Ultimate Garage Doors
Ultimate Garage Doors is a locally owned New Zealand business based in Richmond, Tasman, supplying, installing, retrofitting, and servicing residential, light commercial, agricultural, and industrial garage doors and Merlin auto openers across the Top of the South region, supported by an annual UltimateCare maintenance program.
- Company typePrivate
- Founded2012
- HeadquartersRichmond, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ultimate Garage Doors does
Ultimate Garage Doors is a privately held, locally owned garage door supply, installation, retrofit, and service business headquartered in Richmond, Tasman, New Zealand. Founded in 2012 and operating across the Top of the South region (Nelson Tasman, Golden Bay, Murchison, West Coast, and Marlborough), the company sells, installs, retrofits, and services residential, light commercial, agricultural, and industrial garage doors and automatic openers for homeowners, small businesses, agricultural operators, and select commercial and industrial customers.
The product portfolio is sourced from two core partners: AceDoors, a New Zealand manufacturer supplying sectional doors across the Thermal (PUR foam insulated, R-value 2.0 m²K/W), Urban, and Summit series, A- and B-Series roller doors, and industrial offerings (Roller Shutter/HushShutter 2, DuraShutter to 8m widths tested to exceed AS/NZS 4505:2012, DuraDoor egress, and Personnel Doors); and Merlin, supplying Commander Elite and SilentDrive Elite belt-driven auto openers as standard fitment with 7-year warranties. Notable technical components include disk brake safety systems, broken chain safety sprockets, thermal auto cut-off switches, and myQ WiFi gateway integration for smartphone-based remote operation.
The business model combines one-time hardware sales of custom-manufactured doors and Merlin motors, professional installation services delivered by builder-trained installers (John and Darren), and a recurring UltimateCare annual maintenance program with scheduled servicing. Pricing is quote-based with free on-site measurement visits; nothing is publicly listed. Go-to-market is sales-led and direct, primarily through field visits, phone inquiries, website quote forms, and a modest organic social media presence on Facebook and Instagram. The company is independently owned with no disclosed external investors, funding, or institutional backing.
Ultimate Garage Doors firmographics
Firmographics- Name
- Ultimate Garage Doors
- Legal name
- Ultimate Garage Doors
- Website
- https://ultimategd.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ultimate Garage Doors is a locally owned New Zealand business based in Richmond, Tasman, supplying, installing, retrofitting, and servicing residential, light commercial, agricultural, and industrial garage doors and Merlin auto openers across the Top of the South region, supported by an annual UltimateCare maintenance program.
- Ownership category
- akta.pro rank
Ultimate Garage Doors industry classification
Industry- Product category
- Garage Door Installation and Servicing
- NAICS
- Home and Garden Equipment Repair and Maintenance (811411)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industries
- Garage Door Conversion & Upgrade Services (Chain/Belt/Screw/Jackshaft) (HSAGAMAL), Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF), Smart Garage Door & Gate Controllers Retail (CRAIAMAK), Garage Door Hardware & Safety Component Replacement (Brackets, Bearings, Pulleys) (HSAGAMAJ)
Keywords
Where Ultimate Garage Doors is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Ultimate Garage Doors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Garage Door Sales: Sale of various garage door types including sectional, roller, industrial, and retrofitted doors. Doors are custom manufactured to customer specifications through AceDoors.
- Installation Services: Professional installation of garage doors by trained installers John and Darren who also have building backgrounds to offer minor framing services.
- UltimateCare Maintenance Program: Annual maintenance service program with 12-monthly scheduled servicing including lubrication, spring adjustment, motor checks, and door calibration. One-off services also available.
- Motors and Accessories: Sales of Merlin auto openers, remotes, external wireless keypads, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom garage door quote |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ultimate Garage Doors product offering
Product offeringCore offering
Ultimate Garage Doors supplies, installs, retrofits, and services residential and industrial garage doors and automatic openers in New Zealand's Top of the South region. They source sectional, roller, and industrial doors from AceDoors and Merlin auto openers, then provide on-site measurement, custom installation, and ongoing maintenance (UltimateCare). Their offering spans homeowners needing door replacement or retrofit, through to commercial and industrial facilities requiring heavy-duty roller shutters and wind-rated doors.
Product overview
Ultimate Garage Doors is a locally owned company in Richmond, Nelson, offering a comprehensive range of residential and commercial garage doors. The core product portfolio includes three series of sectional doors (Thermal Series with PUR foam insulation and R-value 2.0 m²K/W, Urban Series for budget-conscious buyers, and Summit Series with heavy gauge steel for premium applications) and two series of roller doors (A-Series for domestic use and B-Series for light commercial applications). Industrial offerings comprise Roller Shutter Doors (HushShutter 2™), DuraShutter (up to 8m widths), DuraDoor egress doors, and Personnel doors. All products come equipped with Merlin auto openers, with Commander Elite standard for sectional doors and SilentDrive Elite standard for roller doors. Additional smart features include WiFi capabilities via myQ Gateway for remote operation. The company also provides annual UltimateCare maintenance services and retrofit installation for existing doors.
Differentiator
Problem solved
Functional benefit
Brands
- UltimateCare: Maintenance program for regular care of sectional garage doors, involving annual servicing and contact for maintenance scheduling.
