Treaty One Nations

What Treaty One Nations does

Treaty One Nations Inc. is a First Nations governing body and economic development organization representing the seven First Nations who are signatories to Treaty No. 1: Brokenhead Ojibway Nation, Long Plain First Nation, Peguis First Nation, Roseau River Anishinaabe First Nation, Sagkeeng First Nation, Sandy Bay Ojibway First Nation, and Swan Lake First Nation. Formally incorporated in 2023 following a 19-year unification process, the organization is headquartered in Winnipeg, Manitoba, and is governed by a council of the seven member Nations' Chiefs, with operations guided by the Seven Teachings (truth, love, honesty, respect, humility, generosity, wisdom). Its core asset is the 109-acre Naawi-Oodena reclaimed urban reserve, established as joint reserve land in December 2022 on the former Kapyong Barracks site on Taylor Avenue, described as one of the largest First Nation-led economic development projects in Canadian history.

The organization operates through multiple subsidiaries and programs. Treaty One Development Corporation (T1DC) is the economic development arm. Oodena Gas & Convenience is a 24/7 fuel and convenience retail store at 1871 Taylor Avenue, the first commercial venture on Naawi-Oodena lands, staffed by 25 employees of whom 96% are First Nation members and 84% are Treaty One members. Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre (WTEC), launched in June 2024 at 191 Broadway, is described as the first First Nations-led entrepreneurship centre and business incubator in Canada. The Naawi-Oodena Workforce Initiative (NOWI) coordinates workforce development and employment pathways, with a 25% First Nation construction workforce mandate met through partnership with PCL Construction. Community-facing programs include the annual Anishinaabe Days Celebration, the Treaty One Awards Gala (which funds scholarships and bursaries for Treaty One members in post-secondary education), and the Nation Challenge Golf Tournament. Indigeno, a national Indigenous-owned travel and tourism company, operates under Treaty One's economic mandate serving both Indigenous and non-Indigenous clients.

The business model combines retail fuel/c-store revenue (Oodena), event-driven revenue (ticketing, sponsorship tiers, vendor fees), workforce development funding (government and educational institution contribution agreements), and travel services commissions (Indigeno). Revenue figures are not publicly disclosed. Pricing is documented only for event tickets ($210 individual, $2,000 table at the Awards Gala) with multi-tiered sponsorship packages. Distribution is primarily direct-to-community through physical retail storefront, in-person collaborative workspace at WTEC, bi-weekly seasonal markets, and event-based channels, supplemented by a digital presence across website, Facebook, X, Instagram, and LinkedIn. Customers span general retail consumers, Indigenous entrepreneurs, Treaty One workforce participants, institutional sponsors (BMO, CIBC, North West Company, CN Railway, Canada Lands Company, Winnipeg Airports Authority), and government partners (Parks Canada, Treaty Relations Commission of Manitoba). There is no proprietary technology platform; the organization's competitive positioning rests on inherent treaty sovereignty, sectoral self-governance under the Framework Agreement on First Nations Lands Management Act (FAFNLMA), the 109-acre urban reserve land base, and 19 years of unified collective governance.

Name

Treaty One Nations

Legal name

Treaty One Nations Inc.

Website

https://treaty1.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Treaty One Nations Inc. is a First Nations governing body representing seven Treaty No. 1 signatories in Manitoba, operating economic development ventures including the 109-acre Naawi-Oodena urban reserve, Oodena Gas & Convenience retail store, WTEC entrepreneurship centre, NOWI workforce initiative, and Indigeno travel services, serving both Indigenous communities and the general public.

Ownership category

akta.pro rank

Product category

Indigenous Economic Development and First Nations Governance

NAICS

American Indian and Alaska Native Tribal Governments (921150)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Culture, Education & Heritage Intergovernmental Organizations (BPADAAAL)

akta.pro secondary industry

International Economic & Trade Cooperation Organizations (BPADAAAC)

Keywords

• Indigenous economic development
• First Nations governance
• Urban reserve development
• Indigenous entrepreneurship programs
• Workforce development services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail Operations (Oodena Gas & Convenience): Oodena Gas & Convenience operates 24/7 at 1871 Taylor Avenue, Winnipeg, as the first business on Naawi-Oodena reclaimed lands. It serves both First Nation members and non-Indigenous customers with fuel and convenience goods, generating revenue for the collective benefit of the seven Treaty One First Nations. 96% of staff are First Nation members.
2. Workforce Development Programs (NOWI): The Naawi-Oodena Workforce Initiative (NOWI) manages workforce development, training, and employment programs. The Director oversees implementation of the Treaty One Nations Workforce Development Strategy, manages funding and contribution agreements, and coordinates with governments, educational institutions, and employers to advance Indigenous employment connected to Naawi-Oodena projects.
3. Event Revenue (Anishinaabe Days, Awards Gala): Annual events generate revenue through ticket sales, sponsorship packages, vendor fees, and community donations. Proceeds from the Treaty One Awards Gala fund the Treaty One Awards, Scholarships, and Bursaries Program supporting Treaty One members in post-secondary education.
4. Tourism Services (Indigeno): Indigeno is described as a national full-service Indigenous-owned travel and tourism company offering both leisure and corporate travel services to Indigenous and non-Indigenous clients, operating under Treaty One Development Corporation's economic mandate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Treaty One Nations is a First Nations governing body and economic development organization representing the seven Treaty No. 1 First Nations. It operates a portfolio of community-driven initiatives including the 109-acre Naawi-Oodena urban reserve development, the Oodena Gas & Convenience retail store (first business on Naawi-Oodena), the WTEC Indigenous entrepreneurship centre and business incubator, the NOWI workforce development initiative, and annual cultural events (Anishinaabe Days, Awards Gala) that fund scholarships and bursaries for Treaty One members.

