Aurora Recovery Centre

Name

Aurora Recovery Centre

Legal name

2030858 ALBERTA ULC

Website

https://aurorarecoverycentre.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Residential addiction treatment
• Medical detox services
• Outpatient substance abuse
• Mental health treatment
• Family recovery programs

Headquarters

HQ city

Gimli

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Residential Inpatient Treatment: Private-pay residential addiction treatment programs ranging from 30 to 90 days. Costs vary by program length: 30 days ($19,900), 45 days ($26,900), 60 days ($33,900), 90 days ($44,900). Daily detox rate $1,000, daily primary treatment rate $675.
2. Outpatient Treatment Services: Intensive Outpatient Program (IOP) delivered virtually via Zoom. Additional individual, couples, or family counselling sessions available at additional cost through ARC Counselling.
3. Financing Partnership: Partnership with iFinance Medical (Medicard) providing flexible financing options up to $40,000 with monthly payment plans ranging from 12 to 72 months. Facilitates customer acquisition for those requiring payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Aurora Recovery Centre is a private residential addiction treatment centre providing a full continuum of care from medically supervised detox through inpatient residential programs to outpatient services and lifetime continuing care. The facility operates on a 25-acre property on Lake Winnipeg in Gimli, Manitoba, and delivers evidence-based therapies (CBT, DBT, somatic therapy, trauma-informed care) integrated with Indigenous cultural healing practices for adults with substance use and co-occurring mental health disorders.

Product overview

Aurora Recovery Centre is a premier private residential addiction treatment center offering a comprehensive continuum of care from acute residential treatment through lifelong recovery management. The core portfolio is anchored by Residential Inpatient Addiction Treatment and the only private 24/7 Medical Detox Facility in Manitoba, supported by a Personalized Addiction Recovery Plan built on three pillars: Heal, Connect, and Recover. The center extends its scope through an Intensive Outpatient Treatment Program (IOP) delivered virtually, a 6-Week Family Program via Arc Counselling, and a Family Reunification Program at the Aurora Reunification Village. Specialized treatment modules address alcohol addiction, drug and prescription drug addiction, depression/anxiety/bipolar disorder, trauma/PTSD/OSI, eating disorders, OCD, concurrent disorders, and codependency. The center also offers Equine Assisted Therapy as a holistic modality. All residential clients receive lifetime access to Continuing Care Recovery Management and alumni community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Inpatient Addiction Treatment A full-service live-in addiction recovery program for adults addressing alcohol, drug, prescription medication, and process addictions, focusing on biological, physical, spiritual, and psychological well-being using evidence-based modalities on the shores of Lake Winnipeg in Gimli, Manitoba.
• Medical Detox Facility A 24/7 medically supervised detox unit — the only private one of its kind in Manitoba — providing safe withdrawal management using medications such as Suboxone and Benzodiazepines, with 24-hour monitoring by physicians and nurses for adults beginning addiction recovery.
• Personalized Addiction Recovery Plan A tailored treatment approach built on three pillars — Heal, Connect, and Recover — incorporating comprehensive assessments, individualized therapy, Indigenous healing practices, and lifetime access to continuing care resources for individuals in addiction recovery.
• Continuing Care Recovery Management Post-treatment support program offering lifetime access to alumni groups, peer support, 12-step community involvement, transitional housing, sober living, and ongoing counseling services for individuals who have completed primary treatment.
• Intensive Outpatient Treatment Program (IOP) An outpatient program for adults with alcohol dependence, substance use, process addictions, and mental health disorders, delivered virtually via Zoom with small groups of up to 10 participants, group therapy, and 8 one-on-one sessions.
• Family Reunification Program A program housed in Aurora Reunification Village with over 300 beds across Brandon and Winnipeg locations, providing trauma-informed, sober living environments where families heal together with access to counseling, life skills, parenting support, and Indigenous cultural programming.
• ARC Counselling 6-Week Family Program A virtual family program delivered over six weeks covering denial, disease theory of addiction, enabling vs. empowerment, boundaries, communication, grief, and self-care, facilitated by professional counselors for family members of those in addiction treatment.
• Equine Assisted Therapy Animal-assisted therapy program featuring resident horses (Maverick and Maggie) and miniature donkeys (Archie and Edith), facilitating client interaction, grooming, and equine-assisted learning sessions as a holistic treatment modality.

Quantifiable outcome

• Average 45-day residential treatment program length
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Spirit Healthcare GroupminorChannel Partner/ Reseller/ DistributorPartner organization visible on website logo section, suggesting referral or marketing partnership within healthcare ecosystem.
• TCIGminorChannel Partner/ Reseller/ DistributorPartner organization visible on website logo section, suggesting referral partnership.
• Rehab Path (Luxury Rehabs)minorChannel Partner/ Reseller/ DistributorPartner listing on luxury rehabs directory, driving referral traffic.
• Canada Drug RehabminorChannel Partner/ Reseller/ DistributorPartner directory listing for rehab referral services.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Regional players

• Cedars at Cobble Hill: British Columbia private residential addiction treatment facility on Vancouver Island. Comparable to Aurora as a private-pay residential treatment centre with a resort-style setting, but operates in Western Canada (BC) rather than the Prairies.
• Sunshine Coast Health Center: British Columbia private men-only and co-ed residential addiction treatment program. Comparable in private-pay residential treatment model and evidence-based modalities to Aurora, but BC-only geographic focus.
• Edgewood Treatment Centre: BC-based private addiction treatment centre offering residential programs. Comparable residential, private-pay model to Aurora, but focused on the BC market with a different geographic catchment.

Direct peers

• Renascent Treatment Centres: Ontario-based non-profit addiction treatment provider offering residential, outpatient, and continuing care programs. Comparable in continuum-of-care model and integration of 12-step/peer support, though not-for-profit and Ontario-focused rather than Prairie-focused like Aurora.
• Homewood Health Centre: National Canadian provider of residential mental health and addiction treatment, outpatient services, and EAP-driven referrals. Comparable to Aurora in offering residential addiction programs, medical detox, and a broad continuum of behavioural health services, with a stronger enterprise/EAP channel.
• EHN Canada (Edgewood Health Network): One of Canada's largest private networks of inpatient and outpatient addiction and mental health treatment facilities, operating multiple residential sites and outpatient programs across multiple provinces. Directly comparable to Aurora as a private-pay, multi-modality addiction treatment operator with residential, detox, and continuing care offerings.
• Canadian Centre for Addictions: Private Canadian addiction treatment provider offering residential and outpatient programs with private-pay pricing. Comparable to Aurora in business model, service mix, and target customer (self-pay individuals/families seeking residential addiction care).
• Bellwood Health Services: Toronto-based private residential addiction and mental health treatment centre offering inpatient programs, outpatient services, and family programming. Highly comparable service mix (residential, outpatient, family) and private-pay model to Aurora Recovery Centre.
• Pine River Institute: Ontario-based residential treatment program for adolescents and young adults with substance use and mental health issues, including a family program. Comparable to Aurora in residential treatment model and family/continuing care programming, but focused on youth.

Emerging players

• Simcoe Addiction and Mental Health: Ontario-based private residential and outpatient addiction treatment provider with a growing footprint. Comparable in private-pay residential and outpatient programming to Aurora, though smaller and concentrated in Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aurorarecoverycentre
• Instagraminstagram.com/aurorarecoverycentre
• Xx.com/recovery4_life
• LinkedInlinkedin.com/company/aurorarecoverycentre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Recovery Centre