadquarters
- HQ city
- Wilmette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
stage.interiors— business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design including in-home consultations, virtual consultations, interior design and renovation, decorating, space planning, layouts, design boards, project management, procurement, and staging services.
- E-commerce Product Sales: Online retail shop selling curated home decor items including accessories, furniture, textiles, plants, art, and wellness products. Individual product prices range from $4 to $598.
- Gift Cards: Gift cards available in denominations of $25, $50, $75, and $100 that can be used for any products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | E-commerce home decor products |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
stage.interiors— product offering
Product offeringCore offering
stage.interiors— is a boutique interior design firm providing full-service residential interior design, including in-home and virtual consultations, space planning, design boards, renovation, decorating, staging, procurement, and project management. The firm also operates stage.shop—, an e-commerce shop selling curated home decor items such as accessories, furniture, textiles, art, plants, and gift cards in $25–$100 denominations.
Product overview
stage.interiors— is a boutique interior design firm offering a seamless, full-service design experience. The company operates two main offerings: (1) Professional interior design services encompassing in-home and virtual consultations, interior design and renovation, decorating, space planning, design boards, project management, procurement, and staging; and (2) stage.shop—, an e-commerce platform selling curated home decor products including accessories, furniture, candles, textiles, art, plants, and gift cards. The portfolio showcases completed projects across residential spaces including living rooms, bedrooms, bathrooms, kitchens, dining rooms, and specialty rooms.
Differentiator
Problem solved
Functional benefit
Brands
- stage.shop—: An online shop offering home decor and accessories products including furniture, textiles, plants, candles, and various curated home items.
Companies that use stage.interiors—
Customer profileSegments1 record
Ideal customer profiles2 records
stage.interiors— technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
stage.interiors— partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
stage.interiors— competitors and assessment
Company assessmentBroad incumbents
- Room & Board: Design-led home furnishings retailer offering modern and contemporary furniture with in-home design services. Comparable to stage.interiors— on residential design services combined with curated furniture offerings, though at significantly broader geographic and catalog scale.
- Pottery Barn: National home furnishings retailer offering room-by-room furniture and decor with an in-home and in-store design service program. Overlaps with stage.interiors— on full-room residential design and curated home products, differentiated by catalog scale and physical retail footprint.
- West Elm: Large-scale home furnishings retailer offering furniture, decor, and in-store/free design services across a wide assortment. Comparable to stage.interiors— on residential aesthetic, curation-led merchandising, and free design services, though operating at vastly broader scale and assortment.
- CB2: Modern home furnishings retailer offering furniture, textiles, and decor aimed at design-savvy consumers. Comparable to stage.interiors— on modern/curated aesthetic and decor-forward merchandising, though without the bespoke design-service component.
- Anthropologie Home: Lifestyle retailer's home division offering curated furniture, textiles, and decor with a distinctive, eclectic aesthetic. Comparable to stage.interiors— on aesthetic-led merchandising and curated product assortment, though operating at much greater scale.
Direct peers
- Havenly: Online interior design platform that matches consumers with professional designers for room-by-room projects at fixed price points. Direct overlap with stage.interiors— in virtual consultation delivery model and residential target customer, though Havenly operates at significantly greater scale with a tech-enabled marketplace model.
- Decorilla: Online interior design marketplace offering virtual design services, 3D renderings, and room concepts for residential clients. Highly comparable to stage.interiors— on service scope, virtual delivery model, and target homeowner segment, differing mainly in marketplace-based designer matching.
- Interior Define: Direct-to-consumer customizable furniture brand offering free design consultations with in-house designers. Overlaps with stage.interiors— in combining design services with curated product offerings aimed at style-conscious residential customers.
- Modsy: Virtual interior design service combining professional designers with 3D renderings of clients' actual rooms. Comparable to stage.interiors— on virtual consultation and design-board outputs for residential customers, differentiated by Modsy's proprietary 3D rendering technology.
Emerging players
- The Inside (by Burrow): Direct-to-consumer custom furniture brand offering made-to-order upholstery and home furnishings with interior design support. Overlaps with stage.interiors— on residential design-led product curation and modern aesthetic, positioned at earlier scale with a narrower assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
stage.interiors— financial estimates
Financial estimateRevenue estimate
Valuation estimate
stage.interiors— leadership team
Management profileNumber of profiles
stage.interiors— funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
stage.interiors— M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about stage.interiors—
What does stage.interiors— do?
stage.interiors— is a boutique interior design firm providing full-service residential interior design, including in-home and virtual consultations, space planning, design boards, renovation, decorating, staging, procurement, and project management. The firm also operates stage.shop—, an e-commerce shop selling curated home decor items such as accessories, furniture, textiles, art, plants, and gift cards in $25–$100 denominations.
Is stage.interiors— a public or private company?
stage.interiors— is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was stage.interiors— founded?
stage.interiors— was founded in -1. It employs 1 to 10 people.
Where is stage.interiors— based?
stage.interiors— is headquartered in Wilmette, United States, in the North America region.
How does stage.interiors— make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are E-commerce Product Sales and gift Cards.
Who are stage.interiors—'s main competitors?
Broad incumbents on record are Room & Board, Pottery Barn, West Elm, CB2 and Anthropologie Home. Direct peers are Havenly, Decorilla, Interior Define and Modsy. The Inside (by Burrow) is listed as an emerging player.
Does stage.interiors— have an API?
No public API is recorded for stage.interiors—.
What industry is stage.interiors— in?
stage.interiors—'s product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 54141 and its SIC code is 5700.