Product overview

Treaty One Nations operates a portfolio of economic development initiatives and community programs rather than a unified software product. The core development is Naawi-Oodena, a 109-acre joint reserve land project featuring Oodena Gas & Convenience as its first retail venture. Supporting this are the Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre (WTEC) for Indigenous business incubation, and the Naawi-Oodena Workforce Initiative (NOWI) for employment and training. The Treaty One Development Corporation (T1DC) serves as the economic development arm. Community-facing programs include the annual Anishinaabe Days cultural celebration and Treaty One Awards Gala. The organization also implemented the Treaty One Joint Reserve Land Code governing framework for collective self-governance.

Differentiator

Problem solved

Functional benefit

Brands

• Naawi-Oodena: Former Kapyong Barracks lands developed as urban reserve for Treaty One First Nations
• NOWI - Naawi-Oodena Workforce Initiative
• WTEC - Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre

Products and services

• Oodena Gas & Convenience First retail venture on Naawi-Oodena lands, operating 24/7 at 1871 Taylor Avenue, Winnipeg. Owned collectively by the seven Treaty One First Nations with 96% Indigenous staff. Offers fuel and convenience goods to both Status First Nation members and non-Indigenous customers.
• Wiitahnookiinitaw Tahshkayzing Entrepreneurship Centre (WTEC) First Nations-Led Entrepreneurship Centre and Business Incubator in Canada. Provides business development programs, mentorship, and collaborative workspace for aspiring and established Indigenous entrepreneurs at 191 Broadway, Winnipeg.
• Naawi-Oodena Workforce Initiative (NOWI) Workforce development, training, and employment initiative advancing workforce strategies and employment pathways for the seven Treaty One First Nations. Coordinates with governments, educational institutions, and employers to advance Indigenous employment connected to Naawi-Oodena projects.
• Treaty One Development Corporation (T1DC) Development corporation guided by Indigenous Knowledge and Seven Teachings, focused on business decisions and relationships with First Nation communities, partners, investors, contractors, and collaborators. Manages economic development operations for Treaty One Nations.
• Naawi-Oodena A 109-acre joint reserve land development on the former Kapyong Barracks site in Winnipeg. The flagship development project for Treaty One Nations, intended to become a vibrant economic hub led by First Nations featuring retail, commercial, and mixed-use spaces.
• Anishinaabe Days Annual summer celebration featuring traditional powwow, Anishinaabe Idol talent show, Indigenous artisan market, youth and family activities, and fireworks. Held at Naawi-Oodena. Ticket sales and sponsorships fund community programs.
• Treaty One Awards Gala Annual celebration honoring individuals from across Treaty One Nations whose leadership and achievements have made a lasting impact. Includes scholarships and bursaries program supporting post-secondary education for Treaty One members. Tickets $210 per person; tables $2,000.
• Naawi-Oodena Seasonal Market Bi-weekly Tuesday market operating from June through September at Naawi-Oodena, supporting Indigenous entrepreneurs and artisans with venue for commerce and community engagement.

