United Network Development Gmbh & Co. Kg

What United Network Development Gmbh & Co. Kg does

United Network Development GmbH & Co. KG (U-N-D) is a Heidelberg-based event planning and production firm founded circa 2000 by Thorsten Pausch and Patrick Buhre. The company plans and executes large-scale live events across four core competencies: congresses (up to 100,000 m²), trade fairs (up to 7,500 m² of booth space), live concerts and tours (up to 300,000 visitors), and installations. Its client base is concentrated among enterprise customers in the German-speaking market, with publicly named engagements including SAP Sapphire 2025, SIDO concert tours, Udo Lindenberg's Panik Orchestra tours, and Nobilia's Hausmesse (served via Marbet).

U-N-D's technical foundation rests on CAD-based planning (2D and 3D visualizations), GAEB-format tender management software imported from construction-industry practice, and digital construction scheduling tools, delivered through a modular service system that spans consulting, design, planning, execution, and post-production. The firm operates with a deliberately lean permanent team—reported at 1–10 employees—augmented by a curated network of qualified specialists. This network-driven model lets U-N-D coordinate complex, multi-trade projects (technical, construction, logistics, CAD, scheduling) without carrying the fixed cost of a large in-house staff.

Revenue is generated on a project-based professional services basis, with pricing negotiated per engagement and no publicly disclosed rates. The go-to-market model is direct enterprise sales, with clients acquired through long-term relationships and a portfolio of high-profile productions serving as proof points. Marketing relies on the company's multilingual website, direct email outreach, and case studies of flagship projects; there is no evidence of paid advertising or formal sales-development infrastructure. U-N-D operates primarily in Germany and broader Europe, is founder-owned with no disclosed external institutional investment, and shows no M&A, funding, or IPO activity.

Name

United Network Development Gmbh & Co. Kg

Legal name

United Network Development GmbH & Co. KG

Website

https://u-n-d.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

United Network Development GmbH & Co. KG is a Heidelberg-based event planning and production firm founded circa 2000 that delivers congresses, trade fairs, concert tours, and installations for enterprise clients including SAP, Udo Lindenberg, SIDO, and Nobilia.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Event Technical Production Management & Crew (MPAGAKAH), Vendor Sourcing & Contract Management (HSACAAAE), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Event production services
• Congress planning
• Trade fair design
• Live event management
• Exhibition installations

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Planning and Production Services: U-N-D generates revenue by providing comprehensive event planning and production services to enterprise clients. Services span consulting and design, technical planning, construction planning, logistics coordination, on-site management, and post-production. Revenue is derived from project-based professional services fees for congresses, trade fairs, live events, and installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

United Network Development GmbH & Co. KG is a Heidelberg-based German event production company that plans, designs, and executes congresses, trade fairs, live events, and exhibition installations for enterprise clients. The firm operates as a small specialized partnership delivering end-to-end event management services using CAD-based planning and GAEB-format tender management. It primarily serves well-known German and international brand clients across corporate communications, consumer, and entertainment sectors.

Product overview

United Network Development GmbH & Co. KG is an internationally active event planning office specializing in congresses, trade fairs, conferences, product presentations, and concerts. Operating for over two decades from Heidelberg, Germany, the company offers a flexible modular service system with four core competencies: Congress (up to 100,000 m²), Trade Fair (up to 7,500 m² booth space), Live (up to 300,000 visitors), and Installation. The service portfolio spans three phases: Consulting & Design (Event Consulting, Needs Assessment, Design, Budget Support, Feasibility Analysis), Planning (Showfloor Layout, Technical Planning, Construction Planning, Logistics Planning, Construction Scheduling, Tender Management, CAD, Budget Management, Sustainability), and Execution (Production/Construction Supervision, Quality Control), followed by Post-Production (Follow-Up, Event Report, Invoice Review). Clients can select individual services or complete solutions as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Congress Planning and Production (Kongress)
• Trade Fair Design and Construction (Messe)
• Live Event Production (Live)
• Exhibition Installations (Installation)

Quantifiable outcome

• 95%+ participant satisfaction rate at SAP Sapphire 2025 congress (8,000 participants, ~100,000 m²)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• MarbetcoreStrategic or Co-development PartnerMarbet is a long-term client and strategic partner for whom U-N-D manages event projects on client premises. For the Nobilia Hausmesse 2025, Marbet was the client and U-N-D was the lead planning and production partner responsible for technical planning, CAD, logistics, construction management, and on-site quality control for a 12,000+ guest event.
• wellboring.orgminorOthersU-N-D continuously supports wellboring.org as part of its Corporate Social Responsibility (CSR) commitment. Wellboring is a non-profit initiative focused on improving health, education, and quality of life for future generations through sustainable development projects.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair organizers, headquartered in Frankfurt. Comparable to U-N-D on the trade fair and exhibition side, though as an incumbent organizer with owned venues rather than a planning/production partner.
• PRG (Production Resource Group): Global provider of event production services including AV, lighting, and staging for concerts, corporate events, and trade shows. Comparable to U-N-D on the technical event production layer, though at much larger scale and broader geographic footprint.
• MCI Group: Global meetings, events, and association management firm headquartered in Switzerland with a strong German presence. Comparable to U-N-D as a professional event/conference organizer serving enterprise clients, though operating at much larger scale and broader service breadth.
• Koelnmesse: Major German trade fair organizer operating numerous industry exhibitions in Cologne. Comparable to U-N-D on trade fair organizing and execution, though as a venue-owning incumbent rather than a planning/production partner.
• GL events: France-based global event services group covering exhibition organizing, venue management, and event production. Comparable to U-N-D across congress/trade fair organizing and live event services, but operating at significantly larger scale with venue ownership.

Direct peers

• VOK DAMS: German full-service event agency specializing in corporate events, congresses, and live experiences. Directly comparable to U-N-D as a German-headquartered event planning and production firm serving enterprise clients across similar use cases.
• facts and fiction: Cologne-based brand experience and event agency with competencies in congresses, trade fairs, and live events. Comparable to U-N-D as a German creative event producer delivering integrated planning and execution for enterprise clients.
• satis&fy: German-headquartered provider of event technology, staging, and technical production services for live events, corporate events, and exhibitions. Directly comparable to U-N-D on the technical production and event execution side.
• Insglück Gesellschaft für Markeninszenierungen: Berlin-based agency for brand experiences, live communication, and event production. Comparable to U-N-D as a German creative event/experience agency serving enterprise clients across congresses, trade fairs, and live events.

Regional players

• Eventec: German event agency specializing in corporate events, trade fair appearances, and congresses. Comparable to U-N-D as a domestic German event planning and execution firm, though typically operating on smaller project scales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Network Development Gmbh & Co. Kg