What REAL RETAIL INC does

Real Retail Inc. is a privately held Seattle-based commercial real estate services firm founded around 2004 that provides consulting, leasing, and tenant advisory services to retail and mixed-use property developers, institutional property owners, and national retail brands seeking to enter or expand within the Pacific Northwest market. The firm operates with 1-10 employees out of two Seattle offices (South Lake Union and the original Westlake Avenue North headquarters) and is led by a small senior broker team including Maria Royer, Andrew Miller, Eric Zuehlsdorff, and Deborah Ross.

The firm's core services are organized into three lines: (1) retail property consulting covering market analysis, tenant-mix strategy, and development planning; (2) commercial leasing for retail spaces including tenant placement, lease negotiation, and property marketing; and (3) tenant representation for national and regional brands on site selection, lease negotiation, and market entry. There is no proprietary technology platform; value is derived entirely from broker expertise, local market relationships, and a documented track record on landmark mixed-use developments including Kirkland Urban (218,000 SF with Talon Private Capital), Kent Station ($100M, 300,000 SF with Tarragon Development), and Grand Ridge Plaza (350,000 SF with Port Blakely and Regency Centers).

Real Retail generates revenue through transaction-based brokerage commissions on retail leases (percentage of lease value) and professional services fees on consulting and pre-development advisory engagements. Its go-to-market is enterprise field sales executed through direct broker relationships with developers and national tenants, supplemented by a content-marketing portfolio of current project listings and earned media in outlets such as Puget Sound Business Journal and King5 News. The firm is geographically concentrated in the Seattle metropolitan area and broader Washington State, with active projects spanning Seattle, Bellevue, Kirkland, Kent, Issaquah, Renton, Lynnwood, Bothell, Bellingham, and Everett.

Name

REAL RETAIL INC

Legal name

Real Retail Inc.

Website

https://real-retail.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Retail Inc. is a privately held Seattle-based retail real estate consulting and brokerage firm providing consulting, leasing, and tenant advisory services to Pacific Northwest property developers, institutional owners, and national retail brands seeking market entry or expansion.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Retail Brokerage (BPAJABAB)

akta.pro secondary industries

Retail Tenant Representation (BPAJALAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Retail real estate consulting
• Commercial leasing services
• Tenant representation
• Mixed-use development advisory
• Retail brokerage

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage and Leasing Services: Real Retail earns fees from tenant representation and landlord leasing services for retail spaces. The company works on transaction-based assignments for new leases, renewals, and relocations, typically earning commissions tied to lease value and transaction size.
2. Consulting and Advisory Services: Pre-development consulting services including merchandise strategy, development partnership selection, anchor selection and lease negotiation, and community outreach support for retail and mixed-use developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Real Retail provides consulting, leasing, and tenant advisory services for retail and mixed-use real estate projects. The firm supports property developers, landlords, and national retail brands with market analysis, tenant-mix strategy, pre-development consulting, lease negotiation, tenant placement, and ongoing portfolio management across the Seattle metropolitan area and broader Washington State.

Product overview

Real Retail Inc is a commercial real estate services firm offering a unified suite of consulting, leasing, and tenant advisory services for retail and mixed-use property developers and partnerships in the Seattle metropolitan area. The core offering consists of property consulting (market analysis, tenant-mix strategy, development planning), commercial leasing (tenant placement, lease negotiation, property marketing), and tenant representation services. These services are delivered through an active portfolio of current development projects (including Aero1200, 300 Pine/The Bon Marche, The Kaye, and over 30 additional Seattle-area properties) and featured/completed assignments such as Kirkland Urban, Kent Station, and Grand Ridge Plaza. The firm does not offer a software product or technology platform; all offerings are service-based professional real estate services.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Property Consulting Services

Quantifiable outcome

• Kirkland Urban: 218,000 SF mixed-use development successfully leased with national retailers
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Talon Private CapitalcoreStrategic or Co-development PartnerDeveloper partner on Kirkland Urban, a 218,000 SF mixed-use development in downtown Kirkland. Real Retail provided brokerage services for this flagship project from 2014-2021. Kirkland Urban is a major mixed-use development featuring retail, restaurant, and entertainment space.
• Tarragon DevelopmentcoreStrategic or Co-development PartnerDeveloper partner on Kent Station, a $100M, 300,000 SF mixed-use project in Kent, WA. Real Retail broker Maria Royer was part of the original team working on the development proposal from the 2002 RFP stage through project completion in 2006.
• Port Blakely / Regency CenterscoreStrategic or Co-development PartnerEngaged from 2003-2013 for pre-development consulting on Grand Ridge Plaza in Issaquah Highlands. After initial development challenges, partnered with Heartland to reposition the project. Regency Centers eventually acquired and completed the development, with Real Retail assisting due diligence and implementing the leasing program. Project opened 95% leased in fall 2013.
• Opus NorthwestminorStrategic or Co-development PartnerJoint venture development partner with Port Blakely from 2005-2008 for Grand Ridge Plaza. Real Retail served as consultant for merchandise and leasing strategy during this period.
• HeartlandminorStrategic or Co-development PartnerPartnered with Real Retail to reposition Grand Ridge Plaza when market conditions changed in 2008. Together conducted national outreach to identify best-in-class developers for the project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with retail brokerage and capital markets capabilities. Competes with Real Retail for retail leasing and mixed-use developer mandates in the Pacific Northwest and beyond.
• Newmark Group: Large global commercial real estate services firm with a dedicated retail practice covering leasing, investment sales, and tenant representation. Competes with Real Retail for landlord mandates and large national tenant rep assignments in the PNW.
• CBRE Group: World's largest commercial real estate services firm with a substantial retail practice. CBRE's scale and proprietary data tools compete with boutique firms like Real Retail for major retail leasing mandates.
• JLL (Jones Lang LaSalle): Global commercial real estate services giant with retail brokerage and tenant representation capabilities. JLL's national platform competes with Real Retail when national brands seek single-source representation across multiple markets.
• Colliers International: Global commercial real estate services firm with retail services including tenant representation and landlord leasing. Competes with Real Retail for major retail leasing assignments in the Seattle/Puget Sound region.

Regional players

• Pacific Real Estate Partners: Seattle-based boutique commercial real estate firm focused on urban retail and mixed-use properties in the Puget Sound region. Closest geographic and size peer to Real Retail, competing on the same local landlord and tenant mandates.
• NAI Pacific Northwest / NAI Global Affiliates: Pacific Northwest commercial real estate brokerage affiliated with the NAI Global network, providing retail, office, and industrial services. Directly competes in the Seattle retail leasing market with Real Retail.
• Kidder Mathews: Largest independent commercial real estate firm on the West Coast, headquartered in Seattle with deep Pacific Northwest presence. Kidder Mathews competes with Real Retail for retail and mixed-use assignments in the Seattle metro.

Direct peers

• SRS Real Estate Partners: National retail-focused commercial real estate services firm offering tenant representation, landlord representation, and retail investment sales. SRS directly competes with Real Retail for retail leasing and tenant rep mandates across U.S. markets, including the Pacific Northwest.
• Mid-America Real Estate: Retail-only commercial real estate brokerage providing tenant representation, landlord representation, and investment sales for retail properties. Direct competitor in the niche of retail-only advisory services that Real Retail also specializes in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/real-retail-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REAL RETAIL INC