Quantifiable outcome

• First Nations contribute $9.3 billion annually to the Manitoba economy.
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• PCL ConstructioncoreStrategic or Co-development Partner · 25 July 2025Construction partner for Oodena Gas & Convenience building phases at Naawi-Oodena. Worked in partnership with the Naawi-Oodena Workforce Initiative (NOWI) to meet the 25% First Nation workforce participation requirement during construction. NOWI team is proud to announce this goal was met, with priority given to Treaty One First Nation members.
• Parks CanadacoreStrategic or Co-development Partner · 20 June 2021Partnership with Parks Canada for the 150th anniversary commemoration of Treaty No. 1. Includes virtual campaign launch, commemorative videos, and events at Lower Fort Garry National Historic Site (where Treaty No. 1 was negotiated in 1871). Parks Canada continues to work with Treaty One Nation to advance reconciliation efforts and increase Indigenous history and perspectives at Lower Fort Garry.
• Treaty Relations Commission of ManitobacoreStrategic or Co-development Partner · 20 June 2021Partnership for the 150th anniversary commemoration of Treaty No. 1, working alongside Parks Canada and Treaty One Nation on a six-week virtual campaign. The Commission encourages all to acknowledge and reflect upon the treaties and honour their spirit and intent.
• Winnipeg Art Gallery - QaumajuqminorStrategic or Co-development PartnerSigned a Memorandum of Understanding (MOU) for collaboration on cultural and artistic initiatives supporting Indigenous art and heritage within Treaty One Territory.
• Aurora Recovery CentreminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026), supporting the event and the Treaty One Awards, Scholarships, and Bursaries Program.
• North West CompanyminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). North West Company operates retail stores in Indigenous and northern communities across Canada, aligning with Treaty One's economic development mission.
• Canadian National RailwayminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026).
• BMO (Bank of Montreal)minorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). Also previously listed as a sponsor for the 2024 inaugural gala.
• CIBCminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026).
• Canada Lands CompanyminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). Canada Lands Company was involved in the remediation and transfer of the former Kapyong Barracks lands.
• University of ManitobaminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026).
• Bird Construction GroupminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). Also a sponsor of the 6th Annual Nation Challenge Golf Tournament.
• Winnipeg Airports AuthorityminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). Also previously sponsored the 2024 inaugural gala.
• Southern Chiefs OrganizationminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). SCO represents Southern Manitoba First Nations.
• TerraconminorGTM or Marketing PartnerTable Sponsor at the 3rd Annual Treaty One Awards Gala (2026). Also previously sponsored the 2024 inaugural gala.
• RRC PolytechminorGTM or Marketing PartnerStandard Sponsor for the 4th Annual Anishinaabe Days Celebration (2025). RRC Polytech supports Indigenous education and training initiatives.
• IndigenominorStrategic or Co-development PartnerDescribed on Treaty One's homepage as an Indigenous-owned travel and tourism company with an economic and social purpose to create meaningful careers for Indigenous people. National full-service travel company offering both leisure and corporate travel services to Indigenous and non-Indigenous clients. Operates as part of Treaty One's economic and social purpose.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• First Nations Finance Authority (FNFA): A First Nations-mandated financial institution providing capital financing and investment services to First Nations governments and their economic arms across Canada. Comparable as an Indigenous-led financial infrastructure supporting economic sovereignty and infrastructure investment in member communities.
• The North West Company: A trusted retailer serving Indigenous and northern communities across Canada, including Northern and Remote retail banners with deep operational experience in these markets. Comparable as it serves the same customer demographic Treaty One targets through Oodena and the broader Indigenous retail/economic agenda; also an active Treaty One Awards Gala sponsor.
• Canadian Council for Aboriginal Business (CCAB): A national non-profit organization dedicated to promoting Indigenous business and economic development through research, programs, and partnerships. Comparable as it operates in the Indigenous entrepreneurship and procurement space parallel to WTEC's mandate.
• Indspire: A national Indigenous-led charity delivering post-secondary scholarships and bursaries to First Nations, Inuit, and Métis students across Canada. Comparable as it runs scholarship/bursary programming and Awards Gala-like ceremonies that fund Indigenous education—parallel to Treaty One's Awards, Scholarships, and Bursaries Program.

Direct peers

• Nunavut Tunngavik Incorporated (NTI): The Inuit land claim organization responsible for managing Nunavut Land Claims Agreement benefits and overseeing Inuit economic, social, and cultural well-being. Comparable as an Indigenous rights organization with land holdings, business operations, and collective governance mandate.
• Federation of Sovereign Indigenous Nations (FSIN): The provincial First Nations governance body representing 74 Saskatchewan First Nations, including treaty signatories. Comparable as a tribal governance and economic development organization coordinating land claims, treaties, business ventures, and community programs across multiple member nations.
• Assembly of Manitoba Chiefs (AMC): The provincial collective rights and interests organization for Manitoba First Nations, representing Chiefs across the province. Directly comparable as a First Nations governance body operating in the same Manitoba jurisdiction with overlapping policy, advocacy, and economic development functions for member nations.
• Southern Chiefs Organization (SCO): A regional First Nations political organization representing 34 Southern Manitoba First Nations, including several Treaty One signatories. Highly comparable as it operates as a tribal governance body with economic development, health, and education mandates, and is an active Treaty One partner and Awards Gala sponsor.
• Indigeno Travel: A national full-service Indigenous-owned travel and tourism company offering leisure and corporate travel services. Directly comparable as it is referenced as operating under Treaty One Development Corporation's economic mandate, sharing leadership, branding, and customer base with the anchor.

Broad incumbents

• Assembly of First Nations (AFN): The national advocacy organization representing 600+ First Nations across Canada. Comparable in mandate of advancing First Nations rights, treaty implementation, and economic development, but operates at a much broader national scale rather than as a regional/treaty-specific body.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/treatyonenation
• Facebookfacebook.com/treatyonenation
• LinkedInlinkedin.com/company/treaty-one
• Instagraminstagram.com/treatyone

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treaty One Nations