Products and services
- Thermal Series Sectional Door
Quantifiable outcome
- Up to 15-year warranty on AceDoors residential garage doors
- +4 more outcomes
Companies that use Ultimate Garage Doors
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ultimate Garage Doors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ultimate Garage Doors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AceDoorscoreAceDoors is the primary supplier of garage doors for Ultimate Garage Doors. They offer a comprehensive range including Thermal Series, Urban Series, Summit Series sectional doors, A&B Series Roller Doors, DuraShutter, Roller Shutter Doors, DuraDoor, and Personnel Doors. AceDoors provides up to 15-year warranties on residential doors.
- Merlin (Merlin Motors)coreMerlin provides auto openers including Commander Elite, SilentDrive Elite, Commander Extreme, and Commander Ultimate. All come with 7-year warranties. Merlin myQ Gateway enables WiFi connectivity for remote operation. Merlin products are installed as standard on AceDoors products.
- Ultimate RoofingminorNeighboring business that shares the yard at 2/76 Gladstone Road, Richmond. Mentioned in contact directions as a nearby business for reference.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Ultimate Garage Doors competitors and assessment
Company assessmentBroad incumbents
- Clopay: Largest US garage door manufacturer serving residential and commercial segments via a dealer/installer network. Overlapping product range and go-to-market structure (manufacturer + installer network), with smart/WiFi openers bundled similarly to Ultimate's Merlin myQ offering.
- Amarr: One of North America's largest residential and commercial garage door manufacturers. Comparable product portfolio (sectional, rolling steel) and target end-markets, but operates at manufacturing scale rather than as a regional installer — illustrating the ceiling Ultimate faces if it tried to scale nationally.
- Hörmann: European global leader in doors and operators for residential and industrial applications. Closely comparable product categories (sectional, roller shutters, industrial doors) and smart-operator integrations, but at multi-national manufacturing scale.
Direct peers
- Garador: NZ-based garage door manufacturer and supplier offering sectional and roller doors for residential and commercial markets. Directly comparable in product mix and channel (installers/dealers) to Ultimate Garage Doors, with overlapping reliance on similar opener brands.
- Steel-Line Garage Doors: Australian/NZ garage door brand with sectional, roller, and industrial door ranges sold through a dealer/installer network. Same product categories, same Merlin-style opener partnership model, same homeowner and commercial buyer mix as Ultimate.
- Centurion Garage Doors: NZ-based garage door installer and service provider operating in regional markets with sectional, roller, and tilt door offerings. Same direct-to-consumer installation model, same maintenance/service orientation, and same reliance on leading opener brands.
- B&D Doors: Major Australasian garage door brand offering sectional, roller, and industrial doors with an installer/dealer network across NZ and Australia. Closely aligned product portfolio, target customer (homeowners and light commercial), and reliance on Merlin-equivalent motors.
- Dynamic Door Services: NZ garage door and gate installer/service business with sectional, roller, and automation offerings. Comparable installation-led business model, residential/light commercial customer base, and recurring maintenance revenue stream.
- Dominator Garage Doors: One of New Zealand's largest garage door manufacturers and installer networks, selling sectional and roller doors plus Merlin openers nationwide. Directly comparable product range, supplier (Merlin) overlap, and similar residential/light commercial customer base, but with national scale versus Ultimate's regional footprint.
Others
- The Chamberlain Group (Merlin): Owner of the Merlin brand and a global supplier of garage door openers, myQ smart access, and access control solutions. Not a direct competitor — it is Ultimate Garage Doors' primary opener supplier — but listed as an ecosystem reference for smart garage access technology and pricing dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ultimate Garage Doors social profiles
Digital presenceUltimate Garage Doors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultimate Garage Doors leadership team
Management profileNumber of profiles
Profiles2 records
Ultimate Garage Doors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultimate Garage Doors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultimate Garage Doors
What does Ultimate Garage Doors do?
Ultimate Garage Doors supplies, installs, retrofits, and services residential and industrial garage doors and automatic openers in New Zealand's Top of the South region. They source sectional, roller, and industrial doors from AceDoors and Merlin auto openers, then provide on-site measurement, custom installation, and ongoing maintenance (UltimateCare). Their offering spans homeowners needing door replacement or retrofit, through to commercial and industrial facilities requiring heavy-duty roller shutters and wind-rated doors.
Is Ultimate Garage Doors a public or private company?
Ultimate Garage Doors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ultimate Garage Doors founded?
Ultimate Garage Doors was founded in 2012. It employs 1 to 10 people.
Where is Ultimate Garage Doors based?
Ultimate Garage Doors is headquartered in Richmond, New Zealand, in the Oceania region.
How does Ultimate Garage Doors make money?
Four revenue lines are on record. Garage Door Sales are the primary driver. The others are installation Services, ultimateCare Maintenance Program and motors and Accessories.
Who are Ultimate Garage Doors's main competitors?
Broad incumbents on record are Clopay, Amarr and Hörmann. Direct peers are Garador, Steel-Line Garage Doors, Centurion Garage Doors, B&D Doors, Dynamic Door Services and Dominator Garage Doors. The Chamberlain Group (Merlin) is listed as an others.
Does Ultimate Garage Doors have an API?
No public API is recorded for Ultimate Garage Doors.
What industry is Ultimate Garage Doors in?
Ultimate Garage Doors's product category is Garage Door Installation and Servicing. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of HSAGAMAL, Garage Door Conversion & Upgrade Services (Chain/Belt/Screw/Jackshaft). Its NAICS code is 811411.